DURIEU Group

What DURIEU Group does

DURIEU Group (legal entity DURIEU S.A.) is a privately held, family-owned French manufacturer of specialty coatings and surface treatment products, founded in 1923 and headquartered in Bondoufle with a registered office in Neuilly-sur-Seine. The group designs, produces, and distributes paints, wood saturators, stains, varnishes, plastic renovators, lubricants, and anti-corrosion treatments under five retained sub-brands: Owatrol (wood and metal protection for building, marine, and industry, combining North American anti-corrosion expertise with Scandinavian wood-protection heritage), Dekeyn (decorative and professional paints), OXI Peintures (creative and specialty paints including chalkboard, magnetic, and luminous finishes), Linitop (wood saturators, varnishes, and lasures), and Woodlover (DIY-oriented wood care). The portfolio is anchored by long-life proprietary formulations such as Transyl (1933), Rustol (1956), and Textrol (1978, the first softwood saturator on the French market), with bio-sourced formulation work accelerated from 2021.

The business model is a traditional specialty-chemicals GTM centered on a global network of agents and distributors reaching more than 50 countries across all five continents, complemented by per-brand e-commerce storefronts (Owatrol.com, Dekeyn.be, OXI-peintures.com, Linitop.com, Woodlover.be) and a French direct-to-consumer site (fr.solutions-deco.com). Roughly half of revenue is generated internationally. The customer base spans three horizontal segments: wood care (primary, spanning interior and exterior applications), metal protection (anti-rust, degrippants, corrosion control), and building/marine/industrial maintenance, with a dedicated industrial wood processing unit providing custom-formulated finishes and technico-commercial co-development for high-volume clients. With 51-100 employees and 100% French manufacturing, the group operates as a mid-sized, multi-brand formulator rather than a commodity paint producer.

Revenue is not publicly disclosed and the company has no external institutional shareholders, no funding rounds, and no parent entity. The most recent inorganic moves were the 2008 acquisition of the Owatrol, De Keyn, and Linitop brands and the 2012 acquisition of OXI Peintures paired with a new production facility in Northern France. The 2023 centenary milestone underscores a 100-year continuous operating history under family ownership, with current CEO Thibault Durieu and no reported leadership transition or restructuring event.

Name

DURIEU Group

Legal name

DURIEU S.A.

Website

https://durieu.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

DURIEU Group is a family-owned French manufacturer, founded 1923, of specialty wood and metal protection products (saturators, varnishes, anti-corrosion coatings, paints) sold under the Owatrol, Dekeyn, OXI, Linitop, and Woodlover brands through distributors in 50+ countries, with roughly half of revenue from international markets.

Ownership category

akta.pro rank

Product category

Wood and Metal Protective Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro industry

PRIMARYIMAEAGAG

Wood Coatings & Finishes

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Coatings, Adhesives & Sealants

SECONDARYIMAEAHAF

Wood Coatings & Finishes

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Paints, Inks & Colorants

SECONDARYCRAJACAD

Wood & Laminate Surface Cleaners & Polishes

Consumer Products & Retail/Household Products & Cleaning Supplies/Hard Surface Cleaners

Keywords

• Wood protective coatings
• Industrial paints finishes
• Anti-corrosion treatments
• Wood stains varnishes
• Marine coating products

Headquarters

HQ city

Bondoufle

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Coatings and Surface Treatments: Designs, manufactures, and distributes high technicality products including paints, wood stains, varnishes, plastic renovators, lubricants, and detergents for wood and metal protection. Products sold through distributor networks in France and internationally.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DURIEU Group is a French family-owned manufacturer of paints, stains, varnishes, renovators, and lubricants for the protection of wood and metal. Founded in 1923, the group operates five sub-brands (Owatrol, Dekeyn, Oxi Peintures, Linitop, and Woodlover) that produce protective and decorative coatings, anti-corrosion treatments, and wood saturators. The company manufactures 100% of its products in France and distributes them in more than 50 countries.

Product overview

DURIEU Group is a family-owned French company (founded 1923) that manufactures and distributes high-technical products for protecting and beautifying wood and metal surfaces. The portfolio is organized around five sub-brands: Owatrol (wood and metal protection for building, marine, and industry), Dekeyn (decorative paints), Oxi Peintures (creative and technical paints for professionals and individuals), Linitop (wood saturators, varnishes, and lasures), and Woodlover (consumer-focused wood protection). Core products include Transyl degrippant (1933), Rustol antirust (1956), and Textrol wood saturator (1978). The group operates 100% French manufacturing with exports to over 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Owatrol: Wood and metal protection products for building, marine, and industrial applications. Products include degreasers, anti-rust solutions, saturators, and marine maintenance products.
• Dekeyn
• OXI Peintures
• Linitop
• Woodlover

Products and services

• Owatrol
• Dekeyn
• Oxi Peintures
• Linitop
• Woodlover

Quantifiable outcome

• Products distributed in more than 50 countries across all 5 continents
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Luc1 MotorsportminorGTM or Marketing PartnerOwatrol brand sponsors the Luc1 Motorsport team created in 2007 by Ludovic Lucquin, featuring products Transyl (degripping, lubricating) and Polytrol (cleaning and reviving plastics and chrome). Team competes in S1-S2-S3 categories internationally.
• Classic GarageminorGTM or Marketing PartnerOwatrol brand partners with Classic Garage, a restoration workshop for classic vehicles (Jaguar, Austin Healey, MG, Lotus, Aston Martin) that also competes in national and international events. In 2018, the Austin Healy 100/4 BN2 raced under Owatrol colors at events including Grand Prix de l'Age d'Or and Mans Classic.
• Les Naïades - Course Croisière EdhecminorGTM or Marketing PartnerOwatrol Marine sponsors the Naïades sailing team in the Course Croisière Edhec, Europe's oldest regatta and first student sporting event in Europe. Team finished 7th and 12th in their respective categories at the Trophée Mer.
• Connaître et Protéger la Nature (CPN)minorGTM or Marketing PartnerDURIEU Group supports the CPN association in preserving nature through concrete actions, including restoration of industrial heritage at the former limestone quarry in Spicheren, Moselle. Rustol-Owatrol products donated for metal structure renovation.
• Association Le MaritécoreGTM or Marketing PartnerOngoing partnership with Le Marité, the last French terre-neuvier (cod fishing vessel), now a heritage sailing ship. Owatrol products (Deks Olje D1 and D2) used for ship maintenance since 2014.
• Sculpteur MaâtminorGTM or Marketing PartnerPartnership with sculptor Maât who creates industrial material-based artworks. Rustol-Owatrol applied as final protection on sculptures.
• Francis CunyminorGTM or Marketing PartnerSponsorship of sculptor Francis Cuny who works extensively with wood. Owatrol products trusted for preserving his sculptures.
• Les Ailes de l'OcéanminorGTM or Marketing PartnerSupport for the Kraken, a 47m three-masted ship operated by young eco-volunteers to clean oceans of marine waste. Partnership reflects shared environmental values.
• AD'FIELDSminorImplementation/ SI/ Consulting PartnerWebsite development agency: AD'FIELDS, 28 rue Richelieu, 37000 Tours, France - responsible for website creation and maintenance
• Click'OnminorOthersWebsite hosting provider: Click'On, Aéroport Tours Val de Loire, 37100 Tours, France

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/owatrolproducts
• LinkedInlinkedin.com/company/durieu-sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DURIEU Group