Texas East Gymnastics

What Texas East Gymnastics does

Texas East Gymnastics (operating as Texas East Kids and TEG) is a privately held, family-owned children's gymnastics and physical education facility founded in 1969 in Jacksonville, Texas, by Dwight and Kathy Parsley as Cherokee Gym, and relocated to Tyler, Texas in 1990. The business is now operated by second-generation owners Martin and Stacy Parsley and Marlynne Parsley Finch, and runs a single multi-program facility at 1914 Deerbrook Drive in Tyler that includes two gymnasiums. Programs span recreational and competitive gymnastics for boys and girls ages 5 and up (competing under the USA Gymnastics Federation for 42 consecutive years), preschool gymnastics (ages 2–4) branded as Preschool Jungle Gym, a proprietary hybrid gymnastics-plus-academics program called Kinder Prep Academy for ages 3–4, cheer tumbling classes for ages 8 and up, themed birthday parties, and seasonal camps.

The core technology is a physical gymnastics facility and instructional staff rather than a software platform. Supporting infrastructure includes the iClassPro parent portal accessible via web and iOS/Android apps for enrollment, class registration, and waivers, plus calendar-feed integrations with Google Calendar, iCalendar, and Outlook. The competitive coaching staff is USA Gymnastics U100 certified, with bi-weekly training meetings, and is led by head coach Martin Parsley, who trained under Olympic coach Bela Karolyi for seven years and served as a 2008 USA Olympic Trials coach.

The revenue model is direct-to-consumer and primarily subscription-recurring: monthly tuition auto-drafted on the 5th of each month, structured around a Fall session (August–May) and a 10-week Summer session (June–August), with prorated entry, one-time annual registration fees, uniform and merchandise sales (leotards, T-shirts, shorts), private lessons (including $10 private level testing), birthday party packages, and seasonal camps. No external funding, institutional ownership, or public-company signals are present; the company is wholly Parsley-family-owned.

Name

Texas East Gymnastics

Legal name

Texas East Kids

Website

https://texaseastkids.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas East Gymnastics is a family-owned children's gymnastics and physical education facility in Tyler, Texas, founded in 1969, offering recreational and competitive gymnastics, cheer tumbling, preschool programs, and the proprietary Kinder Prep Academy for ages 3–4 across a multi-program single-facility operation serving East Texas families.

Ownership category

akta.pro rank

Product category

Children's Gymnastics Instruction

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), All Other Schools and Instruction (61169)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Youth & Teen Personal Training (HSADAAAJ)

akta.pro secondary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Children's gymnastics classes
• Competitive gymnastics teams
• Preschool motor skills
• Cheer tumbling training
• Youth sports facility

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Class Tuition: Monthly tuition based on receiving 4 lessons per month. Fall session runs August to May (coinciding with school year). Summer session runs for 10 weeks starting in June. Tuition is prorated based on when students start. Auto draft payments processed on the 5th of each month.
2. Registration Fees: Registration fee is charged upon enrollment and remains valid until August. Non-refundable and non-transferable for events like Friday Fun Night.
3. Uniform Sales: Texas East Kids branded leotards, T-shirts, and shorts available for purchase at the facility for gymnastics and cheer tumbling classes.
4. Private Lessons: Private level testing available for $10 for students unable to attend free Saturday Level Testing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Texas East Gymnastics (dba Texas East Kids) is a physical gymnastics facility in Tyler, Texas providing year-round recreational and competitive gymnastics instruction, cheer tumbling classes, preschool motor-skill programs, and a hybrid Kinder Prep Academy (gymnastics plus kindergarten-readiness academics) for children ages 2 through 18. Core revenue is generated through monthly subscription tuition billed via the iClassPro parent portal, plus registration fees, branded uniform sales, private lessons, birthday parties, seasonal camps, and Friday Fun Night events. All services are delivered in-person at the Tyler facility, supported by a coaching staff trained under Olympic-coach lineage.

Product overview

Texas East Kids operates as a multi-program physical education facility centered on its core Texas East Gymnastics (TEG) program, which spans recreational and competitive gymnastics for boys and girls, plus a preschool gymnastics track. The portfolio includes three core branded programs — Texas East Gymnastics (level-based instruction for ages 5+), Preschool Jungle Gym (ages 2–4), and Kinder Prep Academy (ages 3–4 combining gymnastics with academic classroom instruction) — alongside competitive team tracks (Girls Competitive Team, Boys Competitive Team, Xcel Team Program), Cheer Tumble Classes, holiday Camps, Friday Fun Night events, Birthday Party Packages, and supplementary Gymnastic Activities. The overall architecture is a unified facility offering progressive programming from toddler age through elite competition, sharing common facilities, coaching staff, and the iClassPro parent portal for enrollment and scheduling.

Differentiator

Problem solved

Functional benefit

Brands

• Preschool Jungle Gym: Program specifically developed for children ages 2-4 where they can learn how to have a fun, safe experience in the gym teaching them basics of each area of the gym.
• Kinder Prep Academy
• Rose City Classic Invitational

Products and services

• Texas East Gymnastics (TEG) Program The primary gymnastics instruction program for children ages 5 and up, offering progressive level-based classes in girls' gymnastics (vault, bars, beam, floor, trampoline) and boys' gymnastics (all six men's Olympic events plus trampoline). Designed for boys and girls seeking recreational skill development.
• Preschool Jungle Gym A specialized gymnastics program for children ages 2–4 featuring smaller-sized equipment and themed activities where toddlers learn basic gymnastics skills in a safe, engaging environment. Designed for preschool-aged children.
• Kinder Prep Academy (KPA) An innovative hybrid program for 3- and 4-year-olds combining gymnastics instruction with motor skill development and academic classroom instruction (literacy, math, science, social studies) based on child development research. Designed to prepare children for kindergarten success.
• Girls Competitive Team A competitive gymnastics team competing in the USA Gymnastics Federation at compulsory and optional levels, with a 42-year consecutive competition record including State, Regional, and National champions and gymnasts who have received college scholarships. Designed for competitive gymnasts.
• Boys Competitive Team A competitive boys' gymnastics team training on all six men's Olympic events plus trampoline, competing at state, regional, and national levels. Designed for competitive gymnasts.
• Xcel Team Program A recreational team program offering a flexible, affordable competitive experience outside the traditional Jr. Olympic program, designed for gymnasts of varied abilities and commitment levels who want to compete without full-time training demands. Designed for gymnasts seeking flexible competition.
• Cheer Tumble Classes Gymnastics classes designed for girls and boys ages 8 and over to develop cheer tumbling skills, including preparation for cheerleader tryouts and physical fitness, using spring floor, trampolines, tumble track, and pit equipment. Designed for cheerleaders and aspiring tumblers.
• Friday Fun Night A recurring evening event for children featuring obstacle courses, gymnastics equipment activities, trampoline, tumble track, and games, with a snack break included. Designed for children's social and active engagement.
• Birthday Party Packages Themed party packages (soccer, ninja, gymnastics, and build-your-own) hosted at the Texas East Kids facility for children's birthday celebrations. Designed for parents booking children's birthday parties.
• Seasonal Camps (Spring Break, Summer, Thanksgiving, Christmas) Holiday and seasonal camps for children during school breaks (Spring Break, Summer, Thanksgiving, Christmas), offering gymnastics activities, games, and active engagement throughout each camp session. Designed for children during school breaks.
• Gymnastic Activities (Level Testing, Skills Clinic, Preschool Pump, Junior Olympics) Supplementary gymnastics activities including free level testing every 9–11 weeks, skills clinics, preschool pump sessions, and Junior Olympic preparation programs. Designed for enrolled students seeking skill assessment and progression.
• Private Lessons Private level testing available for $10 for students unable to attend free Saturday level testing, plus personalized private gymnastics instruction. Designed for students seeking one-on-one coaching or alternative testing access.

Quantifiable outcome

• 42 consecutive years of competitive team competition under USA Gymnastics Federation
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Rose City Classic InvitationalminorOthers · 1 March 2019Texas East Gymnastics Girls Booster Club (parent organization) sponsors the Rose City Classic Invitational gymnastics competition annually. This is an internally-organized event run by the parent Booster Club, not an external partnership.

Scale indicators4 records

Recent moves11 records

Expansion highlights3 records

Emerging players

• British Swim School: Franchised youth instruction business offering subscription-style recurring lessons (swimming) with a similar parent-enrollment model, level-based progression, and recurring-billing structure. Comparable in operational model (subscription tuition, level testing, franchise/center structure) even though the activity differs.

Direct peers

• My Gym: National franchise offering structured gymnastics, sports, and fitness classes for children from 6 weeks to 10 years through franchised locations. Comparable to Texas East Gymnastics in target demographic (preschool through early elementary), recurring class model, structured curriculum by age, and family event revenue (birthdays, camps).
• Gold Medal Gymnastics: Multi-location gymnastics training centers offering recreational and USA Gymnastics competitive team programs, cheer tumble, preschool gymnastics, and birthday parties. Closely mirrors Texas East's product mix (recreational + competitive + cheer + parties) and target customer (school-age through elite competitive athletes).
• The Little Gym: Largest franchised youth gymnastics and developmental fitness chain in the U.S., offering structured gymnastics, motor-skill, and sports-skills classes for children ages 4 months through 12 years. Directly comparable business model: subscription-style recurring tuition, parent-engaged enrollment, branded curriculum, multi-class age tiers, and birthday-party add-ons.
• ASI Gymnastics: Multi-location gymnastics instruction chain providing recreational classes, USA Gymnastics competitive teams, preschool programs, and birthday parties. Comparable scale and product breadth to Texas East Gymnastics, with similar revenue diversification across classes, teams, and events.
• Twin City Gymnastics: Regional gymnastics facility offering recreational and competitive gymnastics, preschool classes, and birthday parties with a long operating history. Directly comparable mid-size single-region gymnastics center serving similar demographic and competing for the same family-recruitment funnel.

Broad incumbents

• Sky Zone: National franchise operating trampoline and active entertainment parks offering children's classes, birthday parties, and seasonal camps. Competes with Texas East for family discretionary entertainment dollars and birthday-party revenue, particularly the trampoline/tumble-track components of Texas East's offerings.

Regional players

• iLoveKickboxing (ILK): National franchise offering youth and adult fitness instruction in a similar subscription/recurring-class model. While not gymnastics-specific, competes for the same family fitness wallet and demonstrates the franchise model that could pressure independent operators like Texas East Gymnastics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/texaseastgymnastics
• Xx.com/texaseastgymnas
• LinkedInlinkedin.com/company/texas-east-gymnastics-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas East Gymnastics