Doorway Realty

What Doorway Realty does

Doorway Realty (operating as "The Doorway Agency Realtors") is a residential real estate brokerage headquartered at 100 High St #7, Boston, Massachusetts, serving home buyers and sellers in the Boston metropolitan area and broader Massachusetts markets. The firm operates a traditional, agent-driven sales model with 1–10 employees, focusing on single-family homes, condominiums, and multi-family transactions. It surfaces local neighborhood expertise in Beacon Hill, South End, Brighton, Back Bay, and Watertown, and supports buyers and sellers with educational content, a free Buyer's Guide and Seller's Guide, financing resources, and a home valuation tool.

The company's technology layer is the Placester real estate website and CRM platform, with property data integrated from MLS feeds including SMARTMLS and the MLS Property Information Network. The website provides property search, featured listings, sold listings, open house scheduling, and neighborhood profiles. The firm holds industry-standard agent credentials (Realtor, ABRM, MRP, NAR Green, SRES, GRI, PSA, CRE), supporting compliance with Massachusetts real estate licensing and NAR affiliation.

Doorway Realty operates as a commission-based brokerage, earning a percentage of each closed transaction; revenue is therefore transactional and tied to Massachusetts housing market activity. The firm is privately held and appears to be associated with Placester, Inc., which shares the same Boston address and handles DMCA compliance for the site. There is no evidence of outside funding, institutional ownership, or expansion beyond a small regional brokerage footprint.

Name

Doorway Realty

Legal name

Doorway Realty

Website

https://doorwayagency.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Doorway Realty is a small Boston-based residential real estate brokerage that helps buyers and sellers in the Massachusetts market transact homes, using a Placester-powered website and traditional agent-led commission model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property listings platform
• Home buyer services
• Home seller services
• Property search platform

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commission fees on property sales and purchases. The company represents buyers and sellers in residential real estate transactions and earns a percentage of the transaction value.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Doorway Realty is a Boston-area residential real estate brokerage that represents home buyers and sellers through licensed agents. It operates a web-based property search and listings platform integrated with MLS databases (SMARTMLS, MLS Property Information Network) and delivers guided buying, selling, open house, and financing resources for residential properties in the greater Boston metropolitan area.

Product overview

Doorway Realty operates as a Boston-area residential real estate brokerage offering a unified platform combining property search, buying, and selling services. The product suite includes a web-based listings platform, agent-facilitated buyer and seller services, neighborhood guides, financing resources, and a real estate blog. All services are oriented around residential properties in the greater Boston market and connect to multiple MLS data feeds (SMARTMLS, MLS Property Information Network) for listing data.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Search & Listings Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Regional players

• Douglas Elliman: Large residential brokerage historically concentrated in the Northeast; comparable full-service buyer/seller model, primarily overlapping with Doorway in the broader New England market.
• Gibson Sotheby's International Realty: Boston-headquartered residential brokerage with deep neighborhood expertise in Back Bay, Beacon Hill, and the South End — directly mirroring Doorway's hyperlocal go-to-market.

Broad incumbents

• RE/MAX: Large global brokerage franchise with deep Massachusetts coverage; competes for the same residential transaction commissions as Doorway.
• Keller Williams Realty: Agent-centric residential brokerage with significant Boston-area operations, offering similar full-service buyer and seller representation across the same neighborhoods.
• Berkshire Hathaway HomeServices: National residential brokerage brand with New England affiliates; competes in the same Boston metro for traditional full-service residential commissions.
• Sotheby's International Realty: Luxury-leaning residential brokerage active in Greater Boston, competing for higher-priced Boston listings similar to those Doorway advertises.
• Coldwell Banker: National residential brokerage franchise with established Boston-area affiliates offering the same full-service buy/sell representation that Doorway provides.

Direct peers

• eXp Realty: Cloud-based residential brokerage with no traditional brick-and-mortar model; directly competes for independent agents and the same Massachusetts buyer/seller pool as Doorway.
• Compass: Tech-forward residential brokerage with a heavy Boston/New England presence; competes head-to-head with Doorway for buyer and seller representation in the same neighborhoods.
• Redfin: Tech-enabled residential brokerage operating in the Boston metro; uses an agent-plus-tech model and lower fee structure that directly overlaps with Doorway's buyer/seller services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doorway Realty