Freehold Property Group
Freehold Property Group is a privately held, full-service residential real estate agency based in Brisbane with a Gold Coast office, serving individual buyers, sellers, and renters across Queensland via property sales, rentals, and a small portfolio of in-house development marketing projects.
- Company typePrivate
- Founded-
- HeadquartersUnderwood, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Freehold Property Group does
Freehold Property Group is a privately held, full-service residential real estate company headquartered in Underwood, Brisbane (Queensland, Australia), with a second office in Hope Island on the Gold Coast. It serves individual residential property buyers, sellers, and renters in the Queensland market, offering end-to-end transaction support from initial consultation through to closing via a team of in-house agents. Revenue is generated through transaction-fee economics on property sales and rental placements, with commission structures negotiated on a per-deal basis.
The company's product set combines traditional real estate agency services with a development-marketing overlay. It lists multiple active residential development projects in its portfolio, including the ORIA and Lakeside apartment projects, Lakeside Villas, The Carter Mosaic apartments, and Park Ridge House & Land, while Chambers Flat House & Land is listed as sold out. No proprietary technology platform is disclosed; the company's digital presence is built on a Wix-based website supported by organic social channels (Instagram, Facebook, LinkedIn) used for top-of-funnel marketing of listings and projects.
The business is run as an independent, locally-owned operation with no disclosed parent company, institutional investors, funding history, or external ownership. It is bound by the Australian Privacy Act 1988 (Cth). Headcount is reported at 11-50 employees, no revenue figures are publicly disclosed, and there is no evidence of M&A activity, partnerships, formal leadership hires, patents, or industry awards in the available data, indicating a small-scale, owner-operated regional agency with a development-project marketing sideline.
Freehold Property Group firmographics
Firmographics- Name
- Freehold Property Group
- Legal name
- Freehold Property Group
- Website
- https://freeholdpropertygroup.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Freehold Property Group is a privately held, full-service residential real estate agency based in Brisbane with a Gold Coast office, serving individual buyers, sellers, and renters across Queensland via property sales, rentals, and a small portfolio of in-house development marketing projects.
- Ownership category
- akta.pro rank
Freehold Property Group industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)
Keywords
Where Freehold Property Group is headquartered
LocationHeadquarters
- HQ city
- Underwood
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Freehold Property Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Real Estate Sales Services: The company generates revenue through facilitating property sales, assisting clients in purchasing properties from initial consultation through to closing.
- Property Rental Services: Revenue generated from assisting clients with leasing properties, serving as both lessors and lessees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Freehold Property Group product offering
Product offeringCore offering
Freehold Property Group is a full-service residential real estate company that assists clients with buying, selling, and renting properties in Queensland, Australia. Beyond its agency services, the company develops and sells its own residential property projects, including apartments, villas, and house-and-land packages across Brisbane and the Gold Coast. Services are delivered by a team of agents from initial consultation through to closing.
Product overview
Freehold Property Group is a full-service real estate company offering property buying, selling, and rental services. The company's portfolio consists of multiple residential property development projects across Queensland, Australia, including apartment developments (ORIA, Lakeside Apartment, The Carter Mosaic Apartment), villa developments (Lakeside Villas), and house and land packages (Park Ridge House & Land, Chambers Flat House & Land). The products range from apartments to standalone villas to combined house and land offerings, serving buyers, sellers, and renters in the Queensland property market.
Differentiator
Problem solved
Functional benefit
Products and services
- ORIA Apartments Apartment development project currently listed as Now Selling, featuring residential apartments for buyers in Queensland, Australia.
- Lakeside Apartment Apartment development offering residential living options, currently available for purchase in Queensland, Australia.
- Lakeside Villas Villa development providing standalone residential housing options, currently available for purchase in Queensland, Australia.
- The Carter Mosaic Apartment Apartment development project marketed as a mosaic living concept, currently listed as Now Selling in Queensland, Australia.
- Park Ridge House & Land House and land package development in Park Ridge area, combining land purchase with built dwellings.
- Chambers Flat House & Land House and land package development in Chambers Flat area, currently sold out.
- Property Buy, Sell, and Rent Services Full-service residential real estate agency service guiding individual clients through buying, selling, and renting properties in Queensland, Australia, from initial consultation to closing.
Companies that use Freehold Property Group
Customer profileSegments1 record
Ideal customer profiles1 record
Freehold Property Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Freehold Property Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Freehold Property Group competitors and assessment
Company assessmentBroad incumbents
- Ray White: Australia's largest residential real estate group with a franchise model covering buy, sell, rent, and project marketing nationally. Overlaps directly with Freehold on residential brokerage and off-the-plan project sales across Brisbane and the Gold Coast.
- LJ Hooker: Long-established Australian residential real estate network offering sales, leasing, and project marketing. Competes directly with Freehold across the same Southeast Queensland buyer/seller segments.
- Century 21 Australia: Global franchise network with Australian residential sales and rental operations. Competes in the same Southeast Queensland market segments where Freehold operates.
- RE/MAX Australia: Global real estate franchise operating across Australia with a focus on residential sales and leasing. Competes with Freehold at the agent-broker layer in the same Queensland geographies.
- Colliers International (Australia): Diversified global real estate services firm with residential project marketing and sales capability in Australia. Comparable on the new-project sales/marketing side of Freehold's development pipeline.
- Harcourts: International residential real estate franchise with growing Australian presence including Queensland. Overlaps with Freehold on residential sales, leasing, and new-project marketing.
Direct peers
- Belle Property: Premium residential real estate brand with multiple Queensland offices including Brisbane and the Gold Coast. Comparable buy/sell/rent model with similar focus on local market expertise and project marketing of new developments.
- McGrath Estate Agents: Mid-tier Australian residential agency with strong presence in Brisbane and the Gold Coast. Closely comparable go-to-market (relationship-led agents, sales-led, premium local expertise) and similar boutique-to-mid-scale footprint.
- Place Estate Agents: Australian residential real estate group with offices across Brisbane and the Gold Coast. Similar project-marketing capability for new apartments and house-and-land developments, comparable boutique brand positioning.
Regional players
- Sotheby's International Realty (Australia): Global luxury real estate brand with Australia-based affiliates. Adjacent to Freehold's higher-end Gold Coast and Brisbane apartment/villa offerings via shared buyer pool and off-the-plan project marketing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Freehold Property Group social profiles
Digital presenceFreehold Property Group compliance and trust
Trust signalCompliance1 record
Freehold Property Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freehold Property Group leadership team
Management profileNumber of profiles
Freehold Property Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freehold Property Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freehold Property Group
What does Freehold Property Group do?
Freehold Property Group is a full-service residential real estate company that assists clients with buying, selling, and renting properties in Queensland, Australia. Beyond its agency services, the company develops and sells its own residential property projects, including apartments, villas, and house-and-land packages across Brisbane and the Gold Coast. Services are delivered by a team of agents from initial consultation through to closing.
Is Freehold Property Group a public or private company?
Freehold Property Group is a private company. It is classified as unknown and is currently operating.
When was Freehold Property Group founded?
Freehold Property Group was founded in -1. It employs 11 to 50 people.
Where is Freehold Property Group based?
Freehold Property Group is headquartered in Underwood, Australia, in the Oceania region.
How does Freehold Property Group make money?
Two revenue lines are on record. Real Estate Sales Services are the primary driver. The others are property Rental Services.
Who are Freehold Property Group's main competitors?
Broad incumbents on record are Ray White, LJ Hooker, Century 21 Australia, RE/MAX Australia, Colliers International (Australia) and Harcourts. Direct peers are Belle Property, McGrath Estate Agents and Place Estate Agents. Sotheby's International Realty (Australia) is listed as a regional player.
Does Freehold Property Group have an API?
No public API is recorded for Freehold Property Group.
What industry is Freehold Property Group in?
Freehold Property Group's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5312 and its SIC code is 6531.