Sport Star Academy

What Sport Star Academy does

Sport Star Academy is an Australian private sports-education company founded in 2002, headquartered at 1 Lennox Street, Moorabbin, Victoria, with a secondary regional office in Dubai (International IFZA Business Park, Dubai Silicon Oasis). It delivers structured youth sports programs in tennis, football, footy (Australian rules football), cricket, soccer (via its Soccer Time Kids sub-brand), basketball, and badminton to children, primarily aged approximately 4-16, through three go-to-market motions: (i) a direct-to-consumer model via sportstaracademy.com and the myssa.sportstaracademy.com registration portal, (ii) a franchise/licensed-operator network running local academies, and (iii) B2B school partnerships, notably the SSA School Grants program committing A$1 million of sport programs to Australian schools.

The company operates no disclosed proprietary technology platform; its "core technology" amounts to a consumer-facing website, an enrollment portal, a virtual class platform at virtual.sportstaracademy.com launched during the COVID-19 crisis, and an online shop (ssacademyshop.com). The firm generates revenue from recurring enrollment fees for sport programs, franchise/licensing fees from local operators, professional services income from school partnerships, and online subscription-style virtual classes. Customer segments are parents of school-age children (primary), schools and educational institutions, and prospective franchisees.

Strategically, Sport Star Academy has expanded its product surface through the Looney Tunes x SSA School Holiday Camps partnership with Warner Bros., the Soccer Time Kids sub-brand, and the SSA School Grants program; it has also extended its geographic reach into the UAE. The firm self-describes as a "multi-award winning franchise" team. Ownership is not publicly disclosed; the firm appears founder-operated with no institutional investors, funding rounds, M&A activity, or public-company signals in the available data.

Name

Sport Star Academy

Legal name

Sport Star Academy

Website

https://sportstaracademy.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Sport Star Academy is an Australian private youth sports-education company founded in 2002 that delivers tennis, football, cricket, basketball, soccer and other programs to children via company-owned and franchised academies, school partnerships, and online classes across Australia and the UAE.

Ownership category

akta.pro rank

Product category

Youth Sports Education

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

Keywords

• Youth sports programs
• Sports coaching franchise
• School sports programs
• Children's athletic training
• Multi-sport academy

Headquarters

HQ city

Moorabbin

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sports Program Enrollment Fees: Revenue generated from parents enrolling their children in various sports programs (tennis, football, footy, cricket, soccer, basketball, badminton) at local academies.
2. Franchise Fees: Revenue from franchisees who pay to operate Sport Star Academy locations under the brand.
3. School Programs: Revenue from school partnerships and sporting programs delivered to educational institutions.
4. Virtual/Online Classes: Online and virtual class platform offerings developed during COVID-19 crisis to deliver programs remotely.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sport Star Academy is a multi-sport youth development organization delivering structured sports coaching programs (tennis, football, footy, cricket, soccer, basketball, badminton) for children, primarily through a network of franchised local academies. It also runs school partnership programs, holiday camps, an online/virtual class platform, and merchandise sales.

Product overview

Sport Star Academy is a multi-sport youth development organization offering a platform of sport programs for children. The core offering consists of individual sport-specific programs including Tennis, Football, Footy, Cricket, Soccer Time Kids, Basketball, and Badminton, which are delivered through local academies. Additional offerings include Looney Tunes-branded School Holiday Camps featuring collaborative entertainment branding, the SSA School Grants Program providing funding to schools, and an Online/Virtual Classes platform enabling remote participation. The company also operates a Franchise model for expansion and maintains an Online Shop for merchandise sales.

Differentiator

Problem solved

Functional benefit

Brands

• Soccer Time Kids: Soccer program for children offered under Sport Star Academy
• Looney Tunes Camps
• SSA School Grants
• SSA School Grants program

Products and services

• Tennis Programs Youth tennis instruction programs teaching fundamental skills and techniques for children of various skill levels.
• Football Programs Youth football coaching programs designed to develop children's athletic abilities and teamwork skills.
• Footy Programs Australian rules football programs for kids focused on skill development and game understanding.
• Cricket Programs Youth cricket coaching programs teaching batting, bowling, and fielding skills to children.
• Soccer Time Kids Specialized soccer programs designed for young children, introducing them to the sport in a fun, engaging environment. Offered as a sub-brand under Sport Star Academy.
• Basketball Programs Youth basketball coaching programs focused on developing fundamental skills and love for the sport.
• Badminton Programs Youth badminton instruction programs teaching racquet skills and game techniques for children.
• Looney Tunes School Holiday Camps Collaborative school holiday camp program featuring Looney Tunes (Warner Bros.) branding, offering high-energy sports activities for kids during school breaks.
• SSA School Grants Program Grant program offering up to $1 million worth of sport programs to schools across Australia, helping schools invigorate their sports offerings.
• Online/Virtual Classes Online and virtual class platform offering sports programs delivered remotely from home, developed during the COVID-19 crisis.
• Franchise Opportunities Multi-award winning franchise program allowing individuals to open and operate Sport Star Academy locations and deliver youth sports programs under the brand.
• Online Shop E-commerce platform selling Sport Star Academy merchandise and related products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Warner Bros. (Looney Tunes)coreStrategic or Co-development PartnerPartnership with Warner Bros. featuring Looney Tunes branding for School Holiday Camps. The Looney Tunes x Sport Star Academy camps provide a playful, high-energy experience for children, leveraging popular animated characters to enhance appeal and differentiation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kick it Out / Challenger Sports: Large-scale youth soccer coaching operator with international camp and curriculum operations. Comparable children's-coaching incumbent operating across multiple channels, though at broader scale than SSA.
• YMCA: Major Australian and global community recreation provider offering youth sport, swimming, and after-school programs. Broad incumbent overlap on children's sport programs and school partnerships.

Direct peers

• The Little Gym: Internationally franchised children's motor-skills and gymnastics program network. Comparable as a franchise-driven children's physical-development brand targeting the same parent persona and offering structured recurring classes.
• Little Kickers: Global pre-school football coaching franchise for children ages 18 months to 7 years. Closely comparable age-banded, sport-specific youth instruction franchise with multinational franchise footprint.
• Soccer Shots: Youth soccer programs franchise serving children ages 2–8 through classes, camps and school partnerships. Direct peer — same instruction-led, school-channel-plus-parent-channel GTM and franchise rollout.
• My Gym Children's Fitness Center: Children's fitness and motor-skill development franchise with structured classes for ages 6 weeks to 10 years. Closely comparable recurring-class children's physical-development franchise model.
• Grasshopper Soccer: International youth soccer program franchise for children ages 2–12. Closely comparable youth soccer instruction franchise with a similar parent-and-school-channel model.
• i9 Sports: US-based youth sports league and skills-program franchise offering soccer, basketball, flag football and more. Highly comparable as a multi-sport youth instruction franchise targeting the same parent demographic with a similar franchise-led growth model.
• TGA Premier Junior Golf: Youth golf and multi-sport enrichment franchise delivering programs via school partnerships and after-school classes. Comparable hybrid school-plus-parent GTM in children's sport instruction.

Regional players

• ASF Football/Soccer Schools: Australian football/soccer coaching school operator running after-school programs and holiday clinics nationwide. Regional peer operating the same sport-instruction + school-channel model in SSA's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcWBR90s18zKKyB7_Lh0IjA
• Facebookfacebook.com/sportstaracademy.com.au
• Instagraminstagram.com/sportstaracademy
• LinkedInlinkedin.com/company/sport-star-academy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Star Academy