Aloha Marine Center
Aloha Marine Center, founded in 1973 in Holly Hill, Florida, is a privately held boat dealership selling new and pre-owned recreational boats from brands including Bayliner, Key West, Carolina Skiff, and Regal, complemented by service, parts, financing, and consignment services for regional Florida consumers.
- Company typePrivate
- Founded1973
- HeadquartersHolly Hill, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aloha Marine Center does
Aloha Marine Center is a privately held, single-location boat dealership founded in 1973 and headquartered at 1700 North Nova Road, Holly Hill, Florida. The company sells new recreational boats from a multi-OEM portfolio that includes Bayliner, Carolina Skiff, Key West, Hurricane, Regal, Godfrey Sweetwater, Trophy, Chaparral, Ranger, Sea-Doo, Stingray, Sun Tracker, and Tahoe, with outboard engines sourced from Yamaha, Mercury, and Suzuki. New unit retail pricing spans roughly $29,000 for entry-level deck boats and skiffs to more than $180,000 for premium express cruisers, and the dealership typically carries around 41 new units and 17 pre-owned units at any given time based on current inventory.
Revenue is generated across six streams: new boat sales, pre-owned boat sales (including trade-ins and consignment), a factory-trained service and maintenance operation, parts sales, financing referral/origination, and a consignment program for sellers. Distribution is primarily through the physical showroom, complemented by an online catalog powered by the Boats Group platform and syndicated listings on the Boats Group marketplace, plus organic social presence on Facebook and Instagram. A differentiator versus smaller competitors is the inclusion of complimentary captain-led water demonstrations with each sale and an authorized service capability across the three principal outboard brands.
The dealership serves a regional consumer base across Flagler and Volusia counties, including Palm Coast, Daytona Beach, New Smyrna Beach, Edgewater, and Port Orange, with primary customer segments being recreational boaters, fishing enthusiasts, and to a lesser extent luxury cruiser and pontoon buyers. The company carries no disclosed revenue figures, no institutional investors, and no parent or subsidiary entities; ownership is described as family-held and continuous for 51+ years. Recognitions include consecutive Platinum and Gold Awards from Key West Boats, a top-five regional dealer ranking, and repeated placement on "Best Places To Service Your Boat" lists.
Aloha Marine Center firmographics
Firmographics- Name
- Aloha Marine Center
- Legal name
- Aloha Marine Center
- Website
- https://alohamarine.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aloha Marine Center, founded in 1973 in Holly Hill, Florida, is a privately held boat dealership selling new and pre-owned recreational boats from brands including Bayliner, Key West, Carolina Skiff, and Regal, complemented by service, parts, financing, and consignment services for regional Florida consumers.
- Ownership category
- akta.pro rank
Aloha Marine Center industry classification
Industry- Product category
- Boat Dealership
- NAICS
- Boat Dealers (441222)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
Keywords
Where Aloha Marine Center is headquartered
LocationHeadquarters
- HQ city
- Holly Hill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aloha Marine Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- New Boat Sales: Sale of new boats from multiple manufacturers including Bayliner, Carolina Skiff, Key West, Hurricane, Regal, Godfrey Sweetwater, and Trophy. Boats range from entry-level deck boats to luxury cruisers and center consoles, with prices from approximately $30,000 to $180,000.
- Pre-Owned Boat Sales: Sale of used boats taken as trade-ins or accepted on consignment. Used inventory typically includes 17+ boats at any time.
- Boat Service and Maintenance: Factory-trained technicians provide repair and maintenance services. State-of-the-art service center handles routine maintenance, complex repairs, and seasonal prep work for all boat types.
- Parts Sales: Well-stocked parts department with ability to special order parts. Sells marine parts, accessories, and supplies.
- Boat Consignment Program: Assists customers in selling their boats through the dealership's consignment program, charging a fee or commission for the service.
- Financing Services: Arranges boat financing through financial partners, earning referral fees or financing markups on loans originated for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level boats (deck boats, runabouts) |
| One time/ perpetual license | Pay-as-you-go | Mid-range boats (center consoles, fishing boats) |
| One time/ perpetual license | Pay-as-you-go | Premium boats (luxury cruisers, express cruisers) |
| One time/ perpetual license | Pay-as-you-go | Used/Pre-owned boats |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Aloha Marine Center product offering
Product offeringCore offering
Aloha Marine Center is a multi-brand boat dealership selling new and pre-owned recreational boats (Bayliner, Carolina Skiff, Key West, Hurricane, Regal, Godfrey Sweetwater, Trophy, Chaparral, Ranger, Stingray, Sun Tracker, Tahoe, Sea-Doo, Key Largo) at its Holly Hill, Florida location. It bundles each sale with factory-trained boat service, a parts department, third-party boat financing, trade-ins, a consignment program for sellers, and complimentary water demonstrations with a captain.
Product overview
Aloha Marine Center operates as a boat dealership offering a unified portfolio of new and pre-owned boats from multiple manufacturers (Bayliner, Carolina Skiff, Hurricane, Key West, Regal, Godfrey, Sweetwater, Trophy, Chaparral, Key Largo, Ranger, Sea-Doo, Stingray, Sun Tracker, Tahoe), complemented by financing services, a factory-trained service department, and a boat consignment program. The company was established in 1973 and sells outboard engines from Yamaha, Mercury, and Suzuki brands. The core offering is the boat inventory itself, with services bundled around sales, financing, and post-sale support.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boat Sales Retail sale of new boats from multiple top-tier manufacturers (Bayliner, Carolina Skiff, Key West, Hurricane, Regal, Godfrey Sweetwater, Trophy, Chaparral, Ranger, Stingray, Sun Tracker, Tahoe, Sea-Doo, Key Largo) targeted at recreational boaters, fishing enthusiasts, and luxury cruiser buyers in the Florida region. Pricing tiers range from approximately $29,000 to $180,000+.
- Pre-Owned Boat Sales Sale of used and pre-owned boats including trade-ins and consignment vessels from various manufacturers, available at varied price points depending on age, condition, and model. Targeted at value-seeking recreational boat buyers in Florida.
- Boat Financing Arrangement of boat loans through third-party lender partners, with promotional financing rates and credit applications available to customers purchasing new or pre-owned boats. Targets recreational boat buyers needing payment financing.
- Boat Service Department Factory-trained technician service for routine maintenance, complex repairs, and seasonal preparation of boats using latest diagnostic technologies and genuine parts. Includes authorized Yamaha, Suzuki, and Mercury outboard service. Targeted at boat owners throughout Flagler and Volusia counties.
- Marine Parts Sales Marine parts, accessories, and supplies sold through the dealership's parts department, with special-order capability for hard-to-find items. Targeted at boat owners needing replacement parts and accessories.
- Boat Consignment Program Dealership-assisted consignment service that helps boat owners sell their existing vessels, charging a consignment fee or commission. Targeted at existing boat owners who prefer not to sell privately.
- Boat Demo Experience Complimentary on-water demonstration with an experienced captain that walks the buyer through the boat's features and operation before purchase. Targeted at prospective boat buyers to reduce pre-purchase uncertainty.
Companies that use Aloha Marine Center
Customer profileSegments4 records
Ideal customer profiles5 records
Aloha Marine Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aloha Marine Center partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BaylinercoreBayliner is a major boat brand sold at Aloha Marine Center. The dealership offers new and used Bayliner boats including Element, VR, D Series, and V Series models. Bayliner is a leading manufacturer of recreational boats known for value and accessibility.
- Key West BoatscoreKey West Boats is a premium boat brand offered at Aloha Marine Center. The dealership has received Platinum and Gold Awards for their dedication to Key West Boats. Models include 1720, 189 FS, 203 FS, 219 FS, 239 FS, and 263 FS center consoles and family sportsman boats.
- Carolina SkiffcoreCarolina Skiff is a trusted brand sold at Aloha Marine Center, specializing in fishing skiffs and center consoles. Models include E Series, EV Series, LS Series, and Ultra Elite models ranging from 16 to 24 feet.
- Regal MarinecoreRegal Marine is a premium boat brand sold at Aloha Marine Center. The dealership offers Regal bowriders, express cruisers, and luxury models including LX2, LX4, 26 XO, and 26 Express.
- Hurricane BoatsminorHurricane Boats is a deck boat brand offered at Aloha Marine Center. Models include SunDeck Sport series and FunDeck series boats.
- Godfrey SweetwaterminorGodfrey Sweetwater is a pontoon boat brand offered at Aloha Marine Center, specializing in pontoon boats for family recreation and entertaining.
- Yamaha OutboardscoreYamaha is a primary outboard engine brand offered and serviced at Aloha Marine Center. Engines range from 150HP to 350HP and are featured on many boats in the dealership's inventory.
- Suzuki MarinecoreSuzuki Marine is a major outboard engine brand sold and serviced at Aloha Marine Center. The dealership is an authorized Suzuki dealer offering engines from 140HP to 350HP.
- Mercury MarinecoreMercury Marine is an outboard engine brand offered at Aloha Marine Center. Mercury engines power many boats in the inventory, including the Bayliner Element series.
- Boats GroupcoreBoats Group provides the website platform and inventory management system for Aloha Marine Center. Their platform powers the online catalog, listings, and digital presence for the dealership.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Aloha Marine Center competitors and assessment
Company assessmentOthers
- Boat Trader (Boats Group): Boat Trader, operated by Boats Group, is the largest online boat marketplace and is also Aloha's syndication platform. It is an ecosystem participant rather than a dealer competitor, but its growth in online boat search is a structural force on dealer pricing and lead generation.
Direct peers
- Legendary Marine: Legendary Marine operates multiple Florida boat dealerships (Destin, Pensacola, Mobile) carrying Bayliner, Hurricane, and other brands also sold at Aloha Marine. It is a direct regional competitor in the same multi-brand, full-service retail model.
- MarineMax: MarineMax is the largest recreational boat retailer in the United States, with headquarters in Clearwater, FL. It sells new and pre-owned boats across multiple brands alongside service, parts, and financing, making it the closest large-scale comparable to Aloha Marine Center's full-service dealership model.
- Galati Yacht Sales: Galati Yacht Sales is a long-established Florida boat and yacht dealership with locations on both Gulf and Atlantic coasts. It sells premium new and brokerage boats, offers full service, and represents many of the same OEM brands (including Viking, Valhalla, Pursuit) seen in Aloha's premium tier.
- Atlantic Marine (Jacksonville): Atlantic Marine is a Jacksonville-based Florida boat dealer offering new and pre-owned boats, parts, and service, comparable to Aloha's full-service, multi-brand retail footprint.
- St. Augustine Marine: St. Augustine Marine is a north Florida boat dealer located within roughly an hour of Aloha Marine's catchment area, selling new and used boats and operating a service department in a similar regional model.
Regional players
- Skipper Bud's: Skipper Bud's is a multi-state boat dealer with locations across the Midwest and Southeast, selling Sea Ray, Boston Whaler, and other brands. It competes with Aloha in brand mix and full-service model but does not operate in Florida.
- Bluewater Yacht Sales: Bluewater Yacht Sales operates multiple locations across the southeastern U.S. (including Florida) offering new and brokerage boats with full service. It is a multi-state regional peer rather than a Holly Hill-headquartered competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aloha Marine Center social profiles
Digital presenceAloha Marine Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aloha Marine Center leadership team
Management profileNumber of profiles
Aloha Marine Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aloha Marine Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aloha Marine Center
What does Aloha Marine Center do?
Aloha Marine Center is a multi-brand boat dealership selling new and pre-owned recreational boats (Bayliner, Carolina Skiff, Key West, Hurricane, Regal, Godfrey Sweetwater, Trophy, Chaparral, Ranger, Stingray, Sun Tracker, Tahoe, Sea-Doo, Key Largo) at its Holly Hill, Florida location. It bundles each sale with factory-trained boat service, a parts department, third-party boat financing, trade-ins, a consignment program for sellers, and complimentary water demonstrations with a captain.
Is Aloha Marine Center a public or private company?
Aloha Marine Center is a private company. It is classified as family owned and is currently operating.
When was Aloha Marine Center founded?
Aloha Marine Center was founded in 1973. It employs 11 to 50 people.
Where is Aloha Marine Center based?
Aloha Marine Center is headquartered in Holly Hill, United States, in the North America region.
How does Aloha Marine Center make money?
Six revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned Boat Sales, boat Service and Maintenance, parts Sales, boat Consignment Program and financing Services.
Who are Aloha Marine Center's main competitors?
Boat Trader (Boats Group) is listed as an others. Direct peers are Legendary Marine, MarineMax, Galati Yacht Sales, Atlantic Marine (Jacksonville) and St. Augustine Marine. Regional players are Skipper Bud's and Bluewater Yacht Sales.
Does Aloha Marine Center have an API?
No public API is recorded for Aloha Marine Center.
What industry is Aloha Marine Center in?
Aloha Marine Center's product category is Boat Dealership. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail. Its NAICS code is 441222 and its SIC code is 3730.