Carrington Cottage

What Carrington Cottage does

Carrington Cottage is a private, single-site memory care community located at 270 Commons Parkway in Daleville, Virginia, serving seniors diagnosed with dementia, Alzheimer's, and other forms of cognitive impairment. The facility is organized into four distinct neighborhoods, each housing fewer than 12 residents in an intentionally intimate setting, with private and semi-private suite options offering views of the Blue Ridge Mountains. Care delivery is built around 24-hour staffing with an on-site licensed nurse, per-room emergency call bell systems, individualized care plans, medication management, and a dementia-friendly dining program co-designed by an in-house Chef and Registered Dietitian. Programming also includes structured Life Enrichment activities across physical, social, creative, and spiritual dimensions, on-site therapy and physician services, and an exclusive concierge moving service that manages family transition logistics.

The business operates on a direct-to-consumer go-to-market model, reaching families through a content-rich website, a Facebook page, and direct phone and email inquiry, with prospective residents directed to contact the facility for a quote-based all-inclusive monthly rate. The all-inclusive pricing model bundles room and board, nursing care, medication management, meals, housekeeping, laundry, activities, and amenities into a single recurring monthly fee, functioning as a subscription-style revenue stream. The company email domain uses @carringtonplaces.com, suggesting a possible affiliation with a broader organization called Carrington Places, though no formal parent-subsidiary structure is disclosed. Leadership transitioned recently with April Morris succeeding Halee Simmons as Executive Director, and the facility holds a 2-year Virginia state license recognizing it for exceeding minimum regulatory standards.

Name

Carrington Cottage

Legal name

Carrington Cottage

Website

https://carringtoncottage.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Carrington Cottage is a private, single-site memory care community in Daleville, Virginia, serving seniors with dementia and Alzheimer's through four intimate neighborhoods with 24-hour licensed nursing, dementia-friendly dining, and an all-inclusive monthly rate model for residents and their families.

Ownership category

akta.pro rank

Product category

Memory Care Services

NAICS

Nursing and Residential Care Facilities (623), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Standalone Memory Care Communities (Purpose-Built) (HLADACAA)

akta.pro secondary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

Keywords

• Memory care services
• Dementia care
• Residential elderly care
• Assisted living facility
• Senior living community

Headquarters

HQ city

Daleville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. All-Inclusive Memory Care Services: Carrington Cottage generates revenue through an all-inclusive monthly rate model for memory care services. This encompasses room and board, 24-hour staffing, licensed nursing care, medication management, meals, housekeeping, personal laundry, and all care programming. The monthly rate covers all services without additional per-service charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Carrington Cottage is a dedicated memory care community in Daleville, Virginia, providing specialized 24-hour dementia and Alzheimer's care in four intimate neighborhoods of fewer than 12 residents each. The facility offers private and semi-private suites, on-site licensed nursing, medication management, a dementia-friendly dining program, life enrichment activities, concierge moving services, and on-site therapy and physician services, all bundled under an all-inclusive monthly rate.

Product overview

Carrington Cottage is a dedicated memory care community offering a unified service portfolio centered on specialized dementia care. The core offering includes residential accommodations (private and semi-private suites), around-the-clock care with licensed nursing staff, medication management, and a dementia-friendly dining program. Additional services include a Life Enrichment Program for activities, concierge moving assistance, on-site therapy and physician services, and amenities such as beauty salon and housekeeping. The facility is organized into four distinct neighborhoods with fewer than 12 residents each, providing an intimate, homelike setting with views of the Blue Ridge Mountains.

Differentiator

Problem solved

Functional benefit

Products and services

• Memory Care Services Specialized dementia and memory care services including 24-hour staffing with on-site licensed nurses, individualized care plans, medication management, and stimulating memory care programming for residents with cognitive impairment.

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Silverado Senior Living: Specialized memory care provider with dedicated dementia communities and clinically credentialed staff. Closely aligned with Carrington Cottage's dementia-only focus, clinical intensity, and boutique-neighborhood operating model.
• Anthem Memory Care: Purpose-built standalone memory care communities operating in multiple U.S. states. Directly comparable to Carrington Cottage in product (memory care-only, neighborhood design), staffing model, and all-inclusive pricing approach.
• Autumn Leaves (Sinceri Senior Living): Standalone memory care communities purpose-built for Alzheimer's and dementia care. Comparable to Carrington Cottage in resident mix, all-inclusive pricing, and dementia-specific programming.
• Belmont Village Senior Living: Senior living operator with a strong memory care focus and dedicated dementia neighborhoods. Comparable in delivering licensed-nursing-supported memory care at a premium price point.
• Enlivant: Operator of assisted living and memory care communities across the U.S., with a meaningful dedicated memory care footprint. Comparable in clinical staffing intensity and dementia programming.

Broad incumbents

• Atria Senior Living: Large multi-state senior living operator offering independent living, assisted living, and memory care. A relevant incumbent competitor for memory care referrals in many U.S. regions.
• Five Star Senior Living: Multi-state senior living operator with memory care among its service lines. Comparable in delivering dementia care within a broader senior housing portfolio.
• Brookdale Senior Living: Largest U.S. senior living operator with memory care communities across the country. Competes with Carrington Cottage for referrals and residents but serves a much broader continuum-of-care market.
• Sunrise Senior Living: National senior living provider with significant memory care programming. Overlaps with Carrington Cottage in dementia services but operates at much larger scale across independent, assisted, and memory care.

Regional players

• Aegis Living: Senior living and memory care provider concentrated on the U.S. West Coast. Comparable in dementia-focused programming and intimate community design, though geographically distinct from Carrington Cottage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/carringtoncottage
• LinkedInlinkedin.com/company/carrington-cottage-memory-care-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrington Cottage