What Roostr does

Roostr Arangam Private Limited, operating as Roostr, is a Chennai-headquartered sports-technology platform founded in 2025 that streams and organizes competitive leagues for India's rural and traditional sporting heritage — including Jallikattu, Rooster Art, Bull Cart Race, Silambattam, Kabaddi, Mallakhamb, Kushti Wrestling, and Lagori. Its core product is a mobile application distributed via the Google Play Store, with an in-app architecture that bundles live streaming, on-demand highlights, a competitive league layer (the RPL — Roostr Premier League), a marketplace for rural sports feed and accessories, and a premium subscription tier. The company serves two primary consumer segments: rural sports enthusiasts seeking access to traditional game content and organized regional teams that participate in RPL tournaments; RPL Season 1 was completed in 2025 with six Tamil Nadu teams, and Season 2 registration is currently open.

The business model is multi-stream consumer monetization. Premium subscriptions are offered in four tiers (Monthly ₹99 + GST, Quarterly ₹199 + GST, Half-Yearly ₹299 + GST, Yearly ₹499 + GST) providing ad-free viewing, HD streaming, exclusive content, early event access, and priority customer support, processed via Razorpay, Stripe, and Paytm. A second revenue stream comes from marketplace commissions on feed (800+ items) and accessories (1.2K+ items) sold within the app. The technology stack is mobile-first and conventional: native Android distribution, web storefront at roostr.in, third-party payment gateways, and Google Forms for tournament registration; several modules (Roostr 360 immersive viewing, Live Matches real-time streaming, Roostr Connect veterinary/expert chat) are listed as 'coming soon' as of the source date.

The company is privately held with 1–10 employees, no disclosed funding rounds, and no identified institutional investors. Its operating geography is India, with Season 1 team participation concentrated in Tamil Nadu (Chennai, Cuddalore, Thanjavur, Tirupattur, Tiruvarur) and Pondicherry. Strategic positioning centers on cultural preservation and 'first dedicated sports-tech platform for India's rural and traditional sports', and the leadership team disclosed in the input comprises CEO Nandhakumar Selvakumar. No AI/ML capabilities, patents, regulatory actions, or M&A activity are recorded in the source material.

Name

Roostr

Legal name

ROOSTR ARANGAM PRIVATE LIMITED

Website

https://roostr.in

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Roostr is a Chennai-based, 2025-founded sports-tech platform that streams India's rural and traditional sports (Jallikattu, rooster fights, Kabaddi, etc.), organizes the RPL competitive league, runs a marketplace for rural sports gear, and monetizes consumers via ₹99–₹499 + GST premium subscriptions and marketplace commissions.

Ownership category

akta.pro rank

Product category

Sports Streaming Platform

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

akta.pro secondary industries

Sports Live Streaming Platforms (MPACACAF), Sports OTT & League Pass Streaming Channels (MPABAHAJ)

Keywords

• Rural sports streaming
• Traditional sports platform
• Sports content streaming
• Sports marketplace commerce
• Tournament management platform

Headquarters

HQ city

Nungambakkam

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Premium Subscriptions: Subscription-based revenue model offering tiered premium packages (Monthly, Quarterly, Half-Yearly, Yearly) that provide ad-free experience, exclusive content, early access to events, and priority customer support. Payments processed via Razorpay, Stripe, Paytm gateways.
2. Marketplace Commissions: E-commerce marketplace for rural sports accessories and feed products, featuring 800+ feed items and 1.2K+ accessories. Revenue generated through marketplace transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Roostr provides a mobile-first sports technology platform for India's rural and traditional sports, combining live streaming, on-demand highlights, an organized competitive league (RPL) and a marketplace for rural sports accessories and feed. Consumers can download the Android application, subscribe to tiered premium plans for ad-free HD streaming, and purchase rural sports merchandise, while teams register for the Roostr Premier League tournaments.

Product overview

Roostr is a sports-tech platform built as a unified mobile-first product by Roostr Arangam Pvt Ltd, combining a core Android application with multiple integrated modules and sub-products. The core Roostr Mobile App serves as the primary interface for streaming rural Indian sports (Jallikattu, Rooster Art, Bull Cart Race, Silambattam, Kabaddi, Mallakhamb, Kushti Wrestling, Lagori), supported by the Roostr Marketplace for merchandise, the RPL League (Rural Premier League) as a competitive tournament layer, and the Roostr Premium subscription add-on for ad-free, exclusive content access. Additional features — Roostr 360 (immersive viewing), Live Matches (real-time streaming), Highlights (on-demand clips), and Roostr Connect (veterinary/expert chat) — function as sub-modules within the same app ecosystem, some still in development. The platform's product architecture centers on a single app connected to payment gateways (Razorpay, Stripe, Paytm), Google Play for distribution, and Google Forms for tournament registration.

Differentiator

Problem solved

Functional benefit

Brands

• RPL (Roostr Premier League): The premier rural sports league bringing together the best teams from across India. Season 1 featured teams like Mohan Brothers Pondicherry, Cuddalore TN31 Brother's, Thanjavur Temple Boys, Chennai Goldern Kings, Tirupattur Rolex, and Tiruvarur Aaroor Boys.

Products and services

• Roostr Mobile App Android mobile application providing live streaming and on-demand viewing of rural Indian sports (Jallikattu, Rooster Art, Bull Cart Race, Silambattam, Kabaddi, Mallakhamb, Kushti Wrestling, Lagori), with mobile-number OTP registration, premium subscriptions and marketplace access. Targeted at Indian rural-sports enthusiasts and tournament participants.
• Roostr Premium Subscription Subscription add-on service providing ad-free viewing of rural sports events, HD streaming quality, exclusive premium documentaries, behind-the-scenes footage, early access to new events and premium features, and 24/7 priority customer support, available in INR-denominated Monthly, Quarterly, Half-Yearly and Yearly plans. Targeted at Indian rural-sports viewers willing to pay for premium content access.
• Roostr Marketplace E-commerce marketplace integrated into the Roostr platform listing rural sports feed (800+ items) and accessories (1.2K+ items) for purchase. Targeted at rural-sports enthusiasts and participants seeking feed products and accessories for their roosters and events.
• RPL League (Rural Premier League) Organized competitive rural sports league (Roostr Premier League) running bracketed tournaments across India, with Season 1 completed featuring teams including Mohan Brothers Pondicherry, Cuddalore TN31 Brother's, Thanjavur Temple Boys, Chennai Golden Kings, Tirupattur Rolex and Tiruvarur Aaroor Boys, and Season 2 currently open for team registration. Targeted at amateur rural-sports teams across India seeking structured competitive platforms.

Quantifiable outcome

• RPL Season 1 conducted successfully with teams from Pondicherry, Tamil Nadu (Cuddalore, Thanjavur, Tirupattur, Tiruvarur), and Chennai competing

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SonyLIV: Indian premium OTT platform with significant live sports rights (FIFA, WWE, cricket). Comparable as another mass-market Indian sports streaming incumbent and a likely bidder if any rural-sport league is commercialized at scale.
• Disney+ Hotstar: India's largest premium SVOD platform with dominant sports rights (cricket, kabaddi, football). Comparable as a subscription-based Indian sports streaming incumbent that defines the competitive ceiling for any local sports streamer.
• Voot (Viacom18): Indian mass-market AVOD/SVOD platform carrying sports-adjacent entertainment. Comparable as an established Indian OTT with regional-language reach that could overlap with rural-audience viewership.
• Viacom18 / JioCinema: India's largest free OTT sports streamer (IPL, international cricket, football). Comparable as a sports-first streaming platform serving Indian audiences at scale; a potential future aggregator of niche rights including rural sports.
• Dream Sports (Dream11 parent): Parent of FanCode and India's largest sports fantasy platform (Dream11). Comparable as the dominant Indian sports engagement/streaming ecosystem player with massive distribution — Roostr is operating in adjacent white space.

Emerging players

• Mobile Premier League (MPL): India-focused mobile gaming and sports engagement platform with low-ARPU transactions and tournament formats. Comparable on mobile-first, tournament-driven engagement with Indian mass-market users.
• Fan2Play: India-based low-stakes fantasy sports platform. Comparable on low-ARPU sports engagement targeting Indian mass-market users, but a different product vertical (fantasy vs. content streaming).
• WinZO: India's largest vernacular social gaming platform with sports skill games and tournament formats. Comparable on building tournament-driven, vernacular, mobile-first engagement with Tier-2/3 Indian sports audiences.

Direct peers

• FanCode: India-focused multi-sport OTT streaming and engagement platform owned by Dream Sports. Closest comparable on business model: sports-focused subscription + micro-transaction streaming targeting Indian mass-market sports fans, though it covers mainstream sports rather than rural/traditional ones.

Others

• Mashal Sports / Pro Kabaddi League: Operator of India's Pro Kabaddi League — a franchise-format league for a traditional Indian sport, broadcast on Disney Star. Comparable as a successful template for commercializing a traditional Indian sport via a franchise league model that Roostr could attempt to replicate via RPL.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roostr