Passerelle
Passerelle is a Paris-based digital agency specializing in 2D/3D product configurators, e-commerce portals, mobile applications, and AR/VR solutions for industrial and manufacturing B2B clients. Founded in 1992, it operates within the Simphonis Group and serves enterprise customers across building materials, retail DIY, and consumer brands.
- Company typePrivate
- Founded1992
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Passerelle does
Passerelle is a Paris-based digital agency founded in 1992 by Jean Baptiste Rault, operating as a subsidiary of the Simphonis Group since June 2019. The company specializes in digital transformation for industrial and manufacturing clients, with a core practice in 2D and 3D product configurators (both real-time and pre-calculated), e-commerce and e-business portals, hybrid mobile applications for iOS and Android, augmented and virtual reality visualization, and after-sales service platforms. Its technology stack spans front-end (Vue, React, TypeScript, HTML), back-end (Symfony, .NET, Node.js, PHP), CMS platforms (Drupal, PrestaShop, WordPress), cloud infrastructure (AWS), and 3D tooling (Three.js, Unity, Dassault Systèmes integrations). Configurators integrate with client enterprise systems including ERP, CRM, PIM, and GED to enable connected digital commerce workflows.
The company's commercial model is project-based professional services delivered via direct enterprise sales, with no public pricing tiers and custom quotations per engagement. Go-to-market is B2B, primarily targeting industrial verticals such as building materials (K-Line, Bouvet, Wibaie, ISB, Minco), perimeter protection (Dirickx), roofing and solar (Terreal), lighting (Sylvania), retail DIY (Kingfisher's Castorama and Brico Dépôt), consumer brands (Canson, Elba), agriculture (Vilmorin Mikado), and rail infrastructure (SNCF via Rousseau). Distribution relies on direct enterprise engagement, client referrals, and a project-portfolio-driven website rather than digital marketing at scale. Marquee reference outcomes include the 2013 launch of K-Line's e-commerce service (70% of K-Line's €230M annual revenue now generated online) and a 15-year ongoing partnership with K-Line. The agency operates with 11-50 employees, sits within the broader Simphonis group that employs over 100 collaborators across Paris, Angers, Nantes, and La Roche-sur-Yon, and is led day-to-day by founder-President Jean Baptiste Rault with group oversight from Simphonis President Olivier Dabin.
Passerelle firmographics
Firmographics- Name
- Passerelle
- Legal name
- Passerelle
- Website
- https://passerelle.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Passerelle is a Paris-based digital agency specializing in 2D/3D product configurators, e-commerce portals, mobile applications, and AR/VR solutions for industrial and manufacturing B2B clients. Founded in 1992, it operates within the Simphonis Group and serves enterprise customers across building materials, retail DIY, and consumer brands.
- Ownership category
- akta.pro rank
Passerelle industry classification
Industry- Product category
- Digital Agency & Web Development Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Passerelle is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Passerelle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Digital Project Development: Project-based custom development of websites, mobile applications, e-commerce portals, and configurators for B2B clients. Revenue generated through client contracts for digital transformation projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Passerelle product offering
Product offeringCore offering
Passerelle is a French digital transformation agency that designs and develops custom responsive websites, e-business and e-commerce portals, hybrid mobile applications (iOS/Android) and 2D/3D product configurators with real-time and pre-calculated visualization, as well as augmented and virtual reality experiences and after-sales service platforms. Its work is primarily delivered to enterprise industrial, building materials, retail-DIY and brand-owner clients, and is characterized by deep integration with ERP, CRM, PIM and GED systems. The agency has operated since 1992 and joined the Simphonis Group in 2019.
Product overview
Passerelle is a digital transformation agency offering a comprehensive suite of solutions including responsive websites, e-business/e-commerce portals, hybrid mobile applications, and after-sales service platforms. The company's core expertise centers on commercial and technical 2D/3D configurators with real-time and pre-calculated visualization, augmented and virtual reality experiences. These products work together as an integrated ecosystem: configurators power product visualization and quoting, which feeds into e-commerce portals and SAV solutions for complete customer lifecycle management. Passerelle serves industrial clients including K-Line, Canson, Dirickx, Terreal, Sylvania, and Wibaie, providing tailored digital platforms that connect with enterprise systems (ERP, CRM, PIM, GED). The company joined the Simphonis Group in 2019, strengthening its position as a reference for configuration and industry 4.0 digitalization.
Differentiator
Problem solved
Functional benefit
Products and services
- Responsive and Mobile Websites Custom design and development of responsive websites and mobile-connected sites for enterprise clients, with native integration into enterprise systems (ERP, CRM, PIM, GED). Used by industrial, retail and brand-owner customers seeking a corporate or commercial web presence.
- E-Business and E-Commerce Portals Design and development of B2B and B2C e-commerce platforms and business portals that enable online sales, quote generation, order management and customer self-service for enterprise clients.
- Hybrid Mobile Applications (iOS and Android) Cross-platform hybrid mobile applications for iOS and Android built with hybrid technologies such as Ionic, serving both consumer-facing and professional/internal business use cases for enterprise clients.
- 2D and 3D Product Configurators Interactive 2D and 3D product configurators using real-time and pre-calculated rendering for architectural, construction and manufacturing applications, enabling product customization, pricing and visualization for enterprise sales teams and their customers.
- After-Sales Service (SAV) Solutions Customer service and support platforms combining web and application interfaces for managing after-sales interactions, support tickets and customer communications, designed to improve response times and service quality for enterprise clients.
- Augmented and Virtual Reality Experiences Immersive augmented and virtual reality experiences integrated with product configurators to provide enhanced visualization of configured products in real-world contexts for enterprise clients.
Quantifiable outcome
- 70% of K-Line's annual revenue generated through online channels since e-commerce launch in 2013
- +2 more outcomes
Companies that use Passerelle
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Passerelle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Passerelle partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Simphonis GroupcoreSimphonis acquired a stake in Passerelle in June 2019. This partnership combines Passerelle's expertise in configurators and e-commerce with Simphonis's digital transformation capabilities for industry. Passerelle operates as a member of the Simphonis group.
- Dassault SystèmescoreSoftware editor for 3D modeling and engineering. Passerelle integrates Dassault Systèmes solutions into client configurator projects (e.g., Castorama, Brico Dépôt kitchen configurators).
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Passerelle competitors and assessment
Company assessmentBroad incumbents
- Octo Technology (Accenture): French digital and technology consultancy acquired by Accenture, providing custom software, platforms, and design services for enterprise transformation programs.
- Capgemini Engineering: Global systems integrator with a strong industrial digital transformation practice, competing for large enterprise digital and Industry 4.0 programs where Passerelle is a specialist sub-contractor.
- Ekino (Publicis): Large French digital agency within Publicis, offering end-to-end digital product, platform, and experience design for enterprise clients across multiple verticals.
- Visiativ: French digital transformation platform and integrator serving industrial clients with 3D, PLM, and configurator solutions; operates in the same Simphonis ecosystem and competes for industrial digital transformation budgets.
Direct peers
- SQLI: European digital services company providing custom digital, e-commerce, and connected commerce solutions to enterprise clients, with a comparable project-based services model.
- Clever Age: French digital agency focused on e-commerce platforms and digital transformation, overlapping with Passerelle's enterprise web and e-business portal offerings.
- Smile (Smile Open Source): French and European open-source digital agency with a comparable service mix of web, mobile, e-commerce, and Drupal-based enterprise platforms, serving similar mid-market and enterprise B2B clients.
- Kaliop: French digital agency specialized in Drupal and e-commerce platforms for enterprise clients, competing for similar custom web application and content platform engagements.
Others
- Dassault Systèmes: Strategic technology partner of Passerelle whose 3D modeling and engineering software underpins many of its configurator projects; also a potential competitor as it expands its own services and configurator offerings for industry.
Regional players
- Prodware: European digital transformation and Microsoft/ERP-focused consultancy serving industrial and mid-market clients across France and neighboring markets, overlapping on enterprise digital and integration services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Passerelle social profiles
Digital presencePasserelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passerelle leadership team
Management profileNumber of profiles
Profiles6 records
Passerelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passerelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passerelle
What does Passerelle do?
Passerelle is a French digital transformation agency that designs and develops custom responsive websites, e-business and e-commerce portals, hybrid mobile applications (iOS/Android) and 2D/3D product configurators with real-time and pre-calculated visualization, as well as augmented and virtual reality experiences and after-sales service platforms. Its work is primarily delivered to enterprise industrial, building materials, retail-DIY and brand-owner clients, and is characterized by deep integration with ERP, CRM, PIM and GED systems. The agency has operated since 1992 and joined the Simphonis Group in 2019.
Is Passerelle a public or private company?
Passerelle is a private company. It is classified as corporate owned and is currently operating.
When was Passerelle founded?
Passerelle was founded in 1992. It employs 11 to 50 people.
Where is Passerelle based?
Passerelle is headquartered in Paris, France, in the Europe region.
How does Passerelle make money?
One revenue line is on record: custom Digital Project Development.
Who are Passerelle's main competitors?
Broad incumbents on record are Octo Technology (Accenture), Capgemini Engineering, Ekino (Publicis) and Visiativ. Direct peers are SQLI, Clever Age, Smile (Smile Open Source) and Kaliop. Dassault Systèmes is listed as an others. Prodware is listed as a regional player.
Does Passerelle have an API?
No public API is recorded for Passerelle.
What industry is Passerelle in?
Passerelle's product category is Digital Agency & Web Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54181 and its SIC code is 7311.