Bob

What Bob does

Bob (밥아저씨 / Bob Ajussi) is a delivery-type storage service platform operated by VIA Company (주식회사 비아컴퍼니), a private company founded in 2022 and headquartered in Daegu, South Korea. The platform offers box-based storage in which customers select quantities of storage boxes and subscription periods, with scheduled pickup from and return delivery to the customer's address; pricing is a transparent monthly subscription starting at 2,500 KRW, with longer durations unlocking higher discount tiers. The core consumer product is Bob Ajussi (밥아저씨), and the company has extended into the corporate segment via Bob Biz (밥비즈), an enterprise-exclusive module offering simplified storage for business customers. Physical access is supported through a partnership with Musinsa Studio, which functions as a pickup and drop-off point at any of its locations across South Korea, effectively extending the company's geographic reach beyond its single Daegu facility.

The business model is a B2C and B2B recurring subscription model monetized per box per month, with go-to-market executed primarily through the company website (mrbob.kr) and the Musinsa Studio channel rather than through a disclosed sales team. The platform is operationally simple — a single storage facility, scheduled courier logistics, and a web-based quote calculator — with no disclosed proprietary technology, integrations, or AI components. The company is led by representatives 김지훈 (Kim Ji-hoon) and 정철승 (Jung Chul-seung) of VIA Company, with 정철승 also serving as customer complaint manager. No external investors, funding scale, headcount, or revenue figures are disclosed in the available data, and the only funding event on record is a 2022 round with a disclosed amount of $0 and unknown investors.

Name

Bob

Legal name

Bob

Website

https://mrbob.kr

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Bob (밥아저씨) is a Daegu-based delivery-type storage service operated by VIA Company, offering monthly box-unit storage subscriptions starting at 2,500 KRW with scheduled pickup and return delivery. It serves South Korean consumers via Bob Ajussi and corporate customers via Bob Biz.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Other Warehousing and Storage (49319), Couriers and Express Delivery Services (492110)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Deferred/Day-Definite Parcel (Non-Guaranteed) (TLAAABAD)

akta.pro secondary industry

Subscription Box & Direct-to-Consumer (DTC) Parcel Delivery (TLAAAFAK)

Keywords

• Box storage service
• Pickup delivery storage
• Self-storage logistics
• Monthly storage subscription
• Corporate storage solutions

Headquarters

HQ city

Daegu

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce sales: Online shopping platform revenue from retail product sales

Go-to-market motion1 record

Distribution channels1 record

Core offering

Bob (밥아저씨 / Bob Ajussi) operates a delivery-type box storage service: customers select the number of storage boxes and a subscription period, the company picks up the boxes from the customer's address, stores them at its facility, and returns them on request. Pricing is transparent monthly subscription starting at 2,500 KRW, with longer subscription periods yielding larger discounts. The offering is extended to corporate customers via Bob Biz (밥비즈), a business-only simplified storage module.

Product overview

Bob (밥아저씨) operates as a delivery-type storage service platform, offering a single unified product for box-based storage with scheduled pickup and delivery. The core offering, Bob Ajussi (밥아저씨), provides transparent and honest box-unit logistics service with monthly subscription pricing starting at 2,500 KRW. The platform extends into the corporate segment through Bob Biz (밥비즈), an enterprise-exclusive module that offers simplified storage solutions for business customers. The company is operated by VIA Company (주식회사 비아컴퍼니) based in Daegu, South Korea.

Differentiator

Problem solved

Functional benefit

Brands

• Bob Go: Logistics offering of the Bob e-commerce platform
• Bob Pay

Products and services

• 밥아저씨 (Bob Ajussi) Core delivery-type storage service: customers select storage box quantities and a subscription period, the company picks up the boxes from the customer's address, stores them at its facility, and returns them on request. Billed monthly, with transparent box-unit pricing starting at 2,500 KRW and discounts for longer subscription periods. Targeted at individual consumers needing temporary or flexible personal storage.
• 밥비즈 (Bob Biz) Corporate-exclusive storage service under the Bob brand, available only to business customers (기업 고객만 사용하실 수 있습니다), offering simplified storage solutions for enterprise clients.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Door to Door Storage: Long-running US operator of container-based and box-based pickup/delivery storage services, closely aligned with Bob's logistics-plus-storage model.
• Closetbox: Closetbox provides door-to-door box-based storage with monthly subscription pricing — the closest US analogue to Bob's KRW 2,500/month box-unit offering.
• LuggageHero: LuggageHero offers short-term item pickup, storage, and return delivery on a per-bag basis, sharing Bob's per-box pickup/delivery logistics backbone, though oriented to travelers.
• Clutter: Clutter runs a full-service storage model where it picks up, catalogs, stores, and returns items on demand, structurally identical to Bob's offering and a useful benchmark for unit economics.
• MakeSpace: US-based operator of on-demand pickup-and-delivery storage with subscription pricing, offering the same value proposition (no self-transport, scheduled retrieval) that Bob delivers in Korea.
• Boxful Korea: Boxful operates the same subscription box-based storage model with scheduled pickup and return delivery in Korea. It is the most directly comparable competitor, having launched the same model in Korea prior to Bob's 2022 founding and operating across multiple cities.

Emerging players

• Neighbor.com: Peer-to-peer storage marketplace that connects users with nearby storage hosts. It competes for the same end-customer storage demand as Bob but with a fundamentally different (no fleet, no box) supply model.

Broad incumbents

• Coupang Eats / Korean last-mile logistics operators: Large Korean e-commerce/logistics players (Coupang, Lotte, CJ Logistics) operate dense last-mile fleets and warehouses. They could enter Bob's category quickly if unit economics prove attractive.
• SpareFoot (now Storage.com): Largest US marketplace for self-storage; while it does not run pickup/delivery, it competes for the same consumer storage wallet and could expand into Bob's niche.

Others

• Musinsa Storage / Brand Logistics (in-house brand storage): Bob's brand partner Musinsa is also a potential competitor-in-reverse: if Korean fashion brands internalize storage/returns logistics at scale, Bob's enterprise pipeline could shrink.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob