Jamaican Treasures

What Jamaican Treasures does

Jamaican Treasures is a direct-to-consumer villa rental agency representing over 200 fully-staffed luxury private villas across Jamaica's key destinations, including Montego Bay, Ocho Rios, Negril, Discovery Bay, Runaway Bay, Rose Hall, and Port Antonio. The company serves affluent families, multi-generational groups, and celebration/event parties (weddings, anniversaries, milestone birthdays) seeking premium villa experiences with included butler, chef, housekeeper, and laundress services. Founded approximately 2006 and operating for over 18 years, the company is led by villa specialist Lisa Clarke, who personally inspects properties and matches clients with suitable villas.

The company's core product is a website-based booking platform at jamaicantreasures.com featuring search and filtering capabilities by location (18+ Jamaica submarkets plus Nassau), bedrooms, price band, and amenities, with self-service booking alongside direct phone/email booking assistance. Each villa listing includes photography, amenity descriptions (private pools, beaches, tennis courts, gyms, water sports equipment), and minimum-stay terms. Complementary offerings include transportation services (12- to 25-seater van and driver packages, airport transfers at MBJ and NMIA) and personal concierge support for restaurant reservations and activity coordination. No mobile app, public API, or AI features are offered; the technology stack is a standard content-managed website.

Jamaican Treasures operates under Caribbean Treasures LLC, a Cayman Islands LLC, and earns revenue through commissions and transaction fees on villa rental bookings. Pricing is unit-based with nightly rates ranging from approximately $1,200 to over $3,000 for luxury properties, plus additional revenue from transportation, staff gratuities (10–15% of villa rental), and food budgets (~$45–$65 per adult per day). The go-to-market approach is sales-led with direct outreach by Lisa Clarke, deliberately positioning the business against Vrbo and Airbnb via a "Book Direct and Save!" messaging strategy. The company maintains a pure direct-to-consumer distribution model with no third-party marketplace presence, supplemented by a sister brand, Bahamian Treasures, covering the Bahamas.

Name

Jamaican Treasures

Legal name

Caribbean Treasures LLC

Website

https://jamaicantreasures.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Jamaican Treasures is a direct-to-consumer villa rental agency representing over 200 fully-staffed luxury villas across Jamaica, serving affluent families and celebration groups seeking private villa experiences with chef, butler, and concierge services.

Ownership category

akta.pro rank

Product category

Luxury Vacation Villa Rentals

akta.pro industry

PRIMARYTHAMAEAJ

Luxury Villa Property Management & Concierge Services

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

SECONDARYTHAMAEAI

Luxury Villa Resorts & Branded Villa Communities

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

Keywords

• Luxury villa rentals
• Staffed vacation villas
• Caribbean villa bookings
• Private villa holidays
• Jamaica villa agency

Headquarters

HQ city

Pembroke Pines

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Villa Rental Bookings: Revenue generated from commissions and fees on villa rental bookings. Properties are fully staffed with butler, chef, housekeeper services included in the rental. Guests pay for villa rental plus additional costs for groceries, staff gratuities (10-15% of villa rental), and optional services like transportation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jamaican Treasures is a villa rental agency that represents a curated portfolio of over 200 fully-staffed luxury private villas across Jamaica, each including butler, chef, housekeeper, and gardener services. The company books villa stays directly with consumers through its website and via personalized assistance from its villa specialist, and supplements rentals with transportation services (vans, drivers, airport transfers) and concierge booking support.

Product overview

Jamaican Treasures operates a villa rental platform representing over 200 fully-staffed luxury private villas in Jamaica. The core product is the villa rental marketplace, where properties are booked directly through the company. The portfolio includes villas ranging from 4 to 20+ bedrooms, located across Jamaica's key destinations (Montego Bay, Ocho Rios, Discovery Bay, Negril, Rose Hall, Runaway Bay, Silver Sands, Port Antonio). Each villa comes fully staffed with butlers, chefs, housekeepers, and gardeners. The company supplements villa rentals with transportation services (van and driver packages, airport transfers) and personal concierge assistance through its representative Lisa. Properties feature amenities such as private pools, tennis courts, beaches, gyms, and water sports equipment. The company is part of Caribbean Treasures LLC and has been operating for over 18 years.

Differentiator

Problem solved

Functional benefit

Brands

• Bahamian Treasures: A sister brand under Caribbean Treasures LLC that represents fully staffed luxury villas in the Bahamas.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Elegant Villas International: Caribbean villa rental agency offering luxury staffed villas across multiple islands. Overlaps Jamaican Treasures on product (luxury staffed villas), customer base (affluent families and groups), and direct-booking agency model.
• Villaway: Online luxury villa rental marketplace with significant Caribbean inventory, including Jamaica. Comparable in product category (luxury villa bookings) though operating with a more technology-led, broader-portfolio model.
• Wimco Villas: Long-established luxury villa rental agency specializing in the Caribbean and Mediterranean. Directly comparable to Jamaican Treasures in that both curate, personally inspect, and book luxury staffed villas on a direct-booking agency model for affluent leisure travelers.
• Villas of Distinction: Curated luxury villa rental brand offering fully staffed villas across the Caribbean, including Jamaica. Closely matches Jamaican Treasures in product (luxury staffed villas), customer (high-end family and group travelers), and direct-booking distribution model.
• Jamaica Villas by Linda Smith: Founder-led Jamaica-focused villa rental agency offering a comparable direct-booking experience for luxury villas on the island. Most directly comparable on geography and personal-service model to Jamaican Treasures.
• Bahamian Treasures: Sister brand under Caribbean Treasures LLC, offering fully-staffed luxury villas in the Bahamas. Operates an essentially identical model (founder-led, personally inspected villas, direct booking) in an adjacent Caribbean market.

Broad incumbents

• Vrbo (Expedia): Major short-term rental marketplace with extensive Caribbean villa inventory. Competes for the same Jamaican villa demand as Jamaican Treasures but operates as a broad, technology-led incumbent versus the founder-led direct agency model.
• Onefinestay: Premium private-rental brand (part of Accor) offering staffed luxury villas and residences. Competes with Jamaican Treasures for high-end leisure travelers seeking full-service private accommodation, though with a broader global footprint.
• Beaches Resorts (Sandals): All-inclusive Caribbean resort brand that competes with Jamaican Treasures for family and group luxury vacations in Jamaica. While offering hotels rather than private villas, it captures a meaningful share of the same affluent leisure-travel wallet.
• Luxury Retreats (Airbnb Luxe): Acquired by Airbnb, Luxury Retreats / Airbnb Luxe is the dominant scaled platform for luxury villa rentals globally. Offers the same staffed-villa experience in Jamaica but as part of a much broader, tech-enabled, well-capitalized portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JTreasures
• Facebookfacebook.com/jamaicantreasures
• LinkedInlinkedin.com/company/lisaclarke2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jamaican Treasures