What Paraflu does

Paraflu is a privately held Brazilian manufacturer of automotive cooling system products and brake fluids, founded in 1965 and headquartered in São Sebastião do Caí, Rio Grande do Sul, with a branch operation in Sooretama, Espírito Santo. The company has operated for over 60 years and self-describes as the market leader in Brazil for automotive cooling solutions. Its product portfolio centers on radiator coolants and antifreeze in multiple proprietary technology variants — OAT (Organic Acid Technology), HOAT (Hybrid Organic Acid Technology), Si-OAT, and PSi-OAT — plus brake fluids (DOT 3, DOT 4, DOT 4LV, DOT 5.1), specialty products including a low-conductivity BEV coolant for electric vehicles, agricultural equipment coolants, motorcycle coolants, radiator cleaner, restoration solution, and demineralized water in multiple packaging sizes from 1L bottles to 1,000L IBC containers.

The company's technology is anchored in proprietary corrosion inhibitor formulations offering extended drain intervals (up to 250,000km or 5 years for Si-OAT) and OEM homologations from Audi, Volkswagen, BMW, Mercedes-Benz, GM, Ford, Porsche, Cummins, MAN, Deutz, and Liebherr, among others. The company is ISO 9001 certified and produces both concentrated formulas requiring dilution and ready-to-use formulations. Brand-building is supported through technical content marketing, YouTube educational content, participation in the AUTOP Ceara trade show, and motorsport sponsorships in Stock Car Brasil and Porsche Cup Brasil.

Paraflu operates a distributor-led go-to-market model, selling through a Brazilian network of automotive parts distributors and resellers that serve professional mechanics, auto shops, and end consumers. There is no public pricing, no direct-to-consumer e-commerce channel, and no publicly disclosed revenue. Customer acquisition is driven by a "Quero ter na minha loja" (want to carry our products) distributor registration flow. The customer base is concentrated in the automotive aftermarket across multiple verticals — passenger vehicles, motorcycles, trucks, agricultural machinery, and stationary engines — with limited enterprise concentration and a long-tail of SMB mechanics and auto parts retailers.

Name

Paraflu

Legal name

Paraflu

Website

https://paraflu.ind.br

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Paraflu is a privately held Brazilian manufacturer, founded in 1965, specializing in automotive coolant and brake fluid products. It serves the Brazilian automotive aftermarket through a distributor network, offering proprietary OAT, HOAT, Si-OAT, and PSi-OAT formulations with OEM homologations from major global automakers.

Ownership category

akta.pro rank

Product category

Automotive Chemicals

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Automotive Refrigerant Lines, Hoses & Thermal Plumbing (IMACALAG)

Keywords

• Automotive coolant fluids
• Brake fluid products
• Engine cooling systems
• Antifreeze formulations
• Radiator additives

Headquarters

HQ city

São Sebastião Do Caí

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Coolant Sales: Sale of radiator coolants and antifreeze products for automobiles, motorcycles, trucks, agricultural machinery, and stationary engines through distributor network.
2. Brake Fluid Sales: Sale of brake and clutch hydraulic fluids (DOT 3, DOT 4, DOT 4LV, DOT 5.1) through automotive parts distribution channels.
3. Electric Vehicle Coolants: Specialized low-conductivity coolants for battery electric vehicles, power electronics, and charging systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Paraflu manufactures and sells automotive coolants/antifreeze and brake fluids for cooling system protection of vehicles, motorcycles, trucks, agricultural machinery, and stationary engines. The product portfolio spans OAT, HOAT, Si-OAT, PSi-OAT, and inorganic coolant technologies, plus DOT 3/4/4LV/5.1 brake fluids, demineralized water, radiator cleaners, and bio-based ECOFLU formulations. Products are sold in multiple packaging sizes (1L to 1000L) through a Brazilian distributor network.

Product overview

Paraflu is a Brazilian manufacturer specializing in cooling system and automotive chemical solutions, operating for over 60 years as a market leader. The company's product portfolio centers on coolant/antifreeze products (radiador additives) available in multiple technology variants including OAT (Organic Acid Technology), HOAT (Hybrid Organic Acid Technology), Si-OAT, PSi-OAT, and inorganic formulations. The main product lines include: MONTADORA (OEM-approved coolants in organic and hybrid variants, concentrated and ready-to-use), ECOFLU BIO (ecological/sustainable coolants with biodegradable formulations using renewable raw materials), ELÉTRICO BEV (electric vehicle-specific low-conductivity coolants), MOTO (motorcycle-specific coolants), and AGRO (agricultural equipment coolants). Supporting products include brake fluids (DOT 3, DOT 4, DOT 4LV, DOT 5.1), LIMPA RADIADORES (radiator cleaner), SOLUÇÃO RESTAURADORA (restoration solution), and ÁGUA DESMINERALIZADA (demineralized water). Products range from concentrated formulas requiring dilution with demineralized water to ready-to-use formulations, and serve diverse applications including motorcycles, automobiles, trucks, agricultural machinery, and stationary engines. The company holds ISO 9001 certification and products are approved by major automotive manufacturers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• PARAFLU ECOFLU BIO: Ecological and sustainable alternative for efficient thermal management of motors, using glycol-based formulations with hybrid organic acid corrosion inhibitors.
• PARAFLU SOLUÇÃO RESTAURADORA

Products and services

• PARAFLU ELÉTRICO BEV PRONTO PARA USO Low electrical conductivity coolant (< 100 μS/cm) for electric vehicle cooling systems, battery packs, electric motors, and inverters, using hybrid Si-OAT inhibitor technology to protect electrical components while maintaining minimal electrical conductivity.
• PARAFLU LIMPA RADIADORES Professional heavy-duty cooling system cleaner that eliminates rust and contaminants from radiators, engine blocks, and hoses without damaging metal, plastic, or rubber components. Yellow color, low foam formation.
• PARAFLU FLUIDO DE FREIOS DOT 3 Brake fluid for hydraulic brake and clutch systems meeting DOT 3 specification. Formulated with glycol esters and corrosion inhibitors offering dry boiling point above 205°C and wet boiling point above 140°C.
• PARAFLU FLUIDO DE FREIOS DOT 4 Brake fluid for hydraulic brake and clutch systems meeting DOT 4 specification. Formulated with glycol esters and high-performance corrosion inhibitors offering dry boiling point above 230°C and wet boiling point above 155°C. Amber color.
• PARAFLU FLUIDO DE FREIOS DOT 4LV Low viscosity brake fluid for ABS, TCS, ESP/DSC systems meeting DOT 4LV specification. Dry boiling point above 250°C, wet boiling point above 165°C. Compatible with all hydraulic brake and clutch systems requiring DOT 4LV or lower.
• PARAFLU FLUIDO DE FREIOS DOT 5.1 Low viscosity brake fluid for ABS, TCS, ESP/DSC systems meeting DOT 5.1 specification. Formulated with glycol esters and borates with high-performance corrosion inhibitors offering dry boiling point above 260°C and wet boiling point above 180°C. Amber color.
• PARAFLU AGRO HÍBRIDO CONCENTRADO Exclusive formulation for tractors and agricultural equipment using HOAT (Hybrid Organic Acid Technology). Provides maximum protection for cooling systems of endothermic engines. Meets ASTM D 1384, D 1881, D 2809, D 4340 standards.
• PARAFLU MONTADORA INORGÂNICO CONCENTRADO Inorganic coolant concentrate based on monoethylene glycol with inorganic corrosion inhibitors. Protects for up to 1 year or 60,000km when diluted with demineralized water. Meets NBR 13705 Type A and ASTM standards.
• PARAFLU MONTADORA ORGÂNICO CONCENTRADO Organic coolant concentrate based on monoethylene glycol with Long Life OAT (Organic Acid Technology). Protects for up to 4 years or 120,000km. Pink color. Approved by GM Chevrolet, Ford, Mercedes-Benz, Audi/SEAT/Skoda/VW, Volvo, and others.
• PARAFLU MOTO Motorcycle coolant with organic OAT (Organic Acid Technology) for national and imported motorcycles. Ready-to-use formula, yellow color. Free from nitrites, phosphates, borates, silicates, and amines. Meets NBR 14261 Type A and multiple international standards.
• PARAFLU MONTADORA ORGÂNICO PRONTO PARA USO Ready-to-use organic coolant based on monoethylene glycol with OAT technology. Maximum protection for endothermic engines of motorcycles, automobiles, utility vehicles, trucks, agricultural machines, and stationary engines. No dilution required.
• PARAFLU ECOFLU BIO ORGÂNICO PRONTO PARA USO Ecological and sustainable coolant using Long Life OAT technology with organic corrosion inhibitors. Ready-to-use formula with 50% additive and 50% demineralized water. Protects for up to 4 years or 120,000km. Biodegradable with renewable raw materials. Meets NBR 14261 Type C and ASTM standards.
• PARAFLU ECOFLU BIO ORGÂNICO CONCENTRADO Ecological and sustainable coolant concentrate using Long Life OAT technology with organic corrosion inhibitors. Dilution required with demineralized water. Protects for up to 4 years or 120,000km. Biodegradable with renewable raw materials.
• PARAFLU ECOFLU BIO HÍBRIDO PRONTO PARA USO Ecological and sustainable coolant using Long Life HOAT (Hybrid Organic Acid Technology) with hybrid corrosion inhibitors. Ready-to-use formula. Blue color. Protects for up to 4 years or 120,000km. Lubricates water pump and thermostat, protects against corrosion and cavitation. Meets NBR 14261 Type C and ASTM standards.
• PARAFLU ECOFLU BIO HÍBRIDO CONCENTRADO Ecological and sustainable coolant concentrate using Long Life HOAT technology with hybrid corrosion inhibitors. Dilution required with demineralized water. Green color. Protects for up to 4 years or 120,000km. Meets ASTM D1384, D1881, D2809, D4340 standards.
• PARAFLU MONTADORA HOMOLOGADO HÍBRIDO CONCENTRADO (Si-OAT) Premium hybrid coolant with Long Life Si-OAT (Silicate + Organic Acid Technology). Concentrated formula for OEM-approved applications. Approved by Audi, Bentley, Bugatti, Lamborghini, Volkswagen, Porsche, Mercedes-Benz, MAN, Cummins, MTU, Liebherr, Deutz, and Scania. Protects for up to 250,000km or 5 years.
• PARAFLU MONTADORA HOMOLOGADO HÍBRIDO CONCENTRADO (HOAT) Premium hybrid coolant with Long Life HOAT (Hybrid Acid Technology). Dark green color. Approved by Audi, BMW, Mercedes-Benz, Deutz, Liebherr, MAN, MTU, GM, Porsche, Saab, and Volkswagen. Protects for up to 80,000km or 3 years.
• PARAFLU MONTADORA HOMOLOGADO HÍBRIDO CONCENTRADO (PSi-OAT) Premium hybrid coolant with Long Life PSi-OAT (Phosphate, Silicate + Organic Acid Technology). Approved by Audi, Bentley, Bugatti, Deutz, Lamborghini, and Volkswagen (TL 774-L / G 12evo specification). Dilution ratio: minimum 33% / maximum 60%. Protects for up to 250,000km or 5 years.
• PARAFLU SOLUÇÃO RESTAURADORA Professional cooling system restoration solution for complete removal of oils and greases caused by blown head gaskets or heat exchanger perforations. Fast emulsification, cleans in 30 minutes, safe for all engine types without damaging components.
• PARAFLU ÁGUA DESMINERALIZADA High-purity demineralized water with electrical conductivity up to 5μS/cm. Removes impurities including chlorine, calcium, magnesium, iron, sodium, and other mineral salts. Used for coolant dilution, battery maintenance, ironing, aquariums, photography development, and laboratory analyses. Available in multiple packaging from 1L bottles to 1,000L IBC containers.

Quantifiable outcome

• Protection for up to 250,000km or 5 years with Si-OAT technology
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor, core and moderate.

• Marçal MüllerminorGTM or Marketing Partner · 19 March 2026Paraflu sponsors driver Marçal Müller for 2026 Porsche Cup Brasil season, extending motorsport sponsorship program to additional racing category.
• Cacá Bueno / KTF SportscoreGTM or Marketing Partner · 16 February 2024Paraflu sponsors pentacampeão Cacá Bueno competing in Stock Car Brasil and Endurance Brasil series through KTF Sports team. Partnership provides brand visibility in major Brazilian motorsport categories over multiple seasons.
• Audi, Volkswagen, Bentley, LamborghinicoreStrategic or Co-development PartnerMultiple OEM homologations for Si-OAT technology (TL 774-G / G 12++) from premium automotive manufacturers requiring strict quality and performance specifications.
• Mercedes-Benz/Daimler, BMW, PorschecoreStrategic or Co-development PartnerOEM homologations for various coolant technologies (Si-OAT, HOAT, PSi-OAT) meeting manufacturer-specific requirements for engine cooling systems.
• Cummins, MAN, Deutz, LiebherrmoderateStrategic or Co-development PartnerCommercial vehicle and industrial engine manufacturer homologations for heavy-duty cooling applications in trucks, buses, and construction equipment.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Castrol: Castrol (BP) sells a broad automotive fluids portfolio including coolants, brake fluids, and specialty lubricants distributed globally and across Latin America. Operates as a wider portfolio incumbent rather than a coolant specialist, but competes head-to-head at Brazilian aftermarket retailers.
• Valvoline: Valvoline sells premium automotive lubricants, coolants, and chemical products globally, with Latin American distribution through automotive aftermarket channels. A broader incumbent using premium positioning similar to Paraflu's premium Montadora homologado line.
• BASF (Glysantin): BASF's Glysantin line is the global OEM-grade automotive coolant standard, holding homologations from virtually every major automaker (VW, BMW, Mercedes, Porsche). A broader chemical incumbent with deeper R&D and global reach than Paraflu, but the most direct competitor in the OEM coolant homologation tier.
• Shell (Shell Rotella / Advance): Shell sells automotive coolants, brake fluids, and lubricants globally and is a top-tier supplier in Brazil via Raízen/Ipiranga distribution. A multi-category incumbent using bundled fluid contracts to compete against specialists like Paraflu.
• Chevron (Havoline): Chevron's Havoline brand sells automotive coolants and lubricants globally, including extensive Latin American distribution. A broad incumbent competing in the same Brazilian aftermarket shelves but with far larger capital and global OEM relationships.
• TotalEnergies: TotalEnergies markets automotive lubricants and coolants (including the Elf/Coolelf and Total brand lines) globally and across Latin America. Competes on broad fluid portfolios backed by global R&D and OEM service contracts.

Direct peers

• Prestone: Prestone is the most iconic dedicated automotive coolant/antifreeze brand globally, selling OAT, HOAT, and specialty coolants through automotive aftermarket channels. Direct comparable to Paraflu on product focus (engine coolants), customer base (DIY mechanics and service shops), and distribution-led GTM.
• Bardahl: Bardahl manufactures automotive chemical additives, coolants, lubricants, and fuel treatments sold primarily through aftermarket distributors, with established Brazilian operations. Directly comparable product mix and channel strategy, with similar emphasis on mechanic education and motorsport marketing.
• Motul: Motul is a French specialty automotive fluids brand selling coolants, lubricants, and brake fluids with strong presence in motorsport and OEM channels. Direct comparable on specialty fluids focus, motorsport-driven brand strategy, and multi-chemistry coolant offerings.

Regional players

• Würth (Brazil operations): Würth operates a large Brazilian distribution network selling automotive chemicals, workshop consumables, and maintenance products to mechanics and workshops. Adjacent rather than direct competition, but shares the same Brazilian mechanic customer base and workshop distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@paraflu7180/videos
• Facebookfacebook.com/ParafluBR
• LinkedInlinkedin.com/company/paraflu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paraflu