Raw Insight
Raw Insight is a privately held, New York-based boutique strategy consulting firm founded in 2017 that delivers data-driven strategy, marketing science, analytics, and political strategy services to enterprise clients, with a stated specialization in Latin American and US Latino markets.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Raw Insight does
Raw Insight is a privately held boutique strategy consulting firm founded in 2017 and headquartered at 1357 Broadway, New York. The firm delivers four integrated service lines: Strategy Consulting (competitive analysis, digital transformation, M&A advisory), Marketing Science & Market Research (customer insights, brand strategy, segmentation), Data Analytics & Modeling (data strategy, predictive modeling, machine learning, NLP, big data), and Political Strategy Consulting (voter analytics, campaign strategy, digital political marketing). Its stated differentiator is a proprietary 'System of Insights' that combines advanced analytics with qualitative research and behavioral science, applied across both commercial and political engagements.
The firm's core technology stack comprises standard data science tooling augmented by predictive modeling, NLP for social listening and message testing, and AI-assisted targeting tools used primarily within political engagements. Underlying this is a human-delivered consulting model rather than a software product. The firm employs 11–50 multicultural professionals based in Manhattan and reports project work spanning three continents, with explicit specialization in Latin American and US Latino markets for both private-sector enterprises and public-sector/political clients.
Raw Insight generates revenue through bespoke, project-based professional services engagements, with multi-year contracts and quote-based pricing initiated through direct enterprise sales, free consultations, and RFP submissions. Its named client base spans dozens of large enterprise logos across retail (Macy's, Nike, Adidas, Under Armour), fashion and luxury (Ralph Lauren, Michael Kors, Kate Spade, The North Face), F&B (Nestle, Kellogg's, PepsiCo, Grupo Bimbo), telecom (Telmex, Telefonica), banking (Scotiabank, Banorte), pharma (Boehringer Ingelheim, Merck), technology (Amazon, Intel, Xbox, Riot Games), and media (Bloomberg, Playboy, Rolling Stone). The firm maintains no disclosed institutional funding, subsidiaries, or M&A activity, operating as an independent consultancy.
Raw Insight firmographics
Firmographics- Name
- Raw Insight
- Legal name
- Raw Insight
- Website
- https://rawinsight.us
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Raw Insight is a privately held, New York-based boutique strategy consulting firm founded in 2017 that delivers data-driven strategy, marketing science, analytics, and political strategy services to enterprise clients, with a stated specialization in Latin American and US Latino markets.
- Ownership category
- akta.pro rank
Raw Insight industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHACAI)
- akta.pro secondary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where Raw Insight is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Raw Insight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Strategy Consulting Engagements: Project-based professional services engagements for strategy consulting, market research, data analytics, and political strategy. Customized solutions delivered to enterprise clients across diverse industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Raw Insight product offering
Product offeringCore offering
Raw Insight is a boutique strategy consulting firm that delivers customized, data-driven advisory services across four integrated service lines: Strategy Consulting, Marketing Science & Market Research, Data Analytics & Modeling, and Political Strategy Consulting. The firm combines advanced analytics, behavioral science, and proprietary AI-powered tools (including predictive modeling, machine learning, and NLP) to help enterprise clients and political campaigns gain competitive advantage, understand customer and voter behavior, and achieve measurable outcomes.
Product overview
Raw Insight is a full-service strategy consulting firm that operates as a unified service portfolio rather than a software platform. The company offers four integrated consulting service lines: Strategy Consulting (competitive analysis, M&A, digital transformation), Marketing Science & Market Research (customer insights, brand strategy, segmentation), Data Analytics & Modeling (data strategy, predictive modeling, ML/AI, NLP), and Political Strategy Consulting (voter analytics, campaign strategy, digital political marketing). These services are delivered through a human-centric approach combining advanced analytics with qualitative research, designed to help clients win in business and politics.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Consulting Comprehensive strategic advisory services helping organizations boost innovation, design for peak performance, and achieve competitive advantage through data-driven strategy formulation, market analysis, and business transformation.
- Marketing Science & Market Research
- Data Analytics & Modeling
- Political Strategy Consulting
Quantifiable outcome
- Game-changing business value delivered to major players in Latin American and US Latino markets
Companies that use Raw Insight
Customer profileNamed customers31 records
Segments4 records
Ideal customer profiles3 records
Raw Insight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Raw Insight partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Raw Insight competitors and assessment
Company assessmentDirect peers
- Prophet: Boutique strategy and brand consulting firm combining data, analytics, and creative strategy for enterprise clients — directly comparable in service mix (strategy + marketing science + analytics) and boutique scale to Raw Insight.
- The Cambridge Group: Strategy consulting firm focused on consumer-led growth using advanced analytics and behavioral insights — comparable methodology stack and target buyer profile to Raw Insight.
- Targeted Victory: Boutique political consulting firm offering data-driven voter analytics, digital strategy, and campaign execution — directly comparable to Raw Insight's Political Strategy Consulting line.
- Siegel+Gale: Boutique strategy and brand experience consultancy combining data-driven insights with creative strategy for global brands — closely comparable in scale and offering to Raw Insight's marketing science practice.
- Hall & Partners: Specialist consumer insights and brand strategy consultancy using advanced analytics — directly comparable in service mix and target client base to Raw Insight's market research and customer insights offering.
- Lippincott: Boutique brand strategy and consumer insights consultancy working with Fortune 500 clients on customer-driven growth — comparable positioning to Raw Insight's Marketing Science and brand strategy practice.
Broad incumbents
- Kearney: Global management and analytics consultancy with consumer and retail practice — overlapping service offering and target client base with Raw Insight's strategy and analytics lines.
- Accenture Strategy: Global strategy and analytics arm of Accenture serving multinational enterprises across industries — competes directly with Raw Insight for large enterprise transformation and analytics engagements.
- Oliver Wyman: Global management consulting firm with deep analytics practice serving similar enterprise clients across CPG, financial services, and telecom — competes for the same strategy and data analytics RFPs as Raw Insight at greater scale.
- BCG: Global management consultancy with BCG GAMMA analytics practice and dedicated consumer insights teams — competes for the same enterprise strategy and data analytics mandates as Raw Insight.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Raw Insight social profiles
Digital presenceRaw Insight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raw Insight leadership team
Management profileNumber of profiles
Raw Insight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raw Insight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raw Insight
What does Raw Insight do?
Raw Insight is a boutique strategy consulting firm that delivers customized, data-driven advisory services across four integrated service lines: Strategy Consulting, Marketing Science & Market Research, Data Analytics & Modeling, and Political Strategy Consulting. The firm combines advanced analytics, behavioral science, and proprietary AI-powered tools (including predictive modeling, machine learning, and NLP) to help enterprise clients and political campaigns gain competitive advantage, understand customer and voter behavior, and achieve measurable outcomes.
Is Raw Insight a public or private company?
Raw Insight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raw Insight founded?
Raw Insight was founded in 2017. It employs 11 to 50 people.
Where is Raw Insight based?
Raw Insight is headquartered in New York, United States, in the North America region.
How does Raw Insight make money?
One revenue line is on record: strategy Consulting Engagements.
Who are Raw Insight's main competitors?
Direct peers on record are Prophet, The Cambridge Group, Targeted Victory, Siegel+Gale, Hall & Partners and Lippincott. Broad incumbents are Kearney, Accenture Strategy, Oliver Wyman and BCG.
Does Raw Insight have an API?
No public API is recorded for Raw Insight.
What industry is Raw Insight in?
Raw Insight's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAI, Data, Analytics & AI Consulting, with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 54161 and its SIC code is 8742.