Premier Chiropractic and Pilates

What Premier Chiropractic and Pilates does

Premier Chiropractic and Pilates is a small, independently owned healthcare practice headquartered in Woodland, California, founded in 2003 by Dr. Christian Sherrill, DC, QME and Dr. Holidae Barrow, DC, both graduates of Palmer College of Chiropractic West. The business operates a single clinic inside the Historic Hotel Woodland at 426 College Street, serving residents of Woodland and surrounding Yolo County communities with a hybrid clinical-fitness model that combines chiropractic care, therapeutic modalities, Pilates Reformer training, Barre classes, HydroMassage, and aesthetic laser services. Operating hours are limited to approximately 3.5 days per week (Monday, Thursday afternoons, and Friday mornings).

The clinical core centers on spinal manipulation across multiple technique modalities (Palmer, Diversified, Activator, Impulse, Flexion/Distraction, Spinal Decompression, and Drop Table), supported by an extensive menu of adjunctive therapies: Cold Laser Therapy, Graston Technique, Kinesio Taping, Myofascial Release, Electrical Muscle Stimulation, PostureScreen digital posture analysis, JTECH Range of Motion and Muscle Testing, and Footscan. Patient care is structured into three sequential phases (Relief Care, Corrective Care, Wellness Care), each with defined visit cadences designed to drive multi-month patient relationships. The practice also offers a body-contouring and weight-loss program built around the invisa-RED dual-wavelength (Red and Infrared) laser system, with claimed outcomes of approximately 2 lbs of fat loss per week and up to one inch of fat reduction per session. Custom orthotics and DMEPOS-billable braces (spinal and extremity) round out the product offering.

The business generates revenue through a mix of professional services billed via insurance (most major plans, Medicare, auto accident, and workers' compensation), recurring Pilates/Barre class packages and memberships, per-session HydroMassage and invisa-RED aesthetic treatments, and product sales of orthotics, braces, and wellness supplements. Pricing is not publicly disclosed; insurance-based and self-pay patients receive quotes during consultation, with flexible payment programs and family plans offered for uninsured patients. Patient acquisition is conducted through local channels: online and phone scheduling (including a third-party scheduling app), the company's educational content library and newsletter, community posture screenings at local events, and published patient testimonials. There are no native apps, no public APIs, no disclosed technology platform beyond standard clinic tooling, and only a single social media presence (Facebook).

Name

Premier Chiropractic and Pilates

Legal name

Premier Chiropractic & Pilates

Website

https://premierchirowoodland.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Premier Chiropractic and Pilates is a privately owned Woodland, California healthcare practice founded in 2003 by Drs. Christian Sherrill and Holidae Barrow, delivering chiropractic adjustments, therapeutic modalities, Pilates Reformer training, Barre classes, hydromassage, and laser aesthetics to local Yolo County patients.

Ownership category

akta.pro rank

Product category

Chiropractic and Wellness Services

NAICS

Offices of Chiropractors (62131), Sports and Recreation Instruction (61162), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pilates Instruction (Mat & Reformer) (HSADACAB), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Chiropractic care services
• Pilates fitness classes
• Therapeutic rehabilitation
• Spinal health services
• Wellness and movement therapy

Headquarters

HQ city

Woodland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Chiropractic Services: Chiropractic adjustments, spinal manipulation, and related treatments. Revenue generated through per-visit fees and insurance billing for spinal care, rehabilitation, and therapeutic services.
2. Insurance Billing: The practice participates with most insurance plans including Medicare, auto accident, workers compensation, and personal injury insurance. Staff verifies and explains benefits before treatment at no charge.
3. Pilates and Barre Classes: Reformer pilates training and barre classes offered as packages and memberships. Provides recurring revenue through class packages and ongoing membership fees.
4. Hydromassage Therapy: Water-based massage therapy beds offered as standalone service or bundled with chiropractic care.
5. invisa-RED Weight Loss Programs: Individualized laser-based body contouring and weight loss programs including treatments, nutritional counseling, and lifestyle management.
6. Products and Supplies: Sale of custom orthotics, back braces and supports (DMEPOS supplier), nutritional supplements, and wellness products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Premier Chiropractic and Pilates operates a single-location clinic in Woodland, California, delivering chiropractic adjustments, Pilates and Barre group classes, and adjunctive modalities such as HydroMassage and invisa-RED laser therapy. The practice combines manual spinal care with movement-based conditioning to address musculoskeletal pain, posture, post-injury rehabilitation, and general fitness for local individual patients.

Product overview

Premier Chiropractic and Pilates is a healthcare practice offering an integrated approach to wellness through a combination of chiropractic care, fitness training (Pilates and Barre), therapeutic massage (HydroMassage), and specialized treatments. The core offering centers on chiropractic spinal adjustments using multiple techniques (Diversified, Activator, Impulse, Flexion/Distraction, Spinal Decompression, Drop Table). Supporting services include therapeutic modalities (Cold Laser, Graston Technique, Kinesio Taping, Myofascial Release, Muscle Stimulation), performance assessment tools (PostureScreen, Footscan, Range of Motion testing), custom orthotics, and the invisa-RED laser aesthetic system for weight loss and body contouring. The practice provides care across three phases: Relief Care, Corrective/Rehab Care, and Wellness Care.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Adjustments
• Pilates Classes
• Barre Classes
• HydroMassage Therapy
• invisa-RED Laser Therapy

Quantifiable outcome

• Relief care typically requires 2-3 visits per week for 3-6 weeks
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Joint Chiropractic: National chiropractic franchise network offering spinal adjustments in a retail/walk-in model. Directly comparable core service (chiropractic adjustments) but operates at franchise scale across the U.S., unlike Premier's single independent clinic.
• Pure Barre: National Barre fitness franchise offering group classes similar to Premier's Barre offering. Comparable in class format, instructor-led model, and recurring membership economics.
• Chiro One Wellness Centers: Multi-location chiropractic group combining spinal adjustments with corrective exercises and wellness care — directly comparable to Premier's three-phase care model and integrated approach.
• Club Pilates: Largest Pilates Reformer franchise in the U.S., offering group Reformer classes as the core product. Directly comparable to Premier's Pilates Reformer service line but at franchise scale with membership economics.
• LifeClinic Chiropractic & Wellness: Chiropractic and rehabilitation concept co-located inside Life Time Fitness locations. Closely comparable to Premier's model of integrating chiropractic care with fitness programming under one roof.
• HealthSource Chiropractic: Chiropractic franchise offering spinal adjustments, corrective exercises, and rehabilitative therapies. Closely mirrors Premier's service mix and patient education-driven positioning.

Broad incumbents

• FYZICAL Therapy & Balance Centers: National physical therapy and rehabilitation franchise with overlapping modalities (manual therapy, rehab exercise). Comparable in offering therapeutic, non-pharmaceutical musculoskeletal care but anchored in PT rather than chiropractic.

Emerging players

• Airrosti: Provider of non-surgical musculoskeletal care combining manual therapy with active rehab — overlaps Premier's corrective care and pain-relief services, but delivers via insurance-billed outcome-based episodes.
• StretchLab: Assisted-stretching and mobility franchise serving consumers seeking flexibility and recovery. Comparable to Premier's corrective exercise and flexibility-driven services but delivered in a retail fitness setting.
• Massage Heights: Membership-based therapeutic massage and wellness franchise. Comparable to Premier's HydroMassage and wellness-care recurring-revenue motion, but with a massage rather than chiropractic anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/premierchiropilates
• Xx.com/Prem1erChiro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Chiropractic and Pilates