What Kwik Wire does

Kwik Wire, founded in 1991 by Gary St. Mary in Fond du Lac, Wisconsin, is a privately held, family-owned manufacturer of custom automotive battery cables and wire harnesses serving the street rod and vintage vehicle restoration market. The company operates as the retail division of parent Saint Wire & Cable Inc., running 251-500 employees across a 10,000 sq ft manufacturing facility and 8,000 sq ft warehouse. Its core product is a line of cut-to-fit universal restoration wire harnesses available in 8, 14, 20, 22, and 26 circuit configurations, with variants for Ford-specific connectors, fiberglass-body grounding, trunk mounting, and waterproof engine-bay installation, plus specialty GM LS-series engine swap harnesses (2003-2008 GM 4.8/5.3/6.0L and 2009+ LS3).

The underlying technology centers on GXL-coated stranded wire rated from -59°F to 257°F and resistant to moisture, grease, oil, gasoline, and solvents. Every terminal is machine-crimped and hand-soldered; wires are pre-printed with number and destination every 4 inches; horn and fan relays come pre-wired; and full-size ATO fuses are used for ease of replacement. Pricing spans $293-$1,406 for complete harnesses with unit-priced accessories ($2-$177) covering fuse panels, switches, LED lights, connectors, terminals, gauges, dash panels, wiring schematics, and installation kits. All products are engineered and manufactured in the United States.

Kwik Wire monetizes through direct-to-consumer e-commerce on Shopify (kwikwire.com), a network of over 100 authorized dealers across 30+ US states plus international resellers in Australia, Canada, and South Africa, and a traveling presence at 30+ automotive trade shows per year. The company is operated by three generations of the St. Mary family, with no external institutional investment or funding rounds disclosed. It is currently ranked as the third largest manufacturer of street rod wire harnesses in the industry.

Name

Kwik Wire

Legal name

Kwik Wire

Website

https://kwikwire.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Kwik Wire is a family-owned Fond du Lac, Wisconsin manufacturer of custom battery cables and cut-to-fit wire harnesses for the automotive restoration market, selling direct-to-consumer and through 100+ dealers in the US, Canada, Australia, and South Africa.

Ownership category

akta.pro rank

Product category

Automotive Wiring Harnesses

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Other Fabricated Wire Product Manufacturing (332618)

SIC

Electronic Connectors (3678), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA)

akta.pro secondary industries

Wiring Harnesses & Pre-Fabricated Assemblies (IMADAMAN), Cable Assemblies & Wire Harnesses (HDAHAOAB)

Keywords

• Automotive wiring harnesses
• Classic car restoration parts
• Street rod electrical systems
• Universal cut-to-fit harnesses
• Automotive electrical components

Headquarters

HQ city

Fond Du Lac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wire Harness Sales: Primary revenue stream from sale of complete restoration wiring harnesses in various configurations (8, 14, 20, 22 circuit variants). One-time product sales with optional add-on accessories and installation kits.
2. Accessories and Components: Sales of supplementary wiring products including wire by the foot, battery cables, fuse panels, installation accessories, connectors, terminals, gauges, dash panels, and wiring schematics
3. Installation Kits: Standard, Budget, and Ford-specific installation kits sold as add-on bundles for harness installations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kwik Wire manufactures and sells custom automotive restoration wiring harnesses and electrical components for classic and vintage vehicles. The company offers universal cut-to-fit complete wiring kits in 8, 14, 20, 22, and 26 circuit configurations with variants for Ford, VW, ground kits, trunk mount, and waterproof applications, plus specialty GM engine/transmission harnesses. An extensive accessories line includes switches, fuse panels, connectors, terminals, gauges, dash panels, and wiring schematics sold direct-to-consumer and through dealers.

Product overview

Kwik Wire is a family-owned manufacturer of automotive restoration wiring harnesses and electrical components, founded in 1991 and headquartered in Fond du Lac, Wisconsin. The company's core product portfolio centers on Complete Wiring Kits available in multiple circuit configurations (8, 14, 20, 22, and 26 circuits) with variants including Standard, Ford-specific, Ground Kit (for fiberglass bodies), Budget, Trunk Mount, and Waterproof models. The flagship 14 Circuit Wire Harness is their most popular product. Additional offerings include specialty GM engine/transmission harnesses (2003-2008 GM 4.8/5.3/6.0L and 2009+ LS3), along with an extensive accessories line covering Switches & Lights (primary/accessory switches, LEDs, flashers), Wire & Circuit Protection (loom, fuses, relays), Install Accessories (tools, clamps, grommets), Connectors & Terminals (56 Series, Weather Pack, Amp, Deutsch), Gauges (pre-configured packages), Dash Panels (vehicle-specific), and Wiring Schematics. Kwik Wire serves as the retail division of Saint Wire & Cable Inc., which also manufactures commercial/industrial wire assemblies. All products are USA-engineered and manufactured with GXL-coated stranded wire, featuring cut-to-fit universal designs compatible with virtually any pre-1979 vehicle.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Wiring Kits (Wire Harnesses) Cut-to-fit complete restoration wire harnesses supporting entire electrical systems from headlights to tail lights, available in 8, 14, 20, 22, and 26 circuit configurations with variants for Ford, VW, fiberglass body (ground kit), trunk mount, waterproof, and budget applications. Designed for hobbyist and professional restorers of classic and vintage vehicles manufactured before 1979.
• GM/LS Engine & Transmission Wiring Harnesses Complete engine and transmission wiring harnesses for specific GM applications including 2003-2008 GM 4.8/5.3/6.0L engines with 4L60E automatic or manual transmissions (Drive By Wire) and 2009+ LS3 engines with 6L80E transmission, for engine swap projects in classic vehicle restorations.
• Fuse Panels & Add-On Blocks Various fuse panels including 4 Circuit Fuse Panel, 3 Circuit Add On Fuse Block, 7 Circuit Auxiliary Fuse Block, TR-1400 Replacement Fuse Block, and 2002/2003 Fuse Panels for automotive electrical system augmentation and replacement.
• Battery Cables & Wire Battery cables in various gauges (8GA, 6GA, 4GA, 1/O, 2/O) and printed wire sold by the foot for custom wiring projects and automotive electrical repairs.
• Primary Switches Headlight switches (1947-57, 3-Position), dimmer switches, ignition switches, turn signal switches, hydraulic/mechanical stop switches, fan thermostat switches, and coil kill switches for classic vehicle electrical systems.
• Accessory Switches Toggle switches, horn button switches, illuminated power window switches, momentary switches, rocker switches with lights, and toggle switch safety covers for automotive electrical accessory applications.
• LED Lights & Flashers 12 Volt LED 1157 replacement lights, tapered and chrome bezel LED lights in various sizes (1/4", 5/16", 5/32"), and electronic LED flashers for classic vehicle lighting upgrades.
• Sockets & Connectors Contact buttons, double contact sockets, side marker light sockets, GM style headlight plugs, headlight connectors, and universal taillight sockets for automotive lighting and electrical connections.
• Wire & Circuit Protection Asphalt coated loom, braided split loom, convoluted loom, expandable loom, fire flex loom, ground straps, maxi fuse blocks, fan relay kits, battery boots, and insulation sleeving products for automotive wiring protection.
• Install Accessories Crimping tools, wire strippers, terminal removal tools, cable clamps, grommets, junction blocks, magnetic cable tie mounts, firewall plates, and installation kits for automotive wiring installation work.
• Connectors & Terminals 56 Series connectors (1-6 position), Weather Pack connectors, Amp connectors, Amphenol ATM connectors (Deutsch DTM compatible), and 56 Series terminals in various gauges for automotive electrical connection applications.
• Gauge Sets & Packages Pre-configured gauge packages for classic vehicles including All American, Auto Cross, Bel Era, G-Stock, and Hot Rod series, plus OE style packages for Ford, Chevy, and other classic vehicles.
• Dash Panels & Adapters Gauge panels and speedometer adapters for Chevrolet (1933-1966), Ford (1932-1955), and Dodge (1939-1953) vehicles for instrument cluster installation and customization.
• Wiring Schematics Fully laminated wiring diagrams for classic vehicles including AMC, Auburn, Austin, Buick, Cadillac, Chevrolet, Chrysler, Datsun, DeSoto, Dodge, Ford, Mercury, Mopar, Oldsmobile, Packard, Plymouth, Pontiac, Studebaker, and others for automotive restoration reference.
• Power Outlets & USB Ports 12 Volt power outlets, combined 12V/USB power outlets, and standalone USB power outlets for automotive applications.
• Saint Wire & Cable - Commercial Wire Assemblies Parent company division manufacturing wire assemblies for commercial and industrial applications including garbage trucks, fire trucks, lawn mowers, and lighted plow markers. Kwik Wire operates as the retail division of Saint Wire & Cable Inc.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Classic Industries: Classic Industries is a large catalog retailer and distributor of restoration parts for classic Chevrolet, Ford, and Mopar vehicles, including wiring harnesses from multiple brands, making it both a competitor and an indirect channel for Kwik Wire-style products.
• Year One: Year One is a major distributor of restoration and performance parts for classic muscle cars, carrying wiring and electrical products alongside body, interior, and drivetrain parts, and overlapping Kwik Wire's customer base of restorers.
• Speedway Motors: Speedway Motors sells hot rod, street rod, and vintage car parts including wiring harnesses, gauges, and electrical accessories, serving the same restoration and hot rod hobbyist segment as Kwik Wire through retail and dealer channels.
• Summit Racing Equipment: Summit Racing is a leading mail-order and online retailer of performance and restoration parts, including a broad assortment of wiring harnesses, electrical components, and accessories that overlap heavily with Kwik Wire's catalog.

Direct peers

• Highway 22 Wiring: Highway 22 is a niche aftermarket manufacturer of reproduction and custom automotive wiring harnesses, particularly for classic Chevys and street rods, competing head-to-head with Kwik Wire in the restoration hobbyist channel.
• American Autowire: American Autowire designs and manufactures factory-correct and custom wiring harnesses for classic cars and trucks, directly overlapping Kwik Wire's restoration wiring kits, Ford/GM-specific configurations, and universal harness offerings.
• Painless Performance Products: Painless Performance Products is one of the most established manufacturers of aftermarket and classic car wiring harnesses in the US, directly competing with Kwik Wire's complete restoration kits across similar price points and customer base of restorers and hot rodders.
• Ron Francis Wiring: Ron Francis Wiring produces street rod, muscle car, and custom automotive wiring harnesses aimed at the same restoration and pro-touring hobbyist buyers that Kwik Wire serves, with similar universal and vehicle-specific kit configurations.

Regional players

• Vintage Air: Vintage Air manufactures climate control systems for classic cars and trucks, serving the same restoration customer base as Kwik Wire and offering wiring harnesses specific to A/C and heater upgrades that complement or substitute for Kwik Wire's 14-circuit A/C-supporting kits.

Others

• Waytek Wire: Waytek Wire is a wholesale distributor of electrical wire, cable, connectors, and circuit protection products serving automotive and industrial OEMs; comparable as an upstream supplier/customer ecosystem participant rather than a direct restoration-harness competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwik Wire