Koofa

What Koofa does

KOOFA (legal entity: 주식회사 쿠퍼실리테이션그룹 / Koofer Facilitation Group Co., Ltd.) is a privately held Korean organizational development (OD) and facilitation consulting and education firm headquartered in Gangnam, Seoul. The company sells a dual-track offering: (1) customized in-house OD consulting, leadership development, and facilitation training programs delivered at client sites, and (2) a catalog of public cohort-based training courses (OD Starter, Initiative, Leadership EPOCHE, Global OD, Running Facilitation, FELAR, SSM, Systems Thinking, Downward Communication, and others) priced ₩240,000-₩1,800,000 per participant. A KM1/KM2 membership program launched in 2023 creates recurring B2B subscription revenue across 19 corporate members.

The technical/proprietary stack comprises trademarked diagnostic and facilitation methodologies — KROD (quantitative, 8-factor / 3-domain organizational reflection diagnostic with 36 survey items), GDI (qualitative group diagnostic), QLES (Questioning/Listening/Energizing/Scribing), PASAQADE (workshop design), FELAR (5-step conversational problem-solving), DVDM, EPOCHE (leadership framework), and ISEC (OD process model) — alongside one granted patent on an AI-based facilitator solution. The Initiative curriculum carries dual IAF and KFA certification.

KOOFA serves Korean conglomerates and large enterprises as the primary segment (Samsung Electronics, Hyundai Motor/Mobis/Steel/Transys/DPF/Department Store, LG Energy Solution, SK IPC/Academy/Biopharmaceuticals, Hanwha Energy/Aerospace, Kia, plus Amorepacific, Kurly, BMW Korea, AstraZeneca Korea, Coca-Cola Korea), with additional public-sector and education-sector clients. Cumulative scale signals include 2,599 consulting engagements, 648 organizations served, 7,547 public training graduates, 4,500+ Initiative alumni across 3,514 organizations, and 25 OD experts graduated through the Global OD 1-year program. The CEO, Gu Giwook, also serves as Chairman of the Global Organization Development Association.

Name

Koofa

Legal name

주식회사 쿠퍼실리테이션그룹

Website

https://koofa.kr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

KOOFA is a Korean organizational development and facilitation consulting and education firm that delivers proprietary diagnostic tools (KROD, GDI) and trademarked training programs to large enterprises, with a primary focus on Korean conglomerates and a recurring B2B membership offering.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAHAGAG

HR Technology (HRIS/HCM) Advisory & Implementation

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

Keywords

• Organizational development consulting
• Facilitation training programs
• Leadership development courses
• Organizational diagnostic tools
• Change management consulting

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Public Training Courses: KOOFA offers scheduled cohort-based open training programs (e.g., OD Starter at ₩1,500,000, Initiative at ₩750,000, Leadership EPOCHE at ₩1,200,000). Courses are priced per participant with tiered discounts for nonprofit organizations and alumni.
2. In-House Customized Training: Customized in-house leadership and organizational development training programs delivered at client organizations. Pricing is negotiated based on trainer count, duration, and participant numbers. Co-delivered with partners such as MINDEEP for specialized programs (e.g., Leadership EI with psychological assessment).
3. OD Consulting Services: Organizational development consulting engagements including quantitative/qualitative diagnostics (KROD, GDI), culture assessments, leadership development programs, team building, and change management. Delivered as project-based consulting engagements.
4. Membership Program (KM1/KM2): Annual membership program providing discounted access to all public courses (20% for KM1, 25% for KM2 tiers) plus free popup course access and other benefits. Creates recurring B2B revenue from member companies over 1-year contract terms.
5. Venue Rental (쿠퍼숲): KOOFA operates its own training venue ('Koofer Forest' / 쿠퍼숲) in Gangnam, Seoul, which member companies can use for internal workshops/meetings (1 free pass included in membership, additional usage available).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

KOOFA is an organizational development and facilitation consulting and education company that designs, sells, and delivers OD consulting engagements, customized in-house leadership and facilitation training programs, and a portfolio of public cohort-based training courses (OD Starter, Initiative, Leadership EPOCHE, Global OD, Systems Thinking, SSM, FELAR, etc.) for Korean enterprises and HR/OD professionals. The company also operates an annual corporate membership program (KM1/KM2) providing recurring access to training discounts and its own training venue. Diagnostic services use proprietary tools including KROD (quantitative) and GDI (qualitative) to support culture transformation, leadership development, and group decision-making improvements.

Product overview

KOOFA is an organization development and facilitation consulting/education company that offers a comprehensive portfolio of services centered on group facilitation and organizational transformation. The core offerings include diagnostic tools (KROD quantitative diagnostic and GDI qualitative diagnostic), consulting services, and an extensive training program portfolio. The training programs are structured across multiple levels: foundational programs like OD Starter and Initiative for beginners, advanced programs like Global OD for expert development, and specialized programs covering Leadership (EPOCHE, dialogue, thinking, emotional intelligence), Facilitation Skills (questioning, interaction, documentation, workshop design), and Problem-Solving Methodologies (Systems Thinking, SSM, FELAR). KOOFA also offers proprietary methodologies including QLES, PASAQADE, and DVDM, all trademarked, and holds patents for AI-based facilitation solutions. The company operates a membership program for corporate clients and provides both public courses and customized in-house training.

Differentiator

Problem solved

Functional benefit

Products and services

• Organization Development Consulting Customized organization development consulting engagements covering diagnostic assessments (quantitative and qualitative), workshop facilitation, culture transformation, leadership development, and change management for Korean enterprises.
• KROD (Reflective Organization Diagnostic) Quantitative organizational diagnostic service using a 36-item survey measuring 8 factors across 3 domains (Reflective Resources, Reflective Process, Reflective Outcomes) to assess participation-based collective decision-making.
• GDI (Group Diagnostic Index) Qualitative diagnostic service using structured conversation tools, in-depth interviews, and group dialogue to surface perception structures, decision-making patterns, and relational dynamics.
• OD STARTER (24H) A 24-hour comprehensive introductory training program covering 12 core OD theories, processes, and facilitation skills for HR/OD professionals and aspiring internal change agents.
• Initiative (24H) A 24-hour facilitator development program dual-certified by IAF and KFA, teaching core facilitation skills including questioning, listening, energizing, and scribing techniques; over 4,500 alumni have completed the program.
• Leadership EPOCHE (24H) Flagship 24-hour leadership program based on EPOCHE (suspension of judgment) principles, addressing VUCA-world leadership through will, philosophy, human perspective, and practical skills.
• Global OD (1-year expert program) One-year expert OD development program delivered through 7 core modules covering change understanding, diagnostic capabilities, process intervention, culture-structure integration, strategy-structure alignment, and learning organization leadership.
• Global OD Orientation Sessions Public orientation sessions for the Global OD 1-year expert program, led by CEO Ku Ki-wook and Vice President Won Hye-jeong, available at ₩300,000/session (₩255,000 for OD Starter graduates).
• Leadership EI (인하우스 맞춤형 실행) Customized in-house emotional intelligence leadership training program jointly developed with MINDEEP Cognitive Behavior Therapy Center, combining clinical psychology expertise with organizational development consulting for science-based EI training.
• Systems Thinking (시스템사고, 8H) An 8-hour training program teaching systems thinking methodology, covering complex systems, complex adaptive systems, and influence diagram mapping to view organizations holistically.
• SSM Problem-Solving Method (16H) A 16-hour Soft Systems Methodology training program addressing complex organizational problem situations by incorporating stakeholder perspectives from situation understanding to implementation.
• 5-Step FELAR Conversational problem-solving methodology training combining logical problem-solving with complex systems-based FELAR approach to expand perspectives on organizational problems and restructure problem-solving methods.
• Downward Communication (다운워드 커뮤니케이션, 4H) A 4-hour change-management communication training program focused on organizational context, teaching leaders to communicate changes with higher acceptance rates; KFA-certified.
• TPS Team Psychological Safety (12H) A 12-hour training program on team psychological safety at general price ₩1,800,000.
• Questioning Skills (질문의 기술, 8H) An 8-hour advanced questioning skills training program teaching questioning frameworks including Socratic questioning, DVDM, single/double/triple-loop questions, and empowering questions; KFA-certified.
• Interaction Skills (인터랙션 스킬, 8H) An 8-hour interaction skills training program based on QLES methodology, teaching facilitation intervention timing, group communication structure, and effective interaction techniques; KFA-certified.
• Documentation Skills (기록의 기술, 8H) An 8-hour documentation and recording techniques program teaching documentation procedures and practical methods applicable to facilitation settings.
• Workshop Design (워크숍 디자인, 8H) An 8-hour workshop design training based on PASAQADE methodology, covering interview techniques and professional workshop design skills.
• Running Facilitation (러닝 퍼실리테이션, 8H) An 8-hour participatory teaching methodology program transitioning from instructor-centered to learner-centered education, covering learning facilitation concepts and classroom facilitation.
• KOOFA Membership (KM1/KM2) Annual B2B membership program for corporate clients offering 20% (KM1, 5-30 participants) or 25% (KM2, 31+ participants) discounts on all public courses, free popup-course access, and one annual pass for the Koofer Forest workspace.

Quantifiable outcome

• 2,599 consulting engagements, 648 organizations, 7,547 public training graduates, 4.73/5.0 average recommendation score
• +5 more outcomes

Named customers35 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and moderate.

• MINDEEP (마인딥, cogniDeep Cognitive Behavior Therapy Center)coreStrategic or Co-development PartnerKOOFA and MINDEEP co-developed the Leadership EI (Emotional Intelligence) program. MINDEEP provides clinical psychology expertise including psychological assessment (Korean-standardized personality/Emotional Intelligence diagnostic based on Korea University research), while KOOFA provides organizational development facilitation. The two organizations co-design and co-deliver the program with expert trainers from both sides (MINDEEP clinical psychology professors + KOOFA OD consultants). This partnership enables KOOFA to offer science-based emotional intelligence training backed by clinical psychology.
• IAF / KFA (International/MKorean Facilitation Associations)coreStrategic or Co-development PartnerKOOFA's Initiative program is dual-certified by both the International Facilitation Association (IAF) and the Korean Facilitation Association (KFA). This certification partnership provides credibility and professional credentialing for KOOFA graduates seeking CF/CPF (Certified Facilitator / Certified Professional Facilitator) qualifications. KOOFA is described as the only domestic program with both IAF and KFA dual certification.
• Global Organization Development Association (글로벌조직개발협회)moderateOthersKOOFA CEO Gu Giwook serves as Chairman of the Global Organization Development Association, creating a formal linkage between KOOFA and this international OD professional body. The association likely provides thought leadership, networking, and professional standards alignment for KOOFA's OD practice.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BTS: Strategy execution and people-centric consulting firm offering leadership simulations and organizational alignment programs; adjacent peer competing for similar enterprise L&D and transformation budgets.

Broad incumbents

• Bain & Company (Organization Practice): Global strategy consulting firm with a dedicated Organization practice covering culture, change management, and leadership; competes with KOOFA for enterprise organizational transformation engagements in Korea.
• Deloitte (Human Capital Practice): Big Four consulting firm with a global Human Capital practice offering organizational transformation, leadership development, and change management; overlaps KOOFA's chaebol-facing OD consulting work.
• Right Management: Global talent and career management consulting firm under ManpowerGroup offering leadership development and organizational consulting; overlaps with KOOFA's HR/OD practice at enterprise scale.
• Heidrick & Struggles: Global leadership advisory firm focused on executive search, culture shaping, and leadership assessment; comparable to KOOFA's senior-leadership advisory engagements at Korean conglomerates.
• Korn Ferry: Global organizational consulting firm with leadership development, talent management, and OD practice; overlaps with KOOFA's leadership and organizational diagnostic offerings but at much larger scale and broader portfolio.

Direct peers

• Development Dimensions International (DDI): Global leadership development and OD consulting firm serving enterprise clients with leadership programs, facilitation training, and behavioral assessments; closely aligned with KOOFA's enterprise OD consulting and training portfolio.
• Interaction Associates: Specialized facilitation and collaborative leadership training firm with proprietary methodologies; highly comparable to KOOFA's QLES, PASAQADE, and Initiative facilitation offerings.
• FranklinCovey: Global leadership and organizational effectiveness training/consulting firm with a strong Korea presence, directly comparable to KOOFA's leadership development (EPOCHE), culture transformation, and facilitator training offerings.
• Center for Creative Leadership (CCL): Internationally recognized leadership development provider offering training programs, assessments, and facilitator certifications; comparable to KOOFA's Initiative and Leadership EPOCHE programs in target audience and methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@koofa
• Facebookfacebook.com/KooFacilitationGroup
• LinkedInlinkedin.com/company/koofa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koofa