SVG Medical Systems

What SVG Medical Systems does

SVG Medizinsysteme GmbH & Co. KG, trading as SVG Medical Systems (SVG / SVG Germany), is a German full-service distributor of physiotherapy equipment and rehabilitation supplies founded in 1997 and headquartered in Mühlacker, Baden-Württemberg. The company runs one of Germany's largest online shops for physiotherapy supplies at svggermany.de, offering more than 13,000 products across treatment and massage tables (electric, hydraulic, Bobath, and lymph-drainage variants), medical training therapy devices (reha-line pro, nethos, Sanocircle), electrotherapy and ultrasound equipment, thermal and cold therapy products, sports and gymnastics equipment, and a full line of practice consumables and hygiene items. It distributes premium third-party brands such as Thera-Band, Chattanooga, Novak-M, Blackroll, Redcord, Spitzner, and wellengang, alongside its own private-label therapy systems.

The technology foundation is a Shopware-based e-commerce storefront augmented by HubSpot for CRM, marketing automation, and appointment booking, plus Google Analytics 4, Google Tag Manager, Hotjar, and Meta Pixel for analytics and advertising, and Trusted Shops for trust certification and customer review capture. Distribution combines the online shop with a 300+ m² in-person showroom at headquarters and phone/email sales, supported by parcel and freight logistics partnerships with DHL, DPD, and DACHSER.

Revenue is generated almost entirely through direct product sales, comprising one-time equipment purchases and recurring consumable reorders; prices range from approximately €5 for small accessories to €3,690 for major equipment, with free shipping above €149 within Germany. The customer base is concentrated in physiotherapy practices, rehabilitation centers, and sports clubs across Germany, Austria, and Switzerland, served primarily as small and mid-sized business buyers through B2B and B2C checkout, with payment options including invoice (Billie), buy-now-pay-later (Klarna), PayPal, credit card, and prepayment.

Name

SVG Medical Systems

Legal name

SVG Medizinsysteme GmbH & Co. KG

Website

https://svggermany.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

SVG Medical Systems is a German e-commerce and showroom distributor founded in 1997 that supplies over 13,000 physiotherapy equipment, rehabilitation, and consumable products to physiotherapy practices, rehabilitation centers, and sports clubs across Germany, Austria, and Switzerland.

Ownership category

akta.pro rank

Product category

Physiotherapy Equipment

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN)

akta.pro secondary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Physiotherapy equipment
• Rehabilitation supplies
• Medical training therapy
• Treatment tables
• Electrotherapy devices

Headquarters

HQ city

Mühlacker

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: SVG generates revenue through direct product sales of physiotherapy equipment and supplies via its e-commerce platform. The business operates as a complete equipment supplier offering treatment tables, therapy devices, practice supplies, and sports equipment. Revenue comes from both one-time equipment purchases and recurring consumable products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SVG Medical Systems is a German full-service supplier of physiotherapy equipment and rehabilitation supplies, offering over 13,000 products including treatment tables, medical training therapy devices, electrotherapy, heat/cold therapy equipment, practice consumables, and sports equipment. The company operates an e-commerce platform at svggermany.de and maintains a 300+ m² showroom in Mühlacker for in-person product demonstrations and consultation. It distributes branded lines such as Thera-Band, Novak-M, Chattanooga, Blackroll, Redcord, and Spitzner to physiotherapy practices, rehabilitation centers, sports clubs, and educational institutions across Germany, Austria, and Switzerland.

Product overview

SVG Medical Systems (SVG Medizinsysteme GmbH & Co. KG) is a German full-service provider and online shop for physiotherapy supplies and medical rehabilitation equipment, operating since 1997 from Mühlacker. The company offers a comprehensive portfolio of over 13,000 products across several categories: treatment and massage tables (Behandlungsliegen) including electric, hydraulic, and specialized Bobath variants; medical training therapy equipment (MTT-Geräte) such as the rehab-line pro and nethos systems; electrotherapy devices including ultrasound, laser, and shockwave therapy; thermal and cold therapy products; and practice consumables including hygiene products, tape and bandages, massage preparations, and linens. The company also stocks sports and gymnastics equipment for rehabilitation settings. SVG distributes numerous branded products including Novak-M treatment tables, Thera-Band resistance bands, Chattanooga therapy devices, Blackroll foam rollers, redcord suspension therapy systems, Spitzner massage products, and Mambo Max kettlebells. The business operates as both an e-commerce platform and maintains a 300+ m² showroom for customer consultation. SVG primarily serves physiotherapy practices, rehabilitation centers, and sports clubs in Germany, Austria, and Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Behandlungsliegen (Treatment Tables) Treatment and massage tables including electric, hydraulic, Bobath, lymph drainage, and traction variants, plus fixed and foldable designs with accessories. For physiotherapy practices, rehabilitation centers, and massage therapists.
• MTT-Geräte (Medical Training Therapy Equipment) Medical training therapy devices including the reha-line pro, nethos, and Sanocircle systems, plus KG devices and §20 prevention courses. For physiotherapy practices and rehabilitation centers.
• Elektrotherapie (Electrotherapy) Electrotherapy equipment including combination devices, ultrasound therapy, laser therapy, shockwave therapy, and nerve stimulation (Reizstrom) devices. For physiotherapy and rehabilitation professionals.
• Wärmetherapie (Heat Therapy) Heat therapy products including cherry pit pillows, moor products, fango, paraffin, stirring devices, infrared lamps, warming cabinets, and water baths. For physiotherapy and wellness practices.
• Kältetherapie (Cold Therapy) Cold therapy equipment including ice and freezer boxes, compresses, and other cold applications. For physiotherapy, sports medicine, and rehabilitation use.
• Physiotherapie Zubehör (Physiotherapy Accessories) Practice supplies including massage preparations, oils, lotions, creams, massage aids, therapy stools, positioning materials, hygiene and disinfection products, tape and bandages, and office organization items. For daily physiotherapy practice operations.
• Sport & Gymnastik (Sports & Gymnastics) Sports and gymnastics equipment including exercise balls, coordination training devices, resistance training bands, weights, gymnastics mats, yoga and Pilates equipment, hand training devices, and cardiovascular equipment. For sports clubs, gyms, and rehabilitation settings.
• Redcord Therapiesystem Redcord suspension therapy systems including therapy devices, trainer packages, home training options, and accessories for neuromuscular activation and pain relief. For physiotherapy practices and rehabilitation specialists.
• wellengang Schwingungstrainer (Vibration Trainer) Wellengang whole-body vibration training systems including devices, mats, and accessories. For therapy practices, fitness studios, and rehabilitation facilities.
• Novak-M Therapieliegen Electric massage and treatment tables from Novak-M featuring multi-section designs, integrated switching bars, adjustable head and foot sections, and capacities up to 250 kg; Class I medical devices under EU MDR 2017/745. For physiotherapy and massage practices.
• reha-line pro Medical training therapy system for physiotherapy practices, including exercise bikes and cardio equipment for rehabilitation. For practices offering structured rehabilitation and MTT programs.
• K-Active Tape Water-resistant elastic kinesiology tapes in various colors, sizes, and formats with acrylic adhesive coating activated by friction. For physiotherapy, sports therapy, and taping applications.
• Thera-Band Übungsbänder Natural latex resistance exercise bands in various lengths, widths, and resistance levels, used as the classic tool for rehabilitation, therapy, and sports training. For physiotherapists, trainers, and rehabilitation specialists.
• Spitzner Massageprodukte Professional massage lotions, oils, and creams with IMP-complex for skin protection during massage therapy, developed with medical expertise. For massage therapists and physiotherapy practices.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Shopware AGcoreTechnology or IntegrationSVG uses Shopware as its e-commerce platform provider for the online shop at svggermany.de, handling product catalog, checkout, and order management functionality.
• DACHSER SEminorOthersDachser SE provides freight logistics services for large equipment deliveries, including delivery coordination and appointment scheduling.
• DHL Paket GmbHminorOthersDHL provides parcel delivery services for standard package shipments within Germany and internationally.
• DPD Deutschland GmbHminorOthersDPD provides parcel delivery services as an alternative shipping option for customer orders.
• Trusted Shops AGcoreTechnology or IntegrationTrusted Shops provides e-commerce trust certification, customer review platform, and buyer protection services for the SVG online shop.
• HubSpot Ireland Ltd.coreTechnology or IntegrationHubSpot provides marketing automation, customer relationship management (CRM), and online appointment booking functionality for SVG's marketing and sales operations.
• Billie GmbHminorOthersBillie provides invoice-based payment options and purchase financing for B2B customers, enabling flexible payment terms.
• Klarna Bank ABminorOthersKlarna provides buy-now-pay-later payment options and installment payment solutions for end customers.
• PayPal (Europe) S.a.r.l. et CieminorOthersPayPal provides secure online payment processing as one of the accepted payment methods at checkout.
• Google Ireland LimitedcoreTechnology or IntegrationGoogle provides advertising (Google Ads), analytics (Google Analytics 4), tag management (Google Tag Manager), and mapping services (Google Maps) for SVG's digital marketing and website functionality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blackroll: German maker of foam rollers and recovery products whose items SVG distributes. Comparable product category (recovery/mobility equipment) and overlapping customer segments across physiotherapy, sports clubs, and fitness.
• Gymna: Belgian manufacturer of physiotherapy tables, electrotherapy devices, and rehabilitation equipment. Direct comparable in product focus (PT equipment) and similar scale, serving European practices and rehab centers with overlapping customer base.
• Sissel: European manufacturer of rehabilitation, Pilates, and wellness products sold across DACH markets. Comparable niche focus on PT and wellness equipment with overlapping distribution channels and customer types.

Broad incumbents

• Ottobock: German leader in orthotics, prosthetics, and rehabilitation technology. Much larger scale and broader portfolio, but operates in adjacent rehabilitation equipment category with comparable customer base of PT practices, rehab centers, and clinics.
• Performance Health: Parent company of Thera-Band brand distributed by SVG. Broader portfolio of rehabilitation, fitness, and wellness products distributed globally; comparable in product category (resistance bands, rehab supplies) and overlapping practitioner customer base.
• DJO Global (Chattanooga): Global leader in orthopedic and rehabilitation equipment whose Chattanooga, Compex and similar brands are distributed by SVG. Operates at much larger scale with broader portfolio in the same PT and rehab equipment category.
• Enovis: Global medical device and orthopedic technology company that is parent of DJO Global/Chattanooga. Operates at much larger scale across prevention, rehab, and surgical categories comparable to SVG's distribution focus in PT and rehab equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/svgmedizinsysteme
• LinkedInlinkedin.com/company/svg-medizinsysteme-gmbh-&-co-kg
• Instagraminstagram.com/svggermany
• TikToktiktok.com/@svggermany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SVG Medical Systems