What Bording does

Bording Danmark A/S is a privately held, full-service 360° communications and marketing company headquartered in Glostrup (Copenhagen), Denmark, operating as the primary Danish subsidiary of the Scandinavian Bording Group (375+ employees across five entities in Denmark, Norway and Sweden). The company is organized around four service pillars — Creative (including the Apartof_ creative hub launched June 2024), Print Management, Digital, and Logistics — and serves enterprise clients, NGOs, public-sector bodies, and D2C e-commerce brands. Operations span six Danish locations (Glostrup, Aalborg, Aarhus, Brøndby, Kolding, and a 5,000+ m² warehouse in Odder) with 86 employees handling hundreds of thousands of shipments annually.

The core technology stack includes Bording Central (a proprietary digital portal for inventory management, ordering and logistics administration), the 52eSELLER e-commerce platform (acquired via sister company Fiftytwo in June 2023), a Digital Christmas Calendar product (priced from DKK 29,500 excluding VAT), and a lottery platform acquired with Blackbox Branding in January 2023. Bording's proprietary platforms are notable for domain specialization rather than AI sophistication. Revenue is generated through professional-services retainers, project-based print and creative fees, subscription/recurring digital platform fees, managed services (warehouse, pick-and-pack, webshop administration), and productized offerings. Customer examples include Maxi Zoo, Lavazza, Brøndby IF, Select, DR, Netto, Azets, 1 Hotel Copenhagen, and the major Danish NGOs (Kræftens Bekæmpelse, Børns Vilkår, Ældre Sagen, Hjerteforeningen).

The business traces its origins to Mathias Seest's printing house in Copenhagen (1792) and has expanded via three acquisitions between September 2022 and June 2023 (Formegon, Blackbox Branding, 52eSELLER). Bording holds a stack of ESG credentials — EcoVadis Bronze (2025), Nordic Swan Ecolabel, FSC, Cradle to Cradle, and UN Global Compact signatory status — and is certified as an elite supplier to the Danish public sector (top 1% by billing, 2020). Leadership transitioned in August 2023 when Bernt Therp succeeded Steen Rocatis as CEO after a 12-year tenure.

Name

Bording

Legal name

Bording Danmark A/S

Website

https://bording.dk

Company type

Private

Founded year

1792

Operating status

Operating

Headcount range

11–50 employees

Short description

Bording Danmark is a privately held Danish 360° communications and marketing company offering creative, print, digital, and logistics services from six locations and a 5,000 m² warehouse. It serves enterprise, NGO, public-sector, and D2C e-commerce clients, including Maxi Zoo, Lavazza, DR, and major Danish charities.

Ownership category

akta.pro rank

Product category

Marketing and Communications Services

NAICS

Commercial Printing (except Screen and Books) (323111), Graphic Design Services (54143), Printing and Related Support Activities (323), Sign Manufacturing (339950)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Book Printing (2732)

akta.pro primary industry

Lottery Marketing, Promotions & Player CRM Services (MPAEAFAG)

akta.pro secondary industry

Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC)

Keywords

• Communication marketing services
• Print management solutions
• Warehouse fulfillment services
• Digital marketing platforms
• Creative agency services

Headquarters

HQ city

Søborg

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Services: Strategic communication, branding, graphic design, video production, campaign development, and digital marketing services. Revenue is generated through project-based consulting and retainer engagements with enterprise and NGO clients.
2. Print Management: Production and delivery of printed materials including signage, POS materials, instore displays, packaging, merchandise, brochures, and promotional items. Revenue is generated on a per-project basis.
3. Digital Solutions: Website and webshop development, digital marketing, gamification platforms, digital Christmas calendars, lottery platforms, and variable data printing. Revenue includes development fees, platform subscriptions, and per-use fees.
4. Digital Christmas Calendar (produkt): Subscription/licensing of the digital Christmas calendar platform, priced from 29,500 DKK excl. VAT. Includes 10,000 emails, responsive design, quiz tools, and daily winner notifications.
5. Logistics & Fulfillment: Warehouse storage, pick-and-pack, distribution, webshop administration, and customer support services. Revenue is generated through per-order fulfillment fees and storage/handling charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Bording Danmark A/S is a full-service 360° communications and marketing company providing integrated creative, print management, digital, and logistics services to enterprise, public sector, and NGO clients. Core offerings span strategic communication, design, digital marketing, print production (signage, packaging, merchandise), proprietary digital platforms (Bording Central, Digital Christmas Calendar, Lottery Platform), website/webshop development, warehousing, pick-and-pack, and D2C fulfillment.

Product overview

Bording Danmark is a full-service communication and marketing company offering 360-degree solutions across four main service pillars: Creative (strategic communication, design, digital marketing), Print Management (signage, printed materials, packaging, merchandise), Digital (Bording Central portal, lotteries, webshops, gamification, variable data print), and Logistics (warehouse, pick & pack, shop support). The company operates as a platform-plus-modules architecture with proprietary tools like Bording Central for digital operations management, alongside specialized products like Classic and Digital Christmas Calendars, and the Apartof_ creative agency sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Apartof_: The creative hub of Bording Danmark, developing sharp strategies and impactful visual concepts for clients, specializing in strategic communication, design and creative concept development, and digital marketing.

Products and services

• Creative Services Strategic communication, concept development, graphic design, and digital marketing services for enterprise, NGO, and public sector clients. Delivered as project-based consulting and retainer engagements.
• Print Management Complete print solutions including instore and outdoor signage, printed materials, packaging, merchandise, banners, and foil/wayfinding for brands across retail, sports, hospitality, and public sector.
• Bording Central Unified digital self-service portal for managing warehouse, logistics, and ordering with inventory tracking, automated reordering based on minimum thresholds, and full supply chain visibility. Used by enterprise and public sector clients (e.g., Skive Kommune) for centralized marketing material procurement.
• Lottery Platform Services End-to-end lottery solutions for fundraising, including development, production, and distribution services for NGOs and charitable organizations. Handles participant management, winner selection, and distribution. Used by Kræftens Bekæmpelse, Ældre Sagen, Hjerteforeningen, and Børns Vilkår.
• Websites and Webshops Development and optimization of websites and e-commerce platforms for marketing purposes. Includes 52eSELLER D2C e-commerce platform (via Fiftytwo partnership) used for subscription-based direct-to-consumer sales channels such as Lavazza coffee.
• Variable Data Print Personalized print solutions using variable data for targeted marketing materials, enabling customized print runs at scale.
• Gamification Services
• Digital Christmas Calendar Interactive digital campaign with 24 doors, offering personalized emails, games, competitions, quiz tools, video content, and lead generation tools. Includes dashboard analytics, Facebook integration, pre-sign-up access before December 1, daily email reminders, and automatic winner draw. Priced from 29,500 DKK excl. VAT annually.
• Classic Christmas Calendar Traditional physical advent calendars customized for brands, featuring daily surprises and holiday engagement. Produced as physical printed products and used by major Danish brands and DR's annual U-landskalender charity campaign.
• Pick & Pack Fulfillment
• Warehouse Hotel
• Shops & Support
• Digital Marketing Services
• Apartof_ Creative Agency

Quantifiable outcome

• Annual shipment volume: hundreds of thousands of packages
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bording GroupcoreOthersBording Group is the parent company of Bording Danmark. It owns 5 companies across Denmark, Norway, and Sweden with 375+ employees. Bording Danmark operates as the Danish subsidiary within the group, benefiting from shared resources, group ESG initiatives (since 2022), and the group Code of Conduct.
• FiftytwocoreTechnology or IntegrationFiftytwo is a sister company within Bording Group. Bording Danmark partnered with Fiftytwo to offer the 52eSELLER e-commerce platform for D2C sales channels (used for Lavazza's webshop). Fiftytwo provides the IT infrastructure while Bording handles logistics, warehousing, and customer service.
• ISOBROcoreGTM or Marketing PartnerISOBRO is the industry association for Danish fundraising organizations. Bording Danmark is an approved supplier/member, enabling preferential access to Denmark's NGO sector for lottery and fundraising campaign services.
• Kræftens Bekæmpelse, Ældre Sagen, Hjerteforeningen, Børns Vilkår (NGO Clients)coreStrategic or Co-development PartnerMajor Danish NGOs are served as key clients for lottery and fundraising campaigns. Bording Danmark handles end-to-end lottery operations for these organizations including platform development, production, and distribution.
• DR (Danmarks Radio)coreStrategic or Co-development PartnerBording Danmark has been DR's reliable supplier of physical U-landskalender (charity Christmas calendars) for years. They develop, produce, and distribute the calendar and provide display materials. In 2022 the design was updated to a 'selfmailer' format reducing plastic packaging.
• EcoVadisminorOthersEcoVadis is the world's leading sustainability ratings provider. Bording Danmark received a Bronze medal in 2025 assessment across 21 CSR indicators covering environment, labor, ethics, and sustainable procurement.
• NRGiminorOthersNRGi provides green energy certificates for Bording Danmark's three Danish offices. 100% of electricity sourced from wind turbines via RECS certificates.
• MoonrakerminorOthersMoonraker is a sister company within Bording Group, listed alongside Bording Danmark, Cognito (Norway), Fiftytwo, and Bording SE (Sweden) on the group footer.
• CognitominorOthersCognito is a sister company within Bording Group, listed alongside Moonraker, Fiftytwo, Bording DK, and Bording SE on the group footer. Located in Norway.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Volontaire: Swedish creative communications agency working on purpose-driven brand strategy, design, and digital. Comparable to Bording's Apartof_ creative hub in providing creative, digital marketing, and brand strategy for Nordic enterprise clients.
• Åkestam Holst (NoA): Award-winning Swedish creative agency, part of The North Alliance (NoA). Directly comparable to Bording's creative arm Apartof_, serving major Nordic and international brands with creative campaigns and integrated communications.
• Geelmuyden Kiese: Leading Nordic strategic communications and public affairs consultancy with offices across Norway, Sweden, and Denmark. Comparable to Bording in serving enterprise, public sector, and NGO clients with integrated communications services across the Nordics.
• Advice A/S: Largest Danish-owned marketing and communications agency group, offering creative, digital, and PR services to enterprise clients. Directly comparable to Bording in serving Danish enterprise clients with multi-disciplinary communications solutions.
• North Kingdom: Swedish digital creative agency specializing in interactive experiences, gamification, and immersive campaigns. Comparable to Bording's gamification and digital Christmas calendar capabilities, with overlap in creating interactive branded experiences for enterprise clients.
• Strålfors (PostNord): Nordic print and document/communications services provider owned by PostNord. Directly comparable to Bording in combining physical print, digital communications, and logistics for enterprise clients across Scandinavia, with similar multi-country reach.

Broad incumbents

• WPP: World's largest marketing services group with creative agencies (Ogilvy, VMLY&R), media, and production capabilities globally. Represents another major global incumbent that competes with Bording for enterprise brand-building, print, and digital mandates.
• Publicis Groupe: Global marketing and communications holding company with creative, media, digital, and production capabilities across all major markets. Represents the global incumbent competitive threat to mid-size agencies like Bording for large enterprise RFPs.

Regional players

• Kreab: Nordic-headquartered strategic communications and public affairs consultancy with strong presence across Scandinavia and globally. Comparable to Bording in providing strategic communications and PR to enterprise and public sector clients, though weighted toward consultancy rather than execution.
• Kontoret (print/logistics): Danish print, signage, and logistics services provider serving enterprise clients. Directly comparable to Bording's print management and logistics service pillars within the Danish market, with overlapping customer base in retail and enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedIndk.linkedin.com/company/bordingdanmark
• Facebookfacebook.com/bordingdanmark
• Instagraminstagram.com/bordingdanmark

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bording