Placer SPCA
Placer SPCA is an independent 501(c)(3) nonprofit founded in 1973 that operates six facilities across Placer County, California, providing animal adoption, subsidized veterinary services, foster care, and pet retention support to community pet owners and adopters while funding operations through donations, thrift store revenue, and annual events.
- Company typePrivate
- Founded1973
- HeadquartersRoseville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Placer SPCA does
Placer Society for the Prevention of Cruelty to Animals (Placer SPCA) is an independent 501(c)(3) nonprofit animal welfare organization founded in 1973 and headquartered in Roseville, California. It operates as the largest and most comprehensive animal welfare provider in Placer County, running six physical facilities that collectively house, feed, and care for up to 4,000 homeless animals annually — delivering 2,335 adoptions, 2,030 pre-adoption spay/neuter surgeries, and 1,200 specialized medical interventions in 2025. Service lines include animal adoption (dogs, cats, critters, and career cats), a subsidized Community Veterinary Clinic, foster care, lost-and-found pet reunification, financial and pet-food assistance (SOS Program), behavior and training resources, and owner surrender support. The organization funds these operations through a diversified revenue model combining adoption fees ($50–$250 per animal), community veterinary service fees, thrift store sales, individual and corporate donations (including a tiered corporate partnership program with Visionary-level sponsors), monthly giving, planned/legacy giving, vehicle donations, and four annual fundraising events (Guardian Angel Gala, Woof Wine & Dine, Wag & Walk, Big Day of Giving).
Underlying technology is limited to commodity nonprofit and pet-industry SaaS: Petango for shelter management and animal listings, WaitWhile for appointment scheduling, and consumer-recycling platforms (iGive, eBay Charity, Nugget Market Scrip) for donation capture. No proprietary software, AI/ML models, patents, or differentiated technology assets are disclosed. Go-to-market is direct-to-consumer and geographically confined to Placer County, operating through facility walk-ins, scheduled appointments, a co-located Pet Food Express cat adoption counter, and an active social and email presence across six platforms. Customer segments include pet adopters, Placer County pet owners seeking affordable veterinary care, lost-pet owners, corporate sponsors, and volunteers. Placer SPCA is explicitly independent from ASPCA and any government animal-services agency, governed by an all-volunteer board and led by CEO Leilani Fratis with a named leadership team of 14+ staff.
Placer SPCA firmographics
Firmographics- Name
- Placer SPCA
- Legal name
- Placer Society for the Prevention of Cruelty to Animals
- Website
- https://placerspca.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Placer SPCA is an independent 501(c)(3) nonprofit founded in 1973 that operates six facilities across Placer County, California, providing animal adoption, subsidized veterinary services, foster care, and pet retention support to community pet owners and adopters while funding operations through donations, thrift store revenue, and annual events.
- Ownership category
- akta.pro rank
Placer SPCA industry classification
Industry- Product category
- Animal Welfare and Shelter Services
- NAICS
- Pet Care (except Veterinary) Services (812910), Veterinary Services (541940)
- akta.pro primary industry
- Animal Shelters & Rescue Operations (AFAEALAB)
- akta.pro secondary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
Keywords
Where Placer SPCA is headquartered
LocationHeadquarters
- HQ city
- Roseville
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Placer SPCA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Adoption Fees: Fees collected from adopters for dogs, cats, and critters. Adoption fees vary by animal type and age: dogs 1yr+ start at $150, puppies at $250, cats 1yr+ at $50, kittens at $125, and critters have varying fees.
- Veterinary Services Revenue: Community Clinic provides subsidized spay/neuter services, vaccinations, microchipping, preventative wellness care, dental care, and end-of-life services to Placer County residents for a fee.
- Thrift Store Revenue: Revenue generated from the Placer SPCA Thrift Store selling donated items including clothing, jewelry, artwork, furniture, books, and household items.
- Donations and Contributions: Private contributions from individuals, corporate partners, and the community. Includes one-time donations, monthly giving (Constant Companions program), legacy gifts, and corporate sponsorships.
- Event Revenue: Funds raised through annual events including Guardian Angel Gala, Woof Wine & Dine, Wag & Walk, and Big Day of Giving.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dogs (1 year or older): $150 & up; Puppies: $250 & up |
| One time/ perpetual license | Pay-as-you-go | Cats (1 year or older): $50 & up; Kittens: $125 |
| Unit Pricing | Pay-as-you-go | Rabbits: $30 & up; Guinea Pigs: $25; Hamsters: $15; Rats: $20; Birds and Reptiles: fees vary |
| Unit Pricing | Pay-as-you-go | Community Clinic Services: subsidized pricing for Placer County residents |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Placer SPCA product offering
Product offeringCore offering
Placer SPCA is a nonprofit animal welfare organization that operates animal shelters providing pet adoption, veterinary care, foster care placement, lost and found pet services, and financial assistance for pet owners. The organization also offers humane education, animal behavior training, and pet food pantry support across its facilities in Placer County, California.
Product overview
Placer SPCA is a nonprofit animal welfare organization operating as a unified service model with shelter, veterinary, and community programs. The core offerings center on animal adoption services (dogs, cats, critters, and career cats placement), supplemented by a Community Veterinary Clinic providing subsidized spay/neuter, vaccinations, microchipping, and wellness care. Supporting services include foster care, lost/found pet reunification, financial assistance (SOS Program, pet food pantry), behavior training resources, and pet surrender/rehoming support. The organization generates revenue through a Thrift Store and manages donor engagement via Paw Club membership, Legacy Giving programs, and vehicle donations. Annual fundraising events include the Guardian Angel Gala, Woof Wine & Dine, Wag & Walk, and Big Day of Giving. Volunteer opportunities span animal care, adoption counseling, thrift store operations, and community outreach.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Adoption Services
Quantifiable outcome
- 2,335 animals found forever homes in 2025
- +3 more outcomes
Companies that use Placer SPCA
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Placer SPCA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Placer SPCA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Pet Food ExpresscorePet Food Express hosts cat adoption centers for Placer SPCA at their Galleria Boulevard location. Cats are available for adoption 2-4 p.m. daily with no appointment necessary.
- iGiveminorOnline shopping portal where a portion of purchases is donated to Placer SPCA when customers shop through the platform.
- eBay CharityminoreBay Charity program allows shoppers to donate a portion of eligible purchases to Placer SPCA.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Placer SPCA competitors and assessment
Company assessmentDirect peers
- San Francisco SPCA: Long-standing independent SPCA operating adoption centers, full-service veterinary hospitals, and community programs. Comparable mission, scope, and revenue model (donations + vet services + retail) to Placer SPCA at a larger urban scale.
- Sacramento SPCA: Independent regional SPCA serving the greater Sacramento area with adoption, veterinary, and community programs. Direct comparable to Placer SPCA's shelter + vet clinic + thrift store model in adjacent geography.
- Humane Society Silicon Valley: Indoor-outdoor community shelter and veterinary clinic offering adoption, spay/neuter, and behavior programs. Closely mirrors Placer SPCA's integration of shelter and subsidized clinical services.
- Peninsula Humane Society & SPCA: Northern California animal welfare organization offering adoption, spay/neuter, wildlife rehabilitation, and humane education. Directly comparable service mix and Northern California footprint.
Others
- Maddie's Fund: Major national pet-adoption and shelter-medicine grantmaking foundation. Funds spay/neuter, shelter medicine, and community programs at shelters including independent SPCAs; relevant funder/ecosystem player for Placer SPCA.
- VCA Animal Hospitals: National veterinary hospital network and existing Champion-tier corporate partner of Placer SPCA. Operates adjacent clinical services and represents a partnership/ecosystem node for the shelter's veterinary program.
Broad incumbents
- ASPCA (American Society for the Prevention of Cruelty to Animals): National animal welfare organization operating shelter, veterinary, and advocacy programs. Not affiliated with Placer SPCA but competes for national-level donor dollars and runs adjacent field services.
- Best Friends Animal Society: National no-kill animal welfare network running sanctuary, adoption, and spay/neuter programs plus a major grantmaking arm. Comparable mission scope and subsidized vet service delivery.
- Oregon Humane Society: Regional SPCA-equivalent with full-service shelter, low-cost veterinary clinic, and adoption programs. Comparable multi-channel operating model at larger scale.
- Humane Society of the United States (HSUS): Largest US animal welfare advocacy organization. Provides grants, training, and policy support to local shelters including independent SPCAs; Placer SPCA competes with HSUS affiliates for donor mind-share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Placer SPCA social profiles
Digital presencePlacer SPCA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Placer SPCA leadership team
Management profileNumber of profiles
Placer SPCA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Placer SPCA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Placer SPCA
What does Placer SPCA do?
Placer SPCA is a nonprofit animal welfare organization that operates animal shelters providing pet adoption, veterinary care, foster care placement, lost and found pet services, and financial assistance for pet owners. The organization also offers humane education, animal behavior training, and pet food pantry support across its facilities in Placer County, California.
Is Placer SPCA a public or private company?
Placer SPCA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Placer SPCA founded?
Placer SPCA was founded in 1973. It employs 11 to 50 people.
Where is Placer SPCA based?
Placer SPCA is headquartered in Roseville, United States, in the North America region.
How does Placer SPCA make money?
Five revenue lines are on record. Adoption Fees are the primary driver. The others are veterinary Services Revenue, thrift Store Revenue, donations and Contributions and event Revenue.
Who are Placer SPCA's main competitors?
Direct peers on record are San Francisco SPCA, Sacramento SPCA, Humane Society Silicon Valley and Peninsula Humane Society & SPCA. Others are Maddie's Fund and VCA Animal Hospitals. Broad incumbents are ASPCA (American Society for the Prevention of Cruelty to Animals), Best Friends Animal Society, Oregon Humane Society and Humane Society of the United States (HSUS).
Does Placer SPCA have an API?
No public API is recorded for Placer SPCA.
What industry is Placer SPCA in?
Placer SPCA's product category is Animal Welfare and Shelter Services. Its primary akta.pro industry code is AFAEALAB, Animal Shelters & Rescue Operations, with a secondary code of AFAEANAA, Companion Animal Veterinary Clinics & Hospitals. Its NAICS code is 812910.