Brock and Lori
Brock and Lori Harris is a Los Angeles luxury residential real estate team operating under Keller Williams Los Feliz, serving high-net-worth buyers, sellers, and investors across Los Angeles neighborhoods including Los Feliz, Silver Lake, and Hollywood Hills. Revenue is earned via traditional commission on transactions.
- Company typePrivate
- Founded2003
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Brock and Lori does
Brock and Lori Harris is a privately held luxury residential real estate team operating as independent agents under the Keller Williams Realty Los Feliz brokerage (CA DRE #01430290) in Los Angeles, California. Founded by Brock Harris in 2003 and co-led with his wife Lori Harris, the firm specializes in buying, selling, and renting high-end residential properties across Los Angeles neighborhoods including Los Feliz, Silver Lake, Hollywood Hills, Highland Park, Mt Washington, Atwater Village, West Hollywood, Hancock Park, Tarzana, Altadena, and Frogtown. The team of approximately nine agents and coordinators offers three core service lines: home selling (with professional staging, photography, videography, design consultation, and social media marketing), home buying (with negotiation strategy, bidding war support, and access to off-market inventory), and a real estate investment advisory for individual and institutional investors targeting multifamily and commercial assets.
The business is differentiated by a combination of legal expertise (Lori Harris is a practicing attorney), 25+ years of real estate and investment experience (Brock Harris), and an unusually large social media footprint for a brokerage team, including 50,000+ Instagram followers, 250+ YouTube videos, 75,000+ TikTok likes, and a weekly newsletter. Notable transactions include representation of actress Malin Akerman, actor Rob Lowe's Beverly Hills mansion sale, and listing of Kathie Lee Gifford's $100 million Connecticut estate as featured in The New York Times. The team has achieved nearly $500 million in cumulative residential sales volume and was ranked #2 Medium Team for Homes Sold in Los Angeles County in 2025 by Real Trends and The Wall Street Journal.
The revenue model is traditional transaction-based brokerage: the team earns a commission percentage on each residential buy or sell transaction, split with the listing agent, buyer's agent, and Keller Williams brokerage. There is no disclosed proprietary technology, no venture funding, and no expansion beyond single-family residential brokerage; growth is being pursued through brand-led content marketing, geographic widening within LA County, and the addition of investment advisory services.
Brock and Lori firmographics
Firmographics- Name
- Brock and Lori
- Legal name
- Brock & Lori Harris
- Website
- https://brockandlori.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brock and Lori Harris is a Los Angeles luxury residential real estate team operating under Keller Williams Los Feliz, serving high-net-worth buyers, sellers, and investors across Los Angeles neighborhoods including Los Feliz, Silver Lake, and Hollywood Hills. Revenue is earned via traditional commission on transactions.
- Ownership category
- akta.pro rank
Brock and Lori industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
Keywords
Where Brock and Lori is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brock and Lori business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Residential Real Estate Sales Commission: Traditional real estate commission-based model where the team earns a percentage of each residential property transaction. Services include buying representation, selling representation, and real estate investment advisory. Commission is split between listing agent, buyer's agent, and brokerage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Residential real estate transaction services (buying and selling) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Brock and Lori product offering
Product offeringCore offering
Brock and Lori is a Los Angeles-based residential real estate team that represents buyers and sellers of luxury homes and provides investment advisory for individual and institutional investors. The team operates under the Keller Williams Los Feliz brokerage, offering white-glove selling services (staging, photography, videography, social media marketing), strategic buying services with access to off-market properties, and real estate investment advisory across Los Angeles neighborhoods such as Los Feliz, Silver Lake, and Hollywood Hills.
Product overview
Brock & Lori Harris are luxury residential real estate specialists operating as a team within Keller Williams Realty Los Feliz, offering three interconnected core services: home selling (with white-glove staging, photography, and social media marketing), home buying (with strategic negotiation and off-market property access), and real estate investing advisory (for portfolio growth and multifamily transactions). Their offering is complemented by a weekly newsletter delivering market insights and an active social media presence (50k+ Instagram followers, 250+ YouTube videos) that amplifies property visibility. The team operates across Los Angeles neighborhoods including Los Feliz, Silver Lake, Hollywood Hills, Highland Park, Mt Washington, Atwater Village, and West Hollywood.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Selling Services
Companies that use Brock and Lori
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Brock and Lori technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brock and Lori partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keller Williams Realty Los FelizcoreBrock & Lori Harris operate as a real estate team under the Keller Williams Realty Los Feliz brokerage (CA DRE #01430290). This affiliation provides brokerage services, compliance infrastructure, and brand association for their residential real estate transactions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Brock and Lori competitors and assessment
Company assessmentEmerging players
- eXp Realty: Cloud-based, tech-enabled brokerage with rapidly growing agent count. A more emerging/thin-tech competitor that has been recruiting luxury agents with low-fee, high-leverage models, putting pressure on traditional teams like Brock & Lori.
Direct peers
- Hilton & Hyland: Premier luxury real estate firm in Los Angeles specializing in high-end residential sales. Directly comparable to Brock & Lori in service tier, target clientele, and LA luxury geography.
- Compass: Tech-enabled national real estate brokerage with a heavy luxury LA presence. Competes with Brock & Lori for high-net-worth agents and listings in the same neighborhoods, but operates at much larger scale with proprietary technology.
- Christie's International Real Estate: Affiliated luxury real estate network leveraging the Christie's auction-house brand. Competes for the same ultra-high-net-worth clientele and trophy-property mandates as Brock & Lori.
- The Agency: Luxury-focused residential brokerage with deep LA roots and celebrity-driven brand. Competes head-to-head with Brock & Lori for luxury listings in Los Feliz, Hollywood Hills, and Beverly Hills-adjacent submarkets.
- Douglas Elliman Real Estate: Luxury residential brokerage with a growing West Coast footprint. Directly comparable in target customer (high-net-worth luxury buyers/sellers) and service model, with overlapping LA coverage.
- Westside Estate Agency: LA-based luxury real estate firm known for ultra-high-end residential sales on the Westside. Comparable peer in the same LA luxury segment with overlapping client profiles and similar celebrity-driven deal flow.
Broad incumbents
- Sotheby's International Realty: Global luxury residential brokerage brand with a network of affiliated agents. Competes for the same high-net-worth LA buyers and sellers but operates at vastly larger scale as a global incumbent.
- Berkshire Hathaway HomeServices: National residential real estate franchise with significant luxury and mid-market LA presence. Comparable at the brokerage-affiliation level where Brock & Lori operate under Keller Williams.
- Coldwell Banker Realty: Large national residential brokerage with strong LA presence. Comparable at the brokerage and agent-recruitment level, though Coldwell Banker serves a broader price-range spectrum than Brock & Lori's luxury focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Brock and Lori social profiles
Digital presenceBrock and Lori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brock and Lori leadership team
Management profileNumber of profiles
Profiles9 records
Brock and Lori funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brock and Lori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brock and Lori
What does Brock and Lori do?
Brock and Lori is a Los Angeles-based residential real estate team that represents buyers and sellers of luxury homes and provides investment advisory for individual and institutional investors. The team operates under the Keller Williams Los Feliz brokerage, offering white-glove selling services (staging, photography, videography, social media marketing), strategic buying services with access to off-market properties, and real estate investment advisory across Los Angeles neighborhoods such as Los Feliz, Silver Lake, and Hollywood Hills.
Is Brock and Lori a public or private company?
Brock and Lori is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brock and Lori founded?
Brock and Lori was founded in 2003. It employs 1 to 10 people.
Where is Brock and Lori based?
Brock and Lori is headquartered in Los Angeles, United States, in the North America region.
How does Brock and Lori make money?
One revenue line is on record: residential Real Estate Sales Commission.
Who are Brock and Lori's main competitors?
eXp Realty is listed as an emerging player. Direct peers are Hilton & Hyland, Compass, Christie's International Real Estate, The Agency, Douglas Elliman Real Estate and Westside Estate Agency. Broad incumbents are Sotheby's International Realty, Berkshire Hathaway HomeServices and Coldwell Banker Realty.
Does Brock and Lori have an API?
No public API is recorded for Brock and Lori.
What industry is Brock and Lori in?
Brock and Lori's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage). Its NAICS code is 5312 and its SIC code is 6531.