LES NAIADES

What LES NAIADES does

Les Naïades (legally Camping Le Domaine des Naïades) operates a 5-star seasonal holiday camping village in Grimaud, Var, in the Golfe de Saint-Tropez, approximately 900 meters from the beach of Port-Grimaud. The property offers 411–413 emplacements and rents mobile homes and chalets across four comfort tiers — Ultimate, Premium, Comfort, and Classic — alongside an on-site aquatic park (heated Olympic pool, two 75m water slides, children's paddling area, solarium), restaurant, bar, mini-supermarket, launderette, kids club (June–September), and evening entertainment (July–August). It is open seasonally from late March to early October and holds the French state's Label Qualité Tourisme in addition to its 5-star outdoor accommodation classification.

The business operates as a brand asset within the Homair Vacances SAS group (trading as Marvilla Parks), one of France's largest outdoor holiday networks. Bookings, marketing, and digital distribution are handled through the Homair.com platform and the Marvilla Parks mobile application, both supporting multilingual browsing and reservation across French, English, German, Dutch, and Italian. Les Naïades generates revenue primarily from seasonal accommodation rentals across the four tiers, supplemented by on-site F&B, retail, BBQ and equipment rentals, optional extras (linens, end-of-stay cleaning), and a mandatory €0.40 per person per day eco-contribution. Go-to-market is exclusively direct-to-consumer, with no third-party OTAs or resellers referenced, and the customer base is individual families, couples, and small groups seeking a premium French Riviera outdoor holiday.

Name

LES NAIADES

Legal name

Camping Le Domaine des Naïades

Website

https://lesnaiades.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Holiday Resort

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAMAJAJ

Family & Recreation Campgrounds (Amenities/Activities Focus)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAMAJAF

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAGANAI

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds)

Travel & Hospitality/Lodging & Accommodation/Vacation Rentals (Short-Term Rentals)

Keywords

• Outdoor holiday resort
• Mobile home rentals
• Camping village
• Aquatic leisure park
• French riviera camping

Headquarters

HQ city

Grimaud

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Campsite and Accommodation Rentals: Primary revenue stream from renting out 411–413 camping pitches and mobile home/chalet accommodations across four comfort tiers (Ultimate, Premium, Comfort, Classic). Revenue is seasonal, generated between late March and early October.
2. On-site ancillary services: Revenue from on-site restaurant, bar, snack bar, mini-supermarket, BBQ and plancha rentals, and additional services such as launderette and optional extras (linen, towels, end-of-stay cleaning).
3. Eco-contribution fee: Mandatory environmental contribution fee of €0.40 per person per day, applied as a waste management and natural resource tax, charged to all guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Les Naiades operates a 5-star "hôtel de plein air" (outdoor holiday resort) in Port Grimaud, Var, offering seasonal rental of 411-413 mobile home and chalet pitches across four comfort tiers (Ultimate, Premium, Comfort, Classic). The property is anchored by a heated Olympic-size pool with two 75-metre water slides, and complemented by on-site restaurant, bar, mini-supermarket, laundry, free Wi-Fi, bike rental, and a children's club with evening entertainment during peak season. Open annually from late March to early October, it targets families, couples, and groups seeking premium outdoor holidays in the Golfe de Saint-Tropez area.

Product overview

Camping Le Domaine des Naïades is a 5-star holiday resort in Port Grimaud, Var, France offering 411-413 mobile home pitches. The product portfolio centers on mobile home accommodations across four tiers (Ultimate, Premium, Comfort, Classic), complemented by a water park with heated pool and slides, on-site dining and retail services, and seasonal entertainment activities. The resort targets families and groups seeking premium camping experiences in the Saint-Tropez Gulf area.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamme Ultimate (Chalets and Mobil-homes) Spacious chalets and mobile homes designed for families or groups of friends, with large terraces set in a natural outdoor environment. Premium-tier accommodation within the 5-star resort.
• Gamme Premium (Mobil-homes) Top-tier mobile homes with all options included, featuring dishwashers and optional EXCLUSIVE packages with bed linens and towels. Designed for families and groups of couples seeking a well-equipped accommodation with a large terrace.
• Gamme Comfort (Mobil-homes) Quality rental mobile homes with well-designed spaces, fully equipped kitchens, comfortable bedrooms, showers, and toilets for a comfortable mid-range stay.
• Gamme Classic (Mobil-homes) Budget-friendly mobile homes with essential equipment and no superfluous amenities, offering the best quality/price ratio for couples and families.
• Espace Aquatique (Water Park) Aquatic area featuring a heated Olympic-size pool, two 75-metre water slides, a children's paddling pool with water games, and a large solarium, available to resort guests.
• On-site Services (Restaurant, Bar, Mini-Supermarket, Laundry, Wi-Fi) On-site amenities including a restaurant, bar, mini-supermarket, laundry facilities, and Wi-Fi connectivity for resort guests during their stay.
• Animations et Activités (Entertainment and Activities) Sports activities, fitness programs, children's club (June to September), and evening entertainment including events and shows (July to August) for resort guests.

Quantifiable outcome

• 900m from the beach of Port-Grimaud — walking distance
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Homair Vacances / Marvilla ParkscoreChannel Partner/ Reseller/ DistributorLes Naiades operates as part of the Homair Vacances group (trading as Marvilla Parks). Homair provides the booking platform, marketing, brand infrastructure, and distribution network across France's Côte d'Azur and beyond. The camping is listed on Homair's central website and app and uses the Marvilla Parks brand identity.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Domaine de la Bergerie: High-end 5-star campsite in Roquebrune-sur-Argens, also on the French Riviera/Côte d'Azur. Directly comparable in terms of tier, premium positioning, aquatic facilities, mobil-home accommodation portfolio, and proximity to Saint-Tropez-area beaches.
• Camping Les Cigales: 4/5-star campsite in the Var department, close to Les Naïades. Comparable as a regional competitor targeting family beach holidays on the French Riviera, with mobil-home rentals, on-site pool complex, and seasonal entertainment programme.
• Camping La Pierre Verte: 5-star Provence campsite near Fréjus, also operated under a major French holiday group network. Comparable in tier, family-oriented aquatic amenities, mobil-home rentals, and seasonal operating model on the Côte d'Azur.
• Camping Les Prairies de la Mer: 5-star seaside campsite in Grimaud, geographically adjacent to Les Naïades in the Golfe de Saint-Tropez. Directly comparable on tier, beach-proximity positioning, mobil-home rental, and family holiday target market.

Broad incumbents

• Vacanceselect: French outdoor holiday group operating a portfolio of 4- and 5-star campsites across France, including Mediterranean locations. Comparable as a group-level competitor to Homair/Marvilla Parks and a competitor for Riviera guests.
• Capfun: Large French camping network operating campsites across France including several on the Côte d'Azur and Provence. Comparable in seasonal operating model, family-oriented offering, and reliance on direct booking through a group platform.
• Yelloh! Village: Network of premium French campsites with multiple4- and 5-star properties on the Côte d'Azur. Comparable as a higher-end group competitor with similar full-service resort positioning, mobil-home/chalet accommodation, and water-parks.
• Sandaya: One of France's largest upscale campsite networks, operating ~80 premium campsites across France, many on the Mediterranean coast. Comparable as a portfolio-level peer to Homair/Marvilla Parks and a direct competitor for Les Naïades' target customers.
• Camping Paradis: Recognised French brand of mid- to high-end campsites across France, including properties on the Mediterranean coast. Comparable target audience (families and couples) and seasonal operating model to Les Naïades.
• Tohapi: Major French outdoor holiday network with numerous campsites across France including several on the Côte d'Azur. Closely comparable business model and customer base to Les Naïades and its Homair parent, and a direct competitor on the Riviera.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/camping-domaine-des-naiades

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES NAIADES