What Macoma Group does

Macoma Group is a privately held, family-owned wholesale distributor of building materials and bathroom fittings, headquartered in Mumbai, India, and operating across six countries in the MENA region. Founded in 1984 as Macoma Hardwares, the company has expanded over four generations into a multi-entity distribution group with branches and warehouses in India, the UAE (Dubai showroom and Ajman main warehouse), Oman, Qatar, Kuwait, and Bahrain, plus a sourcing office in Tangshan, China. The company's portfolio spans four registered brands: Siena (an Italian premium bathroom fittings line manufactured by Rubinetti Ecologici S.R.L., for which Macoma holds exclusive distribution rights across India, the Middle East, and Africa), GFL (bathroom fittings launched in 2013), Musu Tang (construction products launched in 2018 covering wire, nails, fasteners, and hardware), and Macoma Sanitary.

The underlying technology is predominantly product-level rather than digital platform-based. Siena products carry proprietary features including silicone ring protection on hand showers, inner water guides for extended product life, easy-clean limescale-resistant surface treatments, and a 5-year faucet warranty. There is no disclosed proprietary software, AI/ML capability, or app platform; go-to-market is conducted through branch-based B2B sales, PDF product catalogs on the company website and brand microsites, and limited social media presence.

Macoma generates revenue through wholesale hardware sales to building materials and sanitaryware traders, building and technical contractors, and MEP and facilities management companies across the MENA region. Pricing is quote-based on bulk B2B orders and is not publicly disclosed, and the company maintains stocked inventories at every branch to support seamless availability. The company has no external investors and no public listing; it has been recognized as a Star Export House by the Government of India's Ministry of Commerce and Industry.

Name

Macoma Group

Legal name

Macoma Group

Website

https://macoma.co

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Macoma Group is a privately held, family-owned wholesale distributor of building materials and bathroom fittings, founded in 1984 in Mumbai, serving traders, contractors, and MEP companies across India, the UAE, Oman, Qatar, Kuwait, and Bahrain, and holding exclusive MENA distribution rights for the Italian Siena brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Deira

HQ country

United Arab Emirates

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Distribution of Bathroom Fittings: Macoma Group generates revenue through wholesale distribution of bathroom fittings and sanitaryware products including Siena, GFL, Musu Tang, and Macoma Sanitary brands. The company supplies to building materials traders, retailers, building contractors, technical contractors, and MEP & facilities management companies across MENA region. Revenue is generated through bulk B2B sales with stock inventories maintained across all branch locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Macoma Group is a wholesale distributor of bathroom fittings, sanitaryware, building materials, and fastener products across the MENA region. The company holds exclusive distribution rights for the Italian Siena bathroom fittings brand (manufactured by Rubinetti Ecologici S.R.L.) and also distributes its own GFL, Musu Tang, and Macoma Sanitary brands. Stock inventories are maintained at all branch locations in India, UAE, Oman, Qatar, Kuwait, and Bahrain to serve building materials traders, contractors, and MEP & facilities management companies.

Product overview

Macoma Group operates as a building materials and bathroom fittings distributor established in 1984, with a family heritage spanning four generations in the industry. The company distributes physical bathroom fittings and sanitaryware products across the MENA region, serving as the exclusive authorized dealer for the Italian Siena brand (manufactured by Rubinetti Ecologici S.R.L.) since 2019. The product portfolio includes three primary brands: Siena (premium Italian bathroom fittings with 9 series of single lever faucets, 2 series of double lever faucets, angle valves, drains, shower sets, shattafs, and hose products), GFL (bathroom fittings launched in 2013), and Musu Tang (construction products including wire, metal strip, nails, fasteners, and hardware). Macoma Group also distributes its own Macoma Sanitary line. The company specializes in wholesale distribution and maintains stock inventories across branch locations in India, UAE, Oman, Qatar, Kuwait, and Bahrain to serve building materials traders, contractors, and MEP companies.

Differentiator

Problem solved

Functional benefit

Brands

• Siena: Italian bathroom fittings brand manufactured by Rubinetti Ecologici S.R.L. Siena offers a complete solution for bathroom finishing needs including faucets, shattafs, angle valves, floor drains, water filters, water pumps, SS Kitchen Sinks, tissue dispensers, soap dispensers, hand & blow dryers, ceramic WCs, basins, mirrors and cabinets.
• GFL
• Musu Tang

Products and services

• Siena Bathroom Fittings and Sanitaryware Complete Italian bathroom fittings and sanitaryware line (manufactured by Rubinetti Ecologici S.R.L.), including faucets, shattafs, angle valves, floor drains, linear drains, tile drains, shower hoses, braided hoses, hand shower sets, shower kits, shower column sets, hose bibcocks, water filters, water pumps, SS kitchen sinks, tissue dispensers, soap dispensers, hand and blow dryers, ceramic WCs, basins, mirrors, and cabinets; sold wholesale to building materials traders, retailers, contractors, and MEP & facilities management companies in MENA and India under Macoma Group's exclusive distribution.
• GFL Brand Bathroom Fittings Bathroom fittings brand launched by Macoma Group in 2013, distributed across the MENA market as a Macoma-owned label.
• Musu Tang Construction Products Construction products brand introduced by Macoma Group in 2018, offering building materials such as wire, metal strip, nails, shovels, stick handles, PU foam, silicone, spray paint, mesh and nets, safety equipment, buckets and plugs, plus fasteners (GI hex nut, MS hex nut, GI washer, MS washer, GI spring washer); distributed wholesale across MENA and sourced from China.
• Macoma Sanitary Building Materials and Sanitaryware Macoma Group's own registered brand for building materials and sanitaryware products distributed by the group across its B2B wholesale network in MENA.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Rubinetti Ecologici S.R.LcoreOEM/ Whitelabel/ Licensing PartnerRubinetti Ecologici S.R.L is the Italian manufacturer of Siena bathroom fittings and sanitaryware brand. Macoma Group is the authorized dealer for India, Middle East, and Africa regions, holding exclusive distribution rights in MENA.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Regional players

• RAK Ceramics: UAE-headquartered sanitaryware and ceramics manufacturer and distributor serving the MENA region. Directly comparable in regional market focus and product overlap with Macoma's bathroom fittings and sanitaryware lines, though RAK is also a manufacturer rather than pure distributor.
• Al Muhaidib Building Materials: Saudi-headquartered building materials and sanitaryware distributor serving the Gulf. Closest direct peer in business model (regional distributor) though concentrated in Saudi Arabia rather than the broader MENA Macoma covers.

Broad incumbents

• Geberit: Swiss-listed global leader in sanitary technology and bathroom systems with MENA distribution. Operates at a vastly larger scale and with own manufacturing, but overlaps with Macoma in the plumbing fittings and installation systems category.
• Grohe (LIXIL): German premium bathroom fittings brand owned by Japan's LIXIL, with significant GCC and Middle East distribution. Comparable as a premium faucet and shower brand Macoma competes with in MENA projects.
• Kohler Co. American global bathroom and kitchen fixtures company with established Middle East operations. Overlaps with Macoma in premium bathroom fittings and sanitaryware sold through B2B channels.
• Roca (Roca Corporación): Spanish global sanitaryware and bathroom fittings company with broad MENA presence. Comparable category and target market (traders, contractors, MEP) as Macoma, though at materially larger scale.

Direct peers

• Cera Sanitaryware: Indian listed sanitaryware and bathroom fittings company with dealer-led distribution. Overlaps with Macoma in faucets, sanitaryware, and bathroom fittings distributed to contractors and traders.
• Hindware Home (Somany): Indian sanitaryware and bathroom fittings brand with pan-India dealer network and growing international presence. Comparable product categories (faucets, sanitaryware) and similar B2B distribution model.
• Jaquar Group: Indian bathroom fittings and sanitaryware company with strong MENA and emerging markets distribution. Closely comparable to Macoma as an India-rooted bathroom fittings brand with multi-country distribution and tiered product portfolio.
• Parryware (ROCA Group): Indian bathroom solutions brand owned by Spain's Roca, distributing sanitaryware and fittings through trade channels. Comparable go-to-market via B2B dealers and contractors in the same product category as Macoma.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/macoma-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macoma Group