Euromarkt

What Euromarkt does

Euromarkt d.o.o. is a privately held Croatian limited company (d.o.o.) headquartered in Zagreb that operates as the authorized distributor in Croatia for five major international materials handling and construction equipment brands: Manitou (telescopic handlers, rough terrain forklifts, roto-telescopic handlers, articulated and mini-loaders), Linde Material Handling (forklift trucks), Hyster (forklift trucks), XCMG (wheel loaders, since 2017), and Snorkel (aerial work platforms). It has been the Manitou authorized representative since 2015. The company sells new and certified used equipment, rents equipment on terms ranging from one hour to 60 months, and provides full after-sales service and spare-parts support across the Croatian territory via three service locations (two in Zagreb, plus Vinkovci and Šibenik), 14 mobile service vehicles, and 20+ manufacturer-trained technicians, with a new business center added near Osijek in early 2025. It holds ISO 9001, ISO 14001, and ISO 45001 certifications and is led by executive director Thom Gady.

The business serves three primary customer segments: agriculture (family farms/OPGs and agricultural enterprises — its largest segment, where Manitou telehandlers are deployed for livestock feeding, grain handling, and hay/stabling work), logistics and warehousing (Linde and Hyster forklifts), and construction (telescopic handlers, loaders, work platforms). Revenue is generated across five streams: new equipment sales (one-time), used equipment sales (one-time, sourced primarily from own rental returns with full maintenance history), equipment rental (subscription/recurring, flexible durations from 1 hour to 60 months), service and repair (professional services for all major forklift brands), and spare-parts sales (with most-frequent items stocked locally and others sourced from XCMG's German warehouse on 48-hour delivery). GTM is hybrid: direct enterprise field sales supported by trade-show presence (SASO Split, Bjelovar Fair, Osijek Farm Show, SIMA Paris), plus a service-network channel across Croatia.

In 2025, Euromarkt announced joint operations with TPZ Viličari d.o.o. (also a Linde authorized distributor) under the TPZ Viličari brand, with the Euromarkt website redirecting to the combined platform. The company is not publicly listed, has no disclosed external investors or funding rounds, and has not publicly reported revenue; no AI/ML capabilities, app products, or proprietary technology platforms are disclosed beyond standard distributor digital channels.

Name

Euromarkt

Legal name

Euromarkt d.o.o.

Website

https://euromarkt.hr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Euromarkt d.o.o. is a Croatian authorized distributor and service provider for materials handling equipment brands (Manitou, Linde, Hyster, XCMG, Snorkel), selling, renting, and servicing forklifts, telehandlers, and aerial platforms for agricultural, logistics, and construction customers across Croatia.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new machinery from authorized manufacturers including Manitou, Linde, Hyster, XCMG, and Snorkel. Equipment delivered according to all technical requirements of customers.
2. Used Equipment Sales: Sale of used equipment sourced from secure and verified suppliers, primarily from rental returns. Full maintenance history is known and used equipment is sold with warranty.
3. Equipment Rental: Rental services ranging from one hour to 60 months duration. Customers delegate equipment concerns to Euromarkt's professional staff.
4. Service and Repair: Service and repair performed by experienced and trained service personnel, either on-site or in service workshops. Covers all known forklift manufacturers.
5. Spare Parts Sales: Sale of spare parts with most frequent parts kept in warehouse in Zagreb, other parts ordered from XCMG warehouse in Germany with 48-hour delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Euromarkt d.o.o. is the authorized Croatian distributor for multiple leading international equipment brands (Manitou, Linde, Hyster, XCMG, Snorkel), selling, renting, and servicing new and used forklifts, telescopic handlers, rough terrain forklifts, wheel loaders, and aerial work platforms. The company operates a multi-channel model combining direct equipment sales, flexible rental (1 hour to 60 months), spare parts supply, and a nationwide service network with mobile technicians.

Product overview

Euromarkt d.o.o. is an authorized dealer for multiple materials handling and construction equipment brands, offering a comprehensive portfolio of new and used forklifts, telescopic handlers, aerial work platforms, and related equipment. The core offering centers on Manitou products (telescopic handlers, rough terrain forklifts, roto-telescopic handlers, articulated loaders), supplemented by Linde forklifts, Hyster forklifts, XCMG wheel loaders, and Snorkel aerial platforms. The business operates on a multi-brand platform model with three main pillars: new machine sales, used equipment sales/rentals (from hourly to 60-month terms), and full-service maintenance/repair capabilities. Additional services include spare parts supply and specialized work attachments for various industrial, agricultural, and construction applications.

Differentiator

Problem solved

Functional benefit

Brands

• Euromarkt d.o.o. The primary operating brand of the company, specializing in sales, rental, and service of forklifts, telehandlers, and aerial work platforms in Croatia.
• TPZ Viličari

Products and services

• Manitou Telescopic Handlers and Rough Terrain Forklifts New Manitou telehandlers, roto-telescopic handlers, rough terrain forklifts, articulated loaders, and self-propelled platforms sold to agricultural, construction, and industrial buyers in Croatia. Manitou is described as the world leader with over 30% market share in new machine sales.
• Linde Forklifts Sale of Linde forklift trucks (electric, diesel, gas counterbalanced models) and warehouse equipment to industrial and logistics customers in Croatia.
• Hyster Forklifts Sale of Hyster forklifts and warehouse equipment, including electric, cushion tire, pneumatic tire, and container handler models, to Croatian industrial buyers.
• XCMG Wheel Loaders Chinese-manufactured articulated wheel loaders featuring minimal electronics for easy, cost-effective maintenance, positioned at prices approximately 40% below leading world manufacturers. Sold to construction and industrial customers.
• Snorkel Aerial Work Platforms Self-propelled aerial work platforms (scissor lifts, articulated booms, telescopic booms) sold to construction, maintenance, and industrial customers working at height.
• Used Equipment Sales Sale of pre-owned forklifts, telehandlers, and material handling equipment from verified suppliers, predominantly originating from Euromarkt's own rental returns, with full maintenance history and warranty.
• Equipment Rental Rental of forklifts and aerial platforms to customers for flexible durations ranging from 1 hour to 60 months, allowing customers to delegate equipment concerns to Euromarkt's professional staff.
• Service and Repair Service and repair for all major forklift brands performed by manufacturer-trained personnel either on-site via mobile service vehicles or in Euromarkt's service workshops across Croatia.
• Spare Parts Supply Sale of spare parts for forklifts and handling equipment, with frequent items stocked in the Zagreb warehouse and less common items sourced from the XCMG Germany warehouse with 48-hour delivery.

Quantifiable outcome

• Manitou telehandlers available on 6 continents, produced for 8 different industries
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• XCMGminorChannel Partner/ Reseller/ Distributor · 5 March 2017Euromarkt became authorized distributor for XCMG loaders in 2017. XCMG is a leading Chinese construction machinery manufacturer that entered the top 10 global construction machinery producers in 2010. XCMG loaders feature minimal electronics for easy and affordable maintenance.
• ManitoucoreChannel Partner/ Reseller/ DistributorEuromarkt is the authorized distributor for Manitou telehandlers, rough terrain forklifts, and work platforms in Croatia. Manitou is the world leader with over 30% market share in new machine sales. Manitou produces telehandlers in Ancenis, France and roto-telescopic handlers in Castelfranco, Italy. Euromarkt has been authorized Manitou representative since 2015.
• Linde MHcoreChannel Partner/ Reseller/ DistributorEuromarkt is the authorized distributor for Linde forklift trucks in Croatia. Linde is a leading global manufacturer of forklift trucks and warehouse equipment.
• HystercoreChannel Partner/ Reseller/ DistributorEuromarkt is the authorized distributor for Hyster forklift trucks in Croatia. Hyster is an American company with decades of experience in forklift manufacturing.
• SnorkelminorChannel Partner/ Reseller/ DistributorEuromorkt is authorized distributor for Snorkel work platforms. Snorkel was founded in 1959 and produces scissor lifts, boom lifts, and telehandler platforms in six manufacturing facilities worldwide.
• TPZ ViličaricoreStrategic or Co-development PartnerEuromarkt and TPZ Viličari now operate together ('Euromarkt i TPZ Viličari sada posluju zajedno'). TPZ Viličari is also an authorized Linde distributor. The combined entity offers comprehensive forklift and material handling solutions.
• StanićcoreChannel Partner/ Reseller/ DistributorPartnership spanning more than 20 years with fleet modernization in 2025 involving 41 new Linde forklifts with lithium batteries, demonstrating long-term customer relationship and commitment to sustainable equipment solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• XCMG (Xuzhou Construction Machinery Group): Chinese construction machinery manufacturer whose wheel loaders Euromarkt distributes in Croatia. Comparable as both a partner brand and a global competitor in the broader construction and material handling equipment space.
• Toyota Material Handling Europe: European arm of Toyota's forklift and material handling business with direct sales operations. Competes with Euromarkt's distributed brands for the same logistics, warehousing, and industrial customers.
• KION Group AG: Parent company of Linde Material Handling and STILL, two of Euromarkt's core distributed brands. Operates direct sales networks and competing dealer relationships across Europe, making it both a partner and competitor.
• Manitou Group: World-leading telehandler and rough terrain forklift manufacturer (30%+ market share) whose Croatian distribution rights Euromarkt holds. Comparable as the underlying product supplier with overlapping customer targeting.
• Hyster-Yale Materials Handling: Parent of Hyster, one of Euromarkt's distributed forklift brands. Operates direct sales and dealer networks across Europe, presenting both partnership and competitive dynamics.
• Jungheinrich AG: Global intralogistics provider with direct sales and service for forklifts and warehouse equipment across Europe. Competes with Euromarkt's distributed Linde and Hyster brands for the same Croatian enterprise customers.
• Snorkel (a brand of Xtreme Manufacturing): Manufacturer of aerial work platforms (scissor lifts, boom lifts) whose Croatian distribution Euromarkt holds. Comparable in product category overlap and customer targeting for height access equipment.

Emerging players

• Crown Equipment Corporation: US-based forklift and warehouse equipment manufacturer with growing direct presence in Europe. Targets similar logistics and warehousing customers with comparable forklift and material handling product lines.
• STILL GmbH: KION Group brand offering forklifts and warehouse equipment across Europe. Sister brand to Linde with comparable product lines, often competing for the same customers that Euromarkt serves.

Direct peers

• TPZ Viličari d.o.o. Croatian authorized Linde forklift distributor that merged with Euromarkt in 2025 to operate jointly under the TPZ Viličari brand. Directly comparable as a multi-brand material handling equipment dealer serving the same Croatian customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@euromarkt_d.o.o
• Facebookfacebook.com/euromarktdoo
• LinkedInlinkedin.com/company/euromarkt-d-o-o-
• Instagraminstagram.com/tpzvilicari

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euromarkt