Reich

Name

Reich

Legal name

Reich Messen GmbH

Website

https://agentur-reich.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Event management services
• Trade show organization
• Corporate event planning
• Bavarian event services
• Private party organization

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Event Organization Services: Full-service event organization including venue sourcing, catering, entertainment, decoration, and cleanup services for private and corporate events. Revenue is generated through service fees for event planning and execution.
2. Trade Show Organization: Annual organization of the Internationale Jagd- und Schützentage trade show, operating at own economic risk since 2014. Revenue generated from exhibitor participation fees and visitor attendance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reich Messen GmbH provides full-service event organization under the "Eventinger" brand, handling venue selection, catering (with optional staff), music, decoration, and post-event cleanup for private parties and corporate events in Bavaria. The company also produces the annual Internationale Jagd- und Schützentage trade show, Germany's largest outdoor exhibition for hunters and shooters, operating it at its own economic risk since 2014.

Product overview

Reich Messen GmbH operates under the 'Eventinger' brand as an event planning and management service provider. Their portfolio includes comprehensive event organization (venue, catering, music, decoration) for occasions such as Christmas parties, birthdays, summer festivals, corporate anniversaries, and PR events. Their flagship own event is the 'Internationale Jagd- und Schützentage Schloss Grünau', Germany's largest outdoor trade show for hunters and shooters. They also create custom PR event campaigns for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Internationalen Jagd- und Schützentage: Germany's largest outdoor trade fair for hunters and shooters, featuring 450 exhibitors and attracting 30,000 visitors from across Europe annually.

Products and services

• Eventinger Event Organization Services Full-service event organization for private and corporate clients, including venue sourcing, catering (with optional staff), music, decoration, and post-event cleanup ("Heinzelmännchen" service). Serves corporate clients seeking Christmas parties, company anniversaries, summer festivals, and PR events, as well as private individuals planning birthdays and themed celebrations.
• Internationale Jagd- und Schützentage Schloss Grünau Germany's largest outdoor trade show for hunters and shooters, organized annually since 2014 with 450 renowned exhibitors from around the world and 30,000 visitors from across Europe. Targets exhibitors and industry visitors in the hunting and shooting sector.

Quantifiable outcome

• Germany's largest outdoor trade show for hunters and shooters with 450 exhibitors and 30,000 European visitors

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Schlossbrauerei MaxlraincoreStrategic or Co-development PartnerReich partnered with Schlossbrauerei Maxlrain for promotional activities including the 'Maxltram' branded tram campaign during Munich Oktoberfest and the 'Maxl-Floßfahrt' Isar river raft trip to support the launch of their 'Maxl' beer product. These PR actions gained worldwide social media attention.
• Gong 96.3 Radio StationminorGTM or Marketing PartnerReich collaborated with Munich radio station Gong 96.3 for the 'Maxl-Floßfahrt' promotion, where the station aired daily announcements encouraging listeners to participate in the Isar raft trip giveaway.
• Bavaria FilmstadtminorChannel Partner/ Reseller/ DistributorReich sources Bavaria Filmstadt as a venue partner for themed events, notably hosting a 'Mafia'-themed private summer party at the film studio location.
• Partyband 'd´Rieder'minorStrategic or Co-development PartnerMusical entertainment partner providing live band performances at events, such as the party band for the Mafia-themed summer party.
• Marilyn Monroe Show ActminorStrategic or Co-development PartnerEntertainment partner providing themed show acts, such as the Marilyn Monroe performance at a private summer party event.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Eventbrite: Eventbrite is a global self-serve event ticketing and management platform. It is comparable to Reich's Eventinger brand as an event organization service, but operates digitally at vastly greater scale and serves a fundamentally different customer journey.
• Cvent: Cvent is a leading enterprise event management platform for corporate meetings, conferences, and trade shows. It is comparable to Reich as a tool used by corporate event organizers but represents a software-led model rather than Reich's full-service agency approach.

Broad incumbents

• Koelnmesse: Koelnmesse is a major German trade fair organizer in Cologne, hosting events like Gamescom and ISM. It is comparable as a large-scale German trade show organizer, though focused on consumer goods and digital entertainment rather than outdoor/hunting.
• Messe Frankfurt: Messe Frankfurt is one of Europe's largest trade fair and congress organizers, hosting events such as Ambiente and Prolight + Sound. It is comparable as a German-headquartered trade show and event organizer operating at incumbent scale.
• NürnbergMesse: NürnbergMesse is a major German regional trade fair organizer running 40+ industry events including IWA OutdoorClassics. It is comparable to Reich as a German trade show operator but operates at significantly greater scale and across multiple verticals.
• Deutsche Messe (Hannover): Deutsche Messe in Hannover is one of the world's leading trade fair companies, hosting industrial and technology events such as HANNOVER MESSE. It is comparable as a German trade fair incumbent but operates in industrial B2B verticals rather than hunting/shooting.
• Messe München (Munich Trade Fairs): Messe München is one of Germany's largest trade fair operators, hosting major industry events including BAUMA and IFAT. As a broad incumbent in the same Bavarian geography, it represents the scale and capability that Reich's flagship outdoor trade show could aspire to over time.

Direct peers

• Bavarian event agencies (e.g., Agentur Marbe): Regional Bavarian event agencies such as Marbe offer full-service corporate and private event planning including venue, catering, and entertainment. They are directly comparable to Reich's Eventinger service line, competing for the same Bavarian corporate and private celebration budgets.
• IWA OutdoorClassics (NürnbergMesse): IWA OutdoorClassics is the leading international trade fair for the hunting, shooting, and outdoor equipment industry, organized by NürnbergMesse. It is the most directly comparable competitor to Reich's Internationale Jagd- und Schützentage, addressing the same hunting/shooting exhibitor and visitor base across Europe.

Regional players

• FWI (Fachverband der Jagdwirtschaft): The German Hunting Association (Deutscher Jagdverband) and its regional affiliates organize and influence hunting events across Germany. Comparable as a stakeholder/competitor in the hunting event ecosystem with strong influence over exhibitor and visitor participation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100093414412292
• Instagraminstagram.com/_eventinger_?igshid=NTc4MTIwNjQ2YQ==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reich