Krial

What Krial does

Krial bv is a Belgian private limited company founded in 1974 and headquartered in Passendale, Belgium, operating as a third-generation family business under owners Lode and Elsie Beheyt. The company designs, manufactures, and installs custom residential and light-commercial building envelope products across five core categories: sectional and rolling garage doors, swing gates, burglar-resistant front doors, Markilux-branded sun shading systems (terrace awnings, veranda shading, freestanding systems, screens, exterior blinds, shutters), and terrace coverings (louvered roofs, glazed roofs, pergolas, fabric systems), with a dedicated Horeca hospitality vertical. Sub-brands include Krialdoor (own-manufactured doors and gates), Gecco (compact roller shutters), and Creative Concept (facade-cladded gates). The underlying technology stack combines aluminum and steel fabrication, PUR-insulated double-walled slat systems, a proprietary powder-coating process applied to sectional garage doors (described as unique in the market), German-standard motors, and Somfy TaHoma-based smart-home integration; selected screens and VELUX roller shutters offer solar-powered autonomy with integrated photovoltaic cells.

Krial generates revenue exclusively through one-time custom project sales with bundled installation services, requiring a 30% deposit at production start and the balance due within 14 days of installation, with no disclosed recurring or subscription revenue. The company distributes through a direct showroom-led sales motion (a 750m² showroom described as the largest in Flanders with 80+ display models and appointment-based expert consultations), an in-house installation workforce, a dedicated webshop (krialwebshop.be), and digital lead-generation tools including online configurators, a blog, and Facebook Pixel-tracked paid acquisition. Customer segments are horizontally segmented across private individuals (primary), building professionals and contractors, and hospitality businesses in the Flanders and West Flanders regions of Belgium.

The company's competitive positioning rests on five stated advantages: 50+ years of operating history, a 4.6/5 customer satisfaction rating across 1,600+ annual installations, exclusive regional distribution of Markilux products, the largest showroom footprint in Flanders, and proprietary powder-coating technology for sectional garage doors. Krial is privately held with no disclosed institutional investors, no parent company, no subsidiaries, and no M&A activity recorded in the source data.

Name

Krial

Legal name

Krial bv

Website

https://krial.be

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Krial bv is a third-generation Belgian family business (founded 1974, Passendale) that designs, manufactures, and installs custom residential doors, gates, sun-shading systems, and terrace coverings, serving private homeowners, contractors, and hospitality clients across Flanders.

Ownership category

akta.pro rank

Product category

Custom Doors and Sun Protection Systems

NAICS

Metal Window and Door Manufacturing (332321), Blind and Shade Manufacturing (337920), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Exterior Doors (IMADAIAA)

akta.pro secondary industries

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI), Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)

Keywords

• Custom garage doors
• Sun protection systems
• Terrace coverings
• Burglar-resistant doors
• Sectional gates

Headquarters

HQ city

Passendale

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Product Sales and Installation: Krial designs, produces, and installs custom-made doors, gates, sun protection, and terrace covers. Revenue is generated through one-time product sales with professional installation services. A 30% deposit is required when production begins, with the remaining balance due within 14 days after installation. Cash payment is required for pickups.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Krial is a Belgian family business founded in 1974 that designs, produces, and installs custom-made aluminum and steel doors (sectional garage doors, swing gates, front doors), sun protection systems (awnings, screens, exterior blinds, roller shutters), and terrace coverings (pergolas, louvered roofs, glazed roofs) for residential and commercial customers. The company sells through a 750m² showroom in Passendale (the largest in Flanders), supplemented by an online webshop, and employs its own trained installation teams.

Product overview

Krial is a Belgian family company since 1974 designing, producing, and installing high-quality residential and commercial building products. The product portfolio centers on five core categories: (1) Poorten (Gates) including sectional garage doors, garage rolling shutters, swing gates, and gates with facade cladding (Creative Wood, Alu Lines, Alu Panels); (2) Voordeuren (Front Doors) with burglar-resistant designs in Classic, Rustic, and Modern styles; (3) Zonwering (Sun Shading) encompassing Markilux terrace awnings, veranda shading, freestanding systems, wind-resistant screens, exterior blinds, and surface-mounted shutters; (4) Terrasoverkappingen (Terrace Coverings) including louvered roofs, glazed coverings (Climalux, Calista), pergola systems, and Markant fabric systems; and (5) Horeca Solutions for hospitality establishments. The company exclusively distributes German Markilux brand sun shading products and emphasizes quality features like German motors, powder coating, and Smart Home integration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Krialdoor: Brand name for the company's own garage doors, gate doors, and pedestrian doors (vleugelpoorten). Products are described as alternatives to traditional gates with better insulation and ease of use.
• Gecco
• Creative Concept

Products and services

• Sectional Garage Doors (Sectionale Poorten)

Quantifiable outcome

• Customer satisfaction average of 4.6 out of 5
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• MarkiluxcoreChannel Partner/ Reseller/ DistributorKrial is an exclusive distributor of Markilux German brand terrace awnings and pergola systems. Markilux is described as providing the best quality sun protection on the market. Products include cassette awnings, knikarmschermen (articulated arm awnings), pergola systems, and Markant free-standing systems.
• SkyluxcoreChannel Partner/ Reseller/ DistributorPartnership for glass and polycarbonate terrace roof covers. Skylux products include Climalux (sloped glass roof), Calista (sleek glass roof), Climacrown, and modular wall systems. Products feature integrated water drainage and design configurator tools.
• RomacoreChannel Partner/ Reseller/ DistributorGerman manufacturer of garage roller shutters (garagerolluiken). Roma products feature double-walled aluminum slats with PUR insulation core, storm hooks for wind resistance, compact cassette design, and obstacle detection safety features.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Novoferm: Novoferm is a European manufacturer of residential and industrial doors, sectional garage doors, and operators. Competes with Krial in the European sectional garage door and front door market.
• Roma: Roma is a German manufacturer of roller shutters, garage roller shutters, and insect screens — already a partner supplier to Krial. Directly comparable in product technology (PUR-insulated aluminum lamellas, storm hooks, compact cassettes) for garage and surface-mounted shutters.
• Winsol: Winsol is a Belgian manufacturer and installer of windows, doors, sectional garage doors, and sun protection. Competes head-to-head with Krial in the Belgian residential market across doors and shading.
• Warema: Warema is a leading European manufacturer of technical sun shading systems including external venetian blinds, roller shutters, and screens. Overlaps directly with Krial's exterior blinds, surface-mounted shutters, and wind-resistant screens portfolio.
• Wisniowski: Wisniowski is a Polish manufacturer of sectional garage doors, gates, fencing, and terrace systems. Comparable product portfolio to Krial's sectional gates, swing gates, and terrace coverings, and a relevant European price-quality benchmark.
• Weinor: Weinor is a German manufacturer of premium terrace awnings, pergola systems, and sun shading. Directly comparable to Krial's Markilux and pergola offering and a relevant benchmark for premium positioning in the sun protection category.
• Teckentrup: Teckentrup is a German manufacturer of metal doors, industrial doors, and steel sectional doors. Directly comparable in metal door manufacturing to Krial's garage roller shutters and aluminum/steel door lines.
• Hörmann: Hörmann is Europe's largest manufacturer of sectional garage doors, industrial doors, and entrance doors. Direct competitor to Krial's core sectional garage door, garage roller shutter, and front door product lines, and a benchmark for premium garage-door specification.
• Renson: Renson is a Belgian specialist in sun protection, ventilation, and outdoor living solutions (screens, pergolas, terrace covers). Headquartered in Flanders, it directly competes with Krial on screens, exterior blinds, and terrace covering systems for residential and horeca customers.

Broad incumbents

• Reynaers: Reynaers is a major Belgian supplier of aluminum window, door, and sliding systems. Comparable in aluminum door systems and Belgian market presence but operates as a much larger broad-line incumbent rather than a custom installer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/krialbv
• LinkedInlinkedin.com/company/krialbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krial