Bavaria Filmstadt

What Bavaria Filmstadt does

Bavaria Filmstadt is a tourist attraction and film studio tour experience operated by Bavaria Film GmbH at the company's 300,000 square meter media campus in Geiselgasteig near Munich, Germany. The site has functioned as a film production facility since 1919, making it one of the oldest continuously operating studios in Southern Germany, with original sets from productions including 'Das Boot', the 'Fack ju Göhte' trilogy, 'Die Zauberflöte', and 'Chantal im Märchenland' still on display. The core product is a 90-minute guided walking tour of these sets, props, and costumes, bundled with a 4D motion ride cinema (Munich's only such venue, featuring 'Mogli's Jungle Adventure' since 2021) into a standard 'Filmstadt Kombi' admission ticket priced at €24 for adults. A separately ticketed HOLOGATE multiplayer virtual reality arena offering Ghostbusters VR Academy, Angry Birds VR, and other titles has been added as a paid add-on, alongside exclusive VIP private tours, children's birthday packages, the educational 'Das filmende Klassenzimmer' school program, and seasonal events including the annual DOG DAY festival.

The business operates a direct-to-consumer model selling time-slot admission tickets through its own online store (tickets.filmstadt.de) and on-site box office, with group bookings of 10+ persons handled via dedicated online reservation and corporate/VIP bookings managed by a single named contact. Ancillary revenue streams include retail and food and beverage (a Filmstadt Shop with Costa Coffee, baked goods, souvenirs, and downloadable films from interactive experiences), premium Coca-Cola Lounge rentals, and exclusive HOLOGATE arena bookings at €199 for 60-minute group sessions. Customer segments are diversified across individual tourists and families, school groups (€17.50 per student), corporate incentive clients, and tour operators. The company employs a hybrid digital marketing approach combining its website booking funnel with organic social media on Facebook, Instagram, and YouTube, email marketing via CleverReach, Google Analytics tracking, and a barter-based influencer and content creator program targeting TikTok, YouTube, and Instagram creators.

Bavaria Filmstadt is led by Managing Directors Dr. Christian Franckenstein and Julia Reuter of the parent Bavaria Film GmbH, with press, VIP service, and data protection functions handled by dedicated named staff. The company is privately held, German-domiciled (HRB 4834, Amtsgericht München), and operates exclusively within the Munich tourism market with no disclosed revenue, funding rounds, or external investment.

Name

Bavaria Filmstadt

Legal name

Bavaria Film GmbH

Website

https://filmstadt.de

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Bavaria Filmstadt is a Munich tourist attraction operated by Bavaria Film GmbH, offering 90-minute guided tours of original film sets from productions including Das Boot and Fack ju Göhte, bundled with a 4D cinema and HOLOGATE VR arena, serving individual visitors, families, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Film Studio Tourist Attraction

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Studio Tours & Visitor Experiences (MPADAIAL)

akta.pro secondary industries

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Film studio tours
• 4D cinema experiences
• Virtual reality gaming
• Theme park attractions
• Educational film programs

Headquarters

HQ city

Geiselgasteig (near Munich)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales - Filmstadt Combo: Core revenue from bundled admission tickets combining guided tour of film sets with 4D cinema experience. Adults €24 standard, €23 reduced; Children €21 standard, €20 reduced; School groups €17.50.
2. HOLOGATE Virtual Reality Experience: VR gaming tickets sold separately at €9 per person for approximately 5 minutes, or exclusive arena booking at €199 for 60 minutes (max 30 people).
3. VIP Tours and Exclusive Programs: Premium personalized guided tours with dedicated tour guide, flexible scheduling, and custom content focus. Additional revenue from Coca-Cola Lounge rental (€79 cleaning fee) and exclusive VR arena bookings.
4. Retail and Food & Beverage: Filmstadt Shop selling baked goods, snacks, Costa Coffee beverages, souvenirs, and downloadable films from interactive experiences. Foodtruck offerings during peak hours.
5. Film Downloads and Souvenirs: Visitors can purchase recordings of their interactive set experiences, including scenes filmed at Rosenheim-Cops sets and other attractions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bavaria Filmstadt operates as a tourist attraction on the historic Bavaria Film media campus, offering 90-minute guided walking tours of original film sets and props from German cinema and television. Core attractions include a 4D motion-ride cinema, a HOLOGATE multiplayer virtual reality gaming arena, and complementary paid programs such as VIP tours, school filmmaking workshops, and children's birthday party packages.

Product overview

Bavaria Filmstadt is a tourist attraction and film studio tour experience operated by Bavaria Film GmbH at its media campus in Geiselgasteig, Munich (Grünwald). The offering consists of a core combined ticket ('Filmstadt Kombi') that bundles the 90-minute Guided Tour of original film sets with a 4D Motion Ride cinema experience, complemented by a HOLOGATE Virtual Reality gaming arena. Additional paid offerings include VIP and incentive tours, children's birthday party packages, educational school programs ('Das filmende Klassenzimmer'), an annual DOG DAY event, and a free multilingual audioguide app (Hearonymus). Online ticketing and group booking services are available through a dedicated web store. The attraction generates revenue primarily through admission fees, VIP packages, VR add-ons, and ancillary retail/dining.

Differentiator

Problem solved

Functional benefit

Brands

• HOLOGATE Virtual Reality: Virtual reality gaming experience featuring multiplayer VR games including Ghostbusters, Angry Birds, and other titles.
• 4D Motion Ride
• Hearonymus

Products and services

• Filmstadt Führung (Guided Tour) 90-minute guided walking tour of the 300,000 m² Bavaria Film media campus, showcasing original film sets, props, and interactive stations from major German cinema productions and TV series such as 'Das Boot', 'Fack ju Göhte', 'Die Zauberflöte', 'Stowaway', and 'Die Rosenheim-Cops'. Targeted at individual visitors, families, and groups.
• 4D Kino (4D Motion Ride Cinema) Munich's only 4D cinema combining 3D image and sound with moving seats and synchronized special effects. Currently features the animated film 'Moglis Dschungel Abenteuer' (Mogli's Jungle Adventure). Open to individual visitors and families with age-appropriate admission.
• HOLOGATE Virtual Reality Game Multiplayer virtual reality gaming experience using HOLOGATE VR technology, accommodating up to 4 players simultaneously with VR headsets and controllers. Games offered include Ghostbusters VR Academy, Angry Birds, Cold Clash, Groove Guardians, Captain Cook, Simurai, and Zoombyte with USK age ratings from 6 to 16. Available per game at €9 per person (~5 minutes) or as an exclusive 60-minute arena booking at €199 for groups up to 30 people.
• VIP Führungen (VIP Tours) Exclusive VIP programs for private individuals, visitor groups, or companies, offering a personal tour guide with individually selectable content focus, free choice of day and time, and combined 4D cinema access over approximately 2 hours. Includes Coca-Cola Lounge event space option (€79 cleaning fee). Booking via direct contact.
• Das filmende Klassenzimmer (The Filming Classroom) Educational program for school classes where students participate in a hands-on filmmaking experience and produce their own short film during the visit. Priced at €17.50 per student for classes of 15+ paying students, with two teachers per registered class admitted free.
• Kindergeburtstage (Children's Birthday Parties) Birthday party packages for children aged 6 and older, including exclusive guided tours with interactive activities, film workshops, and access to themed sets such as 'Das Kanu des Manitu' or 'Das Boot'.
• DOG DAY Event Annual dog-friendly event featuring special programming for dogs and their owners, including dog-friendly tour routes, surprise welcome bags from pet product partners (KOCH Heimtierwelt, GranataPet, DER HUND, PAWS & PATCH), water bars, and dog waste bag dispensers.
• Hearonymus Audioguide App Free multilingual audioguide mobile application available in German, English, and French for visitors during the Filmstadt guided tour. Available on Google Play and the App Store under the listing 'BAVARIA FILMSTADT'.

Quantifiable outcome

• 100+ years of film history on display at one location
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• HOLOGATEcoreTechnology or IntegrationHOLOGATE provides the virtual reality gaming technology and arena for Bavaria Filmstadt's VR attractions. The partnership allows visitors to experience multiplayer VR games including Ghostbusters VR Academy, Angry Birds, and other titles. HOLOGATE Munich location operates within the Filmstadt grounds.
• Costa CoffeeminorOthersCosta Coffee provides hot beverages served at the Filmstadt Shop alongside baked goods and snacks.
• KOCH HeimtierweltminorOthersDog accessory manufacturer providing welcome gift bags for dog owners visiting with their pets. Based in Landsberg am Lech, specializing in dog harnesses, collars, and leashes for nearly 50 years.
• GRANATAPETminorOthersPet food manufacturer contributing welcome treats and products for dog-friendly visits to Bavaria Filmstadt.
• KristallTurm GmbH & Co. KGminorOthersDesigned and built the 'B' shaped outdoor play tower in the entrance area of Bavaria Filmstadt, providing climbing and sliding entertainment for young visitors.
• MVV (Münchner Verkehrs- und Tarifverbund)minorGTM or Marketing PartnerMunich public transport association offering discounted tickets for visitors arriving with MVV single day tickets (Inner City, Munich XXL, Outer Area, or Entire Network).
• LangneseminorOthersIce cream brand partner for Bavaria Filmstadt, listed on partner page.
• BreitwandminorOthersListed as a selected partner website offering additional excursion destinations in the Munich area.
• Buchheim MuseumminorOthersMuseum partner offering related cultural excursion options near Bavaria Filmstadt.
• KinderhotelsminorOthersFamily-friendly hotel partner recommended for overnight stays when visiting Bavaria Filmstadt.
• MathäserminorOthersMunich cinema partner listed for recommended entertainment options in the area.
• Producer's FriendminorOthersCasting agency located on the Bavaria Film campus for visitors interested in extras or small acting roles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Warner Bros. Studio Tour London — The Making of Harry Potter: The leading global example of a film-studio-as-tourist-attraction model. Operates from Warner Bros. Studios Leavesden, offering guided tours of original sets, props, and costumes. Highly comparable business model though at much larger scale and with globally recognized IP.
• Paramount Pictures Studio Tour: Guided walking tour of the Paramount Pictures lot in Hollywood, including soundstages and backlot. Closest American peer in terms of being a single-park-style studio tour rather than a full theme park.
• Cinecittà — Studios and Tours: Historic Italian film studio complex in Rome offering guided tours of working soundstages and historical sets. Closest European equivalent in terms of heritage-rich national film studio opening to tourists, including Fellini-era sets.
• Pinewood Studios (Group) Tours: Iconic British film studio complex offering tours of its production facilities. Comparable operating model: working studio that opens portions to public visitors. Differentiates by James Bond and Star Wars heritage.
• Filmpark Babelsberg: Germany's other major film studio theme park, located in Potsdam near Berlin. Direct competitor offering film studio tours, sets, and attractions based on German productions. Mirrors Bavaria Filmstadt's mix of studio tour, themed rides, and museum-style exhibits.
• Sony Pictures Studio Tour: Operating tour of Sony Pictures Studios in Culver City, California, offering guided walking tours of working soundstages and lot sets. Directly comparable model though limited capacity and lower scale than Warner Bros. tour.

Broad incumbents

• Universal Studios Hollywood — Studio Tour: The original film studio theme park experience, combining a behind-the-scenes tram tour of real production soundstages with immersive rides. Operates at a much larger scale with global IP portfolio, but the Studio Tour component is the closest direct analogue to Bavaria Filmstadt's core offering.

Regional players

• Deutsches Museum: Munich's flagship science and technology museum, located on Museum Island. Competes for the same tourist day-trip and educational group (school) budgets in the Munich area, though focused on STEM rather than film/TV.
• Movie Park Germany: German movie-themed amusement park in Bottrop (North Rhine-Westphalia). Combines film IP-themed rides and attractions (including SpongeBob, Ghostbusters) with studio-style experiences. Direct geographic competitor for German cinematic day-trip spend.

Others

• Eintritt Frei — Hologate Munich (standalone): HOLOGATE-branded VR arena locations operate as standalone entertainment venues in multiple cities. Compares as the technology partner and underlying VR attraction provider; an alternative venue Munich tourists might choose for VR entertainment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/BavariaFilmstadt
• Facebookfacebook.com/BavariaFilmstadt
• Instagraminstagram.com/bavariafilmstadt
• LinkedInlinkedin.com/company/bavaria-filmstadt

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bavaria Filmstadt