Reproductive Science Center of New Jersey

What Reproductive Science Center of New Jersey does

Reproductive Science Center of New Jersey (RSCNJ) is a private fertility clinic founded and led by Dr. William Ziegler, operating three clinical locations in Eatontown (Monmouth County), Lawrenceville (Mercer County), and Toms River (Ocean County). The practice offers a comprehensive fertility service portfolio spanning in vitro fertilization (IVF), intrauterine insemination (IUI), intracytoplasmic sperm injection (ICSI), preimplantation genetic testing (PGT), egg and embryo cryopreservation via vitrification, minimally invasive and robotic-assisted fertility surgery, LGBTQIA+ family building including reciprocal IVF, third-party reproduction (donor eggs, donor sperm, gestational carriers), oncofertility preservation, and fertility counseling. Clinical operations are supported by an on-site CAP/FDA-accredited embryology laboratory, three board-certified reproductive endocrinologists, and two senior embryologists.

RSCNJ's underlying technology centers on conventional ART infrastructure rather than software: vitrification with cooling rates of 4,420-6,630°C/minute yielding >90% embryo survival rates, da Vinci Surgical System for robotic myomectomy, laser laparoscopy, and PGT workflows. Service delivery is augmented by the Prelude Connect patient portal and Prelude Cryopreservation billing platform acquired through the 2024 merger with The Prelude Network (part of Inception Fertility). The practice holds CAP, CLIA, AAAASF, AIUM, and AAB accreditations and is a SART and ACOG member, with hospital affiliations across six regional medical centers.

The business model is fee-for-service medical care delivered to individual patients, with revenue derived from IVF and IUI cycles, ancillary procedures (PGT, ICSI, surgery), and recurring cryostorage fees billed through the Prelude Cryopreservation platform. Patient acquisition runs through direct-to-consumer channels (online booking, free phone consultations), a formal healthcare provider referral program, content marketing (blog, "Fertility Talk" podcast), community events (NIAW, Pride, Making Strides), and physician cross-referrals from affiliated hospital systems. Pricing is publicly disclosed via a website pricing guide, with promotional offerings such as a 10% summer discount, fertility financing programs, and acceptance of the New Jersey IVF coverage mandate. Since the 2024 Prelude Network merger, RSCNJ operates as a subsidiary brand under Inception Fertility with shared back-office infrastructure and physician summit collaboration.

Name

Reproductive Science Center of New Jersey

Legal name

Reproductive Science Center of New Jersey

Website

https://fertilitynj.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Reproductive Science Center of New Jersey is a private fertility clinic operating three New Jersey locations, offering IVF, IUI, fertility preservation, and third-party reproduction services. Founded by Dr. William Ziegler, it became a member of Inception Fertility's Prelude Network in 2024.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatment services
• In vitro fertilization
• Fertility preservation
• Reproductive endocrinology
• Third-party reproduction

Headquarters

HQ city

Eatontown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fertility Treatment Services: Comprehensive fertility services including IVF, IUI, egg freezing, fertility preservation, donor services, surrogacy/gestational carrier arrangements, genetic testing, fertility surgery, and fertility counseling. Revenue generated through fee-for-service medical procedures.
2. Cryopreservation Services: Egg and embryo cryopreservation through vitrification, with associated storage fees via Prelude Cryopreservation billing platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Reproductive Science Center of New Jersey is a fertility clinic that delivers assisted reproductive technology services including in vitro fertilization (IVF), intrauterine insemination (IUI), preimplantation genetic testing (PGT), ICSI, egg freezing, fertility preservation (including oncofertility), fertility surgery, third-party reproduction (egg donation and gestational carriers), LGBTQIA+ family building such as reciprocal IVF, and fertility counseling. Treatment is supported by an on-site CAP/FDA approved embryology laboratory offering vitrification cryopreservation and delivered across three New Jersey clinic locations.

Product overview

Reproductive Science Center of New Jersey is a comprehensive fertility clinic offering a unified platform of medical services rather than discrete software products. The core offering centers on assisted reproductive technologies including In Vitro Fertilization (IVF), Intrauterine Insemination (IUI), and egg freezing, supplemented by genetic testing (PGT), ICSI, fertility surgery, and third-party reproduction services (egg donation, gestational carrier). The clinic provides specialized LGBTQIA+ family building through reciprocal IVF and LGBTQIA+ fertility care. Patient support services include fertility counseling, the Fertility Talk podcast series, and Prelude Cryopreservation for cryostorage billing management. The on-site embryology laboratory supports all IVF-related procedures with advanced technologies including vitrification, PGT, and ICSI. Services are delivered across three New Jersey locations (Eatontown, Lawrenceville, Toms River) as a single integrated fertility care program.

Differentiator

Problem solved

Functional benefit

Brands

• The Prelude Network: The largest and fastest growing network of fertility clinics in North America, of which RSCNJ is now a member.

Products and services

• In Vitro Fertilization (IVF) IVF involves egg retrieval, laboratory fertilization, and embryo transfer to the uterus for conception. The clinic offers standard IVF and Mini IVF protocols for individuals and couples needing assisted conception.
• Intrauterine Insemination (IUI) A procedure that places sperm directly into the uterus, boosting chances of pregnancy for couples struggling with infertility.
• Egg Freezing Cryopreservation of eggs using vitrification technology to preserve female fertility for future family building, with embryo survival rates consistently above 90%.
• Fertility Preservation and Oncofertility Specialized fertility preservation services for patients undergoing cancer treatment or other medical conditions that may affect fertility.
• Preimplantation Genetic Testing (PGT) Genetic testing of embryos prior to implantation to screen for chromosomal abnormalities and genetic mutations, maximizing implantation success and reducing miscarriage risk.
• Intracytoplasmic Sperm Injection (ICSI) A specialized IVF technique where a single sperm is injected directly into an egg to facilitate fertilization, used primarily for male factor infertility.
• Reciprocal IVF IVF procedure for lesbian couples where one partner donates eggs and the other carries the pregnancy, allowing both women to participate biologically in conception.
• LGBTQIA+ Fertility Care Comprehensive fertility services including IVF, IUI, egg freezing, donor services, and surrogacy for LGBTQIA+ individuals and couples.
• Egg Donation Services connecting recipients with anonymous or known egg donors for IVF treatment, including donor screening and matching.
• Gestational Carrier (Surrogacy) Gestational carrier arrangements for individuals or couples who cannot carry a pregnancy themselves.
• Fertility Testing and Evaluation Comprehensive fertility assessments including female fertility testing, male fertility testing, ovulation tracking, and hormonal evaluations.
• Fertility Surgery Minimally invasive surgical procedures including laparoscopy, hysteroscopy, robotic myomectomy (using the da Vinci Surgical System), laser laparoscopy, and salpingostomy for treating structural causes of infertility.
• Recurrent Miscarriage Treatment Diagnostic and treatment services for couples experiencing repeated pregnancy loss, including genetic testing and hormonal interventions.
• Fertility Counseling Emotional wellness and psychological support services for patients navigating the fertility journey, including access to Dr. Alice Domar's 'Conquering Infertility' resources.
• Prelude Cryopreservation Storage Billing Patient-facing billing platform for managing cryopreservation (egg and embryo freezing) storage payments through Prelude Connect credentials, used after egg/embryo freezing services.

Quantifiable outcome

• 4000+ babies delivered to patients
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• The Prelude NetworkflagshipOthers · 1 January 2024In 2024, RSCNJ merged with The Prelude Network – the largest and fastest growing fertility clinic network in North America. The Prelude Network is part of Inception Fertility's family of brands. This merger provides access to network resources, shared best practices, and Prelude Connect patient portal and Prelude Cryopreservation billing platform.
• Riverview Medical CentercoreOthersHospital affiliation at 1 Riverview Plaza, Red Bank, NJ 07701. Part of Meridian Health network. RSCNJ physicians maintain privileges and collaborative relationships for patient care needs.
• Monmouth Medical CentercoreOthersHospital affiliation at 300 2nd Ave, Long Branch, NJ 07740. Part of Barnabas Health. Site of residency training and teaching programs with Dr. Ziegler receiving teaching awards.
• Capital HealthminorOthersHospital affiliation at 1 Capital Way, Pennington, NJ. Part of hospital referral network for fertility patients.
• Community Medical CenterminorOthersHospital affiliation at 99 Highway 37 W, Toms River, NJ 08755. Part of Barnabas Health. Affiliated location for Toms River clinic patients.
• Jersey Shore Medical CentercoreOthersHospital affiliation at 1945 Route 33, Neptune, NJ 07754. Part of Meridian Health. Dr. Ziegler served as Division Chairman for Reproductive Endocrinology at Jersey Shore University Medical Center.
• HMH Ocean University Medical CenterminorOthersHospital affiliation at 425 Jack Martin Blvd, Brick, NJ 08724. Part of Hackensack Meridian Health. Affiliated location serving Ocean County patients.
• Inception FertilityflagshipOthersParent company of The Prelude Network. Inception Fertility is the organizational umbrella for RSCNJ and other fertility clinics. CEO Kevin Flynn leads the organization. Inception Fertility hosts annual Physician Summit (2026 held in Orlando, FL) bringing together clinical teams, sharing research, and presenting Patient Experience Awards.
• Dr. Alice D. DomarminorOthersDr. Domar serves as Chief Compassion Officer at Inception Fertility. She is a renowned psychologist, mind/body medicine pioneer, Harvard Medical School associate professor, and best-selling author. Her book 'Conquering Infertility' is available to RSCNJ patients to help with emotional challenges of fertility treatment.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CCRM (Colorado Center for Reproductive Medicine): National fertility clinic network known for high IVF success rates, vitrification, and PGT capabilities. Comparable to RSCNJ's lab-tech stack and outcome-focused positioning, though materially larger and multi-state.
• Shady Grove Fertility: One of the largest fertility practices in the U.S. with 40+ locations; broader geographic reach and scale than RSCNJ, but overlapping IVF/IUI/PGT/fertility preservation offerings make it a direct competitor for patient referrals across the Mid-Atlantic.
• Inception Fertility: Parent organization of The Prelude Network and RSCNJ's corporate parent. Operates multiple fertility brands nationwide, setting strategy, lab standards, and shared services for member clinics including RSCNJ.
• The Prelude Network: Largest fertility clinic network in North America and RSCNJ's parent network since the 2024 merger. Sister clinics under Prelude/Inception Fertility share the Prelude Connect platform and lab best practices, making them direct operational peers.

Direct peers

• Kindbody: Tech-enabled fertility clinic network offering IVF, egg freezing, and LGBTQ+ family building with employer-benefit partnerships. Comparable to RSCNJ in service mix (including LGBTQ+ and fertility preservation) while competing for the same insured/employer-sponsored patients.
• Boston IVF: Multi-location fertility clinic network serving the Northeast with full IVF, ICSI, PGT, and fertility preservation services. Comparable as a similarly sized regional fertility group with academic affiliations and embryology lab capabilities.
• New Hope Fertility Center: Full-service IVF clinic with strong focus on mild/mini-IVF protocols, fertility preservation, and LGBTQ+ family building. Comparable in service breadth and patient segments to RSCNJ.
• Reproductive Medicine Associates of New Jersey (RMANJ): Largest fertility practice group in New Jersey, offering IVF, IUI, PGT, and third-party reproduction across multiple NJ sites. Directly comparable to RSCNJ in geography, service mix, and patient population.
• Pacific Fertility Center: Full-service reproductive endocrinology practice with embryology lab, donor program, and LGBTQ+ care. Directly comparable service mix; also previously employed RSCNJ's current lab director, illustrating talent-pool overlap.

Others

• Progyny: Employer-sponsored fertility benefits platform that directs patients to partner clinics including RSCNJ. Not a clinical peer but a strategic channel partner that shapes patient flow and demand for RSCNJ's services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FertilityNJ
• Facebookfacebook.com/FertilityNJ

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reproductive Science Center of New Jersey