Atlantic Marine

What Atlantic Marine does

Atlantic Marine is a family-owned marine and waterfront dealership platform established in 1976 and headquartered in Wilmington, North Carolina. The company operates four physical locations across southeastern North Carolina: a primary showroom on Oleander Drive (displaying over $3 million of new Grady-White inventory), a service center on Eastwood Road, a marina with wet slips and dry storage at Wrightsville Beach, and a sales office in Southport. It functions as the exclusive waterfront dealer for Grady-White Boats in southeastern North Carolina and is the only Yamaha Pro Elite Plus Dealer in North and South Carolina and one of fifteen worldwide, with these relationships anchoring its core product lines.

The company's product portfolio spans new Grady-White boats (center consoles, dual consoles, walkaround cabins, express cabins, and coastal explorers from 18 to 38 feet), Carolina Skiff fishing boats, Yamaha outboard motors (2.5HP to 450HP), and Magic Tilt trailers, complemented by a full-service marine repair facility with Yamaha-certified technicians, a parts department stocking Yamaha OEM parts and marine electronics, dry storage and marina services, boat brokerage, and financing and insurance facilitation. Atlantic Marine has accumulated significant manufacturer-recognized service credentials, including 14 Grady-White Service Excellence Awards, 6 Gold Anchor Awards, and three consecutive years as a Yamaha Pro Elite Plus Service Center.

Atlantic Marine's go-to-market is direct-to-consumer through physical showrooms, marina, and service locations, supported by an online inventory browsing experience with quote request and credit application CTAs. Revenue is generated through a mix of one-time sales (new and pre-owned boats, outboards, trailers), professional services (repairs, electronics installation, fiberglass work, painting), recurring marina and dry storage subscriptions, and referral fees on financing and insurance products. The customer base consists of individual recreational boaters, fishing enthusiasts, and existing boat owners across the Carolina coast, with the Cape Fear Grady Club providing owner community and loyalty programming.

Name

Atlantic Marine

Legal name

Atlantic Marine

Website

https://atlanticmarine.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlantic Marine is a family-owned boat dealership and full-service marine platform established in 1976, operating four locations in southeastern North Carolina to sell Grady-White boats, Yamaha outboards, and related marine services to recreational boaters and fishing enthusiasts.

Ownership category

akta.pro rank

Product category

Boat Dealership

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industry

Marine Outfitting & Interior Refurbishment (TLAKAKAL)

Keywords

• Boat dealership services
• Marine sales
• Outboard motors
• Boat service repair
• Marina storage

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Boat Sales (New and Pre-owned): Primary revenue stream from selling new Grady-White boats, used boats from various manufacturers, and brokerage services. New boat inventory includes models from Grady-White (Canyon, Freedom, Express series) and Carolina Skiff. Pre-owned inventory spans multiple years and brands.
2. Outboard Motors Sales: Sales of new Yamaha outboard motors ranging from 2.5HP portable units to 450HP engines, including F series, In-line 4 series, and Midrange series.
3. Service and Repair: Comprehensive marine service including Yamaha engine servicing, winterization, electronics installation (Garmin, Fusion, JL, FLIR, Power Pole), fiberglass repairs, painting, and metal fabrication.
4. Parts Department: Sales of Yamaha OEM parts, Garmin electronics, marine accessories, safety gear, and boat customization products.
5. Storage and Marina: Dry storage, marina slip rentals, and boat pickup/delivery services at the Wrightsville Beach marina location.
6. Financing and Insurance: Facilitating boat financing and insurance products through partnerships, generating referral revenue.
7. Trailer Sales: Sales of Magic Tilt boat trailers in various models (215/216, 231, 235/236, 251).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Atlantic Marine is a family-owned full-service boat dealership selling new Grady-White and Carolina Skiff boats, pre-owned boats, Yamaha outboard motors (2.5HP to 450HP), and Magic Tilt trailers across four locations in southeastern North Carolina. The company operates a Yamaha Pro Elite Plus certified service center, an OEM parts department, dry storage and marina facilities at Wrightsville Beach, boat brokerage services, and boat financing and insurance facilitation, creating an end-to-end marine ownership platform for recreational and fishing boat buyers.

Product overview

Atlantic Marine is a family-owned boat dealership established in 1976, operating as a multi-location marine business in southeastern North Carolina with showrooms in Wilmington, Wrightsville Beach, and Southport. The company operates as a unified dealership-platform offering new and pre-owned boats (primarily Grady-White center consoles, dual consoles, walkaround cabins, express cabins, and coastal explorers, plus Carolina Skiff fishing boats), Yamaha outboard motors (2.5HP to 450HP), and Magic Tilt trailers as core products. These are complemented by service modules including marine repair and maintenance, a parts department, dry storage and marina facilities, boat brokerage services, and financing/insurance support—creating a full-service marine ecosystem for boat buyers and owners.

Differentiator

Problem solved

Functional benefit

Brands

• Cape Fear Grady Club: Customer boat club organized by Atlantic Marine for Grady-White boat owners along the Carolina coast

Products and services

• Grady-White Boats (New) New Grady-White center consoles, dual consoles, walkaround cabins, express cabins, and coastal explorer models (18 to 38 feet) sold as the exclusive waterfront Grady-White dealer in southeastern North Carolina, targeting recreational boaters and offshore anglers.
• Pre-owned Boats Pre-owned boat inventory from multiple manufacturers and years, marketed as the area's largest selection of used boats, for recreational and fishing buyers.
• Yamaha Outboard Motors Complete range of new Yamaha outboard engines from 2.5HP portable to 450HP, including F series, In-line 4 series, and Midrange series, sold through the only Yamaha Pro Elite Plus dealer in North and South Carolina; includes Yamaha Repower Center capability.
• Magic Tilt Boat Trailers Magic Tilt aluminum boat trailers in models 215/216, 231, 235/236, and 251 for safe transport of boats to and from the water, sold alongside new and pre-owned boat sales.
• Marine Service and Repair Comprehensive marine service including Yamaha engine servicing, winterization, electronics installation (Garmin, Fusion, JL Audio, FLIR, Power Pole), fiberglass repair, bottom painting, detailing, metal fabrication, and warranty work, delivered by certified technicians at the Eastwood Road service center.
• Parts Department Retail parts department stocking Yamaha OEM parts, Garmin electronics, Fusion stereos, FLIR cameras, Power Poles, marine hardware, safety gear, and customization products for boat owners and technicians.
• Boat Storage and Marina Dry storage, wet slip rentals, and boat pickup/delivery services at the Wrightsville Beach marina, supported by the SpeedyDock app for slip and storage management.
• Boat Brokerage Services Brokerage services for customers selling or purchasing pre-owned boats, managed by experienced sales professionals for a fee or commission.
• Financing and Insurance Boat financing through credit applications and marine insurance products facilitated via partner lenders and carriers, providing referral-based commission revenue and supporting the customer purchase process.
• Carolina Skiff Boats New Carolina Skiff JLS series boats featuring modified V hull designs with full liner hull construction, offering versatile fishing and family watercraft options for entry-level buyers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Grady-White BoatscoreChannel Partner/ Reseller/ DistributorAtlantic Marine is southeastern North Carolina's exclusive waterfront dealer for Grady-White Boats, representing the manufacturer's center console, dual console, walkaround cabin, express cabin, and coastal explorer models. This is a core distribution partnership providing the primary new boat inventory.
• Yamaha OutboardscoreChannel Partner/ Reseller/ DistributorAtlantic Marine is the only Yamaha Pro Elite Plus Dealer in North and South Carolina and one of only fifteen in the world. Sells the full range of Yamaha outboard motors from 2.5HP to 450HP and serves as a Yamaha Repower Center.
• Magic TiltminorChannel Partner/ Reseller/ DistributorAtlantic Marine sells Magic Tilt boat trailers including models 215/216, 231, 235/236, and 251.
• Carolina SkiffminorChannel Partner/ Reseller/ DistributorAtlantic Marine carries Carolina Skiff boats, including the JLS series, as part of their new boat inventory.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MarineMax: MarineMax is the largest recreational boat and yacht retailer in the United States, operating multi-brand dealerships with integrated service, parts, finance, and insurance across dozens of locations. It is the most directly comparable public peer to Atlantic Marine, sharing the same core model of multi-brand boat sales plus full-service support, though at vastly greater scale.
• OneWater Marine: OneWater Marine is a publicly traded multi-brand boat retailer with a network of dealership locations across the U.S. It offers new and pre-owned boat sales, service, parts, and financing — mirroring Atlantic Marine's full-service dealership model, and is the second largest scaled peer for comparison.
• Galati Yacht Sales: Galati Yacht Sales is a family-owned, multi-location premium boat dealer operating across Florida and Texas with brokerage, service, and marina offerings. It shares Atlantic Marine's premium brand positioning, family-ownership structure, and integrated dealership-plus-marina business model.
• Denison Yachting: Denison Yachting is a yacht sales and brokerage firm with multiple U.S. locations focused on premium new and brokerage boat sales. Its integrated sales-plus-brokerage model parallels Atlantic Marine's new boat plus brokerage offering for the premium segment.
• HMY Yacht Sales: HMY Yacht Sales is a multi-location Florida-based boat dealer representing premium brands with integrated service, parts, and brokerage operations. It is a comparable multi-brand, premium-focused dealership to Atlantic Marine, though larger and concentrated in the Southeast.
• Nautical Ventures: Nautical Ventures is a Florida-based multi-brand boat dealer with showroom, service, and parts operations serving recreational boaters. It shares Atlantic Marine's multi-brand retail + service model and coastal market focus, though operating at a different regional scale.
• Bosun's Marine: Bosun's Marine is a multi-location New England boat dealer offering new/pre-owned sales, service, parts, and storage. Its full-service dealership platform and integrated marina/storage offerings closely parallel Atlantic Marine's business model, with comparable manufacturer representation across premium outboard and boat brands.

Broad incumbents

• Safe Harbor Marinas: Safe Harbor Marinas is the largest U.S. operator of recreational marinas with hundreds of locations nationwide, offering slip rentals, dry storage, and ancillary boat services. As a broad incumbent, it operates at a much larger scale than Atlantic Marine's single marina, but addresses overlapping customer segments in boat storage and waterfront services.
• West Marine: West Marine is the largest specialty retailer of marine parts, accessories, and boating supplies in the United States with hundreds of stores and a robust e-commerce channel. It is not a direct boat dealership competitor but is broadly comparable as a marine retail incumbent whose parts/accessories business overlaps with Atlantic Marine's parts department.

Others

• Grady-White Boats: Grady-White Boats is the premium boat manufacturer that Atlantic Marine represents as exclusive waterfront dealer in southeastern North Carolina. It is an ecosystem partner rather than competitor, but its distribution decisions directly determine Atlantic Marine's franchise territory and core new-boat inventory access.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AtlanticMarineWB
• Facebookfacebook.com/atlanticmarinesales
• Instagraminstagram.com/atlanticmarinewb
• LinkedInlinkedin.com/company/atlanticmarinewb

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Marine