EAP Institute

What EAP Institute does

EAP Institute is a privately held Romanian B2B services company headquartered in Bucharest that delivers Employee Assistance Programs (EAPs) to corporate employers under the core 'GROWING by CARING' brand. The company was created by parent organization MIND Institute and has provided EAP services since 2012 to both local Romanian companies and international corporations operating in Romania. Its core technology is a cognitive-behavioral coaching and counseling methodology based on evidence-based psychological models, delivered through human practitioners rather than software systems.

The company's offering bundles confidential psychological, legal, and financial counseling as a workplace benefit, supplemented by a portfolio of specialized add-on modules covering crisis intervention (24/7 trauma phone access, workplace debriefing), management and HR support, wellbeing and lifestyle coaching, cognitive-behavioral coaching, stress management, smoking cessation, weight regulation, postpartum support, self-confidence building, and psychological evaluation. Monthly utilization reports are provided to client organizations, reflecting the ongoing account-management nature of the engagement.

EAP Institute operates on a sales-led, direct enterprise go-to-market: companies initiate contact via phone, email, or website form to receive service presentations and custom enterprise quotations, with subscriptions billed annually. Pricing is not publicly disclosed and varies by company size and selected services. Distribution is currently single-country (Romania) via direct sales, while marketing is content-led through an educational blog, social media channels, and occasional earned media.

Name

EAP Institute

Legal name

EAP Institute

Website

https://eapinstitute.ro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

EAP Institute is a Romanian B2B provider of Employee Assistance Programs (GROWING by CARING) delivering confidential psychological, legal, and financial counseling to local and international corporations operating in Romania. Services include crisis intervention, cognitive-behavioral coaching, wellbeing coaching, and workplace consulting under recurring annual subscriptions.

Ownership category

akta.pro rank

Product category

Employee Assistance Programs (Workplace Wellness Services)

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Employee assistance programs
• Workplace psychological counseling
• Corporate wellbeing services
• Crisis intervention services
• Mental health consulting

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Employee Assistance Program (EAP) Subscriptions: EAP Institute provides ongoing employee assistance programs to corporate clients. The GROWING by CARING program offers psychological, legal, and financial counseling services as a benefit for employees. Services are delivered through subscription-based corporate agreements with monthly utilization reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EAP Institute delivers subscription-based Employee Assistance Programs (GROWING by CARING) that provide confidential psychological, legal, and financial counseling to employees of corporate clients. Services are delivered by a multidisciplinary team of psychologists, coaches, lawyers, accountants, and doctors, with monthly utilization reports provided to the subscribing employer. The offering includes standalone programs such as Crisis Intervention, Cognitive-Behavioral Coaching, Wellbeing Coaching, Stress Management, Smoking Cessation, New Mothers Support, Weight Management, Self-Confidence Development, and Psychological Evaluation.

Product overview

EAP Institute offers a comprehensive Employee Assistance Program (EAP) built around the GROWING by CARING framework, providing confidential psychological, legal, and financial counseling services to employees as a workplace benefit. The core EAP program is supplemented by specialized modules including Crisis Intervention, Cognitive-Behavioral Coaching, Wellbeing Coaching, Workplace Consulting, and Custom Projects. Additional targeted programs address specific employee needs: EAP Stress (stress management workshops), New Me Smoke Free (smoking cessation), Thinking Pleasure Staying Fit (weight management), Support for New Mothers (postpartum support), and Busting Self-confidence (self-esteem development). The company was founded by MIND Institute and has been providing EAP services since 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• GROWING by CARING (Employee Assistance Program) Subscription-based Employee Assistance Program offering confidential psychological, legal, and financial counseling to employees of corporate clients as a workplace benefit. Includes monthly utilization reporting to subscribing employers.
• Crisis Intervention Program Program providing 24/7 phone access to trauma counseling, on-site workplace debriefing services, management team support, and psychological counseling for recovery following traumatic events such as workplace accidents, natural disasters, death, suicide, theft, or violence.
• Cognitive-Behavioral Coaching Individual and team coaching using evidence-based cognitive-behavioral models and intervention techniques adapted for organizational reality, designed to eliminate personal barriers to success, achieve objectives, and develop self-management and people management skills.
• Wellbeing Coaching Coaching services for healthy lifestyle and career coaching to support employee wellbeing.
• Workplace Consulting On-site psychologist presence at the workplace and team workshops to improve workplace dynamics and address organizational challenges.
• Management and HR Support Support for HR and management teams in handling internal situations including workplace conflict, communication breakdowns, and crisis management.
• EAP Stress Program Stress management program featuring workshops on stress and wellbeing, sleep quality, emotional control, procrastination reduction, self-confidence, and worry management.
• New Me Smoke Free Smoking cessation support program designed for one year (adaptable to 3 or 6 months), including workshops on nicotine dependence, psychological counseling, medical consultations, and support groups.
• Support for New Mothers Program addressing new mothers in their first year after birth, including breastfeeding consultations, pediatrician medical consultations, and psychological counseling for postpartum stress and depression risk.
• Thinking Pleasure, Staying Fit Weight management program that provides employees with psychological tools to regulate eating behavior under stress and teaches how normoponderal individuals think in similar situations.
• Busting Self-confidence Program focused on increasing employee self-confidence by moving from verbal labels to concrete behavioral prescriptions.
• Psychological Evaluation Psychological assessment services applied in various contexts to support employee evaluation processes.

Quantifiable outcome

• EAP programs help organizations address productivity losses: studies show health issues (physical, emotional, stress, burnout) account for 66%-71% of profitability loss in organizations

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MIND InstitutecoreStrategic or Co-development PartnerEAP Institute was created by MIND Institute to bring resources and support closer to people who need them. MIND Institute is the parent organization that established EAP Institute as a specialized division focused on employee assistance programs. The partnership enables access to a broader network of psychological expertise and resources.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ComPsych: The world's largest EAP provider, offering employee assistance, behavioral health, legal, and financial counseling to corporate clients — the closest direct peer given the comparable multidisciplinary offering and corporate contract economics.
• ICAS International: International EAP and wellbeing provider with a strong presence in Europe and emerging markets; comparable to EAP Institute because both sell multidisciplinary counseling and crisis response services to corporate clients outside the U.S.
• CuraLinc Healthcare: Specialized EAP/work-life services provider delivering counseling, crisis intervention, and wellbeing programs to U.S. employers; comparable to EAP Institute in service catalog and sales-led corporate GTM.
• Workplace Options: Global EAP provider delivering counseling, wellbeing, and organizational support services to corporate clients across multiple countries; directly comparable in product scope (EAP, crisis, life services, management support) and B2B subscription model.
• TELUS Health / LifeWorks: One of the largest global EAP and total wellbeing providers, offering employee assistance, mental health, and work-life services to multinational employers — directly comparable to EAP Institute's subscription-based corporate EAP delivery model.

Emerging players

• Lyra Health: Enterprise mental health benefits platform combining therapy, coaching, and EAP-style services via a tech-enabled delivery model; emerging player shaping buyer expectations on speed-of-access and digital delivery that EAP Institute's traditional model must match.

Others

• MIND Institute: Parent organization that created EAP Institute and provides the broader network of psychological expertise and resources; included as the strategic parent whose resource base underwrites EAP Institute's service capacity, not a market competitor.

Broad incumbents

• Optum (UnitedHealth Group) Employee Assistance: Optum's broader behavioral health and EAP offerings are commonly embedded in multinational HR benefit programs in Romania; broad incumbent in the same corporate EAP/mental-health category with much larger scale and tech-enabled delivery.
• Aetna Resources for Living (CVS Health): Wellbeing and EAP arm of a major U.S. health benefits carrier serving multinational employers; provides overlapping psychological, legal, and financial counseling services on a subscription EAP basis.
• Headspace (Ginger): Digital mental-health and wellbeing platform that increasingly bundles EAP-adjacent services for enterprise clients; representative of the technology-enabled category shift that could pressure traditional human-delivered EAP operators like EAP Institute.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eap-institute

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAP Institute