Coldwell Banker of the Valley

What Coldwell Banker of the Valley does

Coldwell Banker of the Valley is a local residential real estate brokerage franchise operating in the Madison and Huntsville, Alabama market under the Coldwell Banker brand. The office is part of the broader Coldwell Banker Real Estate LLC system, which was founded in 1906 and is owned by Anywhere Advisors LLC, a conglomerate that also controls CENTURY 21, ERA, Sotheby's International Realty, BHGRE, and Corcoran. The Coldwell Banker system operates on a hybrid model combining company-owned offices with independently owned and operated franchised offices, with agents working as licensed independent contractors representing buyers and sellers in residential transactions. The franchise office leverages the national brand's marketing infrastructure, agent training, and proprietary tools while operating under local market ownership.

The company offers a portfolio of proprietary consumer-facing tools and sub-brands. CB Estimate provides an automated home valuation using aggregated third-party and public records data through a proprietary algorithm. Move Meter allows users to compare locations on affordability and average home prices. The Seller's Assurance Program provides home improvements at no upfront cost paired with buyer-matching technology for sellers. Sub-brands extend the franchise into adjacent segments: Coldwell Banker Global Luxury for high-value properties, Coldwell Banker Commercial for business and investment real estate, Coldwell Banker International for cross-border transactions, and Concierge Auctions for luxury property auctions.

Revenue is generated primarily through real estate transaction commissions, typically 5–6% of sale price in the U.S. residential market, split between listing and buyer's agents, with the franchise retaining a share via franchise fees or commission splits. Customer acquisition relies on a multi-channel approach including the Coldwell Banker website and mobile app, social media presence, AARP Real Estate Benefits partnership for the 50+ demographic, Assurant Home Warranty for embedded ancillary services, and agent-led referral networks. Specific headcount, transaction volume, and financial details for the Coldwell Banker of the Valley franchise office are not disclosed in the available data.

Name

Coldwell Banker of the Valley

Legal name

Coldwell Banker Real Estate LLC

Website

https://coldwellbanker.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

10,001+ employees

Short description

Coldwell Banker of the Valley is a local residential real estate brokerage franchise serving home buyers and sellers in the Madison and Huntsville, Alabama market under the Coldwell Banker brand, owned by Anywhere Advisors LLC.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEAJAN

Property Management Advisory & Leasing Administration

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Residential real estate brokerage
• Home valuation services
• Real estate listings
• Luxury real estate
• Commercial real estate

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Coldwell Banker generates revenue through real estate transaction commissions paid by buyers and sellers. Agents affiliated with the brand charge commissions on completed property sales, with the company taking a franchise fee or split from agent commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Coldwell Banker of the Valley is a residential real estate brokerage franchise office operating under the Coldwell Banker brand, providing services for home buyers and sellers. The company operates as part of the Coldwell Banker System, offering property search, agent representation, home valuation via CB Estimate, location comparison through Move Meter, and the Seller's Assurance Program for home sellers.

Product overview

Coldwell Banker operates as a comprehensive real estate platform with a main marketplace website supplemented by multiple specialized products and sub-brands. The core Coldwell Banker Real Estate Platform provides nationwide property listings, while CB Estimate offers proprietary home valuation and Move Meter enables location comparison. The Seller's Assurance Program supports home sellers with improvements and buyer-finding technology. The portfolio includes sub-brands Coldwell Banker Global Luxury (luxury properties), Coldwell Banker International (global reach), and Coldwell Banker Commercial (commercial transactions). Concierge Auctions handles luxury auction sales, and partnerships include Assurant Home Warranty and AARP Real Estate Benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: Specialized luxury real estate service brand for high-value properties and affluent clientele.
• Coldwell Banker Commercial
• CB Estimate
• Seller's Assurance Program

Products and services

• Residential Real Estate Brokerage
• Coldwell Banker Global Luxury
• Coldwell Banker Commercial
• Coldwell Banker International
• Concierge Auctions
• Seller's Assurance Program
• AARP Real Estate Benefits by Anywhere

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AARPminorGTM or Marketing PartnerAARP offers Coldwell Banker real estate services as part of the AARP Real Estate Benefits program, providing members access to Coldwell Banker agents and services.
• Concierge AuctionsminorStrategic or Co-development PartnerConcierge Auctions is a modern approach to selling exceptional homes, reaching a global audience of qualified buyers. Coldwell Banker refers high-value listings to Concierge Auctions for premium property sales.
• Assurant Home WarrantyminorGTM or Marketing PartnerAssurant provides home warranty protection plans offered through Coldwell Banker, helping protect homeowners from unexpected repair costs.
• Anywhere Real Estate (Parent Company)coreOthersColdwell Banker Real Estate LLC is owned by Anywhere Advisors LLC, which also owns other real estate brands including BHGRE, CENTURY 21, Corcoran, ERA, and Sotheby's International Realty.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass: Tech-forward national residential brokerage competing for top-producing agents and luxury listings. Direct competitor on agent recruitment, technology positioning, and premium transaction share.
• Century 21: Sister brand under Anywhere Advisors LLC operating an identical residential real estate franchise model. Directly comparable in franchise structure, consumer proposition, and shared parent overhead.
• Sotheby's International Realty: Another Anywhere Advisors LLC brand focused on luxury residential real estate. Directly comparable in franchise model and overlapping coverage with Coldwell Banker Global Luxury at the high end of the market.
• RE/MAX: One of the largest global real estate franchise networks with a similar agent-affiliate model. Competes directly with Coldwell Banker for franchisees, agents, and consumer mindshare in residential brokerage.
• ERA Real Estate: Sister brand under Anywhere Advisors LLC running the same residential franchise model. Comparable in operating structure, customer base, and franchise economics.
• Better Homes and Gardens Real Estate: Sister Anywhere Advisors LLC brand running a residential real estate franchise model. Directly comparable in structure and target market, with potential overlap in franchisee recruitment.
• eXp Realty: Cloud-based, agent-centric brokerage with a low-overhead franchise-style model. Directly comparable in targeting residential agents and competing on commission split and agent economics.
• Berkshire Hathaway HomeServices: National residential real estate franchise network operating with a similar brand-licensed, agent-affiliated model. Directly comparable in product offering, customer base, and franchise economics to Coldwell Banker.

Broad incumbents

• Redfin: Tech-enabled residential brokerage and portal that competes on lower commission rates and digital consumer experience. Broad incumbent in the same residential transaction market as Coldwell Banker.
• Zillow Group: Largest U.S. residential real estate marketplace and adjacent services platform. Broad incumbent shaping consumer search behavior, agent lead flow, and competitive commission dynamics that affect Coldwell Banker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/coldwellbanker
• YouTubeyoutube.com/c/coldwellbanker
• Facebookfacebook.com/ColdwellBankeroftheValley
• LinkedInlinkedin.com/company/coldwell-banker
• Instagraminstagram.com/coldwellbanker

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker of the Valley