Phønix Tag Materiale
Phønix Tag Materialer A/S is a Danish manufacturer (founded 1907) of SBS-modified bitumen roofing membranes and related building-protection products, serving professional roofing contractors and commercial/public builders across Denmark as part of Nordic Waterproofing Group.
- Company typePrivate
- Founded1907
- HeadquartersVejen, Denmark
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Phønix Tag Materiale does
Phønix Tag Materialer A/S is a Danish manufacturer of bitumen-based roofing membranes and related building-protection products, founded in 1907 and headquartered at Vester Allé 1, Vejen, Denmark. The company operates two production units in Vejen and is a wholly-owned subsidiary of Nordic Waterproofing A/S, whose parent Nordic Waterproofing Holding A/S has been listed on Nasdaq Stockholm (Mid Cap) since 2016. Its core technology centers on SBS-modified (Styrene-Butadiene-Styrene) bitumen membranes sold as a paired two-layer system: PTM BituFlex / BituFlex Kombi as the overlayment (overpap) and PTM DuraFlex / DuraFlex Kombi as the underlayment (underpap). Supporting products include vapor and moisture barriers, root-resistant membranes for green roofs, bridge and parking-deck membranes, flame barriers, bitumen shingles, aluminum profiles and ventilation accessories, the TagSealer joint/fire-stop sealant, and the Bituflex NOXOUT photocatalytic NOx-reducing membrane. Digital offerings sit alongside the physical products: the Tagpas mobile platform for on-site quality documentation, BIM/Revit/AutoCAD objects, and the PTM-anvisninger technical guidelines — the de facto industry reference work for tagpap design and installation in Denmark.
The business is B2B, selling primarily to professional roofing contractors (tagdækkere) and, through them, commercial and public-sector building projects across Denmark. Distribution runs through three logistics/warehouse nodes — Vejle (the main center), Greve, and the new Nørresundby branch opening April 1, 2026 — supported by field sales representatives, inside sales, and a dealer/reseller network managed by a dedicated handler. Pricing is not publicly disclosed; quotes are handled directly by sales. Revenue is generated almost entirely from hardware sales of roofing membranes and accessories, with monetization of intangibles (PTM-anvisninger, EPDs, BIM objects, DGNB/Svanemærket/LEED documentation packages) bundled into the specification process rather than priced separately. Warranties of 15, 20, and 30 years and the third-party ETA Danmark TGA confirming a minimum 50-year documented lifespan are core competitive tools. The company's stated end markets are residential construction, commercial buildings, and public/institutional buildings (kindergartens, care homes, sports halls, municipal facilities), with flagship reference projects including a 3,000 m2 Nature Impact green roof at Carlsberg Byen and the LEED-certified new Danske Bank headquarters in Copenhagen.
The competitive position is anchored by regulatory-grade certification (ETA Danmark TGA, product-specific EPDs covering 88% of sold products, CE, DGNB and Svanemærket documentation support) and by 117+ years of brand heritage inside the Nordic Waterproofing group of waterproofing brands. Offensively, the company is broadening its domestic footprint (Nørresundby branch), refreshing its sustainability documentation (DGNB 2025 package, November 2025 EPD updates), and embedding its specifications deeper into contractor workflows through the Tagpas platform and the Tagdækker Trainee program, which since 2019 has placed approximately 120 unemployed individuals into roofing employment or education at an ~80% success rate.
Phønix Tag Materiale firmographics
Firmographics- Name
- Phønix Tag Materiale
- Legal name
- Phønix Tag Materialer A/S
- Website
- https://phonixtagmaterialer.dk
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Short description
- Phønix Tag Materialer A/S is a Danish manufacturer (founded 1907) of SBS-modified bitumen roofing membranes and related building-protection products, serving professional roofing contractors and commercial/public builders across Denmark as part of Nordic Waterproofing Group.
- Ownership category
- akta.pro rank
Phønix Tag Materiale industry classification
Industry- Product category
- Bitumen Roofing Membranes
- NAICS
- Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Asphalt Shingle and Coating Materials Manufacturing (324122)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)
- akta.pro secondary industries
- Modified Bitumen Roofing (IMADAFAG), Roofing Adhesives, Sealants & Leak Repair (IMADAOAF)
Keywords
Where Phønix Tag Materiale is headquartered
LocationHeadquarters
- HQ city
- Vejen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Phønix Tag Materiale business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Roofing Material Sales: Phønix Tag Materialer generates revenue through the manufacture and sale of bitumen-based roofing materials (tagpap) including underlays, overlays, vapor barriers, root-resistant membranes, roof and bridge membranes, flame barriers, roof shingles, and related building products to professional roofing contractors and building companies across Denmark.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Pricing not publicly available - requires direct inquiry with sales team. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Phønix Tag Materiale product offering
Product offeringCore offering
Phønix Tag Materialer A/S manufactures and supplies bitumen-based roofing membranes (tagpap) including SBS-modified underlays, overlays, vapor barriers, root-resistant membranes, bridge/parking deck membranes, flame barriers, shingles, and roofing accessories for professional roofing contractors, commercial developers, and public-sector building projects across Denmark. The company complements its physical product line with technical documentation (PTM-anvisninger), BIM objects, the Tagpas digital quality-assurance platform, product-specific EPDs, and warranty programs, operating from production and logistics facilities in Vejen.
Product overview
Phønix Tag Materialer A/S is a leading Danish manufacturer of bitumen-based roofing membranes and related products for residential, commercial, and public buildings. The product portfolio centers on SBS-modified bitumen membranes organized in two-layer systems: PTM BituFlex/BituFlex Kombi (overpap/top overlayment) and PTM DuraFlex/DuraFlex Kombi (underpap/base membrane), which together form a complete waterproofing solution with documented 50+ year lifespan. Supporting products include vapor/moisture barriers, root-resistant membranes for green roofs, bridge and parking deck membranes, flame barriers, shingles, and accessories (aluminum profiles, roof drains, ventilation). Special products include TagSealer sealant and Bituflex NOXOUT NOx-reducing membrane. The company provides digital tools including PTM-anvisninger (technical guidelines), BIM/Revit/AutoCAD objects, and the Tagpas digital quality assurance platform for documentation and hot work permits. The company is part of Nordic Waterproofing Group and operates as a brand within their portfolio of waterproofing brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Underpap (Underlayment) Base layer membrane installed as the first layer in two-layer SBS modified bitumen roofing systems, providing a waterproofing foundation. Sold to professional roofing contractors in Denmark.
- Overpap (Top membrane) Top layer membrane in two-layer SBS modified bitumen roofing systems, providing surface protection and waterproofing. Sold to professional roofing contractors.
- Dampspærre - Fugtspærre (Vapor barrier - Moisture barrier) Vapor and moisture barriers that prevent moisture penetration into roof structures. Used in flat and low-slope roof assemblies by professional roofers.
- Rodhæmmende tagpap (Root-resistant roofing felt) Root-resistant bitumen membrane designed for green roofs and rooftop gardens, preventing root penetration. Targeted at green roof installers and landscape contractors.
- Tag og Bromembran (Roof and Bridge membranes) Specialized membranes for concrete bridges, roof terraces, and parking decks requiring high durability and waterproofing. Sold to infrastructure and commercial construction contractors.
- Flammespærre (Flame barrier) Flame barrier membrane used in roofing systems for fire safety applications. Used by professional roofers for fire-rated assemblies.
- Tagshingles (Roof shingles) Bitumen shingles for pitched roofing applications, including listedækning architectural shingles. Sold through roofing contractors.
- Undertage og tilbehør (Under-roofing and accessories) Under-roofing membranes and accessories for pitched roof applications beneath the primary roof covering.
- PTM BituFlex SBS-modified bitumen overlayment (top) membrane with slate or mineral surface finish. Part of the two-layer roofing system with documented 50+ year lifespan via ETA Danmark TGA.
- PTM BituFlex Kombi SBS-modified bitumen overlayment (top) membrane with combined properties for versatile installation. Used in two-layer systems certified to 50+ year lifespan.
- PTM DuraFlex SBS-modified bitumen underlayment (base) membrane with high durability, paired with PTM BituFlex for two-layer roofing solutions carrying ETA Danmark TGA certification.
- PTM DuraFlex Kombi SBS-modified bitumen underlayment (base) membrane with combined properties for versatile applications. Pairs with BituFlex Kombi for 50+ year certified systems.
- PTM Haloten Steel Steel-backed SBS under-roofing membrane carrying a 30-year total guarantee against water penetration caused by product defects.
- TagSealer Roof sealant for sealing joints, penetrations, and gaps in bitumen roofs, and for fire protection using the bagstop method. Works from -5°C to +40°C.
- Bituflex NOXOUT NOx-reducing bitumen roofing membrane that breaks down harmful nitrogen oxide particles from traffic and combustion using a titanium dioxide photocatalytic coating. Available in white for heat reflection.
- Byggeprodukter (Building products) Miscellaneous building products including asphalt, slate stones, and roof sealants for use in roofing and building envelope applications.
- Aluprofiler & Befæstigelse (Aluminum profiles & Fastening) Aluminum profiles and fastening systems for roofing applications such as edge terminations and trims.
- Tagbrønde - Hætter - Ventilation (Roof drains - Caps - Ventilation) Roof drains, caps, and ventilation components used in bitumen roofing systems for drainage and roof ventilation.
- Tagpas Digital Quality Assurance Platform Digital platform and mobile app for roofers to perform on-site quality control and documentation, covering the entire roofing structure build-up, hot work permits, and generating automatic PDF reports.
- PTM-anvisninger (PTM Guidelines) Proprietary technical guidelines and standards for planning, design, and installation of bitumen roofing systems. Continues the legacy of former TOR guidelines. Available online and in printed handbook form. Includes BIM objects, BIPS specifications, and detail drawings.
- BIM, Revit, AutoCAD Objects Digital building information modeling objects including 2D details and 3D objects for flat roofs, parking decks, and green roofs, designed for use by architects and engineers in Revit and AutoCAD.
Quantifiable outcome
- 50+ year documented lifespan for two-layer SBS bitumen roofing solutions (confirmed by ETA Danmark TGA)
- +3 more outcomes
Companies that use Phønix Tag Materiale
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Phønix Tag Materiale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Phønix Tag Materiale partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Nordic Waterproofing A/ScorePhønix Tag Materialer is a brand/trademark owned by Nordic Waterproofing A/S. Nordic Waterproofing A/S belongs to Nordic Waterproofing Group, one of Europe's leading suppliers of roofing membranes. Nordic Waterproofing Holding A/S has been listed on Nasdaq Stockholm (Mid Cap) since 2016. Paul Erik Rask served as CEO from founding until October 2023, succeeded by René Meyer Johannsen.
- Hetag TagmaterialercoreCo-organizer of the Tagdækker Trainee program and networking days. Hetag Tagmaterialer is a key channel partner and distributor in the roofing materials market, collaborating on industry events and workforce development initiatives.
- Learnmark EfteruddannelsecoreEducational partner responsible for theoretical and practical training in the Tagdækker Trainee program. Provides AMU (vocational training) courses and apprenticeship supervision for trainee roofers. Located in Horsens.
- Styrelsen for Arbejdsmarked og Rekruttering (STAR)coreGovernment agency collaborating on the Tagdækker Trainee program. Helps coordinate job centers nationwide to recruit unemployed individuals into the roofing trade training program.
- 3F (United Federation of Danish Workers)coreLabor union partner in the Tagdækker Trainee initiative. Contributes to the collaborative framework between employers, unions, and educational institutions in the roofing trade.
- Jobcentre (Local Job Centers)coreNetwork of local job centers across Denmark that identify and refer suitable unemployed candidates to the Tagdækker Trainee program. A key link between the unemployed and roofing contractor employers.
- Velux CommercialminorParticipated in the open house networking day for roofers in Vejle, showcasing skylight solutions for flat roofs and presenting a new product.
- KingspanminorParticipated in the open house networking day for roofers in Vejle, demonstrating PIR insulation build-up systems.
- ISOVERminorParticipated in the open house networking day for roofers in Vejle, presenting new insulation products.
- SkillsDenmarkcorePhønix Tag Materialer supports SkillsDenmark and building trade competitions, organizing DM i Tagdækning (Danish Championship in Roofing) as a key initiative to promote roofing crafts and attract talent to the trade.
- ETA DanmarkminorIndependent technical approval organization that issued the TGA (Teknisk Godkendelse til Anvendelsen) for Phønix Tag Materialer's two-layer SBS bitumen roofing solutions, confirming a 50+ year lifespan.
- Saint-GobainminorCo-organizer of a free seminar 'Fra klimakrav til konkret byggeri' (From climate requirements to concrete construction) held on March 17, 2026, addressing sustainability, biodiversity, and climate requirements in construction.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Phønix Tag Materiale competitors and assessment
Company assessmentBroad incumbents
- BMI Group (Icopal): Large European roofing group offering bitumen membranes (Icopal legacy) plus single-ply, metal, and tile systems. Competes with Phønix in Denmark via broad portfolio and pan-European R&D and distribution scale.
- Carlisle Construction Materials: US-headquartered global manufacturer of EPDM, TPO, and PVC roofing membranes. Relevant as an alternative system competing with bitumen for share of Denmark's flat-roof specification pipeline.
- Sika: Global construction chemicals and roofing membranes company with Sarnafil single-ply and bitumen-compatible systems. Competes with Phønix at specification level for large commercial and infrastructure projects in Scandinavia.
- Saint-Gobain (CertainTeed Roofing): Global building materials group with CertainTeed Roofing Solutions selling asphalt shingles and commercial roofing membranes. Competitor and event co-marketing partner of Phønix, competing for commercial specification share.
Direct peers
- Derbigum: Belgian bitumen roofing membrane specialist with sustainability-focused APP/SBS product lines and Take-Back recycling programs. Closely comparable as a pure-play bitumen manufacturer targeting certified-sustainable specifications.
- Kerabit: Finnish bitumen roofing manufacturer within the Nordic Waterproofing portfolio, producing SBS membranes and roofing felt for the Finnish and Baltic markets. Closest peer to Phønix on product, technology, and group-level resources.
- IKO: Belgian-origin global manufacturer of bitumen roofing membranes and waterproofing systems, with significant European sales. Directly comparable on SBS-modified technology, EPD coverage, and contractor-channel go-to-market.
- Mataki: Swedish bitumen roofing membrane manufacturer, a sibling brand within Nordic Waterproofing Group, producing SBS-modified membranes for the Swedish market. Directly comparable product portfolio and same parent-group technology platform as Phønix.
- Bauder: German manufacturer of bitumen and single-ply roofing membranes with strong presence in Northern Europe. Comparable high-performance flat-roof systems, EPD documentation, and technical support model targeting architects and contractors.
- Trebolit: Norwegian/Swedish bitumen roofing membrane producer and Nordic Waterproofing sibling brand. Competes with Phønix across overlapping Nordic flat-roof specifications using similar SBS-modified technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Phønix Tag Materiale social profiles
Digital presencePhønix Tag Materiale compliance and trust
Trust signalCompliance5 records
Phønix Tag Materiale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phønix Tag Materiale leadership team
Management profileNumber of profiles
Profiles8 records
Phønix Tag Materiale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phønix Tag Materiale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phønix Tag Materiale
What does Phønix Tag Materiale do?
Phønix Tag Materialer A/S manufactures and supplies bitumen-based roofing membranes (tagpap) including SBS-modified underlays, overlays, vapor barriers, root-resistant membranes, bridge/parking deck membranes, flame barriers, shingles, and roofing accessories for professional roofing contractors, commercial developers, and public-sector building projects across Denmark. The company complements its physical product line with technical documentation (PTM-anvisninger), BIM objects, the Tagpas digital quality-assurance platform, product-specific EPDs, and warranty programs, operating from production and logistics facilities in Vejen.
Is Phønix Tag Materiale a public or private company?
Phønix Tag Materiale is a private company. It is classified as corporate owned and is currently operating.
When was Phønix Tag Materiale founded?
Phønix Tag Materiale was founded in 1907.
Where is Phønix Tag Materiale based?
Phønix Tag Materiale is headquartered in Vejen, Denmark, in the Europe region.
How does Phønix Tag Materiale make money?
One revenue line is on record: roofing Material Sales.
Who are Phønix Tag Materiale's main competitors?
Broad incumbents on record are BMI Group (Icopal), Carlisle Construction Materials, Sika and Saint-Gobain (CertainTeed Roofing). Direct peers are Derbigum, Kerabit, IKO, Mataki, Bauder and Trebolit.
Does Phønix Tag Materiale have an API?
No public API is recorded for Phønix Tag Materiale.
What industry is Phønix Tag Materiale in?
Phønix Tag Materiale's product category is Bitumen Roofing Membranes. Its primary akta.pro industry code is IMAFAMAA, Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied), with a secondary code of IMADAFAG, Modified Bitumen Roofing. Its NAICS code is 32412 and its SIC code is 2950.