Eldercare Planners of Canada
Eldercare Planners of Canada is a national network of independent eldercare specialists helping Canadian seniors and their families navigate retirement living, long-term care placement, estate planning, and aging-in-place services across 12+ Canadian locations.
- Company typePrivate
- Founded2021
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eldercare Planners of Canada does
Eldercare Planners of Canada is a national network of independent eldercare planning businesses that helps Canadian seniors and their families navigate aging-related decisions. Founded in 2021 and coordinated through Tea & Toast Inc. (operating as the Association of Eldercare Planners), the network aggregates independently owned specialist firms across more than a dozen Canadian locations spanning Newfoundland and Labrador to British Columbia. The network reports 300+ seniors helped monthly and more than 150 years of combined specialist experience, led by founder Amy Friesen of Tea & Toast (Ottawa). Service offerings span retirement living home search and navigation, long-term care placement, estate planning assistance, professional organizing and decluttering, aging-in-place safety recommendations, care planning and budgeting, transitioning support, downsizing or right-sizing, executor support, and ongoing care management. The network also operates the annual Eldercare Planning Day awareness campaign to drive proactive family conversations about aging.
Eldercare Planners of Canada firmographics
Firmographics- Name
- Eldercare Planners of Canada
- Legal name
- Tea & Toast Inc.
- Website
- https://eldercareplanning.ca
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eldercare Planners of Canada is a national network of independent eldercare specialists helping Canadian seniors and their families navigate retirement living, long-term care placement, estate planning, and aging-in-place services across 12+ Canadian locations.
- Ownership category
- akta.pro rank
Eldercare Planners of Canada industry classification
Industry- Product category
- Senior Care and Eldercare Planning Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
- akta.pro secondary industries
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Care Coordination & Navigation (Multi-Provider) (HLADALAB), Community Resources, Social Services & Transportation Coordination (HLADALAK), Senior Move Management (HSAFAFAD)
Keywords
Eldercare Planners of Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Eldercare Planning Consulting Services: Fee-for-service model where individual network members (eldercare planners) provide personalized consulting services to families. Each province operates differently with varying fee structures. Services include retirement living navigation, long-term care placement, care management, transitioning support, estate assistance, and downsizing services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Eldercare Planners of Canada product offering
Product offeringCore offering
Eldercare Planners of Canada operates as a national network connecting families and seniors with independent eldercare planning specialists who deliver fee-for-service consulting. Services include retirement living navigation, long-term care placement, care management, transitioning support, estate assistance, and downsizing services. Each member business operates independently while sharing best practices, resources, and referrals under the common national brand, providing coast-to-coast coverage through both virtual and in-person consultations.
Product overview
Eldercare Planners of Canada is a national network of independent eldercare planning businesses that provides strategic, holistic, and compassionate services to help families navigate aging complexities. The platform operates as a directory connecting families with local specialist businesses across Canada, offering services through member organizations. The core offerings include Retirement Living Home Search & Navigation, Long-Term Care Home Search & Navigation, Eldercare Services, Estate Services, Professional Organizing & Decluttering, Aging in Place Support & Safety Recommendations, Care Planning and Budgeting, Transitioning Support, Downsizing / Right-sizing, Estate Assistance and Executor Support, and Care Management and Directional Support. The network also runs an annual Eldercare Planning Day awareness program.
Differentiator
Problem solved
Functional benefit
Products and services
- Retirement Living Home Search and Navigation
Quantifiable outcome
- 300+ seniors helped monthly across the network
- +1 more outcomes
Companies that use Eldercare Planners of Canada
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Eldercare Planners of Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eldercare Planners of Canada partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ForestersminorForesters is shown as a partner in the partnerships section of the website. The partnership appears to involve cross-referrals or collaborative marketing within the senior care ecosystem, though specific details of the partnership arrangement are not detailed on the site.
- Arete HRminorArete HR is shown as a partner in the partnerships section. The nature of the partnership is not explicitly detailed beyond the logo placement, suggesting a collaborative relationship within the eldercare or senior services industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Eldercare Planners of Canada competitors and assessment
Company assessmentBroad incumbents
- Caring.com: Large US-focused senior care resource and advisor matching platform covering assisted living, memory care, home care, and eldercare planning. Comparable advisory positioning and lead generation model, with broader content and digital reach than Eldercare Planners of Canada.
- ComForCare: Franchise-based in-home care and senior care services provider with presence across North America. Comparable in supporting seniors to age in place and providing coordinated care, though the primary offering is hands-on care rather than advisory.
- Home Instead Senior Care (Canada): Global home care provider with Canadian franchise operations delivering in-home eldercare services. Comparable in senior care delivery and Canadian geographic footprint, though focused on home care rather than advisory/placement.
- Bayshore HealthCare: One of Canada's largest home and community health service providers, including personal care, nursing, and care management. Comparable in eldercare service delivery and Canadian footprint, though much larger and clinically oriented.
- SE Health (Saint Elizabeth Health Care): Major Canadian not-for-profit home and community health provider offering personal support, nursing, and care coordination for seniors. Comparable in eldercare navigation and coordination across Canada, though at significantly larger scale and with a clinical focus.
Emerging players
- AgingCare.com: Online community and resource platform for caregivers and families of elderly loved ones, with directories and eldercare planning content. Comparable in target customer (caregivers/families) and advisory content, though more of a content/community play than a one-to-one advisory network.
Direct peers
- A Place for Mom: North America's largest senior care advisory network, connecting families with senior living, assisted living, and care options. Directly comparable in service mix (retirement/long-term care search, care navigation) but operating as a much larger, technology-enabled marketplace rather than a federated advisor network.
- Oasis Senior Advisors: Franchise-based senior living placement and advisory service operating across multiple US markets. Closely comparable service offering (retirement/long-term care placement, family advisory) and a similar locally-embedded advisor model.
- SeniorAdvisor.com: Senior care directory and advisory service that matches families with local senior living and care providers. Operates a similar directory-plus-advisor model with reviews and local matching, making it a direct functional peer.
- CarePatrol: Senior care advisory franchise that helps families find assisted living, memory care, and in-home care locally. Operates a local-senior-advisor model comparable to Eldercare Planners' network structure, with a heavier franchise orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eldercare Planners of Canada social profiles
Digital presenceEldercare Planners of Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eldercare Planners of Canada leadership team
Management profileNumber of profiles
Profiles1 record
Eldercare Planners of Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eldercare Planners of Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eldercare Planners of Canada
What does Eldercare Planners of Canada do?
Eldercare Planners of Canada operates as a national network connecting families and seniors with independent eldercare planning specialists who deliver fee-for-service consulting. Services include retirement living navigation, long-term care placement, care management, transitioning support, estate assistance, and downsizing services. Each member business operates independently while sharing best practices, resources, and referrals under the common national brand, providing coast-to-coast coverage through both virtual and in-person consultations.
Is Eldercare Planners of Canada a public or private company?
Eldercare Planners of Canada is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eldercare Planners of Canada founded?
Eldercare Planners of Canada was founded in 2021. It employs 11 to 50 people.
How does Eldercare Planners of Canada make money?
One revenue line is on record: eldercare Planning Consulting Services.
Who are Eldercare Planners of Canada's main competitors?
Broad incumbents on record are Caring.com, ComForCare, Home Instead Senior Care (Canada), Bayshore HealthCare and SE Health (Saint Elizabeth Health Care). AgingCare.com is listed as an emerging player. Direct peers are A Place for Mom, Oasis Senior Advisors, SeniorAdvisor.com and CarePatrol.
Does Eldercare Planners of Canada have an API?
No public API is recorded for Eldercare Planners of Canada.
What industry is Eldercare Planners of Canada in?
Eldercare Planners of Canada's product category is Senior Care and Eldercare Planning Services. Its primary akta.pro industry code is HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community), with a secondary code of HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF). Its NAICS code is 624120 and its SIC code is 8742.