Mobicia
Mobicia Limited operates the Bus Times consumer app, delivering real-time bus countdowns, journey planning, and live network status across London and the UK using TfL and 120+ operator feeds, monetised via advertising, subscriptions, and consented data licensing.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Mobicia does
Mobicia Limited is a UK-based, bootstrapped software company operating the consumer product Bus Times, a live bus arrival application available on iOS, Android, Huawei AppGallery, and the web (bustimes.app). The app aggregates real-time public transport data from Transport for London (TfL) Open Data and 120+ UK bus operators to deliver second-by-second countdowns, nearby-stop discovery on a live map, door-to-door multi-leg journey planning, favourite-stop pinning, and whole-network status for bus, tube, and rail. Mobicia reports 1.7M monthly active riders and 25M+ sessions per month, with a 4.7-star App Store rating, and operates with a small remote-first team since 2011.
The underlying technology stack is a real-time transit data aggregation platform backed by multi-cloud infrastructure (AWS, Google Cloud, Microsoft Azure) and analytics on Databricks, with map rendering via Google Maps Platform and Here Maps and licensing of base data from TfL, NaPTAN, TNDS, National Rail, OpenStreetMap, and Ordnance Survey. The product has added an AI-assisted Rewards and Alerts feature (built with partner Axon Vibe Limited) that uses location and motion data to deliver automatic commuter alerts and personalised offers under an ISO 27001-aligned, consent-first framework.
Mobicia monetises through three streams: in-app advertising (direct sponsorship plus programmatic inventory across Google Ad Manager, Magnite, PubMatic, OpenX, InMobi, and Smaato), an optional annual "Remove Ads" subscription, and data licensing of aggregated, anonymised location and connectivity signals to data partners for mobility studies, OOH measurement, and audience measurement. Distribution is product-led: the app is free, requires no account, and is discoverable across major app stores plus the bustimes.app web app.
Mobicia firmographics
Firmographics- Name
- Mobicia
- Legal name
- Mobicia Limited
- Website
- https://mobicia.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mobicia Limited operates the Bus Times consumer app, delivering real-time bus countdowns, journey planning, and live network status across London and the UK using TfL and 120+ operator feeds, monetised via advertising, subscriptions, and consented data licensing.
- Ownership category
- akta.pro rank
Mobicia industry classification
Industry- Product category
- Real-time Public Transit Information
- NAICS
- Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments) (THADADAM)
- akta.pro secondary industry
- Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)
Keywords
Where Mobicia is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mobicia business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Advertising: In-app advertising including banner, interstitial, native, and direct sponsorship formats. Integrated with major SSPs for programmatic buying.
- Remove Ads Subscription: Optional yearly subscription to remove advertisements from the app
- Data Licensing: Licensing of aggregated and anonymised location and connectivity signals to data partners under consent-first framework for mobility studies, OOH measurement, and audience measurement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with ads |
| Subscription | Annual | Remove Ads subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Mobicia product offering
Product offeringCore offering
Mobicia develops and operates "Bus Times," a consumer-facing mobile and web application that displays real-time bus arrival countdowns for every London bus stop. The platform aggregates live data from Transport for London and more than 120 UK bus operators, serving daily commuters with predicted arrival times, stop discovery, and journey planning. Revenue is generated through in-app advertising, a "Remove Ads" subscription, and licensing of aggregated mobility datasets to third parties.
Product overview
Mobicia operates a single unified consumer product called Bus Times — a live bus arrival application covering every London stop and 120+ operators across the UK. The product is available as native iOS, Android, and Huawei mobile apps, and as a web application accessible via browser. Bus Times is free to use, monetised through advertising and optional ad-free subscription, with an additional data-licensing business line for mobility signals. The core app and web app share the same real-time transit data backend.
Differentiator
Problem solved
Functional benefit
Products and services
- Bus Times Mobile App
- Bus Times Web App
Quantifiable outcome
- 1.7M monthly active riders
- +2 more outcomes
Companies that use Mobicia
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Mobicia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature5 records
Mobicia partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- Axon Vibe LimitedcoreProvision of Rewards and Alerts functionality within the app, providing intelligent travel assistance such as automatic commuter alerts and personalised offers. Located in Blisworth, Northamptonshire, UK.
- Google Maps PlatformcoreMap services for interactive maps and routes, displaying nearby points of interest and journey planning.
- Here Maps PlatformcoreMap services for interactive maps, routes, and location-based features.
- Transport for London (TfL)corePrimary data source for London bus arrivals/departures data and timetables under Open Government Licence. Data licensed as 'Powered by TfL Open Data'.
- National Public Transport Access Nodes (NaPTAN)coreStops and stations data source under Open Government Licence v3.0.
- Traveline National Dataset (TNDS)coreBus timetables data for UK coverage under Open Government Licence v3.0.
- National RailcoreLive rail arrivals/departures data (Darwin) and station information/disruptions (Knowledgebase) under National Rail Terms & Conditions.
- OpenStreetMapcoreRoad network data under Open Data Commons Open Database License (ODbL) v1.0.
- Amazon Web Services (AWS)coreCloud computing services for infrastructure and platform operations.
- Google CloudcoreCloud infrastructure and platform services.
- Microsoft AzurecoreCloud platform services for infrastructure.
- Google Ad ManagercorePrimary SSP for programmatic advertising inventory. Authorized seller declared in ads.txt.
- MagnitecoreSSP for programmatic ad inventory and header bidding.
- PubMaticcoreSSP partner for programmatic advertising.
- OpenXcoreSSP partner for programmatic ad exchange.
- InMobicoreSSP partner for mobile advertising inventory.
- SmaatocoreSSP partner for mobile and in-app programmatic advertising.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Mobicia competitors and assessment
Company assessmentBroad incumbents
- Uber: Global ride-hailing super-app integrating urban mobility with multimodal information. Adjacent comparator for any UK mobility platform pursuing broader passenger-transport positioning and ad/data monetization.
- Trainline: UK and European leading rail and coach ticketing platform with integrated live running information and journey planning. Comparable UK consumer-transit brand targeting similar commuters, though anchored in rail/coach rather than bus.
- Google Maps: Dominant navigation super-app with integrated real-time transit and bus information across the UK, including TfL data. While much broader, it competes head-to-head for commuter real-time-information use cases.
- Lyft: North American ride-hailing platform with multimodal integrations and mobility-data partnerships. Comparable as a sibling consumer-mobility platform with similar ad- and data-monetization patterns.
Direct peers
- Moovit: Leading global transit data and mobility-as-a-service platform covering 3,500+ cities with real-time bus arrivals, journey planning, and operator data integration — a direct functional peer to Bus Times at international scale.
- Citymapper: London-headquartered multimodal transit app providing real-time arrivals, journey planning, and step-by-wayfinding across bus, tube, rail, and ride-hail. Directly competes with Bus Times for London commuter real-time information.
- TfL Go: Transport for London's official journey planner with live bus, tube, and rail arrivals for London. Functions as a direct competitor in Mobicia's highest-value market, leveraging first-party access to TfL data and brand.
- Transit (by 9280-0278 Québec Inc): Multi-city, multi-modal transit app offering real-time arrivals, trip planning, and ride-hail integration. Closely comparable in product surface and target user to Mobicia's Bus Times, focused on North America.
Regional players
- MTR Mobile / National Rail: UK official rail information app providing live arrivals, disruptions, and planning across the National Rail network. Operates in the UK passenger-transit app space alongside Bus Times with overlapping commuter users.
Others
- BusTracker / Traveline: UK-wide public transport journey planner aggregating operator data (including bus feeds). Functions as an infrastructure/data partner peer — uses similar UK operator data sources and addresses the same commuter information need, owned by a consortium of transport authorities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobicia social profiles
Digital presenceMobicia compliance and trust
Trust signalCompliance1 record
Mobicia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobicia leadership team
Management profileNumber of profiles
Profiles2 records
Mobicia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobicia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobicia
What does Mobicia do?
Mobicia develops and operates "Bus Times," a consumer-facing mobile and web application that displays real-time bus arrival countdowns for every London bus stop. The platform aggregates live data from Transport for London and more than 120 UK bus operators, serving daily commuters with predicted arrival times, stop discovery, and journey planning. Revenue is generated through in-app advertising, a "Remove Ads" subscription, and licensing of aggregated mobility datasets to third parties.
Is Mobicia a public or private company?
Mobicia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobicia founded?
Mobicia was founded in 2014. It employs 1 to 10 people.
Where is Mobicia based?
Mobicia is headquartered in London, United Kingdom, in the Europe region.
How does Mobicia make money?
Three revenue lines are on record. Advertising is the primary driver. The others are remove Ads Subscription and data Licensing.
Who are Mobicia's main competitors?
Broad incumbents on record are Uber, Trainline, Google Maps and Lyft. Direct peers are Moovit, Citymapper, TfL Go and Transit (by 9280-0278 Québec Inc). MTR Mobile / National Rail is listed as a regional player. BusTracker / Traveline is listed as an others.
Does Mobicia have an API?
No public API is recorded for Mobicia.
What industry is Mobicia in?
Mobicia's product category is Real-time Public Transit Information. Its primary akta.pro industry code is THADADAM, Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments), with a secondary code of BPAMAIAE, Ride-Hailing & Taxi Aggregation Platforms. Its NAICS code is 485310 and its SIC code is 4700.