What Bor Holding does

Bor Holding Anonim Şirketi is a privately held Turkish holding company founded in 2013 in Ümraniye, Istanbul, controlled by Chairman Özgür Cem Hancan. It operates as a diversified multi-vertical group across 10 wholly-owned subsidiaries. Its core business since inception has been fleet leasing through Borlease Otomotiv, and it subsequently expanded into insurance (Magdeburger Sigorta, acquired 2018 — a 176-year-old German heritage insurer with an agency network), premium car rental (SIXT Turkey, acquired 2019), used-vehicle marketplace (Otosfer, 2021), EV charging infrastructure (Estasyon, 2022), art and culture initiatives (Bor Sanat, 2023), equestrian sports (Bor Binicilik Kulübü, 2023), machinery and engineering for the automotive sector (Yektamak, acquired 2024), and social responsibility programs (Gülümseten Yarınlar). An in-house technology arm, Tardigrad (founded 2018), develops software and hardware solutions serving both group companies and external clients.

The group's revenue model is portfolio-based and primarily recurring: subscription-style fleet leasing (Borlease), short- and long-term vehicle rental (SIXT), recurring insurance premiums through Magdeburger Sigorta's agency network, usage-based EV charging (Estasyon), transaction fees on used-car sales (Otosfer), and hardware sales plus engineering services (Yektamak). Software and IT services from Tardigrad are described as subscription-based, while the 2023 lifestyle launches (art and equestrian) operate as brand and community platforms. Pricing across the portfolio is quote-based and not publicly disclosed.

Customer segments span corporate fleet customers (Borlease, SIXT corporate), individual and corporate insurance buyers (Magdeburger), electric vehicle owners (Estasyon), external technology clients (Tardigrad), and industrial manufacturers (Yektamak). Distribution is domestic (Turkey) with selective international brand reach via SIXT's global franchise. The holding's stated vision is to become a global player by disseminating its innovative services across Turkey and the international arena, supported by KVKK (Turkish personal data protection) compliance and GRI/Turkish Sustainability Reporting Standards-aligned 2023 sustainability reporting.

Name

Bor Holding

Legal name

Bor Holding Anonim Şirketi

Website

https://borholding.com.tr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Bor Holding is a privately held Turkish conglomerate operating 10 wholly-owned subsidiaries across fleet leasing (Borlease), premium car rental (SIXT Turkey), insurance (Magdeburger Sigorta), used vehicles (Otosfer), EV charging (Estasyon), machinery and engineering (Yektamak), technology solutions (Tardigrad), and lifestyle initiatives, primarily serving corporate and individual customers in Turkey.

Ownership category

akta.pro rank

Product category

Diversified Holding / Conglomerate Services

NAICS

Automotive Equipment Rental and Leasing (5321), Used Car Dealers (441120)

SIC

Finance Lessors (6172), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Leasing & Lease Buyout Financing (FSAKADAC)

akta.pro secondary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Fleet leasing services
• Premium car rental
• Insurance products
• Used vehicle marketplace
• Ev charging network

Headquarters

HQ city

Umraniye

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Fleet Leasing (Borlease): Borlease provides fleet leasing services since 2013, offering vehicle leasing solutions to corporate and individual customers.
2. Car Rental (Sixt): SIXT rent a car provides daily vehicle rental, short-term and long-term corporate fleet rental services.
3. Insurance (Magdeburger): Magdeburger Sigorta operates in the insurance sector with a strong agency network, providing innovative and reliable insurance services.
4. Technology Solutions (Tardigrad): Tardigrad develops software and hardware products and services, providing intelligent technology solutions to meet customer needs.
5. EV Charging (Estasyon): Estasyon operates an electric vehicle charging network, accessible via mobile app.
6. Used Car Sales (Otosfer): Otosfer operates in the 2nd hand vehicle sector, connecting buyers with reliable solution partners.
7. Machinery and Engineering (Yektamak): Yektamak provides machinery and engineering solutions primarily serving the automotive sector and various industries.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Bor Holding is a diversified Turkish holding company operating ten brands across automotive (fleet leasing, car rental, used cars, EV charging), insurance, technology solutions, industrial machinery, equestrian sport, and arts/culture. Its subsidiaries sell fleet leasing and corporate mobility services, vehicle rentals, second-hand vehicles, insurance products, custom software and hardware, EV charging access via a mobile app, and specialized machinery to both corporate and individual customers in Turkey.

Product overview

Bor Holding is a diversified Turkish holding company operating a portfolio of brands across multiple sectors including automotive, insurance, technology, energy, sports, art, and social responsibility. The company was founded in 2013 with Borlease (fleet leasing) and has since expanded through organic development and acquisitions. The product portfolio includes: Borlease (automotive fleet leasing), Sixt (premium car rental), Otosfer (2nd-hand vehicles), Magdeburger Sigorta (insurance), Tardigrad (IT/software solutions), Estasyon (electric vehicle charging), Bor Sanat (art/culture), Bor Binicilik (equestrian club), Yektamak (machine/engineering), and Gülümseten Yarınlar (CSR). The holding structure brings together complementary businesses in mobility, financial services, and technology under unified governance.

Differentiator

Problem solved

Functional benefit

Brands

• Borlease: Fleet leasing services in the automotive sector
• Sixt
• Otosfer
• Magdeburger Sigorta
• Tardigrad
• Estasyon
• Bor Sanat
• Bor Binicilik Kulübü
• Yektamak
• Gülümseten Yarınlar

Products and services

• Borlease Fleet Leasing Fleet leasing service for corporate and individual customers operating in the automotive sector since 2013, offering innovative and convenient leasing solutions with experienced personnel.
• Sixt Premium Car Rental Premium car rental service providing daily car rental, short-term and long-term corporate car rental services through domestic and international SIXT branches.
• Magdeburger Sigorta Insurance Insurance services for individual and corporate customers with 176 years of brand heritage, distributed through a strong agency network across Turkey.
• Tardigrad Technology Solutions Software and hardware products and services for group companies and external clients, providing intelligent technology solutions that directly address customer needs.
• Otosfer Used Vehicle Marketplace Second-hand vehicle marketplace connecting buyers with reliable solution partners and offering professional service at competitive prices.
• Estasyon EV Charging Network Electric vehicle charging network service accessible via iOS and Android mobile applications, allowing EV owners to locate charging stations and charge their vehicles.
• Bor Sanat Art and Culture Initiative Art and culture initiative promoting art and artists to wider audiences in Turkey through cultural and artistic project support.
• Bor Binicilik Kulübü Equestrian Club Equestrian club with a modern facility on 13 decares in Kemerburgaz, offering training programs, events, and competitions to support equestrian sport.
• Yektamak Machinery and Engineering Solutions Machinery and engineering solutions primarily serving the automotive sector and various industries, delivered by experienced engineers and manufacturing personnel.

Quantifiable outcome

• Projects implemented in 28+ cities and 40+ schools

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• SIXT rent a carcoreStrategic or Co-development Partner · 1 January 2019SIXT, the world's most popular premium car rental company, joined the Bor Holding portfolio in 2019. Founded in Munich, Germany in 1912, SIXT is one of the leading international car rental companies. Bor Holding brought SIXT to Turkey as part of its automotive strategy.
• Magdeburger SigortacoreStrategic or Co-development Partner · 1 January 2018Magdeburger Sigorta became a Bor Holding subsidiary in 2018. Originally founded in Magdeburg, Germany in 1844, it is one of the world's leading insurance companies with 176 years of heritage. Bor Holding acquired this insurance company to expand into the insurance sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LeasePlan: Global fleet leasing and corporate mobility major, headquartered in the Netherlands. Direct comparable to Borlease, and notably the previous employer of Bor Holding's Chairman before founding Borlease in 2013.
• ALD Automotive: One of the world's largest fleet management and vehicle leasing companies (now part of Société Générale). Directly comparable to Borlease's core business of corporate fleet leasing and long-term vehicle rentals.
• Hertz Global Holdings: Global car rental company with premium and value brands across airports and urban locations. Directly comparable to Bor Holding's Sixt franchise in car rental operations, fleet management, and branch network economics.
• Avis Budget Group: Global car rental operator with both airport and local-market positions. Comparable to Bor Holding's Sixt franchise on rental fleet utilization, corporate accounts, and brand-tiered customer segmentation.
• Anadolu Sigorta: One of Turkey's largest non-life insurance companies, operating through agency networks and digital channels. Direct comparable to Magdeburger Sigorta in product lines, agency-driven distribution, and Turkish insurance market dynamics.
• Sixt SE: German-headquartered premium car rental and mobility company, the global parent of the SIXT brand that Bor Holding franchises in Turkey. Comparable on premium car rental, mobility services, and fleet operations.

Regional players

• Doğuş Otomotiv: Leading Turkish automotive importer and distributor (part of Doğuş Group), operating in vehicle sales, after-sales, and mobility. Comparable as a Turkish-headquartered multi-brand automotive platform serving similar corporate and consumer customers.

Emerging players

• ZES (Zorlu Energy Solutions): Turkey's leading EV charging network operator, owned by Zorlu Energy. Directly comparable to Bor Holding's Estasyon brand in EV charging infrastructure rollout, network density ambitions, and mobile-app-driven customer experience in Turkey.

Broad incumbents

• Sabancı Holding: Major Turkish diversified conglomerate spanning banking, insurance, industrial, and energy businesses (including Aksigorta and various automotive-adjacent holdings). Comparable as a broad Turkish conglomerate with insurance and capital-markets reach that Bor Holding competes against for talent and capital.
• Koç Holding: Turkey's largest diversified conglomerate with major positions in automotive, finance (including Koç Finansman / fleet leasing), energy, and consumer durables. Comparable as a broad incumbent Turkish holding with overlapping mobility and financial services exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bor-holding

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bor Holding