Absolute Rentals

What Absolute Rentals does

Absolute Rentals is a privately held, for-profit equipment rental company headquartered in Burbank, California, founded in 1994. The firm rents production technology hardware to customers in the entertainment, broadcast, and live-event production industries, with a service portfolio spanning six categories: live streaming equipment, intercom systems, digital cinema gear, AV equipment, wireless internet infrastructure, and sound production equipment.

The business operates as a specialty rental house rather than a manufacturer or software vendor — its core offering is the provision of physical production hardware, likely paired with delivery, setup, and on-site technical support typical of the Burbank studio-rental market. Given its location in the operational heart of the U.S. film and television industry, the customer base is concentrated in Southern California production workflows, including studio shoots, live broadcasts, corporate events, and on-location productions requiring short-duration, high-reliability equipment deployments.

The firm runs lean, with 11–50 employees per available firmographics, and has maintained continuous operation for approximately three decades without any disclosed external funding, acquisitions, or strategic transactions in the input data. No proprietary software platform, AI/ML capability, or technology-stack details are documented in the available sources; the underlying value proposition rests on physical equipment inventory, technical expertise, and geographic proximity to production demand. Revenue model mechanics — pricing, contract structures, and segment mix — are not disclosed in the input, and the available source material consists largely of CAPTCHA-blocked pages that preclude deeper first-party verification.

Name

Absolute Rentals

Website

https://absoluterentals.com

Company type

Private

Founded year

1994

Headcount range

11–50 employees

Short description

Absolute Rentals is a privately held Burbank, California-based equipment rental company founded in 1994 that supplies live streaming, intercom, digital cinema, AV, wireless, and sound production gear to entertainment and live-event production clients.

Ownership category

akta.pro rank

Product category

Audiovisual Equipment Rental

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Audio & Communications Equipment Rental (MPADAFAC)

akta.pro secondary industries

Camera, Grip & Lighting Equipment Rental (MPADAFAB), Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

Keywords

• AV equipment rental
• Live streaming services
• Sound production rental
• Digital cinema equipment
• Wireless internet rental

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Absolute Rentals rents audiovisual and broadcast production equipment to entertainment and event clients. Its inventory spans live streaming systems, intercoms, digital cinema cameras and accessories, AV equipment, wireless internet hardware, and sound production gear. The company primarily serves film, television, and live event productions based out of Burbank, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Live streaming equipment rental Rental of live streaming hardware and infrastructure for broadcast and event applications, intended for production companies and live event organizers needing temporary streaming capability.
• Intercom systems rental Rental of wired and wireless intercom systems used by production crews to coordinate on film, television, and live event sets.
• Digital cinema equipment rental Rental of digital cinema cameras, accessories, and related production gear for film and television shoots.
• AV equipment rental Rental of general audiovisual equipment including projectors, displays, and presentation technology for events and productions.
• Wireless internet rental Rental of portable wireless internet hardware and connectivity solutions for on-location productions and events requiring temporary network access.
• Sound production equipment rental Rental of microphones, mixers, speakers, and related sound production gear for film, television, and live event productions.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• PRG (Production Resource Group): Global provider of production services and equipment for entertainment and events, including lighting, audio, video, and rigging. Overlaps with Absolute Rentals in AV and staging rentals at much broader scale.
• Riedel Communications: Global provider of intercom, audio, and IP-based communications infrastructure for broadcast and live events. Comparable on the intercom systems side of Absolute Rentals' offering, though Riedel is primarily a manufacturer/systems integrator rather than a pure rental house.

Emerging players

• Hot Rod Camera: Smaller specialty camera rental company in LA serving independent and lower-budget productions. Partial overlap with Absolute Rentals on digital cinema rentals at the indie/commercial tier.
• Apex Customs / Burst Communications: Smaller LA-area wireless intercom and comms rental specialists. Comparable to Absolute Rentals' intercom and wireless internet offerings for production environments.

Direct peers

• VER (Video Equipment Rentals): Largest specialty AV, broadcast, and film equipment rental house in North America, with deep presence in LA production. Directly competes with Absolute Rentals across cameras, audio, intercom, and live streaming gear for high-end productions.
• Panavision: Premier provider of camera systems, lenses, and related production equipment to the motion picture industry. A direct competitor in the digital cinema rental segment, though operating at much larger scale.
• Keslow Camera: LA-based high-end camera and digital cinema rental house serving feature films and episodic TV. Overlaps with Absolute Rentals on digital cinema packages for Burbank-based productions.
• Clair Brothers: Audio and live production rental specialist with strong LA presence, serving touring, broadcast, and corporate events. Comparable to Absolute Rentals' sound production and live streaming capabilities.
• Otto Nemenz: Hollywood-based digital cinema and camera rental house serving feature and television productions. Direct competitor for digital cinema packages in the Burbank/LA market.

Regional players

• Birns & Sawyer: Long-established Hollywood camera and lighting rental house. Comparable regional competitor serving LA-based film and TV productions with similar gear categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/absoluterentals
• LinkedInlinkedin.com/company/absolute-rentals-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Rentals