eTest

What eTest does

eTest is an online pre-employment screening platform founded in 1993 in Atlanta, Georgia, by the psychologists of Management Psychology Group (MPG). The platform combines a proprietary personality inventory (the Business Check List, or BCL, measuring the Big Five factors plus empirically-derived performance scales), a vocabulary test, and a deductive reasoning assessment (the Universal Analytical Reasoning Test) into a single standard battery that produces results emailed to hiring managers within minutes. The company serves a horizontal customer base across industries and company sizes, with disclosed enterprise customers including Porsche (automotive technical training), Sonoco Products (packaging), a 1,300+ unit restaurant chain, and professional services firms such as PYA, alongside SMB and consulting-firm clients such as The Storage Place, Portara Consulting, and Montgomery, Copley and Associates.

The core technology is validated by licensed I/O psychologists according to APA and SIOP ethical and legal standards, and the BCL itself was developed from testing and interviewing over 14,000 business people over a 10-year period. Output products include the Interview Guide (the primary selection report), a Development Report for candidates, and three $25 add-on modules (Leadership, Sales, and Coaching) generated from the same underlying battery data; fully Customized Reports and validation studies are delivered through MPG. eTest monetizes primarily via per-assessment fees ($150 for the standard battery, $25 per add-on) with bulk pricing for higher-volume clients, supplemented by professional-services revenue from custom validation work. Distribution combines direct online self-service registration with a reseller partner channel activated through a free certification course for consultants.

Name

eTest

Legal name

eTest, Inc.

Website

https://etest.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

eTest is an online pre-employment screening platform, founded in 1993, that offers a validated personality-and-cognitive assessment battery (the Business Check List) for hiring and employee development. It serves organizations of all sizes across multiple industries, monetizing per-assessment fees plus add-on reports.

Ownership category

akta.pro rank

Product category

Pre-Employment Assessment Software

NAICS

Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Pre-Employment Screening & Aptitude Testing (BPACAMAA)

akta.pro secondary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

Keywords

• Pre-employment assessment
• Online psychological testing
• Personality inventory tools
• Employee selection platform
• Industrial-organizational psychology

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Per-Assessment Testing Fees: eTest charges a per-assessment fee for the standard battery. Most clients prefer this arrangement for flexibility. Bulk pricing is available for higher volume clients and those using customized reports.
2. Optional Add-on Reports: Leadership Report, Sales Report, and Coaching Report are available as $25 add-ons to the standard Interview Guide. These are generated from the standard battery data without additional testing.
3. Customized Solutions: Customized validation and profile studies developed in partnership with Management Psychology Group for company-specific and job-specific assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

eTest is an online pre-employment screening platform developed and validated by licensed psychologists that combines a personality inventory (Business Check List), a vocabulary test, and a deductive reasoning assessment into a standard battery. Hiring managers receive the Interview Guide as the primary selection report within minutes of completion, with optional add-on reports for leadership, sales, and coaching plus fully customized validation studies for company-specific roles. The offering targets organizations seeking legally defensible, cost-effective selection and development decisions grounded in Big Five personality factors and empirical job performance data.

Product overview

eTest offers a unified online pre-employment screening platform consisting of a standard assessment battery and multiple report formats. The core product is the Standard Battery combining a vocabulary test, deductive reasoning assessment, and personality inventory (Business Check List) measuring the Big Five personality factors. From this core battery, hiring managers receive the Interview Guide as the primary selection report, while optional add-on modules include the Development Report, Leadership Report ($25), Sales Report ($25), and Coaching Report ($25). The platform also offers fully Customized Reports and validation studies for clients needing company- and job-specific assessments. All assessments are developed and validated by licensed psychologists and produce results within minutes of completion.

Differentiator

Problem solved

Functional benefit

Products and services

• eTest Standard Battery Core online assessment consisting of a personality inventory (Business Check List measuring Big Five factors), a vocabulary test, and a deductive reasoning skills assessment, with results delivered to hiring managers within minutes of test completion. Priced at $150 per assessment for business clients.
• Interview Guide Primary selection report for hiring managers providing a narrative description of the candidate, Targeted Interview Probes (TIPs), Big Five personality factor scores, job function similarity assessments, and empirically-derived job performance predictive scales.
• Development Report Report written for the job candidate that delivers a narrative description of personality traits, developmental suggestions, and a score profile for self-reflection and personal or career development, useful as a standalone tool or part of a coaching process.
• Leadership Report Developmental report providing a narrative description of a person's general leadership style, likely behavior in positions of influence, probable assets, de-railers, and developmental suggestions. Available as a $25 add-on to the standard Interview Guide.
• Sales Report Specialized report examining four major sales dimensions (General Sales Similarity, Account Acquisition, Strategic Selling, Team Coordination) along with interpersonal style, motivational makeup, and sales-specific predictions. Available as a $25 add-on to the Interview Guide.
• Coaching Report Practical guide for managers, coaches, and mentors to help employees reach their full potential by focusing on growth goals and developing strategies to leverage strengths and work around limitations. Available as a $25 add-on to the Interview Guide.
• Customized Report and Validation Studies Customized reports and job scales developed from the eTest standard battery and validated against organizational performance data, designed for company-specific and job-specific assessments. Delivered through Management Psychology Group's licensed psychologists.

Quantifiable outcome

• Retention improved from 55% to 72% for restaurant Unit Managers within two years, saving client over $15 million
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Management Psychology GroupcoreStrategic or Co-development PartnereTest was originally an online testing service for its founding company, Management Psychology Group (MPG), a professional industrial/organizational psychology firm in Atlanta, GA. eTest assessment instruments and systems were developed by licensed professional psychologists at MPG. MPG continues to conduct custom validation and customization studies for eTest clients.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aon Assessment Solutions: Aon offers enterprise-scale pre-employment assessment and selection solutions as part of its broader human capital consulting practice. Michele Ingram Mobley, an eTest consultant, previously worked at Aon, and Aon's assessment portfolio broadly overlaps with eTest's customized validation services.
• SHL (SHL Global): SHL is a global leader in psychometric pre-employment testing and talent assessment, offering cognitive, personality, and situational judgment batteries at enterprise scale. It overlaps directly with eTest's standard assessment offering but operates as a much broader incumbent across the full talent measurement stack.

Direct peers

• Hogan Assessments: Hogan Assessments is a leading provider of personality-based pre-employment and leadership assessments built on the Big Five / Dark Side / Bright Side frameworks. It is the most direct competitor to eTest's Big Five-focused Business Check List battery in the I/O psychology assessment market.
• Criteria Corp: Criteria Corp provides pre-employment aptitude and personality tests (CCAT, OPQ) aimed at HR teams and staffing agencies. It is a direct competitor in the online cognitive-plus-personality pre-employment screening category that eTest serves.
• Wonderlic: Wonderlic offers cognitive ability, personality, and skills assessments for pre-employment screening used by HR teams and staffing agencies. It competes head-to-head with eTest in online aptitude-plus-personality assessment for hiring decisions.
• Berke Assessment: Berke provides pre-employment personality and aptitude assessments focused on hiring and team development. It is a direct SMB/mid-market competitor to eTest in online personality-plus-cognitive pre-employment screening.
• Personnel Decisions International (PDI): PDI (now part of Korn Ferry) provides proprietary leadership and selection assessment instruments built on I/O psychology research. It directly parallels eTest's psychometric, psychologist-built assessment approach for executive and managerial hiring decisions.

Emerging players

• Pymetrics: Pymetrics applies neuroscience-based, game-ified AI assessments to pre-employment screening. It represents an emerging AI-native alternative to traditional questionnaire-based personality assessments like eTest's Business Check List.
• HireVue: HireVue provides video-based and AI-driven pre-employment assessments and interviewing. It competes for the same enterprise hiring budget as eTest but via a more modern, AI-native delivery model that contrasts with eTest's traditional online questionnaire format.
• Harver: Harver offers pre-employment assessment and matching solutions combining aptitude testing with automation for high-volume hiring. It targets the same operational pre-hire screening use cases as eTest, particularly in retail and hospitality, but with a more modern technology stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/etest-net

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eTest