Smalands Truck

What Smalands Truck does

Smålands Truck AB is a Swedish full-service material handling company established in 1981 and headquartered in Vetlanda, Småland. The company combines three integrated revenue streams under a single operation: (1) authorized dealership and resale of new forklifts from six international brands — Baoli (a KION Group brand), Mitsubishi Forklift Trucks, Manitou, HELI, Armanni, and Silverstone — plus used forklifts; (2) manufacture and sale of a proprietary line of lifting, stacking, and material handling equipment under the STAB product brand, including the registered-trademark Berglöfslådan® dump boxes, tippcontainers (Standard+, Heavy Duty, Super Duty), work baskets certified to FEM 4.006/SS 3628, lifters and hand stackers across FLEX/EASY/MIDI/MAXI/ALPHA/HELIX/FIX/TWIST series (with ATEX variants), tire stackers up to 12 meters lift, and a range of attachments (extension forks, snow blades, crane arms, lifting hooks, BM-fäste containers); and (3) aftermarket services comprising on-site and workshop repairs, fixed-price service, spare parts supply across most truck brands, and flexible financing, rental, and leasing options.

The customer base spans construction and building, agriculture (BM-fäste containers for tractors/wheel loaders), tire dealers and warehouses (specialty tire stacking), warehouse and logistics operations, and waste management/recycling. Distribution is omnichannel: direct sales from Vetlanda headquarters via a named sales team (Kenth and Sebastian Strandberg, Kjell Karlsson), a domestic dealer/reseller network, international export of STAB products to multiple countries (including Norway), and digital marketing channels (website, Instagram, YouTube, QR-coded product datasheets). The business model is predominantly quote-based, multi-year contract pricing, with revenue mix split across hardware sales (new and used trucks, STAB attachments), recurring service contracts (fixed-price service, spare parts), and rental/financing income.

Name

Smalands Truck

Legal name

Smålands Truck AB

Website

https://smalandstruck.se

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Smålands Truck AB is a Swedish full-service material handling company in Vetlanda, founded 1981, manufacturing proprietary STAB-brand lifting/stacking equipment and acting as an authorized dealer for Baoli, Mitsubishi, Manitou, HELI, Armanni, and Silverstone forklifts, plus providing rental, financing, service, and spare parts to construction, agriculture, warehouse, tire, and waste-management customers.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Motor Vehicle Parts Manufacturing (3363)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Material handling equipment
• Forklift sales service
• Custom lifting equipment
• Warehouse truck dealer
• Tipping containers manufacturing

Headquarters

HQ city

Vetlanda

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Truck Sales (new and used): Sale of new factory trucks from multiple brands (Baoli, Armanni, Silverstone, Mitsubishi, HELI, Manitou) as an authorized dealer, as well as used/second-hand forklifts. Also resells Baoli electric pallet trucks.
2. Truck Rental: Rental of new and used forklifts and material handling equipment to customers on flexible terms.
3. Financing (leasing): Flexible financing solutions including purchase, rental, and leasing of forklifts, helping customers acquire equipment with cost-effective and tailored payment options.
4. STAB Product Manufacturing: Manufacturing and sale of the company's own STAB product line including tippcontainers, tipping boxes, lifting stacks, work baskets, extension forks, snow blades, and crane arms. Products are sold both domestically and exported to multiple countries.
5. Service and Repair: On-site and in-house repair and service operations at the well-equipped workshop in Vetlanda. Sale of spare parts for most truck brands at fixed prices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Smålands Truck AB is a full-service material handling company that manufactures, sells, rents, finances, and services forklifts and custom handling equipment. Under the STAB product brand it produces a broad range of lifters, stackers, tipping containers, dump boxes, work baskets, fork extensions, snow blades, crane arms, and tire stackers in standard and custom configurations, while acting as an authorized dealer for multiple international truck brands (Baoli, Mitsubishi, HELI, Manitou, Armanni, Silverstone).

Product overview

Smålands Truck AB is a full-service material handling company established in 1981, offering a portfolio of physical material handling equipment and services. Under the STAB product brand, the company manufactures a broad range of lifting and stacking equipment (150–1000 kg capacity) in standard or custom configurations, including dump boxes (Berglöfslådan®), tipping containers, tipping boxes, containers with BM attachment, work baskets, lifters/hand stackers (FLEX, EASY, MIDI, MAXI, ALPHA, HELIX, FIX, TWIST series), tire stackers, extension forks, snow blades, scoops, crane arms, lifting hooks/beams, and other accessories. As an authorized dealer, the company also resells new Baoli, Armanni, Silverstone, Mitsubishi, HELI, and Manitou forklifts, along with used trucks, financing, and service/repair services.

Differentiator

Problem solved

Functional benefit

Brands

• Berglöfslådan®: A robust steel construction box/container for material handling, available in sizes from 2T to 60T with max load 1000-3000 kg and volume 200-6000 L.

Products and services

• Berglöfslådan®
• Tippcontainers
• Tipplåda / Tippkasse
• Containers med Redskapsfäste BM
• Containers
• Arbetskorgar
• Lyftare och Handstaplare
• Däckstaplare
• Baoli Trucks
• Armanni Trucks
• Silverstone Trucks
• Mitsubishi Forklift Trucks
• HELI Trucks
• Manitou Trucks
• Pallvagnar
• Begagnade Truckar
• Finansiering
• Service/Reservdelar
• FLEX HR 150
• Baoli KBP 14H

Quantifiable outcome

• Products designed to withstand intensive and tough handling situations year after year, providing good total economy and clear environmental benefits through long product lifespan.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Baoli (KION Group)coreChannel Partner/ Reseller/ DistributorSmålands Truck AB is an authorized dealer of Baoli's complete product range, including electric counterbalance trucks (KBET, KBE), diesel counterbalance trucks (KBD), warehouse trucks (EP, KBP, KBS, ES, KBR), and picking trucks (KBO). Baoli is a brand within KION Group, Europe's market leader and world's second-largest manufacturer of warehouse technology.
• ArmanniminorChannel Partner/ Reseller/ DistributorArmanni specializes in lifting equipment and stacking solutions for narrow spaces and special needs. Offers both manual and electric stackers used in small and large warehouse operations. Represents Italian engineering and quality focus.
• SilverstoneminorChannel Partner/ Reseller/ DistributorEstablished player focused on affordable and user-friendly lifting and transport equipment. Product range includes pallet trucks, stackers, and smaller trucks, often used in light industry and warehouse operations.
• Mitsubishi Forklift TruckscoreChannel Partner/ Reseller/ DistributorKnown for high quality, innovative technology, and low operating costs. Offers a wide range of trucks including electric counterbalance trucks, diesel and gas trucks, and warehouse technology equipment. Focus on ergonomics, environmental performance, and sustainable construction.
• HELIminorChannel Partner/ Reseller/ DistributorFounded in 1958, China's largest forklift manufacturer since 1991. Established first European center in Calais, France in 2014, with additional centers in Frankfurt and Lyon. Exports to more than 150 countries with 2000+ models in range. Produced approximately 300,000 trucks per year as of 2016.
• ManitouminorChannel Partner/ Reseller/ DistributorGlobal manufacturer with expertise in off-road trucks and telescopic handlers. Particularly strong in construction and agricultural sectors with high-performance machines for demanding conditions. Also offers a growing range of electric trucks for industrial applications.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HELI (Anhui Forklift Truck Group): China's largest forklift manufacturer (~300,000 trucks/year) with European centers in Calais, Frankfurt, and Lyon; Smålands is an authorized HELI dealer, and HELI competes broadly in the same warehouse/industrial truck market.
• Manitou Group: Global manufacturer of material handling, telehandler, and rough-terrain equipment; Smålands is an authorized Manitou dealer in Sweden, making Manitou both a partner and a broad incumbent in the same product categories.
• Toyota Material Handling Europe: Global market leader in forklifts and material handling solutions; competes broadly in the same product categories (electric counterbalance, reach trucks, pallet trucks) that Smålands distributes through its multi-brand dealership.
• KION Group (Baoli): Parent company of Baoli, Europe's largest and world's second-largest warehouse technology manufacturer; Smålands is a Baoli authorized dealer in Sweden, while KION is a major OEM competitor in the broader market.
• Jungheinrich AG: German intralogistics major and one of Europe's top forklift and warehouse equipment manufacturers; competes directly in the electric counterbalance, reach truck, and pallet truck categories that Smålands sells via its dealer partnerships.

Direct peers

• B&B Attachments: UK-based manufacturer and supplier of forklift attachments and material handling equipment, including bespoke designs; comparable regional manufacturer of the same attachment categories (forks, clamps, lifting beams) that STAB produces.
• Bolzoni Auramo: Italian-headquartered global manufacturer of forklift attachments including forks, clamps, and lifting equipment; directly comparable to Smålands Truck's STAB product line of fork extensions, crane arms, and lifting accessories, though operating at significantly larger scale.
• Cascade Corporation: Global leader in forklift attachments and material handling solutions headquartered in the US, producing forks, clamps, and specialized attachments; competes in the same product categories as STAB (extensions, specialty lifting equipment).
• Meijer Handling Solutions: Dutch manufacturer specializing in custom forklift attachments, lifting equipment, and pallet handling solutions; closely comparable to Smålands' custom-design manufacturing focus across the STAB product range.

Regional players

• Lift Equipment Store (LES): Independent US dealer and distributor of forklifts, attachments, and material handling equipment; comparable regional dealership model that combines multi-brand sales, service, and parts — analogous to Smålands' Swedish dealership operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuSdortiXBTr1LTOKG-uDLQ
• Instagraminstagram.com/smalandstruck_ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smalands Truck