IntoTheMinds
IntoTheMinds is a Brussels-headquartered market research and marketing consulting firm serving European SMEs, enterprises, and public-sector clients with B2B and B2C research, customer satisfaction studies, brand awareness surveys, and retail location analysis, using proprietary panels and GDPR-compliant survey infrastructure hosted in France.
- Company typePrivate
- Founded2013
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What IntoTheMinds does
IntoTheMinds is a privately held B2B and B2C market research and marketing consulting firm headquartered in Brussels, Belgium, with regional offices in Paris, France, and a contact office in Potenza Picena, Italy. The firm designs and runs tailor-made market research projects for SMEs, large enterprises, and public-sector clients across Europe and, selectively, in Asia and the Americas, covering customer satisfaction, brand awareness, customer experience, retail location analysis, and go-to-market strategy. Its work spans both qualitative methods (focus groups, semi-structured interviews, mystery shopping, ethnography, eye-tracking, Design Thinking workshops) and quantitative methods (CAWI online surveys, CATI telephone surveys, panel surveys, statistical analyses), with average project duration of about 20 working days.
The firm differentiates on three assets. First, it operates proprietary survey software installed on its own servers in France with a SecNumCloud-certified French host, deliberately outside the GAFAM ecosystem, marketed as a GDPR and Cloud Act compliant data infrastructure. Second, it maintains proprietary B2B (30,000 respondents) and B2C (over 1,000,000 respondents) panels, which is non-trivial scale for a sub-10-person team and supports multi-country studies such as a 10-country, 2,900-respondent HR research project for Factorial. Third, the firm claims to be the only market research provider offering Big Data and behavioral statistical modeling services, complemented by PowerBI/Tableau-based business intelligence and data mining.
The business model is professional services: project-based, sales-led engagement with a 60-minute response guarantee, 48-hour proposal turnaround, 20-30 page proposals, and a dedicated consultant supervised by a manager per project. Entry-level projects start at €5,000 (excluding VAT) for quantitative studies and €8,000 for qualitative studies; survey services start at €4,000 with optional infographics from €390. In Belgium, the firm is an accredited agency that administers Wallonia and Brussels-Capital subsidies covering up to 60% of project costs for SMEs, with a stated 100% success rate once eligibility is verified. The firm is founder-led (Pierre-Nicolas Schwab, PhD in Marketing), has no disclosed institutional investors or parent company, and operates a content-marketing engine of 1,000,000 blog readers, 750,000 newsletter subscribers, and a weekly podcast to drive inbound demand.
IntoTheMinds firmographics
Firmographics- Name
- IntoTheMinds
- Legal name
- IntoTheMinds
- Website
- https://intotheminds.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IntoTheMinds is a Brussels-headquartered market research and marketing consulting firm serving European SMEs, enterprises, and public-sector clients with B2B and B2C research, customer satisfaction studies, brand awareness surveys, and retail location analysis, using proprietary panels and GDPR-compliant survey infrastructure hosted in France.
- Ownership category
- akta.pro rank
IntoTheMinds industry classification
Industry- Product category
- Market Research Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Professional, Scientific, and Technical Services (541), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where IntoTheMinds is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
IntoTheMinds business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Market Research Services: IntoTheMinds generates revenue by conducting custom market research projects for clients across Europe. Projects include B2B and B2C market research, customer satisfaction surveys, brand awareness surveys, customer experience studies, and retail location analysis. Pricing is based on project scope, methodology (quantitative vs. qualitative), and sample size. Entry-level prices start at €5,000 excl. VAT for satisfaction or brand awareness surveys; qualitative research starts at €8,000 excl. VAT. The company reports spending on average 20 working days per study.
- Survey Services: Survey services are provided as part of market research projects, charging from €4,000 before taxes depending on sample size. Additional deliverables such as infographics are available from €390 before taxes. The company uses its own B2B and B2C panels for data collection.
- Subsidy-Enabled Projects (Belgium): In Belgium, IntoTheMinds operates as an accredited agency enabling clients to receive subsidies of up to 60% for market research projects from Wallonia (approval number 1409-5070-00) and Brussels region. The company manages all administrative procedures. They also support aspiring entrepreneurs by accompanying them to obtain 50% reimbursement of expenses. After eligibility is verified, the company's success rate for obtaining subsidies is 100%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quantitative Market Research (Entry-Level) |
| Other | Pay-as-you-go | Qualitative Market Research (Entry-Level) |
| Other | Pay-as-you-go | Survey Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
IntoTheMinds product offering
Product offeringCore offering
IntoTheMinds is a market research and marketing consulting firm that delivers custom B2B and B2C research projects across Europe, including customer satisfaction surveys, brand awareness studies, customer experience analysis, retail location analysis, and business intelligence / data mining services. The firm combines qualitative methods (focus groups, interviews, ethnography, mystery shopping, eye-tracking, Design Thinking) with quantitative methods (CAWI, CATI, statistical analyses) and proprietary B2B and B2C panels to produce actionable insights for clients.
Product overview
IntoTheMinds is a market research and marketing consulting firm offering a comprehensive suite of services for businesses seeking market intelligence. The portfolio includes core research services (B2B and B2C market research, customer satisfaction surveys, brand awareness studies, customer experience analysis, retail location analysis), various methodological approaches (online surveys via CAWI, telephone surveys via CATI, focus groups, semi-structured interviews, mystery shopping, Design Thinking workshops), analytical services (quantitative research, business intelligence, data mining with PowerBI and Tableau visualization), and marketing strategy services (inbound marketing, Go-To-Market strategy). Additionally, they provide content resources including white papers, analysis templates, and infographics. The company operates with proprietary survey infrastructure hosted in France to ensure GDPR compliance and data sovereignty.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Market Research Custom B2B market research studies across Europe and Americas, using qualitative and quantitative techniques to help businesses understand market dynamics, competition, decision-makers, and opportunities. Targets enterprise and mid-market clients in sectors including HR, professional services, and industrial B2B.
- B2C Market Research Consumer market research studies conducted worldwide, leveraging the firm's panel of over one million B2C respondents to measure consumer behavior, brand perception, and product testing outcomes.
- Customer Satisfaction Surveys Quantitative and qualitative surveys measuring customer satisfaction levels, NPS scores, and loyalty metrics for businesses across Europe. Positioned as the firm's signature specialty based on the founder's PhD in customer satisfaction.
- Brand Awareness Surveys Studies measuring brand recognition, brand recall, and brand perception among target audiences in various markets, including multi-language and multi-segment campaigns.
- Customer Experience Analysis Analysis of customer journeys, touchpoints, and overall experience with products or services to identify improvement opportunities and inform strategy.
- Retail Location Analysis Site selection and retail location studies to help businesses identify optimal locations for new stores or branches, including customer journey mapping for entry-point identification.
- Business Intelligence & Data Mining Big data analysis, data mining, behavioral modeling, and data visualization services using tools like PowerBI and Tableau. Positioned as unique to the firm among market research providers.
- Go-To-Market Strategy Strategic consulting for market entry, product launches, and international expansion planning, supporting clients such as Factorial in 10-country recruitment studies and Wittamer in post-acquisition relaunch.
- Inbound Marketing Services Inbound marketing strategy and implementation services to attract and engage target audiences, leveraging the firm's market research expertise to inform content and campaign strategy.
Quantifiable outcome
- Up to 60% of business failures could be avoided with prior market research
- +2 more outcomes
Companies that use IntoTheMinds
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
IntoTheMinds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
IntoTheMinds partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
IntoTheMinds competitors and assessment
Company assessmentDirect peers
- Dynata: One of the world's largest first-party data and research platforms with global B2B and B2C panels. Directly comparable to IntoTheMinds on online survey methodology, panel assets (1M+ B2C scale similar to IntoTheMinds' claim), and customer satisfaction research.
- Bilendi: European-headquartered online panel and market research data collection provider with strong GDPR-aware panel assets. Directly comparable to IntoTheMinds on B2B/B2C panel-based research and European geographic focus, though operating at larger scale with technology platform emphasis.
- Toluna: Global online survey and panel provider offering consumer and B2B research with technology-enabled insights. Comparable to IntoTheMinds in panel-based B2B/B2C research and survey methodology, though Toluna operates a more software/SaaS-led model at larger scale.
- Norstat: European market research data collection firm with proprietary panels across multiple European countries. Closely comparable to IntoTheMinds on multi-country European B2B/B2C survey capability, CATI/CAWI methodologies, and cross-border project delivery.
Regional players
- BVA Group: French market research and consulting firm with strong presence in France and broader Europe. Comparable to IntoTheMinds on B2B/B2C market research, customer satisfaction, and French-language client base, though BVA operates at meaningfully larger scale with broader service portfolio.
Broad incumbents
- Ipsos: Global market research and analytics leader operating across B2B and B2C research, customer satisfaction, and brand studies. Comparable to IntoTheMinds in service scope (satisfaction, brand awareness, B2B/B2C market research) but with vastly larger panel assets, global footprint, and enterprise relationships.
- Qualtrics: Experience management platform offering customer experience, brand tracking, and market research capabilities. Overlaps with IntoTheMinds on customer satisfaction, brand awareness, and CX analytics, but at vastly larger scale as part of a broader enterprise experience management suite.
- YouGov: International research data and analytics group with a large proprietary panel across multiple countries. Comparable to IntoTheMinds on B2C and B2B panel-based market research, brand tracking, and multi-country European delivery, though at substantially larger scale and with a publicly listed profile.
Emerging players
- Prolific: Online participant recruitment platform for academic and commercial research, with strong participant pool and ethical research positioning. Comparable to IntoTheMinds on B2B research panel methodology and data quality emphasis, though Prolific focuses on participant recruitment rather than full-service research delivery.
- Attest: Tech-led consumer research platform offering brand awareness, concept testing, and customer research via self-serve and managed services. Comparable to IntoTheMinds on B2C brand awareness and customer research, with overlap in target buyer (mid-market brands) but a more platform/SaaS go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IntoTheMinds social profiles
Digital presenceIntoTheMinds financial estimates
Financial estimateRevenue estimate
Valuation estimate
IntoTheMinds leadership team
Management profileNumber of profiles
Profiles1 record
IntoTheMinds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IntoTheMinds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IntoTheMinds
What does IntoTheMinds do?
IntoTheMinds is a market research and marketing consulting firm that delivers custom B2B and B2C research projects across Europe, including customer satisfaction surveys, brand awareness studies, customer experience analysis, retail location analysis, and business intelligence / data mining services. The firm combines qualitative methods (focus groups, interviews, ethnography, mystery shopping, eye-tracking, Design Thinking) with quantitative methods (CAWI, CATI, statistical analyses) and proprietary B2B and B2C panels to produce actionable insights for clients.
Is IntoTheMinds a public or private company?
IntoTheMinds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IntoTheMinds founded?
IntoTheMinds was founded in 2013. It employs 1 to 10 people.
Where is IntoTheMinds based?
IntoTheMinds is headquartered in Brussels, Belgium, in the Europe region.
How does IntoTheMinds make money?
Three revenue lines are on record. Market Research Services are the primary driver. The others are survey Services and subsidy-Enabled Projects (Belgium).
Who are IntoTheMinds's main competitors?
Direct peers on record are Dynata, Bilendi, Toluna and Norstat. BVA Group is listed as a regional player. Broad incumbents are Ipsos, Qualtrics and YouGov. Emerging players are Prolific and Attest.
Does IntoTheMinds have an API?
No public API is recorded for IntoTheMinds.
What industry is IntoTheMinds in?
IntoTheMinds's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 5416 and its SIC code is 8700.