Immobilienmanager

What Immobilienmanager does

Immobilienmanager is a German-language B2B trade media brand serving decision-makers in the real estate industry, operated by RM Rudolf Müller Medien GmbH & Co. KG out of Cologne. Founded in 1991, the publication covers financing, projects, investment, management, digitalization, sustainability and ESG, locations and markets, companies and people, infrastructure, mobility, and energy. Its audience spans real estate investors, project developers, property managers, brokers, finance professionals, and municipal entities across the German-speaking market.

The product surface is multi-format and subscription-anchored: a flagship monthly print magazine (with a current issue themed 'Mission Instandhaltung'), a digital ePaper, the imPlus premium subscription bundling print, online exclusive content (including the Mo|u|Se serial-construction journal), a twice-weekly newsletter, three podcast series (imTalk, #probezeit, Vordenker), an iOS app, online seminars and an academy, research products such as the Makler-Ranking, and a layered event portfolio (imAward, imFokus, imDialog, Unternehmerrunde) plus trade show presence at Expo Real and MIPIM. The underlying technology is a conventional digital publishing platform with WCAG 2.2 Level AA accessibility compliance and responsive design; there is no disclosed AI/ML capability beyond AI-generated editorial illustrations.

Monetization is diversified across subscription revenue (mini-abo at €32.50, annual and corporate firm subscriptions), advertising across print, web, newsletter and social channels, event ticket sales and sponsored formats, book and specialist publication sales via baufachmedien.de, and seminar/academy fees. The go-to-market is sales-led, combining a direct sales team with an online shop and corporate account packages under 'Firmen Abos'. The legal entity is a privately held GmbH & Co. KG with no disclosed revenue, no venture or private equity backing, and no public listing.

Name

Immobilienmanager

Legal name

RM Rudolf Müller Medien GmbH & Co. KG

Website

https://immobilienmanager.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Immobilienmanager is a German-language B2B trade media brand covering the real estate industry, offering a print magazine, ePaper, premium subscriptions, podcasts, events, and academy training for investors, developers, property managers, and brokers.

Ownership category

akta.pro rank

Product category

Real Estate Trade Media

NAICS

Media Representatives (541840)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Ingest, Indexing & Proxy/Mezzanine Generation (MPAHAGAH)

akta.pro secondary industry

Account-Based Marketing (ABM) for Events (THAHAGAF)

Keywords

• Real estate trade media
• Industry trade publication
• Professional magazine subscriptions
• B2B media events
• Property market journalism

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions including mini-abo (2 issues for €32.50), annual subscriptions, and corporate/firm subscriptions with volume discounts. Subscriptions provide access to magazine content, exclusive online articles, and premium content.
2. Event Tickets and Services: Revenue from ticket sales for events including imAward ceremony, imFokus, imDialog, Unternehmerrunde, and presence at Expo Real and MIPIM trade shows. Additional revenue from moderated discussions, round tables, and corporate events.
3. Advertising: Media sales for advertising placements across print magazine, website, newsletter, and social media channels. Includes premium partner placements and sponsored content opportunities.
4. Book and Publication Sales: Sale of specialist books and publications such as 'Aufstocken – Verdichten – Umnutzen' through the baufachmedien.de online shop.
5. Seminars and Academy: Online seminars and academy offerings, with subscription customers receiving 15% discount on seminar offerings from immobilienmanager and Rudolf Müller Akademie.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Immobilienmanager is a German-language B2B trade media brand for the real estate industry. It publishes a monthly print magazine and ePaper covering financing, projects, investment, management, digitalization, sustainability, locations, companies, infrastructure, mobility, and energy topics. The core subscription product (imPlus Abo) bundles print, digital, and exclusive online articles, complemented by podcast series, twice-weekly newsletter, industry events including the imAward ceremony and trade show presence at Expo Real and MIPIM, Online-Seminare, and Akademie professional development offerings.

Product overview

Immobilienmanager is a German-language trade media platform serving decision-makers in the real estate industry. The core offering is the immobilienmanager magazine (available in print, digital/ePaper, and as part of the imPlus subscription), supplemented by the immobilienmanager Podcast series, events including the imAward and industry trade fair presence, an Academy for professional development, Online-Seminare, research products like the Makler-Ranking, and a twice-weekly newsletter. The platform operates under the parent company RM Rudolf Müller Medien GmbH & Co. KG based in Cologne.

Differentiator

Problem solved

Functional benefit

Products and services

• immobilienmanager Magazin Flagship print and digital trade magazine covering the German real estate industry with topics including project development, financing, investment, sustainability, digitalization, companies, locations, and management. Targeting real estate professionals and decision-makers.
• imPlus Abo Premium subscription combining print and online editions of the magazine plus exclusive content including the Mo|u|Se specialist journal on modular and serial construction, and discounts on seminar offerings. Targeted at real estate professionals who want full access.
• immobilienmanager Podcast Audio content platform with three podcast series: imTalk (interviews with industry leaders), #probezeit (probation period discussion), and Vordenker Podcast (thought leaders), covering German real estate trends.
• ePaper Digital electronic edition of the immobilienmanager magazine allowing subscribers to read content in electronic format across devices.
• Online-Seminare Web-based educational seminars and training programs for German real estate professionals, available at a 15% discount to subscription customers through immobilienmanager and Rudolf Müller Akademie.
• Akademie Professional development academy providing structured training programs for real estate industry participants through immobilienmanager and Rudolf Müller Akademie.
• Event portfolio (imAward, imFokus, imDialog, Expo Real, MIPIM) Industry event portfolio including the annual imAward ceremony (recognizing outstanding German real estate industry achievements), imFokus focus events, imDialog discussion sessions, and presence at the Expo Real (Munich) and MIPIM (Cannes) trade shows for networking and brand building.
• Makler-Ranking Annual research ranking publication benchmarking the top German real estate brokers by transaction volumes and market performance.
• Newsletter Twice-weekly email newsletter delivering German real estate industry news, company updates, deal announcements, and editorial content to subscribers, with premium/imPlus content gated by subscription.

Quantifiable outcome

• imAward recognizes outstanding achievements in German real estate industry with annual ceremony

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• FU.Life GroupcoreStrategic or Co-development Partner · 24 June 2026Strategic framework agreement between GDI German Development Investors and FU.Life Group for development of 3,000+ student apartments across Germany. FU.Life secures long-term general rental contracts and operates properties under 'House of Co.' brand. Partnership covers 15-20 projects including Düsseldorf (158 units), Köln (131 units), Stuttgart, and Münster.
• JLLminorChannel Partner/ Reseller/ Distributor · 24 June 2026JLL advised and mediated the 37,300 sqm lease in Segro Park Dortmund to an international logistics service provider from the healthcare sector. Also acted as advisor on multiple logistics transactions.
• Görg (Law Firm)minorImplementation/ SI/ Consulting Partner · 24 June 2026Economic law firm Görg advised Segro on lease agreement and land transactions for Segro Park Dortmund, including the 37,300 sqm healthcare logistics lease and Amazon deal.
• Rotthege (Law Firm)minorImplementation/ SI/ Consulting Partner · 24 June 2026Dr. Lars Kölling, Partner at Rotthege Düsseldorf, advised GDI on real estate matters for student housing projects. Also advised GDI on Doro90 project in Düsseldorf.
• Arnecke Sibeth Dabelstein (Law Firm)minorImplementation/ SI/ Consulting Partner · 24 June 2026Dr. Wolfgang Scholl, Partner at Arnecke Sibeth Dabelstein Frankfurt, advised GDI on real estate matters for student housing partnership.
• K&L Gates (Law Firm)minorImplementation/ SI/ Consulting Partner · 24 June 2026Tobias Gries, Partner at K&L Gates Berlin, advised FU.Life Group on the student housing partnership with GDI.
• ColliersminorChannel Partner/ Reseller/ Distributor · 4 May 2026Colliers acted on the seller side for the GDI property acquisition in Düsseldorf (Dorotheenstraße). Commercial real estate broker providing transaction support for project development.
• Rotthege (Law Firm)minorImplementation/ SI/ Consulting Partner · 4 May 2026Legal advisor to GDI for the Doro90 student housing project in Düsseldorf, including construction and development matters.
• GoldbeckcoreImplementation/ SI/ Consulting Partner · 2 March 2026Goldbeck serves as general contractor for Segro Park Dortmund development, including 86,400 sqm Amazon logistics center and additional halls. Responsible for construction execution across the 60-hectare former power plant site.
• AmazoncoreChannel Partner/ Reseller/ Distributor · 2 March 2026Amazon signed lease for 86,400 sqm logistics center in Segro Park Dortmund. Space to support Amazon's expansion in Germany, equipped with modern robotics technology. Construction scheduled for spring 2026, completion mid-2027.
• K&L Gates (Law Firm)minorImplementation/ SI/ Consulting Partner · 2 March 2026K&L Gates provided legal advice to Amazon on the 86,400 sqm logistics center lease at Segro Park Dortmund.
• EcovisminorImplementation/ SI/ Consulting Partner · 2 March 2026Ecovis provided tax advisory services to Amazon on the Segro Park Dortmund logistics center transaction.
• bulwiengesacoreStrategic or Co-development Partner · 26 February 2026Berlin Hyp partnered with bulwiengesa on Light Industrial study 'Light Industrial im Fokus: Marktumfeld, Standorte und Zukunftschancen' analyzing asset class market environment, location profiles, and development perspectives.
• bulwiengesacoreStrategic or Co-development Partner · 16 December 2025Berlin Hyp partnered with bulwiengesa on two-part study 'Industrial im Fokus: Logistik. Rüstung und Verteidigung als Nachfragetreiber?' examining logistics real estate market and defense-related usage potential.
• bulwiengesacoreStrategic or Co-development Partner · 14 April 2025bulwiengesa partnered with ImmoScout24 to launch the first 'Gewerbebarometer' (commercial property barometer), providing market analysis for German A-cities including office vacancy rates (8.4%), market trends, and vacancy space (7.1 million sqm).
• ImmoScout24coreStrategic or Co-development Partner · 14 April 2025ImmoScout24 partnered with bulwiengesa on the first Gewerbebarometer (commercial property barometer) analyzing office market trends, vacancy rates, and rental developments in German A-cities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• PropertyEU: European real estate trade media covering investment, debt, and capital markets across the continent. Comparable as a B2B real estate trade publication targeting institutional investors and developers with editorial content, events, and rankings.
• Immobilien Zeitung: Leading German real estate trade newspaper and digital platform covering financing, investment, project development, and market intelligence. Directly comparable as a B2B real estate trade media brand targeting German-speaking professional audiences with subscriptions, events, and advertising.
• HAUS: German-language architecture and construction trade publication. Comparable as a B2B trade media brand in the adjacent German built environment vertical, serving architects, planners, and developers with editorial content, events, and advertising.
• DFZ Deutsche Immobilien-Finanzierungs-Zeitung: German trade publication specializing in real estate financing. Directly comparable as a specialized German-language B2B trade media brand serving real estate finance professionals with editorial, rankings, and events.
• Bauwelt: Long-established German architecture and construction trade magazine. Comparable as a German-language B2B trade media brand serving the built environment with editorial, events, and subscriptions, partially overlapping with immobilienmanager's project development coverage.

Emerging players

• ImmoScout24: Germany's largest digital real estate marketplace. Comparable as a destination for German real estate professionals, though business model is listings and advertising rather than trade publishing; serves as both a content partner and competitive information source.
• Bulwiengesa: German real estate research and consulting firm that produces market reports (e.g., Gewerbebarometer) and is partnered with immobilienmanager's ecosystem. Comparable as a data and intelligence provider in the German commercial real estate market, increasingly overlapping with media functions.

Broad incumbents

• Handelsblatt Immobilien: Real estate vertical of Germany's leading business daily. Comparable as a B2B media brand covering commercial real estate for German business readers, though embedded in a broader financial news outlet rather than specialized in real estate only.
• Estate Gazette: UK-based legacy real estate trade media serving commercial property professionals. Comparable as an established B2B real estate trade publication with multi-platform editorial and events, though focused on UK rather than German market.

Others

• Rudolf Müller Akademie: Professional development and seminar arm of RM Rudolf Müller Medien, the parent group of immobilienmanager. Comparable as a sister brand delivering paid educational seminars and training to the same real estate professional audience, sharing subscription discounts with immobilienmanager subscribers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/immomanager
• YouTubeyoutube.com/user/immobilienmanagertv
• Facebookfacebook.com/immobilienmanager
• LinkedInlinkedin.com/company/immobilien-manager-verlag-imv-gmbh-&-co-kg
• Instagraminstagram.com/immobilienmanager_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immobilienmanager