Pet Food Express
Pet Food Express is a California-based omnichannel pet retailer operating 60+ stores and the petfood.express e-commerce site, selling curated pet food, supplies, and accessories for dog, cat, and small animal owners, supplemented by AutoDelivery subscriptions and in-store vet, training, and pet wash services.
- Company typePrivate
- Founded1980
- HeadquartersSan Leandro, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Pet Food Express does
Pet Food Express is a California-based omnichannel pet retailer operating 60+ brick-and-mortar stores across the state alongside a direct-to-consumer e-commerce storefront at petfood.express. Founded in 1980 and headquartered in San Leandro, the company sells pet food, treats, toys, supplies, grooming products, supplements, and accessories across dog, cat, and small animal/bird categories. Its primary customer segments are California pet owners seeking curated, higher-quality nutrition and supplies, with secondary segments for small animal, bird, fish, and reptile owners.
The underlying technology is a BigCommerce-hosted omnichannel retail platform that supports same-day delivery for orders over $50, buy-online-pick-up-in-store (BOPIS), and an AutoDelivery subscription program for recurring scheduled shipments. In-store services — self-service pet wash, dog training courses, and veterinary clinics at select locations — extend the offering beyond pure retail into a pet-care services ecosystem supported by community outreach, in-store events, and rescue/shelter partnerships.
Revenue is generated through three streams: (1) one-time retail product sales across physical and digital channels, (2) recurring AutoDelivery subscription revenue, and (3) transactional fees from in-store services such as vet clinics and pet wash. The company employs 501-1,000 people, is privately held by Rainier Partners following a June 2022 PE investment, and operates exclusively within California under CEO Denyelle Bruno. Distribution includes owned stores, the owned e-commerce site, and a 2026 Uber Eats partnership for delivery and courier-based returns. No revenue figure is publicly disclosed.
Pet Food Express firmographics
Firmographics- Name
- Pet Food Express
- Legal name
- Pet Food Express, LLC
- Website
- https://petfoodexpress.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pet Food Express is a California-based omnichannel pet retailer operating 60+ stores and the petfood.express e-commerce site, selling curated pet food, supplies, and accessories for dog, cat, and small animal owners, supplemented by AutoDelivery subscriptions and in-store vet, training, and pet wash services.
- Ownership category
- akta.pro rank
Pet Food Express industry classification
Industry- Product category
- Pet Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)
- SIC
- Retail-Food Stores (5400), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pet Supplies Omnichannel (CRAFAEAJ)
- akta.pro secondary industries
- Pet Food & Treats Retail (CRALAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL)
Keywords
Where Pet Food Express is headquartered
LocationHeadquarters
- HQ city
- San Leandro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pet Food Express business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue from selling pet food, treats, toys, supplies, grooming products, supplements, and accessories through physical stores and e-commerce platform.
- In-Store Services: Revenue from pet wash services, dog training courses, and veterinary clinic services offered at store locations.
- AutoDelivery Subscription: Recurring subscription revenue from AutoDelivery service providing scheduled automatic deliveries of pet supplies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 20% off first online order for new customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pet Food Express product offering
Product offeringCore offering
Pet Food Express is an omnichannel pet retailer operating more than 60 brick-and-mortar stores across California alongside an e-commerce storefront at petfood.express. It sells pet food, treats, toys, grooming products, supplements, and accessories for dogs, cats, and small animals, and offers in-store services including self-service pet wash, dog training courses, and veterinary clinics. The company also provides an AutoDelivery subscription service and same-day delivery for orders over $50.
Product overview
Pet Food Express is a California-based omnichannel pet retailer operating over 60 brick-and-mortar locations, combined with a full e-commerce platform at petfood.express. The core product is its online and in-store retail offering spanning Dog, Cat, and Small Animal & Bird categories, including food, treats, toys, supplies, grooming, and health products. These are supported by same-day delivery and AutoDelivery subscription features. Pet Food Express differentiates through in-store services — self-service pet wash, dog training courses, and veterinary clinics — and promotional programs such as Buy 3 Get the 4th Free. The company was founded in 1980 and expanded nationally via a 2022 investment from Rainier Partners.
Differentiator
Problem solved
Functional benefit
Products and services
- AutoDelivery A subscription program that delivers pet supplies on a recurring schedule, helping pet owners automatically replenish food, treats, and other essentials.
- Self-Service Pet Wash Self-service pet wash stations available at Pet Food Express store locations, with tokens purchased for use including discounted Wednesday rates.
- Dog Training Dog training courses available at Pet Food Express store locations for pet owners seeking professional behavior and obedience instruction.
- Veterinary Clinics In-store veterinary clinic services available at select Pet Food Express locations, offering pet health care alongside the retail experience.
- Pet Food Express Online Store Omnichannel e-commerce platform offering pet food, treats, toys, supplies, grooming products, and accessories for dogs, cats, and small animals, with features including Buy Online Pick Up In-Store (BOPIS), same-day delivery, and a loyalty rewards program.
- Pet Food Express Retail Stores Over 60 retail store locations across California offering in-store shopping of pet food and supplies, plus on-site pet wash, dog training, and veterinary clinic services.
Companies that use Pet Food Express
Customer profileSegments2 records
Ideal customer profiles2 records
Pet Food Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Pet Food Express partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Uber EatscorePet Food Express is one of five initial retail partners (alongside Best Buy, Dick's Sporting Goods, Pacsun, and Petco) for Uber Eats' new courier-based return service called 'Return with a courier.' This feature allows customers to return pet supplies purchased on the Uber Eats app without leaving home.
- Best BuyminorPartner retailer for Uber Eats retail returns feature - initial participating retailer for 'Return with a courier' service alongside Pet Food Express, Dick's Sporting Goods, Pacsun, and Petco.
- Dick's Sporting GoodsminorPartner retailer for Uber Eats retail returns feature - initial participating retailer for 'Return with a courier' service alongside Pet Food Express, Best Buy, Pacsun, and Petco.
- PacsunminorPartner retailer for Uber Eats retail returns feature - initial participating retailer for 'Return with a courier' service alongside Pet Food Express, Best Buy, Dick's Sporting Goods, and Petco.
- PetcominorPartner retailer for Uber Eats retail returns feature - initial participating retailer for 'Return with a courier' service alongside Pet Food Express, Best Buy, Dick's Sporting Goods, and Pacsun.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pet Food Express competitors and assessment
Company assessmentDirect peers
- Petco: Largest publicly traded U.S. specialty pet retailer operating ~1,400 stores plus e-commerce, with in-store veterinary clinics (Thrive), grooming, and training. Direct competitor to Pet Food Express across California, with broader national scale.
- PetSmart: National specialty pet retailer with stores across the U.S. and Canada, plus services including grooming, training, and in-store vet clinics. Directly competes with Pet Food Express in product assortment, services, and omnichannel strategy.
- Chewy: Leading pure-play online pet retailer with autoship subscription model and broad product catalog. Direct competitor to Pet Food Express's e-commerce and AutoDelivery business, with greater national reach and lower cost structure.
- Pet Supplies Plus: Franchised specialty pet retailer with 400+ U.S. locations offering food, supplies, grooming, and self-service pet wash. Closely comparable neighborhood-store pet retail model, though franchise-based and more geographically dispersed.
Emerging players
- Hollywood Feed: Independent regional pet retailer based in the Southeast U.S. with ~200 stores emphasizing curated natural pet products and in-store services. Comparable to Pet Food Express's premium positioning and product curation stance, though smaller and in a different region.
- Wag N' Wash: Smaller U.S. pet retail chain offering natural food, self-service pet wash, and grooming services. Comparable service-rich store concept to Pet Food Express, though significantly smaller footprint.
Regional players
- Mud Bay: Independent Pacific Northwest pet retailer with ~60+ stores emphasizing natural/holistic pet nutrition and expert staff. Most directly comparable independent competitor to Pet Food Express, though focused on Oregon/Washington rather than California.
- Kriser's Natural Pet: Specialty pet retailer with stores in multiple U.S. markets focusing on natural pet food and grooming services. Comparable curated pet retail model, though smaller chain and overlapping but non-California primary footprint.
Broad incumbents
- Amazon: Mass-market e-commerce giant with extensive pet food/supplies catalog, Amazon Fresh, and same-day delivery logistics. Major indirect competitor on convenience and price, particularly for PFE's e-commerce and subscription revenue.
- Target: Mass general merchandise retailer with meaningful pet food/supplies assortment, drive-up fulfillment, and Target Circle subscription offers. Indirect competitor for share-of-wallet on routine pet consumables.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pet Food Express social profiles
Digital presencePet Food Express compliance and trust
Trust signalCompliance1 record
Pet Food Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pet Food Express leadership team
Management profileNumber of profiles
Profiles1 record
Pet Food Express funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pet Food Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pet Food Express
What does Pet Food Express do?
Pet Food Express is an omnichannel pet retailer operating more than 60 brick-and-mortar stores across California alongside an e-commerce storefront at petfood.express. It sells pet food, treats, toys, grooming products, supplements, and accessories for dogs, cats, and small animals, and offers in-store services including self-service pet wash, dog training courses, and veterinary clinics. The company also provides an AutoDelivery subscription service and same-day delivery for orders over $50.
Is Pet Food Express a public or private company?
Pet Food Express is a private company. It is classified as private equity controlled and is currently operating.
When was Pet Food Express founded?
Pet Food Express was founded in 1980. It employs 501 to 1,000 people.
Where is Pet Food Express based?
Pet Food Express is headquartered in San Leandro, United States, in the North America region.
How does Pet Food Express make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are in-Store Services and autoDelivery Subscription.
Who are Pet Food Express's main competitors?
Direct peers on record are Petco, PetSmart, Chewy and Pet Supplies Plus. Emerging players are Hollywood Feed and Wag N' Wash. Regional players are Mud Bay and Kriser's Natural Pet. Broad incumbents are Amazon and Target.
Does Pet Food Express have an API?
No public API is recorded for Pet Food Express.
What industry is Pet Food Express in?
Pet Food Express's product category is Pet Retail. Its primary akta.pro industry code is CRAFAEAJ, Pet Supplies Omnichannel, with a secondary code of CRALAHAB, Pet Food & Treats Retail. Its NAICS code is 45991 and its SIC code is 5400.