mindee

What mindee does

Mindee, legally LABFLY TECNOLOGIA LTDA (CNPJ 61.875.367/0001-43), is a privately held Brazilian company founded in 2025 that operates a free, web-based directory platform (mindee.com.br) connecting individual patients with licensed psychologists across multiple Brazilian cities, including São Paulo, Rio de Janeiro, Belo Horizonte, Curitiba, Goiânia, Salvador, Recife, Fortaleza, Brasília, and Porto Alegre. The platform allows patients to discover psychologists through guided search or manual browsing, filtering by city, therapeutic approach (TCC, Psicanálise, Gestalt, EMDR, DBT, Logoterapia, etc.), specialty area (ansiedade, depressão, estresse, autoestima, luto, etc.), and treatment format (online, in-person, couples, child/adolescent). Notable technical components include verified CRP (Conselho Regional de Psicologia) registration display on profiles and a direct WhatsApp integration that routes patient inquiries to psychologists without platform intermediation in scheduling or payment.

The company's product-led go-to-market relies on SEO-optimized landing pages for each therapy area and therapeutic approach, supported by an educational blog (Blog do mindee) with articles authored by verified psychologists, plus organic social media presence and earned media coverage in major Brazilian outlets including Estado de Minas (Feb 2026), Valor Econômico (Jan 2026), and Terra (Nov 2025). The supply-side counterpart is the Plataforma para Psicólogos, a free onboarding module where licensed professionals create and manage their own profiles with no listing fees.

Mindee's business model is a commission-free freemium directory: patients access the platform at no cost, psychologists list profiles at no cost, and payment for therapy sessions occurs directly between patient and psychologist with no platform transaction fee. No revenue mechanism, premium tier, advertising layer, lead fee, or SaaS charge is disclosed in available source material. Customer segments explicitly include individual therapy seekers (primary), couples, parents seeking child/adolescent therapy, the LGBTQIA+ community, deaf individuals using Libras, and Brazilians living abroad seeking Portuguese-language online therapy. Headcount is 1–10 employees, no funding rounds or external investors are disclosed, and the company operates exclusively in Brazil.

Name

mindee

Legal name

LABFLY TECNOLOGIA LTDA

Website

https://mindee.me

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

mindee is a free Brazilian web directory platform connecting patients with CRP-verified psychologists via searchable profiles and direct WhatsApp contact, serving individual, couples, child/adolescent, LGBTQIA+, and Libras-using therapy seekers across major Brazilian cities.

Ownership category

akta.pro rank

Product category

Mental Health Marketplace

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHLALALAJ

Mental Health Therapist Marketplaces

Healthcare & Life Sciences/Telehealth Platforms/Telehealth Marketplace & Referral Platforms

SECONDARYHLALAEAA

General Mental Health Therapy Platforms (Talk Therapy)

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

Keywords

• Psychologist directory
• Mental health marketplace
• Therapy booking platform
• Online therapy search
• Psychologist finder

Headquarters

HQ city

Brazil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Commission-free platform model: Mindee explicitly states it does not charge commission on appointments ('Sem comissão sobre atendimentos'). The platform operates as a free directory service. Revenue generation mechanism is not disclosed in available source material.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

mindee operates a free digital directory and marketplace platform that connects patients across Brazil with licensed psychologists verified through active CRP registration. The platform enables search by city, therapeutic approach (CBT, psychoanalysis, Gestalt, EMDR, etc.), specialty area (anxiety, depression, relationships, etc.), and format (online, in-person, couples, child/adolescent), with patients contacting psychologists directly via WhatsApp without platform intermediation in scheduling or payment.

Product overview

mindee is a digital directory platform for finding psychologists in Brazil, offering both a consumer-facing search platform and a professional registration portal. The core product is the mindee psychologist search platform, which allows patients to find professionals by city, therapeutic approach, specialty area, or treatment type (individual, couples, child/adolescent). The platform features CRP-verified professional profiles with photos, descriptions, and direct WhatsApp contact capabilities. A complementary offering is the Platform for Psychologists (Plataforma para Psicólogos), which enables professionals to create and manage their own profiles without commission charges. The ecosystem also includes a blog content service with educational mental health articles. The platform supports online, in-person, and couples therapy searches across multiple Brazilian cities.

Differentiator

Problem solved

Functional benefit

Products and services

• mindee Psychologist Search Platform Digital directory platform that connects Brazilian patients with licensed, CRP-verified psychologists through searchable professional profiles. Patients can search by city, therapeutic approach, specialty area, and treatment format (online, in-person, couples, child/adolescent) and contact chosen psychologists directly via WhatsApp to schedule appointments and arrange payment outside the platform.
• Plataforma para Psicólogos (Psychologist Registration Portal) Self-serve registration portal for licensed psychologists to create and manage verified professional profiles — including CRP registration, photo, professional presentation, therapeutic approach, modality (online/in-person), and city — with profile display across relevant search pages and direct WhatsApp patient inquiries, offered with no commission on appointments.

Quantifiable outcome

• Platform has received positive reviews with ratings of 4.6-5.0 stars from verified users

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zenklub: Brazilian mental health platform offering online therapy with corporate (B2B) and direct-to-consumer subscriptions. Closest direct competitor to Mindee in the Brazilian psychologist discovery and booking space, with established brand and venture backing.
• Psicologia Viva: Brazilian online psychology platform with a network of psychologists offering both B2C and B2B therapy sessions. Directly comparable in geography, target audience (Brazilian patients), and service model.
• Vittude: Brazilian online therapy marketplace connecting patients with psychologists and offering corporate wellness plans. Direct comparable in target market (Brazilian patients seeking licensed psychologists) and category (online therapy booking).

Emerging players

• Lyra Health: US-based mental health benefits platform serving enterprises. Comparable in mental health therapist matching/booking model, though B2B-anchored rather than Brazilian consumer-focused.

Broad incumbents

• BetterHelp: Largest global online therapy marketplace, offering subscription access to licensed therapists. Comparable in therapy directory + matching model, but international scale and subscription-based versus Mindee's free model.
• Memed: Brazilian digital health platform known primarily for prescription tools, expanding into broader patient-provider workflows. Adjacent health-tech incumbent in the same regulatory ecosystem.
• Calm: Global mental wellness platform offering meditation, sleep, and therapy adjacent content. Comparable as a digital mental health destination in adjacent (non-licensed-therapy) category.
• Headspace: Global mental wellness platform offering guided content, coaching, and therapy referrals through Headspace Health. Comparable as a mental health destination with overlapping demand to Mindee's anxiety/stress use cases.
• Doctoralia: Large Latin American doctor and psychologist directory with booking functionality, owned by DocPlanner. Comparable as a healthcare professional marketplace in Brazil but with broader medical category scope.
• Conexa Saúde: Brazilian telehealth platform covering multiple specialties including mental health. Comparable as a broader virtual-care incumbent that overlaps with Mindee's online therapy discovery use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mindee