Local Mortgage Specialists

What Local Mortgage Specialists does

Local Mortgage Specialists is an independent, family-owned mortgage brokerage based in Cockburn Central in Perth, Western Australia, founded and operated by husband-and-wife team David and Rebecca MacRae. The firm operates as a mobile mortgage brokering service with a four-person team, traveling to clients at their preferred location and time across the Perth metropolitan area. The core service offering matches borrowers with home loans, investment property loans, refinancings, construction finance, personal loans, car finance, and business loans sourced from a panel of 30+ lenders including major banks (CBA/BankWest, Macquarie) and boutique or wholesale lenders not accessible to consumers directly. Supplementary products include personal insurance offered through TAL InsuranceLine and online financial planning tools (home loan repayment, borrowing power, and budget calculators) hosted on a Wix-built website.

The business is licensed as an ASIC Credit Representative (Credit Rep 477793), is a Full Member of the Finance Brokers Association of Australia (FBAA), and is accredited by the Australian Finance Group (AFG) aggregator. Revenue is generated entirely through ASIC-regulated lender commissions on settled loans — the service is free to customers with no upfront or hidden fees, and commission structures are disclosed as required by law. Go-to-market combines a referral program (Refer-a-Friend offering a $100 Coles Myer gift card), community sponsorship (notably the Joondalup Giants Rugby League Club partnership from 2019), and content marketing via a finance news blog and social channels (Facebook, YouTube, Twitter, Google+). The firm has no proprietary technology platform, no disclosed funding, and no institutional ownership, operating as a traditional relationship-led small business.

Name

Local Mortgage Specialists

Legal name

Local Mortgage Specialists

Website

https://localmortgagespecialists.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Local Mortgage Specialists is a family-owned, ASIC-licensed mortgage brokerage in Perth, Australia, operating a mobile four-person service that matches Perth-metro consumers with home, investment, personal, and business loans from 30+ lenders.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA), Non-Qualified Mortgage (Non-QM) & Specialty Product Brokers (FSALABAG)

Keywords

• Mortgage brokerage services
• Home loan brokering
• Investment property loans
• Personal finance lending
• Car finance brokers

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Lender Commission: Mortgage brokers receive commission payments directly from lenders for introducing home loan business. The service is free for customers - lenders pay broker commissions, which are governed by ASIC to ensure standard rates across the industry. Commission structures are disclosed as required by law.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Local Mortgage Specialists is a mobile mortgage brokerage based in Cockburn Central that matches Perth metro area consumers with home loans, investment property loans, personal loans, car finance, and business loans from a panel of 30+ lenders. The service is free to customers, with revenue earned through lender commissions regulated by ASIC. The business also offers personal insurance products through TAL InsuranceLine and assists clients with refinancing, construction finance, and credit difficulty cases.

Product overview

Local Mortgage Specialists operates as a mortgage brokering service offering a portfolio of loan products centered around home loans and investment property financing. The core offering includes Home Loans and Investment Property Loans, supplemented by Personal Loans, Car Finance, and Business Loans for commercial needs. Additional services include insurance products through TAL InsuranceLine and web-based financial planning tools (Home Loan Repayment Calculator, Borrowing Power Calculator, and Budget Planner). The business model connects clients with multiple lenders to find optimal loan solutions at no upfront cost to the borrower.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Loans Mortgage brokering service that matches clients with optimal home loan products from multiple lenders, providing personalised loan recommendations and application support for first home buyers, upgraders, and refinancers in the Perth metro area.
• Investment Property Loans Specialised loan products for investment property purchases, providing clients access to over 3,000 available products to find financing solutions for property investment portfolios.
• Personal Loans Personal lending solutions for everyday financial needs including debt consolidation, unexpected bills, and holidays, with access to multiple financiers including options for those with past credit difficulties.
• Car Finance Vehicle financing solutions for family cars, work vehicles, and second family vehicles with no-hassle application process.
• Business Loans Commercial and business finance services with access to major commercial lenders, leveraging over 10 years of commercial finance experience to support small business owners.
• Insurance (via TAL InsuranceLine) Personal insurance protection products offered through Australia's largest personal insurer TAL, providing coverage for individuals and families alongside lending services.

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Joondalup Giants Rugby League ClubminorGTM or Marketing Partner · 19 February 2019Official partner of the Joondalup Giants Rugby League Club for their 2019 season. The club provides rugby league to the northern suburbs of Perth with one of the strongest junior bases in Western Australia, fielding teams from u6s through to senior grades including women's leagues. Partnership involves providing cost-free services to support the organisation.
• AFG (Australian Finance Group)coreStrategic or Co-development PartnerAccredited AFG Member. AFG is one of Australia's largest mortgage broker aggregators, providing the company with access to multiple lenders, professional support services, compliance frameworks, and industry representation.
• FBAA (Finance Brokers Association of Australia)coreStrategic or Co-development PartnerFull Member of the Finance Brokers Association of Australia. FBAA membership provides industry advocacy, professional development, and represents the company's interests in regulatory discussions including matters before the Royal Commission into the Banking industry.
• ASIC (Australian Securities and Investments Commission)coreStrategic or Co-development PartnerLicensed credit representative under ASIC (Credit Rep 477793). ASIC regulation ensures the company operates within legal requirements including disclosure of commission payments and adherence to responsible lending obligations.
• TAL Insurance / InsuranceLineminorChannel Partner/ Reseller/ DistributorThrough Australia's largest personal insurer TAL, the company offers InsuranceLine products to help ensure clients and families are protected. This allows the company to provide comprehensive financial protection alongside lending services.
• 30+ LenderscoreChannel Partner/ Reseller/ DistributorAccess to mortgage finance products from 30+ lenders including major banks, regional lenders, and boutique/wholesale lenders who don't traditionally advertise directly to consumers. Lenders include but are not limited to major institutions like CBA/BankWest, Macquarie Bank, and other wholesale lenders.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Athena Home Loans: Digital-first Australian mortgage lender using data and technology to offer competitive home loan rates direct to consumers. Emerging threat that bypasses the traditional broker channel.
• Uno Home Loans: Digital-first Australian mortgage broker that uses proprietary technology to streamline comparison and application across multiple lenders. Represents the emerging online-broker model that competes with traditional brokers for the same home buyer segment.
• Tic:Toc: Online mortgage lender and broker using proprietary technology for instant lending decisions and a streamlined digital application. Emerging competitor targeting tech-savvy home buyers who might otherwise use a traditional broker.

Direct peers

• Smartline Personal Mortgage Advisers: Australian mortgage broker franchise (part of Suncorp-owned Astute Group) offering residential and investment property lending advice across a multi-lender panel. Closely comparable broker-led home loan intermediation model.
• Aussie Home Loans: Major Australian mortgage broker brand operating a franchise adviser network that arranges home loans across multiple lenders. Overlapping broker-led, multi-lender, commission-revenue model targeting home buyers and refinancers.
• Loan Market Group: Large Australian mortgage broker aggregator network connecting borrowers with multiple lenders through franchise advisers. Operates in the same commission-based broker category and competes for the same home buyer segment.
• Resolve Finance: Australian mortgage and finance broker arranging home, investment, and personal loans across a panel of lenders with a similar commission-based business model targeting home buyers and refinancers.
• Mortgage Ezy: Perth-headquartered mortgage broker operating in the same Perth metro market as Local Mortgage Specialists with a comparable mobile/home-visit service model and multi-lender panel. Most geographically relevant direct competitor.
• Mortgage Choice: One of Australia's largest retail mortgage broker franchises with a national adviser network matching borrowers to multiple lenders on a commission basis. Directly comparable business model, customer base, and revenue stream to Local Mortgage Specialists.

Others

• AFG (Australian Finance Group): Aggregator partner of Local Mortgage Specialists and one of Australia's largest mortgage broker aggregators, providing lender access and compliance support. Not a direct competitor but a key ecosystem enabler serving the same broker channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LMSHomeLoans
• YouTubeyoutube.com/channel/UCewWX3TeeHQtzdjgZbKOFrA
• Facebookfacebook.com/LocalMortgageSpecialists
• LinkedInlinkedin.com/company/local-mortgage-specialists

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Mortgage Specialists