SZ&W Group

What SZ&W Group does

SZ&W Group is a Shanghai-headquartered, privately held business knowledge provider and B2B event organizer founded in 2008. The company operates across three core service divisions — SZ&W Research (market research and consulting), SZ&W Event (conferences, training, exhibitions, and awards), and SZ&W Community (clubs, digital community, and integrated marketing) — alongside an event management arm serving governments and enterprises. It runs a multi-brand portfolio spanning more than ten industry verticals including nuclear power (Atomtoday), insurance (InsurInnovator Connect), dairy (Global Dairy Congress), supply chain and logistics (SSCL APAC), energy (Energy Innovator), gas (Gas Space), offshore and marine (OceanFuture), manufacturing digital transformation (CLOUTURE), and compliance (ACC). Across its brands, SZ&W has organized 586 events in 28 countries, attracted 1,200 exhibitors and 185,800 attendees, and built a community of over 100,000 industry talents.

The company generates revenue through multiple streams: event registration and sponsorship packages (tiered across exhibition, speaking, branding, and awards), sale of syndicated and custom market research reports, and one-stop event management services for governments and enterprises. It monetizes through quote-based sponsorship tiers and direct enterprise sales rather than disclosed public pricing. Its go-to-market is event-driven, leveraging content marketing (bi-monthly newsletters to ~8,000 individuals, microsites, social media), speaker/advisory board networks, and strategic endorsements from regulatory and industry bodies (IAEA, OECD NEA, U.S. NRC, Insurance Association of China, FORATOM, Allianz, Westinghouse) to attract enterprise sponsors and senior decision-makers.

SZ&W has pursued an aggressive international expansion strategy since 2011, progressively entering Southeast Asia, the Middle East, Eastern Europe, Africa, and the Americas, while also diversifying its vertical coverage. Following a 2014 restructuring into the three current divisions and a 2022 post-COVID strategic reset toward integrated conference media and digital transformation, the company continues to launch new branded event franchises (Global Dairy MENA 2026, World Nuclear SMR Congress 2026, InsurInnovator Connect Asia 2027). Despite its 15+ year history and global footprint, SZ&W has remained privately held with no disclosed funding rounds and limited transparency on revenue or ownership structure.

Name

SZ&W Group

Legal name

SZ&W Group

Website

https://szwgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

SZ&W Group is a privately held Shanghai-based B2B event organizer and market research provider, operating 10+ vertical event brands — including nuclear, insurance, dairy, supply chain, energy, and manufacturing — across 28 countries with 100,000+ industry participants reached.

Ownership category

akta.pro rank

Product category

B2B Events and Market Research Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Engineering, Accounting, Research, Management (8700), Miscellaneous Publishing (2741)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Trade Shows & Industry Expos (B2B) (MPAGAHAB), Executive Summits & Invitation-Only Forums (MPAGAGAK), B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B conference organizing
• Market research reports
• Event management services
• Industry networking platforms
• Trade exhibitions

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Conference and Event Services: Revenue from organizing B2B conferences, exhibitions, trainings, and awards across various industries including nuclear power, insurance, dairy, supply chain, energy. Events are held globally in emerging markets.
2. Market Research Reports: Sale of market research reports covering energy, technology, and related fields. Reports include market sizing, forecasting, competitive intelligence, and strategic analysis.
3. Custom Market Research: Customized research projects tailored to individual client needs including custom market analysis, market sizing and forecasting, primary research, go-to-market services, strategic advisory sessions, commercial due diligence, and technology evaluation.
4. Sponsorship and Endorsement: Revenue from event sponsorships, brand endorsements, and exhibitor packages. Companies sponsor events for visibility and networking with target audiences.
5. Event Management Services: One-stop integration marketing services for governments, organizations, and enterprises including event production, event marketing, conference and exhibition services, and destination management.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SZ&W Group organizes B2B conferences, exhibitions, training programs, and awards across multiple industry verticals, and produces industry market research reports and custom research/strategic advisory engagements. It also delivers one-stop event management and integrated marketing services for governments, organizations, and enterprises globally.

Product overview

SZ&W Group operates as a business knowledge provider and event organizer with a multi-brand portfolio structure comprising core services (SZ&W Research, SZ&W Event, SZ&W Event Management, SZ&W Community) and specialized sub-brands covering industry-specific vertical markets including InsurInnovator Connect (insurance), SSCL APAC (supply chain & logistics), Global Dairy Congress (dairy industry), Atomtoday (nuclear energy), Energy Innovator (energy sector), CLOUTURE (manufacturing digital transformation), ACC (compliance), GAS SPACE (gas industry), and OCEANFUTURE (offshore & marine). The company also includes the SZ&W Foundation for social responsibility initiatives. The platform combines market research, conferences, exhibitions, training, awards, and digital communities to serve decision-makers across diverse global industries.

Differentiator

Problem solved

Functional benefit

Brands

• InsurInnovator Connect: Insurance Innovation Conference - leading market research and business social networking provider for Asia Insurance community.
• SSCL APAC
• DAIRY
• ATOMTODAY
• ENERGY-INNOVATOR
• CLOUTURE
• ACC
• GAS SPACE
• OCEANFUTURE
• FFI
• SZ&W Research
• SZ&W Event
• SZ&W Event Management
• SZ&W Community

Products and services

• SZ&W Research Market research and consulting offering providing in-depth analysis across energy, technology, and related industries, including market sizing, forecasting, competitive intelligence, custom market research, commercial due diligence, and strategic advisory sessions for enterprise clients.
• SZ&W Event Top-level conference, training, exhibition, award, and site visit services organized globally serving oil and gas, coal, utility and power, infrastructure, finance, and life science industries, with 586 events delivered across 28 countries.
• SZ&W Event Management One-stop integration marketing service providing event production, event marketing, conference and exhibition services for domestic and overseas governments, organizations, and enterprises.
• SZ&W Community Club, digital community, and integrated marketing services connecting business professionals across industries through industry communities and engagement platforms.
• InsurInnovator Connect (IIC) Insurance innovation conference and community platform delivering 20+ events annually for the Asia insurance community, including conferences, training, awards, webinars, and industry reports covering insurer innovation, analytics, AI, and health insurance.
• SSCL APAC Supply chain and logistics conference brand connecting China's and global practitioners and innovators through expos, conferences, trainings, workshops, awards, reports, and news to build the largest supply chain & logistics innovator community in Asia.
• Global Dairy Congress Most influential global dairy event platform in emerging markets (Asia, China, Africa, MENA, Latin America) serving governments, associations, farmers, processors, technology providers, and investment service providers across the dairy value chain.
• Atomtoday No.1 market research and business social networking provider for the global nuclear community, delivering 20+ events annually including conferences, training, awards, webinars, and industry reports covering SMRs, advanced reactors, fuel supply, and regulation.
• Energy Innovator Leading market research and business social networking provider for the world energy community since 2008, delivering 300+ conferences, trainings, site visits, awards, webinars, exhibitions, and industry reports covering traditional and renewable energy.
• CLOUTURE Digital transformation conference and community brand for the manufacturing sector, focusing on cloud computing, AI, and IoT integration and serving as a hub for CIOs, CDOs, and industry innovators.
• ACC (Anti-Corruption Compliance) Market research and business social networking brand focused on compliance, helping enterprises understand applicable laws and regulations through conferences, training, and research.
• GAS SPACE Market research and business social networking provider for the global gas community, organizing Gas/UGAS conferences and events in China, Indonesia, Russia, and East & Southern Africa and serving 8,000+ industry experts from 47 countries.
• OCEANFUTURE Market research and business social networking provider for the global offshore & marine community, organizing Offshore/Deepwater events across China, Indonesia, Malaysia, Vietnam, Myanmar, India, and East & Southern Africa and serving 8,000+ industry experts from 47 countries.

Quantifiable outcome

• Attracted over 100,000 industry talents from various industries
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• International Atomic Energy Agency (IAEA)coreStrategic or Co-development PartnerIAEA officials participate as speakers at SZ&W nuclear industry events, including Juan Carlos Lentijo, Deputy Director General, and speakers at World Nuclear SMR & Advanced Reactor Congress events.
• U.S. Nuclear Regulatory CommissioncoreStrategic or Co-development PartnerChairman Allison M. Macfarlane participated as speaker at SZ&W nuclear events, providing regulatory insights on nuclear industry topics.
• OECD Nuclear Energy Agency (NEA)coreStrategic or Co-development PartnerRebecca Tadesse, Head of Radioactive Waste Management and Decommissioning Division at NEA, speaks at SZ&W nuclear industry events.
• Insurance Association of ChinacoreStrategic or Co-development PartnerSecretary General Qi Liu participates in SZ&W insurance innovation events, providing industry leadership and regulatory perspectives.
• Insurance Society of ChinacoreStrategic or Co-development PartnerVice Chairman Fei Yao represents the Insurance Society of China at SZ&W insurance innovation conferences.
• King Abdullah City for Nuclear and Renewable Energy (KA-CARE)majorStrategic or Co-development PartnerVice President Waleed Hussain Abulfaraj from KA-CARE participates as speaker at SZ&W nuclear industry events.
• China Insurance Security Fund CompanycoreStrategic or Co-development PartnerChairman & President Jianguo Ren participates in SZ&W insurance innovation events, bringing regulatory and industry expertise.
• FORATOMcoreStrategic or Co-development PartnerPresident Chirica Minodor Teodor represents FORATOM (European Nuclear Forum) at SZ&W nuclear industry events.
• LenovomajorStrategic or Co-development PartnerCTO Hawk Xu represents Lenovo at SZ&W events, sharing insights on digital transformation and supply chain innovation.
• Honeywell ChinamajorStrategic or Co-development PartnerCEO Yu Feng participates from Honeywell China, providing technology and industry leadership perspectives.
• WestinghousecoreStrategic or Co-development PartnerPresident David Durham of Energy Systems at Westinghouse speaks at SZ&W nuclear industry events.
• Allianz SEmajorStrategic or Co-development PartnerChief Digital Officer Solmaz Altin represents Allianz SE at SZ&W insurance innovation conferences.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Messe Frankfurt: Major German-headquartered trade fair and congress organizer. Direct comparability in industry-specific B2B events across sectors like automotive, textiles, and energy.
• Informa: Global B2B events, exhibitions, and market intelligence group. Direct comparability in B2B conferences and market research, though at vastly larger scale and broader vertical coverage.
• GlobalData: Data, analytics, and research provider with events division serving multiple industries. Comparable in market research + events combination across energy, insurance, and consumer verticals.
• RX Global (Reed Exhibitions): World's largest B2B trade show and exhibition organizer, owned by RELX. Direct comparability in organizing industry-specific exhibitions and conferences, with similar multi-vertical model.
• UBM (now part of Informa): Major B2B events and trade show organizer that merged into Informa. Historical direct peer in industry-specific B2B events and conferences across diverse verticals.

Direct peers

• Questex: Mid-sized B2B events and information services company focused on industry verticals. Direct comparability in vertical-specific B2B events, content, and research.
• Clarion Events: Privately-held B2B event organizer operating across multiple sectors including energy, finance, retail, and technology. Closely comparable business model of multi-vertical B2B conferences and exhibitions.
• Sino-Expo Informa Markets: China-based B2B exhibition joint venture focusing on China market. Most direct regional peer in geography, scale, and B2B exhibition focus.

Regional players

• ITE Group: B2B trade exhibition organizer with strong focus on emerging markets in Eastern Europe, Central Asia, Middle East, and Africa. Highly comparable emerging-market B2B event focus.
• China Britain International Events (CBIE): China-UK B2B events and exhibition organizer. Comparable in cross-border China-led B2B event production model, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/105612692/admin/page-posts/published
• Xx.com/szwgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SZ&W Group