WIN Group

What WIN Group does

WIN Group (legal entity: Dizon Enterprises LLC, dba Wealth Integrity Network Group) is a privately held, founder-owned Independent Marketing Organization (IMO) founded in 2012 by Phil Dizon and headquartered in Lynnwood, Washington. The company specializes in supporting independent insurance agents and financial advisors who sell fixed index annuities (FIAs) and index universal life (IUL) products to retirees and pre-retirees across all 50 U.S. states. WIN Group does not sell insurance directly to consumers; instead, it operates as a B2B services platform providing agent contracting, marketing systems, lead generation, case design support, and training to its independent agent network.

The company's core product is the Retirement Shield 360 (RS 360) System, a packaged offering that includes the Amazon #1 bestselling book 'The Retirement Shield,' proprietary sales playbooks, cross-marketing workflows, nurturing campaigns, and sales scripts. Supporting products include Income Analyzer Reports and IndexAlyzer Reports (carrier comparison tools), WealthLogiX visualization software (delivered via partnership, normally $1,500/yr retail), and the Featured Article program (publishes agent content to 100+ news sites for media credentials). The platform integrates with three key third-party technologies: SuranceBay SureLC (agent onboarding and carrier appointment processing), Lead Gen 4 / LG4 (exclusive preset annuity appointments with 9-page prospect qualification, $100K+ asset filter, age 45-75), and Aegis Financial (FMO distribution partner).

WIN Group's business model generates revenue through three primary streams: (1) marketing offset programs where insurance carrier partners subsidize agent marketing costs when business is written through the WIN Group network, (2) carrier commission overrides paid to the IMO based on aggregate agent production volume, and (3) agent network membership and training fees (including premium event access for Annuity Sales 360 training and the annual Aegis Financial Summit). The company maintains relationships with 17+ insurance carriers including Allianz, Athene, Talcott Resolution ($132B AUM), Prosperity Life ($30B+ AUM), Nassau Re Life, and North American (A+ rated). The go-to-market is community-led and channel-partner-driven: WIN Group recruits and onboards independent agents nationwide, provides them with preset qualified appointments, marketing tools at no cost, and incentivizes retention through top-producer trips to Oahu, Hawaii ($4M+ production threshold) and Tulum, Mexico ($3M+ threshold). Leadership consists of Founder & President Phil Dizon, Senior VPs Brett Riley and Ricky Villa, and Life & LTC Specialist Scott Soares.

Name

WIN Group

Legal name

Dizon Enterprises LLC

Website

https://wingroupnow.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WIN Group is a privately held Independent Marketing Organization (IMO) founded in 2012 that supports independent insurance agents nationwide with fixed index annuity and IUL case design, marketing systems, preset appointments, and training across 17+ carrier relationships.

Ownership category

akta.pro rank

Product category

Insurance Marketing Organization Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Group Life Administration/Enrollment Platforms (TPA & Benefits Admin) (FSAIADAJ)

akta.pro secondary industries

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Group AD&D (Standalone or Bundled with Life) (FSAIADAG)

Keywords

• Annuity marketing organization
• Fixed index annuities
• Insurance lead generation
• Annuity sales training
• Independent marketing organization

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Offset Programs: WIN Group receives marketing subsidies and offsets from insurance carrier partners when agents write business through their network. These marketing subsidies can reduce or completely eliminate the cost of lead generation and appointment services for qualifying agents. This creates a network effect where more agent production generates more carrier revenue share, which funds more marketing support.
2. Agent Network Membership and Training: WIN Group provides membership to their network with access to marketing systems, tools, training events (Annuity Sales 360), coaching, and proprietary resources. While specific membership fees are not disclosed, the blog mentions 'free basic membership' options with premium features requiring commitment.
3. Carrier Commission Overrides: As an IMO, WIN Group likely receives commission overrides from insurance carriers based on total production volume written by their agent network. Top producers qualify for bonus trips and incentives, partially funded by carrier relationships.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

WIN Group (Wealth Integrity Network Group) is an Independent Marketing Organization (IMO) that provides independent insurance agents and retirement planning professionals with case design support for fixed index annuities and index universal life products, done-for-you marketing systems, preset qualified appointments through its Lead Gen 4 partnership, and training/coaching via the RS 360 (Retirement Shield 360) System. Agents gain access to a network of 17+ insurance carriers (Allianz, Athene, Mass Mutual, Prosperity Life, Talcott, North American, etc.) and tools such as Income Analyzer Reports, IndexAlyzer Reports, and WealthLogiX visualization software, often subsidized by carrier marketing offsets when business is written through the network.

Product overview

WIN Group (Wealth Integrity Network Group) is an independently owned insurance marketing organization (IMO) offering fixed index annuity and index universal life products and services for independent insurance agents and retirement planning professionals. The core offering is the RS 360 (Retirement Shield 360) System, which encompasses the MMM (Millionaire Master Mindset Hubs) suite — a trio of integrated business solution modules covering Marketing Systems, Client Tools & Software, and Branding and Media. Supporting the core system are several additional products and programs: Producers Engage (a webinar/video training series), Annuity Sales 360 Training (intensive 2-day events), Preset Annuity Appointments (an exclusive lead generation program in partnership with Lead Gen 4), and The Retirement Shield (an Amazon #1 best-selling book). Client-facing software tools include Income Analyzer Reports and IndexAlyzer Reports. The company operates as a brokerages/marketing general agent connecting agents to insurance carrier partners.

Differentiator

Problem solved

Functional benefit

Brands

• The Retirement Shield: Innovative retirement protection concept and framework developed by Phil Dizon, featuring comprehensive protective measures for retirees.
• Retirement Shield 360
• Annuity Sales 360
• Millionaire Master Mindset Hubs (MMM)
• Income Analyzer Reports
• IndexAlyzer Reports

Products and services

• WIN Group (Wealth Integrity Network Group) Independent Marketing Organization providing case design support for fixed index annuities and index universal life, marketing systems, training, and coaching for independent insurance agents and retirement planning professionals.
• RS 360 (Retirement Shield 360) System A comprehensive blueprint for scaling in-person appointments and annuity sales, incorporating the #1 Amazon best-selling book, class presentations, an exclusive online training vault, federal employee appointment leads, and the MMM suite access.
• MMM - Millionaire Master Mindset Hubs A suite of three interconnected business solution modules: Marketing Systems (agent marketing), Client Tools & Software (client deliverables), and Branding and Media (brand materials and websites).
• Preset Annuity Appointments Lead generation program in partnership with Lead Gen 4 (LG4) that books exclusive, pre-qualified, confirmed annuity appointments directly onto an agent's calendar, with prospects filtered to age 45-75 and minimum $100,000 in liquid assets.
• Annuity Sales 360 Training 2-day intensive annuity sales training events featuring live presentations, specialized tools, networking, and coaching from industry professionals for annuity agents and advisors.
• Producers Engage Webinar Series A video training and webinar series featuring industry experts covering annuity sales strategies, product deep dives, and marketing techniques for independent producers.

Quantifiable outcome

• Agents can move up to $20 million in assets annually between annuities and AUM using WIN Group systems
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Prosperity LifecoreStrategic or Co-development Partner · 1 January 2026Prosperity Life is a key carrier partner offering the Path Pro Series FIA products. They have over $30 billion in assets under management and are backed by Keurig, Dr. Pepper, and Peet's Coffee parent company. WIN Group hosts Prosperity Life representatives on Producers Engage webinars and promotes their locked-in rate products. Prosperity Life products feature guaranteed participation rates and caps for the entire surrender charge period.
• Talcott ResolutionflagshipStrategic or Co-development Partner · 1 January 2026Talcott Resolution is a century-old carrier (tracing back to 1902 as part of The Hartford) offering the Evergard FIA products. They manage $132 billion in assets and hold an A- rating. WIN Group has exclusive access to Talcott's products including the 18% no-fee bonus on Evergard Aspire FIA. Talcott has reinsured portfolios for Lincoln, Allianz, and MetLife.
• NASSAU (Nassau Re Life)coreStrategic or Co-development Partner · 1 January 2026NASSAU offers the Income Accelerator (NIA) guaranteed income product and Social Security optimization tools. WIN Group promotes Nassau's products on Producers Engage sessions and offers agents free access to Nassau's Social Security optimizer software (normally $500+ annual subscription). Nassau's Elite Producer Program offers extra 50-100 basis points in annual bonuses starting at $2 million production.
• North American Company for Life and Health InsurancecoreStrategic or Co-development Partner · 1 January 2026North American is an A+ rated carrier with 50+ consecutive years of A-rating or better. They are an ESOP (Employee Stock Ownership Plan) company. WIN Group hosts North American representatives on Power Hour sessions and promotes their Financial Home Makeover guide and 'Facilitator Model' for trusts and wills.
• EquiTrustcoreStrategic or Co-development Partner · 1 January 2026EquiTrust offers the Market Early and Market Future FIAs with chronic illness doubler benefits. WIN Group features EquiTrust products in their LTC and annuity training content. EquiTrust's Bridge product offers 300% leverage on LTC benefits with guaranteed issue underwriting via 5-question video interview.
• Lead Gen 4 (LG4)coreGTM or Marketing Partner · 1 January 2024LG4 is a lead generation company that books exclusive, confirmed annuity appointments directly onto WIN Group agent calendars. LG4 has generated over 260,000 preset appointments for more than 500 advisors across all 50 states. WIN Group subsidizes appointment costs for agents who write business with carrier partners. LG4's annuity campaign includes strict qualifying: 9-page questionnaire, minimum $100,000 liquid assets, age 45-75 only.
• WealthLogiXcoreTechnology or Integration · 1 January 2024WealthLogiX provides web-based visualization software for annuity sales presentations. WIN Group offers their software (normally a $1,500 annual value) to members at no cost. Software features include Index Strategy Analyzer, Bond Replacement Feature, Tax Scorecard, and Retirement Buffer visualization with 10,000 random simulations.
• Aegis FinancialcoreChannel Partner/ Reseller/ Distributor · 1 January 2012Aegis Financial serves as WIN Group's primary distribution partner, enabling agent onboarding and carrier appointments. WIN Group references Aegis Financial as their 'distribution partners' and utilizes their infrastructure for agent contracting. WIN Group leadership (Phil Dizon, Brett Riley, Ricky Villa) co-present at Aegis Financial events including the annual Aegis Financial Summit.
• SuranceBay (SureLC)coreTechnology or Integration · 1 January 2012SuranceBay's SureLC platform is the online portal WIN Group uses to onboard agents and process carrier appointments. Agents must use this portal to get set up with WIN Group, uploading E&O insurance, voided check, NAIC training certificate, and AML training certificate.
• Insurance Carrier Network (17 carriers)coreChannel Partner/ Reseller/ Distributor · 1 January 2012WIN Group maintains relationships with 17 insurance carriers for annuity and life products: Allianz, American Equity, Americo (Legacy), Athene, Clearspring, Delaware Life, EquiTrust, Fidelity & Guaranty, Ibexis, Mass Mutual, Nassau Re Life, Nationwide, NWL, North American, Prosperity Life, Talcott, and SILAC. These carrier relationships enable WIN Group agents to access a broad range of FIA and IUL products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CreativeOne: Independent marketing organization and insurance brokerage providing carrier access, marketing, and back-office support for independent agents and registered representatives. Direct peer in the IMO space.
• Ash Brokerage: Independent insurance brokerage and IMO offering case design, carrier access, and practice support for life and annuity producers. Directly comparable in service mix and target customer (independent agents).
• DPL Financial Partners: Annuity-focused IMO/FMO that connects RIAs and independent advisors to commission-based insurance products. Direct peer in the modern, advisor-focused IMO segment competing for the same producer demographic.
• AIMCOR Group: Independent marketing organization supporting insurance and annuity producers through carrier access, training, and marketing systems. Closely comparable to WIN Group's IMO model and target agent audience.
• Simplicity Financial Marketing Group: Independent IMO/FMO that provides annuity and life insurance carriers, marketing tools, and training for independent producers. Direct peer with overlapping agent audience and product focus.

Broad incumbents

• Cetera Financial Group: Large independent broker-dealer network with insurance and annuity distribution capabilities serving independent financial professionals. Broad incumbent comparable in distribution channel and target advisor.
• AssetMark: Large wealth management platform offering insurance solutions, practice management, and technology to independent advisors. Overlaps WIN Group's retirement-protection focus at much greater scale.
• World Financial Group: Large multi-line IMO affiliated with Transamerica that recruits and trains independent agents to sell life insurance, annuities, and retirement products. Directly comparable GTM model at greater scale.
• Integrity Marketing Group: One of the largest independent distributor networks for life and annuity products in the US. Operates as a scaled IMO/FMO comparable to WIN Group but with materially greater carrier breadth, capital backing, and headcount — a relevant incumbent benchmark.

Emerging players

• Annuity.com: Digital-first lead generation and consumer education platform for annuity products. Adjacent competitor in the lead funnel that some WIN Group agents rely on via LG4.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=gbBD1KwAPx8
• Facebookfacebook.com/wingroupnow
• LinkedInlinkedin.com/company/win-group-now

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIN Group