Wheat State Insurance Group
Wheat State Insurance Group is a privately held, independent Kansas-based insurance agency distributing personal and commercial coverage from 15+ carriers across auto, home, farm, RV, life, and business lines through local agents in Derby, Overland Park, Dodge City, and Conway Springs, with an emerging digital self-service layer via the GloveBox app.
- Company typePrivate
- Founded2009
- HeadquartersDerby, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Wheat State Insurance Group does
Wheat State Insurance Group is a privately held, independent insurance agency founded by Kennton Hoffman and headquartered in Derby, Kansas. The agency operates from four Kansas offices (Derby, Overland Park, Dodge City, Conway Springs) and is licensed in Kansas, Oklahoma, and Missouri, distributing personal and commercial insurance products through licensed local agents.
Its product portfolio spans auto, motorcycle/ATV, homeowners, renters, classic/antique automobile, life, watercraft, farm and ranch, motorhome/RV, umbrella, landlord/scheduled personal property, pet health insurance, and business/commercial coverage. The agency represents 15+ carrier partners including Travelers, Nationwide, Allstate, Progressive, Safeco/Liberty Mutual, The Hartford, Chubb, Markel, Hagerty, and Mutual of Omaha, enabling it to cross-shop coverage on behalf of clients rather than act as a captive agent for a single carrier.
Revenue is generated on a commission basis through carrier partnerships, with primary customer segments being individuals/families and small businesses across Kansas and adjacent states. Digital infrastructure consists of a third-party quoting platform (Ezlynx), an online quote request flow, and the GloveBox mobile/desktop app (partnership launched in 2024) for policyholder self-service on documents, payments, claims, and communication. Marketing is community-led, emphasizing local-agent relationships, a referral program with cash and charitable-donation incentives, and ongoing educational content via a blog and monthly newsletter.
Wheat State Insurance Group firmographics
Firmographics- Name
- Wheat State Insurance Group
- Legal name
- Wheat State Insurance Group
- Website
- https://wheatstateinsurance.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wheat State Insurance Group is a privately held, independent Kansas-based insurance agency distributing personal and commercial coverage from 15+ carriers across auto, home, farm, RV, life, and business lines through local agents in Derby, Overland Park, Dodge City, and Conway Springs, with an emerging digital self-service layer via the GloveBox app.
- Ownership category
- akta.pro rank
Wheat State Insurance Group industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where Wheat State Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Derby
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Wheat State Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Commissions: As an independent insurance agency, Wheat State Insurance Group earns commissions from insurance carriers for policies sold and serviced. They represent multiple carriers and work to find the best coverage options for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pet Insurance Preventive Care Options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Wheat State Insurance Group product offering
Product offeringCore offering
Wheat State Insurance Group is an independent insurance agency that sells and services personal, commercial, farm/ranch, recreational vehicle, life, and pet insurance products on behalf of multiple national and specialty carriers through licensed local agents at four Kansas offices and digital channels. The agency earns commissions from carriers for policies placed and provides ongoing servicing, claims assistance, and policy management via its agents and the GloveBox mobile/desktop app.
Product overview
Wheat State Insurance Group operates as an independent insurance agency offering a comprehensive portfolio of insurance products across multiple carriers. The core offering consists of personal insurance products (auto, motorcycle, homeowners, renters, classic car, life, watercraft, farm/ranch, motorhome/RV, umbrella, and pet insurance) plus commercial/business insurance. All products are distributed through independent insurance agents who work on behalf of clients, not insurance carriers. The agency differentiates through community focus and local service, with an integrated GloveBox mobile app allowing customers to manage policies, payments, claims, and communications digitally. The product portfolio functions as a unified independent agency offering rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Asking for a Friend: A monthly insurance Q&A feature that answers common insurance questions in clear, jargon-free language. Questions can be submitted anonymously and answers are published in newsletters and on the blog.
- GloveBox
Products and services
- Auto Insurance
Quantifiable outcome
- Referral program offers $10 reward plus $10 donation to quarterly charity
Companies that use Wheat State Insurance Group
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Wheat State Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Wheat State Insurance Group partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Safeco (Liberty Mutual)coreSafeco operates under Liberty Mutual branding. Provides personal auto, home, and property insurance products through the agency. Transition completed with same coverage, policy details, and pricing maintained.
- TravelerscoreMajor national insurance carrier offering property and casualty insurance products through the independent agency network.
- NationwidecoreNational insurance carrier providing auto, home, and specialty insurance products through independent agents.
- AllstatecoreMajor personal lines insurance carrier offering auto, home, and life products through independent distribution.
- ProgressivecoreLeading auto insurance carrier known for competitive rates and brand recognition.
- HagertycoreSpecialty insurer for classic and collector vehicles, offering agreed value coverage for antique automobiles.
- The HartfordcoreEstablished insurance carrier offering business and personal insurance products.
- ChubbcorePremium insurance carrier specializing in high-value property and casualty coverage.
- MarkelcoreInsurance carrier offering specialty products including motorcycle and recreational vehicle coverage.
- Liberty MutualcoreMajor national insurance carrier fully absorbing Safeco operations, providing personal and business insurance.
- Mutual of OmahacoreInsurance carrier offering life, health, and Medicare supplement products.
- GloveBox AppcoreTechnology partnership providing mobile and desktop app for policyholders to access documents, pay bills, initiate claims, and communicate with the agency.
- American EquityminorInsurance carrier offering fixed annuity and life insurance products.
- Oxford Life InsuranceminorLife insurance carrier offering individual life products.
- National Life GroupminorInsurance carrier offering life insurance and annuity products.
- North American CompanyminorLife and health insurance carrier offering individual insurance products.
- American ModernminorSpecialty insurer offering products for manufactured homes and specialty property.
- Delta DentalminorDental insurance carrier offering group and individual dental coverage.
- Foremost Insurance GroupminorInsurance carrier specializing in specialty products including mobile home and landlord insurance.
- WAGS (We Are Grateful Sanctuary)minorCurrent quarterly charity partner - licensed 501c3 small breed dog sanctuary in Sumner County, Kansas.
Recent moves5 records
Expansion highlights5 records
Wheat State Insurance Group competitors and assessment
Company assessmentDirect peers
- Westfield Insurance: Ohio-based regional insurance carrier distributed through independent agents with a comparable personal and commercial product mix. Directly comparable on independent agency model and mid-sized regional positioning.
- Auto-Owners Insurance: Michigan-based regional P&C carrier distributing exclusively through independent agents. Compares directly to Wheat State on multi-line personal and commercial offerings and the independent agency distribution model.
- Erie Insurance: Pennsylvania-based regional insurance carrier distributed primarily through independent agents with a multi-line personal and commercial book. Comparable to Wheat State on the independent agency distribution model and broad product set.
- EMC Insurance Companies: Iowa-based regional insurance carrier with a long-standing independent agency distribution model in the Midwest. Compares to Wheat State on geographic overlap, multi-line offerings, and reliance on local independent agents.
- Donegal Insurance Group: Regional insurance carrier distributing through independent agents across the Mid-Atlantic and Midwest. Comparable to Wheat State on multi-line P&C offerings and reliance on local independent agent relationships.
- Cincinnati Financial: Ohio-based regional P&C insurance carrier distributed through independent agents. Comparable to Wheat State on multi-line offerings, agent-driven distribution, and emphasis on local market relationships.
- Country Financial: Illinois-based multi-line regional insurance and financial services company with a strong Midwest presence across personal, commercial, farm, and life lines. Closely matches Wheat State's broad product portfolio and ag-state orientation.
- Shelter Insurance: Missouri-based regional insurance carrier selling through independent agents across the Midwest. Highly comparable to Wheat State in geographic footprint, multi-line personal/commercial product mix, and reliance on community-based independent distribution.
- Farm Bureau Financial Group: Iowa-based insurance and financial services company with a strong farm/ranch focus, distributed through a network of Farm Bureau agents. Directly comparable to Wheat State's farm & ranch specialty and community-based agency model in the Midwest.
Broad incumbents
- State Farm: Largest US P&C insurer with a primarily captive agent model offering the same personal lines Wheat State distributes. Operates as a broad incumbent competitor in the same Kansas/Midwest geography with significant brand and pricing power.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Wheat State Insurance Group social profiles
Digital presenceWheat State Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheat State Insurance Group leadership team
Management profileNumber of profiles
Profiles9 records
Wheat State Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheat State Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheat State Insurance Group
What does Wheat State Insurance Group do?
Wheat State Insurance Group is an independent insurance agency that sells and services personal, commercial, farm/ranch, recreational vehicle, life, and pet insurance products on behalf of multiple national and specialty carriers through licensed local agents at four Kansas offices and digital channels. The agency earns commissions from carriers for policies placed and provides ongoing servicing, claims assistance, and policy management via its agents and the GloveBox mobile/desktop app.
Is Wheat State Insurance Group a public or private company?
Wheat State Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wheat State Insurance Group founded?
Wheat State Insurance Group was founded in 2009. It employs 11 to 50 people.
Where is Wheat State Insurance Group based?
Wheat State Insurance Group is headquartered in Derby, United States, in the North America region.
How does Wheat State Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Wheat State Insurance Group's main competitors?
Direct peers on record are Westfield Insurance, Auto-Owners Insurance, Erie Insurance, EMC Insurance Companies, Donegal Insurance Group, Cincinnati Financial, Country Financial, Shelter Insurance and Farm Bureau Financial Group. State Farm is listed as a broad incumbent.
Does Wheat State Insurance Group have an API?
No public API is recorded for Wheat State Insurance Group.
What industry is Wheat State Insurance Group in?
Wheat State Insurance Group's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 5242 and its SIC code is 6411.