Willamette Association of REALTORS

What Willamette Association of REALTORS does

Willamette Association of REALTORS® (WAOR) is a non-profit professional membership association founded in 1997, headquartered at 1113 Hill Street SE, Suite G, Albany, Oregon, serving real estate practitioners in the Willamette Valley region. Per its stated mission, the organization provides members with the education and resources needed to conduct business successfully, ethically, and professionally, while promoting and protecting private property rights, homeownership, and local communities. It operates within the National Association of REALTORS® ecosystem, enforcing the REALTOR® Code of Ethics and Fair Housing standards for its members.

The association's core offerings are organized into three membership categories: REALTOR® membership for licensed real estate professionals, Affiliate membership for industry vendors and partners, and Advertising Partnership sponsorship packages (including a 2026 advertising package tier). Education & Events is positioned as a core product alongside membership, delivering continuing education, professional development workshops, and community/networking events. Member acquisition is conducted through a self-serve GrowthZone online application portal, supported by a Weebly-hosted marketing site that serves as the association's primary digital presence.

The business model is a classic local trade-association model: revenue is generated primarily from REALTOR® member dues, supplemented by Affiliate dues and Advertising Partner sponsorship income. The organization is member-governed rather than investor-owned, with no venture capital, private equity, or external institutional investment disclosed. Its operating footprint is regional, restricted to the Willamette Valley, with 11-50 employees and no disclosed subsidiaries, acquisitions, or geographic expansion plans. Technology is utilitarian, consisting of a website, a SaaS membership portal, and standard communication channels, with no proprietary platform, app, or API product.

Name

Willamette Association of REALTORS

Legal name

Willamette Association of REALTORS

Website

https://waor.org

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Willamette Association of REALTORS® is a non-profit professional membership association in Albany, Oregon, serving real estate practitioners in the Willamette Valley with REALTOR® and Affiliate memberships, continuing education and networking events, advocacy, and advertising sponsorship packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels2 records

Core offering

Willamette Association of REALTORS is a nonprofit professional membership association that provides real estate professionals in the Willamette Valley region with education, resources, ethical standards training, and advocacy for private property rights. It offers three membership tracks (REALTOR, Affiliate, and Advertising Partner) along with educational events, Code of Ethics and Fair Housing training, and community networking opportunities.

Product overview

Willamette Association of REALTORS operates as a professional association offering a membership-based platform for real estate professionals. The core offerings consist of REALTORS Membership and Affiliates Membership programs that provide access to education, industry advocacy, and professional resources. The association also facilitates Education & Events for member development and offers Advertising Partnership packages for vendors seeking visibility within the REALTOR community. The organization serves the Albany, Oregon region and surrounding Willamette Valley communities.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTORS Membership Membership program for licensed real estate professionals providing access to education, resources, advocacy, Code of Ethics and Fair Housing training, and professional development within the Willamette Valley.
• Affiliates Membership Associate membership category for real estate industry affiliates, vendors, and partners seeking to engage with and gain visibility among the REALTOR community.
• Education & Events Educational programs, workshops, and events for professional development, continuing education, networking with vendors and peers, and community service within the real estate industry.
• Advertising Partnership Sponsorship opportunity providing marketing visibility within the REALTOR community through advertising packages detailed in the 2026 advertising brochure.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• National Association of REALTORS: The NAR is the national umbrella trade association for real estate professionals in the U.S. and is the parent body to which Willamette Association of REALTORS affiliates locally, making it the broadest comparable membership organization in the same vertical.
• California Association of REALTORS: A large state-level REALTOR trade association providing membership, education, and advocacy services to real estate professionals; comparable as a higher-tier peer within the broader U.S. REALTOR association network.
• Oregon REALTORS: Oregon REALTORS is the state-level professional trade association for real estate professionals in Oregon, directly comparable to Willamette Association of REALTORS as it operates at a parallel (statewide) tier of the same REALTOR association hierarchy and serves overlapping members.

Direct peers

• Lane County Association of REALTORS: A Eugene-area local REALTOR association providing comparable education, advocacy, and member services to real estate professionals in another Oregon regional market, structurally identical to the Willamette Association.
• Portland Metropolitan Association of REALTORS: A neighboring local REALTOR association serving the Portland metro area, directly comparable as a peer-tier organization providing education, advocacy, and member services to real estate professionals in adjacent Oregon geography.
• Central Oregon Association of REALTORS: A Bend-based regional REALTOR association operating a similar model of membership, education, and advocacy for real estate professionals in another Oregon region, directly comparable in structure and offerings.
• Salem Board of REALTORS: A local REALTOR association serving the Salem area, directly comparable as a similarly sized peer-tier organization within the same Oregon REALTOR network, offering parallel membership, education, and advocacy services.

Regional players

• Washington County Board of REALTORS: A local REALTOR association serving Washington County in Oregon, comparable in structure and services to Willamette Association but operating in a different sub-region of the state rather than overlapping the Willamette Valley.
• Rogue Valley Association of REALTORS: A southern Oregon local REALTOR association serving the Medford/Ashland area, structurally comparable as a peer-tier organization in a non-overlapping Oregon region.

Others

• GrowthZone (membership management software): The association management software vendor whose platform Willamette Association of REALTORS uses for online membership applications; included as an enabling ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/willametteassociation
• LinkedInlinkedin.com/company/willamette-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willamette Association of REALTORS