RE:BORN

What RE:BORN does

RE:BORN is a privately held Dutch real estate developer and investor founded in 2008 by Saman Mohammadi (CEO) and Raouf Jarmo (CIO), headquartered in Amsterdam (WTC Amsterdam, Zuidplein 128) with a secondary office in Den Haag at the historic Spaansche Hof. The company's core product is 'function-free' (functievrij) real estate: buildings engineered — legally, technically, and digitally — to be demountable and adaptable across residential, healthcare, hotel, office, and education uses. This is implemented through a proprietary methodology rooted in Stewart Brand's seven Shearing Layers, a circularity roadmap (RE:USE / RE:FURBISH / RE:CYCLE / RE:NEW), and IoT-enabled smart-building systems designed to make buildings self-learning. Since 2008 the company has developed approximately 240,000 m² of inner-city real estate, with 150,000 m² currently in its development and investment portfolio across assets including De Pier, Spaansche Hof, Seaview, Walden, Mauritskade/The Residency, Villa Verde, Satelliet, Palace Promenade, and Barbaraschool.

The company operates through three principal divisions: a real estate arm that acquires, redevelops, owns, and selectively sells function-free buildings (e.g., Villa Verde sold to Bouwinvest); a wholly-owned REBORN Hospitality division running a portfolio of branded concepts (EVE by Erik van Loo fine dining, Whitehouse beach events, ADAM+EVE hotel/short-stay, People@Places events and offices, ADAM by HAN fast-casual Asian, Catharina wines & tapas, with SOPHIE forthcoming); and ARORA, a blockchain-based tokenization platform for real estate. A separate Eigen Steen sub-brand manages historic Dutch properties. The business model combines recurring rental income from own-portfolio assets (operated via channel partners such as Numa, Bizstay, and People@Places), one-time development and sale fees on projects delivered to institutional buyers, transaction-based hospitality revenue across dining, events, hotel, and short-stay, and capital raised from investors through 8–10% mortgage-secured bonds, 5–7% dividend-plus-profit-share equity shares, crowdfunding for individual transformations, and ARORA tokens. RE:BORN targets minimum annual returns above 10% for investors alongside a proprietary 3E (emotional, ecological, economic) impact framework translated into SDG and ESG criteria aligned with ESRS, SFDR, and CSRD, with quantified outcomes including >30% higher market value versus traditional buildings, 40% lower energy consumption, 40–60% CO₂ reductions versus new-build, and a 4.8/5.0 average Google user rating across its portfolio.

Name

RE:BORN

Legal name

REBORN

Website

https://re-born.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

RE:BORN is a Dutch real estate developer and investor (founded 2008, Amsterdam) that develops and owns 'function-free' adaptable buildings across residential, healthcare, hotel, and office use, operating complementary hospitality and blockchain-tokenization divisions.

Ownership category

akta.pro rank

Product category

Adaptive Real Estate Development & Investment

NAICS

Lessors of Residential Buildings and Dwellings (53111), Nonresidential Property Managers (531312), New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Operators (No Developers) & Lessors (6510), Hotels & Motels (7011)

akta.pro primary industry

Real Estate Funds — Value-Add (FSANAEAH)

akta.pro secondary industries

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH), Tech-Forward / Smart Lifestyle Hotels (THAGADAK)

Keywords

• Adaptive real estate development
• Circular real estate investment
• Hospitality property operations
• Real estate tokenization platform
• Historic building restoration

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Investment & Rental Income: REBORN holds properties in its own investment portfolio, generating recurring rental income from tenants across residential, hospitality, office, and short-stay uses. Properties include Seaview (66-apart-hotel rooms operated by Numa), Walden (30 apartments operated by Bizstay), Spaansche Hof (Numa-operated apartments), and Mauritskade (flexible office units, 'The Residency').
2. Development Fees: REBORN develops properties for its own portfolio and for third-party investors and buyers. Development fees are earned on the acquisition, transformation, and delivery of function-free buildings. Properties developed and sold include Villa Verde (sold to Bouwinvest).
3. Hospitality Operations: REBORN Hospitality operates owned and managed hospitality and lifestyle concepts across REBORN's property portfolio, generating revenue from restaurant dining (EVE by Erik van Loo, Catharina wines & tapas, ADAM by HAN fast casual), events and weddings (People@Places at Spaansche Hof, Lange Voorhout, Mauritskade), hotel and short-stay (ADAM+EVE at multiple locations), and venue hire (Whitehouse events at Scheveningen beach).
4. Investor Capital (Bonds & Equity): REBORN raises capital from external investors via bonds (8-10% annual interest, up to 5-year tenor, mortgage security) and equity shares (5-7% fixed annual dividend plus profit-sharing based on value appreciation, 5-year term, preferred shares as security). The company also uses crowdfunding platforms for specific transformation projects (e.g., Walden).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

RE:BORN acquires and redevelops obsolete urban buildings in the Netherlands into "function-free" real estate that can legally, technically, and digitally shift between residential, healthcare, hotel, office, and education uses over time. The company operates three lines: (1) RE:BORN Real Estate, which acquires, transforms, owns and (sometimes) sells function-free buildings (~150,000 m² portfolio, with signature projects including De Pier, Spaansche Hof, Seaview, Walden, Mauritskade, Villa Verde, Satelliet, Barbaraschool, Palace Promenade); (2) REBORN Hospitality, which directly operates restaurants, hotels, events and short-stay concepts (EVE by Erik van Loo, Whitehouse, ADAM+EVE, People@Places, ADAM by HAN, Catharina, SOPHIE, De Pier); and (3) ARORA, a blockchain-based platform tokenizing real estate investments through utility and security tokens. RE:BORN also raises capital directly from institutional and high-net-worth investors via 8–10% bonds and equity shares with 5–7% dividend + profit-sharing.

Product overview

RE:BORN is a Dutch real estate development and investment company founded in 2008, operating a property portfolio of 150,000 m2. Its core offering is the development and ownership of 'function-free' (adaptable, multi-use) buildings with measurable 3E impact (emotional, ecological, economic). The company operates through three main divisions: RE:BORN Real Estate (acquisition, redevelopment, and ownership of function-free buildings), REBORN Hospitality (operating hospitality and lifestyle concepts within the property portfolio), and ARORA (blockchain-based real estate tokenization platform). The Eigen Steen sub-brand manages a portfolio of historic Dutch buildings. Key real estate projects span The Pier (42,000 m2, 2028), Spaansche Hof (3,800 m2), Seaview (3,000 m2), Walden, Villa Verde, Satelliet, Mauritskade/The Residency (6,600 m2), Palace Promenade (30,000 m2), and Barbaraschool. Hospitality brands operated by REBORN Hospitality include EVE by Erik van Loo (fine dining), Whitehouse (events/restaurant), ADAM+EVE (hotel/short-stay), People@Places (events/meetings/office), ADAM by HAN (fast casual Asian dining), Catharina (wines/tapas), SOPHIE (boutique, upcoming), and De Pier hospitality operations.

Differentiator

Problem solved

Functional benefit

Brands

• EVE by Erik van Loo: Fine dining restaurant concept by two-star chef Erik van Loo, located at Paleisstraat 2, Den Haag
• Whitehouse
• ADAM+EVE
• People@Places
• ADAM by HAN
• Catharina
• The Residency
• ARORA

Products and services

• ARORA — Blockchain Real Estate Tokenization Platform ARORA is RE:BORN's blockchain-based platform that digitizes real estate investing by issuing utility and security tokens, enabling investors to access real estate deals with the speed and reach of crypto and the security of regulated finance.
• REBORN Hospitality REBORN Hospitality is the operating division that develops and runs hospitality and lifestyle concepts including hotels, restaurants, events, short-stay, and boutique venues across RE:BORN's property portfolio.
• Eigen Steen Eigen Steen is RE:BORN's sub-brand focused on acquiring, restoring, and professionally managing a portfolio of historic Dutch buildings, integrated into RE:BORN's broader real estate strategy.
• RE:BORN Investment Bonds Fixed-rate debt instruments issued by RE:BORN to fund its function-free redevelopment projects, paying 8–10% annual interest with up to 5-year tenor and mortgage-based security. Targeted at institutional and high-net-worth investors seeking above-market returns combined with measurable social and environmental impact.
• RE:BORN Equity Shares (Dividend + Profit-Sharing) Subscription-based equity shares in RE:BORN's function-free real estate projects with a fixed 5–7% annual dividend plus additional profit-sharing based on value appreciation, on a 5-year term, with preferred-share security and minimum expected return of 8% per year.
• EVE by Erik van Loo (Restaurant) Fine dining restaurant concept by two-star chef Erik van Loo, located at Paleisstraat 2 in The Hague, operated under REBORN Hospitality for individual diners.
• Whitehouse (Beach Events & Restaurant) An events, parties, and restaurant concept located directly on Scheveningen beach with views of the North Sea, operated under REBORN Hospitality.
• ADAM+EVE (Hotel & Short-Stay) A hotel and short-stay concept operated by REBORN Hospitality, with locations at Paleisstraat 2, Spui 12, and the Pier in The Hague, with planned expansion to Amsterdam and Wassenaar.
• People@Places (Events, Meetings & Office) An events, meeting, and office concept operated under REBORN Hospitality at Spaansche Hof, Lange Voorhout, and Mauritskade in The Hague, hosting weddings, corporate events and flexible office use.
• ADAM by HAN (Fast Casual Asian Dining) A fast casual Asian dining concept operated under REBORN Hospitality, located at Spui 12 and the Pier in The Hague.
• Catharina (Wines & Tapas) A wines and tapas concept operated under REBORN Hospitality, located at Spaansche Hof in The Hague.
• De Pier (Hospitality Operations) Events, hotel and hospitality operations at De Pier in Scheveningen, operated under REBORN Hospitality and managed via pier.nl.
• Seaview (Function-Free Apart-Hotel Redevelopment) A function-free apart-hotel redevelopment of a 1970s office building in Scheveningen (Gevers Deynootweg 61, The Hague), operated by Numa with 66 rooms, held in RE:BORN's investment portfolio.
• Spaansche Hof / Spanish Court (Adaptive Monument Redevelopment) A national monumental 15th–18th century city palace (Westeinde 12, The Hague) redeveloped by RE:BORN, with the ground floor operated by People@Places for weddings and events, upper floors by Numa for hospitality, and wine bar 'de Filosoof' in the basement.
• Walden (Adaptive Serviced-Apartment Building) A transformed office building in The Hague's Zeeheldenkwartier (formerly an embassy and municipality office), converted to 30 apartments operated by Bizstay, in RE:BORN's investment portfolio.
• Villa Verde (Function-Free Residential Care Complex) A function-free residential care complex in Harderwijk for 54 residents of Zorggroep Noordwest-Veluwe, developed by connecting three obsolete office buildings and subsequently sold to Bouwinvest.
• Satelliet (Circular Deconstruction Project) The former De Nederlandsche Bank round tower headquarters in Amsterdam, acquired and deconstructed into 8,000 m² of elements to be transported to a circular hub for reuse, saving approximately 60% CO2 emissions versus demolition.
• Mauritskade / The Residency (Adaptive Office Complex) A landmark office complex at Mauritskade in The Hague comprising five linked buildings (four national monuments and one municipal monument) plus a modern rear structure, totalling approximately 6,600 m², redeveloped as 'The Residency' flexible office concept.
• Palace Promenade (Shopping Centre Redevelopment) A 30,000 m² shopping centre in Scheveningen being renovated, transformed, and made sustainable by RE:BORN, planned as a mixed-use area combining leisure, housing, hospitality, retail, office, and services.
• Barbaraschool (Monumental Adaptive Reuse) A monumental school building on Oosterpark in Amsterdam East, acquired end of 2023 and being lightly renovated by RE:BORN for social purposes.
• De Pier (42,000 m² Landmark Redevelopment) A landmark Scheveningen Pier redevelopment project — co-owned by RE:BORN in 2024 — covering 42,000 m² for commercial and hotel use, planned for completion in 2028, in partnership with UNSTUDIO as architect.

Quantifiable outcome

• 40% CO2 reduction vs. new construction (59% in future redevelopment)
• +8 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and key project.

• SpringcocoreStrategic or Co-development PartnerSpecialized partner for measuring the emotional impact of REBORN projects. Contributes to the 3E impact framework (emotional domain) alongside Springco, mapping projects' contributions to social well-being, community connection, and user quality.
• MetaboliccoreStrategic or Co-development PartnerSustainability consulting firm specializing in ecological impact measurement for REBORN's 3E framework (ecological domain). Assesses CO2 reduction, material circularity, energy performance, water consumption, and biodiversity outcomes across projects.
• Alba Concepts & EnvaluecoreStrategic or Co-development PartnerPartners for measuring the economic impact of REBORN projects within the 3E framework (economic domain). Assesses investment costs, operating costs, transformation costs, and property value outcomes.
• UNSTUDIOkey projectStrategic or Co-development PartnerInternational architecture firm engaged for the redesign and redevelopment of De Pier in Scheveningen. UNSTUDIO created the new architectural design that respects the iconic building's past while adapting it for the future.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Heijmans: Heijmans is a major Dutch listed construction and real estate development company with operations in housing, utility construction, and infrastructure. Comparable to RE:BORN as a Dutch developer with a sustainability focus, but materially larger and more diversified across construction and infrastructure.
• VolkerWessels: VolkerWessels is one of the largest Dutch construction and real estate groups, active in housing, commercial property, and infrastructure. Comparable to RE:BORN as a major Dutch real estate player, though much larger and more diversified, with significant construction rather than pure development capabilities.
• BPD (Bouwfonds Property Development): BPD is the Netherlands' largest residential area developer, building tens of thousands of homes per year across Dutch urban markets. Comparable to RE:BORN as a Dutch residential and mixed-use developer, though BPD operates at much larger scale and focuses primarily on new-build rather than adaptive reuse.

Direct peers

• CitizenM: CitizenM operates a portfolio of tech-forward, design-led lifestyle hotels globally with a focus on modular construction and digital-first guest experiences. Comparable to RE:BORN's ADAM+EVE hotel and short-stay concept in its tech-forward, design-led approach and focus on adaptable, smart hospitality properties.
• Amvest: Amvest is a Dutch residential developer and investor managing a portfolio on behalf of Dutch pension funds. Comparable to RE:BORN in its combination of development and investment activities, focus on Dutch residential markets, and institutional capital relationships. Wienke Bodewes, former CEO of Amvest, is on RE:BORN's advisory board.
• Bizstay: Bizstay is a Dutch serviced apartment operator providing short-stay and longer-term accommodation. Directly comparable to RE:BORN as the operator of Walden apartments and as a peer in the Dutch serviced apartment and short-stay market.
• Numa: Numa is a European aparthotel and serviced apartment operator focused on digitally-native, design-led stays. Directly comparable to RE:BORN as both an operating partner (operating Seaview and Spaansche Hof for RE:BORN) and a peer in the European aparthotel/professional short-stay segment.
• OVG Real Estate: OVG is one of Europe's largest sustainable commercial real estate developers, focused on energy-neutral and healthy buildings. Comparable to RE:BORN in its Dutch heritage, sustainability leadership, and focus on next-generation office and mixed-use developments. Eva Hukshorn, former COO of OVG/EDGE, sits on RE:BORN's advisory board.
• EDGE Technologies: EDGE Technologies develops tech-forward, sustainable, smart buildings across Europe with a strong focus on energy performance and digital infrastructure. Comparable to RE:BORN in its emphasis on smart buildings, sustainability leadership, and design-led Dutch heritage, though EDGE operates at larger scale and broader geography.

Others

• Bouwinvest: Bouwinvest is a major Dutch institutional real estate investor managing capital for pension fund bpfBOUW. Comparable to RE:BORN as a Dutch real estate investor with a healthcare and residential focus, and is directly connected to RE:BORN as the institutional buyer of the Villa Verde function-free care complex.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/re-born-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE:BORN