IPEA

What IPEA does

IPEA, formally known as Institut de la Maison, is a France-based, privately held market research institute that has operated for more than 40 years as the only specialized data provider focused exclusively on the home and furniture sector in France. Its core technology is a proprietary research infrastructure combining an annual consumer survey panel exceeding 80,000 respondents with ongoing distributor panel data, accumulated over four decades into a market intelligence asset that competitors in the French home-goods space do not replicate. The institute's output is delivered as a catalog of around 13 published thematic market studies covering upholstered seating, bedroom, living room, kitchen, bathroom, bedding, decoration, second-hand furniture, e-commerce/marketplace dynamics, and European consumer purchasing criteria, anchored by the annual flagship "Meubloscope" reference report.

The business monetizes this asset through three revenue streams: (1) one-time/perpetual licenses to pre-packaged studies, publicly priced at €380 for the Meubloscope annual reference and €2,500–€3,700 for thematic and premium multi-year reports, sold directly via an e-commerce storefront on institutdelamaison.com; (2) custom market research built on the proprietary database and consumer panel, including ad-hoc survey fieldwork and raw data file provision; and (3) strategic consulting covering positioning mapping and market data consolidation, plus free thematic conferences (colloquia) used as lead-generation and thought-leadership vehicles. The GTM motion is sales-led B2B, targeting furniture manufacturers/industrials, distributors and retailers (including major chains and e-commerce players), and investors (PE/VC evaluating home-goods opportunities). Marketing relies on the corporate website, a dedicated Web TV channel (institutdelamaison.tv), a blog, monthly market-condition notes (Notes de Conjoncture), and the colloquium events. Disclosed customers include IKEA, Conforama, Tikamoon, Vazard, Sofinco, and Gram. The company operates with a very small team of 1–10 employees.

Name

IPEA

Legal name

Institut de la Maison

Website

https://ipea.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

IPEA (Institut de la Maison) is a French market research institute specializing in the home and furniture sector, producing thematic studies from proprietary annual consumer surveys of 80,000+ respondents and serving manufacturers, distributors, and investors across France and Europe.

Ownership category

akta.pro rank

Product category

Industry Market Research

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Market research services
• Furniture industry analysis
• Consumer survey data
• Home goods market studies
• Market intelligence reports

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Studies Sales: Sale of pre-packaged thematic market studies on furniture and home markets including categories like upholstered seating, bedroom, bathroom, kitchen, living room, decoration, and bedding. Studies priced at standard rates (€2,500-€3,700) with some premium reports like Meubloscope annual reference at €380.
2. Custom/On-demand Studies: Tailored market research studies produced from proprietary databases, consumer panels, and strategic intelligence. Includes ad-hoc consumer survey fieldwork and market data file provision.
3. Strategic Consulting: Advisory services using market data and institute analysis through the lens of the client's enterprise. Includes market positioning mapping and market data consolidation from client's analytical angle.
4. Events/Conferences: Colloquium events on specific themes such as furniture and marketplaces, providing industry insights and networking.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

IPEA (Institut de la Maison) is a specialized market research institute that publishes pre-packaged thematic market studies on French and European home and furniture markets. It maintains a proprietary consumer survey infrastructure of 80,000+ respondents annually combined with a distributor panel to produce market studies, and offers custom research, strategic consulting, and industry events.

Product overview

IPEA (Institut de la Maison) operates as a specialized market research institute offering a portfolio of thematic market studies focused on the French and European home/furniture sectors. The core offering consists of 13 published market studies covering furniture categories (upholstered seating, bedroom, living room, kitchen, bathroom), decor, bedding, second-hand furniture, and e-commerce/marketplace dynamics. The flagship product is the Meubloscope annual report. The study portfolio is complemented by three service offerings: Thematic Studies (consumer surveys and market analyses), Consulting (strategic advisory and positioning), and Custom Studies (tailored research from proprietary databases). The company conducts over 80,000 consumer surveys annually and provides raw data files for ad-hoc analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Colloque 2 thématiques : meuble meublant & places de marché (Specialized Colloquium on Upholstered Furniture and Marketplaces)
• Le marché français du meuble d'occasion (The French Second-Hand Furniture Market)
• Les Européens et le meuble - Décryptage des critères d'achat de meubles (Europeans and Furniture - Decoding Furniture Purchase Criteria)
• Le marché français de la décoration (The French Home Decoration Market)
• E-commerce et marketplace de l'ameublement (Furniture E-commerce and Marketplace) Study analyzing e-commerce trends and marketplace dynamics in the furniture sector, including online sales channels, platform strategies, and digital consumer behavior.
• Le marché français du siège rembourré (canapé, fauteuil, banquette) (French Upholstered Seating Market: Sofas, Armchairs, Ottomans)
• Le marché français du meuble – Meubloscope 2026 (The French Furniture Market – Meubloscope 2026) Annual flagship market report on the French furniture market providing comprehensive data, trends analysis, and forecasts for the furniture industry.
• Styles vs Ambiances - Les enjeux pour les industriels et les distributeurs (Styles vs Ambiances - Stakes for Manufacturers and Distributors) Strategic analysis examining style versus ambiance positioning strategies and their implications for furniture manufacturers and distributors.
• Le marché de la literie en France 2022-2024 (The French Bedding and Mattress Market 2022-2024) Comprehensive report on the French bedding and mattress market covering market size, major brands, distribution, and consumer trends from 2022-2024.
• Le marché français du salon-séjour (The French Living Room Market) Market study focused on the French living room furniture segment, analyzing market dynamics, consumer preferences, and distribution channels.
• Le marché français de la salle de bains (The French Bathroom Market) Analysis of the French bathroom furniture and fixtures market, including market sizing, key players, trends, and competitive landscape.
• Le marché français de la chambre à coucher (The French Bedroom Furniture Market) Market study covering the French bedroom furniture market, including bed frames, wardrobes, nightstands, and related products.
• Le marché français de la cuisine intégrée (The French Fitted Kitchen Market) Comprehensive analysis of the French fitted/integrated kitchen market, covering market size, manufacturers, trends, and consumer preferences.
• Études thématiques (Thematic Research Services) Thematic market research services including consumer surveys, product typology studies, distribution analysis, and exclusive consumer data from over 80,000 respondents annually, available to industry buyers.
• Conseil (Strategic Consulting) Strategic consulting services providing market data analysis, positioning mapping, and market data consolidation tailored to specific client needs, quoted based on scope.
• Études sur-mesure (Custom Research) Custom market research services built from proprietary databases, consumer panels, and strategic intelligence, including ad-hoc survey fieldwork and market data files, quoted on scope.

Quantifiable outcome

• 80,000+ consumers surveyed annually for market intelligence
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Emerging players

• Statista: Data and research platform aggregating market forecasts and consumer statistics across industries including home and furniture. Comparable as an alternative data source for IPEA's enterprise clients, though narrower in depth of qualitative/custom work.

Broad incumbents

• IRI (Circana): Global market research and consumer data firm serving CPG manufacturers and retailers. Comparable in B2B enterprise serving home and lifestyle categories with structured research deliverables, though typically larger scale and broader.
• Mintel: Global market research firm publishing syndicated consumer studies across home, retail, and lifestyle categories. Comparable in study-sales model and consumer survey methodology for home furnishings/décor, but with much wider category breadth.
• GfK (Growth from Knowledge): Global market research leader with dedicated consumer goods and home/lifestyle verticals. Overlaps with IPEA's manufacturer-distributor client base and panel methodology but operates at much larger scale across many categories beyond home.
• NielsenIQ: Global consumer and retail measurement company serving manufacturers and retailers with market sizing, share, and consumer insights data. Comparable in serving furniture/home-goods manufacturers and distributors with recurring data, but much broader.
• Euromonitor International: Global market research firm providing syndicated country/industry studies including home and furniture. Comparable in study-selling, B2B enterprise client model, and consumer survey infrastructure, but much broader in category coverage.
• Kantar: Worldwide market research and consumer insights firm with category coverage spanning retail, home, and FMCG. Comparable in panel methodology and enterprise client delivery, but operates at much larger scale and many categories.

Direct peers

• CSIL (Centre for Industrial Studies): Italy-based market research firm specializing in furniture, home furnishings, and lifestyle industries worldwide. Most direct competitor to IPEA, offering syndicated studies, custom research, and conferences for the same manufacturer/distributor/retailer base across global markets.
• Xerfi: France-based economic and sectoral research publisher selling thematic studies and custom advisory to French enterprises. Closely comparable B2B model, French-language market, and study-portfolio-plus-consulting monetization stack, though broader than home markets.
• BVA Group: French market research and consumer insights firm conducting large-scale consumer surveys and producing syndicated studies for French and European enterprises. Comparable in geography, panel-driven methodology, and B2B client base.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IPEA9
• Facebookfacebook.com/IPEAEtudes
• LinkedInlinkedin.com/company/institut-de-la-maison

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPEA