AutoMate
AutoMate (Automate Brasil) is a São Paulo-based software and consulting firm founded in 2010 that delivers hyperautomation combining RPA and AI to large Brazilian enterprises, anchored by its proprietary SRS Cloud governance platform and supported by multi-platform certifications.
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AutoMate does
AutoMate (legal name Automate Brasil) is a São Paulo-based private software and consulting firm founded in 2010 that delivers hyperautomation solutions combining Robotic Process Automation with Artificial Intelligence to large Brazilian enterprises. Its core product, SRS Cloud, is a proprietary governance and orchestration platform that manages automations across heterogeneous RPA tools (UiPath, Automation Anywhere, Python-based builds, Instabase), providing centralized visibility, performance reporting, license optimization, standardized development workflows, and embedded AI tooling; additional AI modalities include unstructured document processing and predictive analytics over structured process data.
The company's business model blends professional services with software licensing. Consulting engagements span process analysis and improvement, hyperautomation development, Center of Excellence setup, team training, and ongoing monitoring and support, typically scoped project-by-project for enterprise clients. SRS Cloud generates subscription revenue through monthly licensing, complemented by a self-serve trial motion at srscloud.com.br. The go-to-market is hybrid: relationship-driven enterprise sales for large transformation projects (engaged via WhatsApp and dedicated email channels), a product-led growth motion for SRS Cloud trials, and content marketing through an active Portuguese-language blog to drive inbound demand. Customer segments include large enterprises, multi-tool RPA adopters, and financial-sector firms, with named logos spanning banking (Banco Pan), medical devices (Stryker), infrastructure concessions (CCR), cement (Votorantim Cimentos), insurance (Gusmão & Labrunie), and healthcare diagnostics (Dasa). Across its 14-year operating history, AutoMate reports 156+ clients, 3,513+ automations delivered, and 220,053+ hours of client work saved, with no disclosed funding, revenue, or M&A activity.
AutoMate firmographics
Firmographics- Name
- AutoMate
- Legal name
- Automate Brasil
- Website
- https://automate.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AutoMate (Automate Brasil) is a São Paulo-based software and consulting firm founded in 2010 that delivers hyperautomation combining RPA and AI to large Brazilian enterprises, anchored by its proprietary SRS Cloud governance platform and supported by multi-platform certifications.
- Ownership category
- akta.pro rank
AutoMate industry classification
Industry- Product category
- Process Automation Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
- akta.pro secondary industries
- Responsible AI, AI Governance & Compliance Services (BPAEAHAJ), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where AutoMate is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
AutoMate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- RPA & Hyperautomação Consulting: Professional services engagements for process analysis, RPA implementation, and Hyperautomação transformation. Services span the full lifecycle: process analysis and optimization, RPA development on platforms like UiPath and Automation Anywhere, CoE (Center of Excellence) setup and consulting, team training, and ongoing monitoring and support during business hours. Engagements are typically project-based with scoped deliverables for enterprise clients.
- SRS Cloud Subscriptions: SRS Cloud is a multi-tenant governance platform for automation management. Revenue is generated through software licensing/subscriptions for the SRS Cloud platform. The platform offers tiered capabilities including tool integration, business visibility, performance reporting, license optimization, standardized development, and integrated AI. Clients can sign up for trials and contract licenses via email outreach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SRS Cloud platform — license tiers not publicly disclosed |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
AutoMate product offering
Product offeringCore offering
AutoMate builds and sells the SRS Cloud proprietary governance platform for managing and orchestrating automations across multiple RPA tools, and delivers professional services for process analysis, hyperautomation development (combining RPA with AI using UiPath, Automation Anywhere, Python), Center of Excellence setup, team training, and ongoing monitoring and support for enterprise clients in Brazil.
Product overview
AutoMate (Automate Brasil) offers a comprehensive hyperautomation and process automation portfolio built around its central SRS Cloud platform—a governance and management solution for centralizing all automations across an enterprise regardless of the underlying tool. The core service offerings include hyperautomation development (combining RPA with AI), process analysis and improvement consulting, Center of Excellence (CoE) creation support, training programs, and monitoring and support services. SRS Cloud acts as the orchestration layer that integrates multiple automation tools, provides business visibility, generates performance reports, standardizes development, embeds AI capabilities, and optimizes license usage—enabling enterprises to scale automation efficiently across their operations.
Differentiator
Problem solved
Functional benefit
Brands
- SRS Cloud: A governance platform for managing and integrating all automations regardless of tool or technology, providing centralized control and operational efficiency.
Products and services
- SRS Cloud
Quantifiable outcome
- 156+ satisfied enterprise clients across Brazil
- +6 more outcomes
Companies that use AutoMate
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
AutoMate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
AutoMate partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
AutoMate competitors and assessment
Company assessmentBroad incumbents
- CI&T: Major Brazilian IT consulting and digital transformation firm with AI and automation capabilities. Comparable as a scaled Brazilian consultancy competing for similar enterprise digital transformation engagements.
- TOTVS: Largest Brazilian enterprise software company, offering ERP and adjacent automation capabilities to enterprise clients. Comparable as a broad Brazilian enterprise software incumbent increasingly extending into process automation and AI.
- Stefanini: Large Brazilian-headquartered global IT services and consulting firm with an established RPA/hyperautomation practice. Comparable as a Brazilian IT services incumbent with overlapping enterprise automation consulting offerings.
Direct peers
- UiPath: Global leader in RPA platforms — same core RPA/hyperautomation category, and AutoMate is a UiPath partner/implementer. UiPath's own AI-native orchestration roadmap directly competes with AutoMate's SRS Cloud governance layer.
- Pipefy: Brazilian-born workflow automation and low-code platform serving enterprise process automation needs. Directly comparable as a Brazilian-headquartered automation product targeting similar enterprise process use cases.
- Bizagi: Latin American-headquartered process automation and digital transformation platform. Comparable as a process-mining and automation platform with overlapping enterprise customer base.
- WorkFusion: AI-native intelligent automation platform combining RPA with document AI and ML. Directly comparable as a vendor pursuing the same RPA+AI convergence that AutoMate's Hyperautomation offering targets.
- Blue Prism: Established enterprise RPA platform with comparable hyperautomation positioning. Competes for the same enterprise automation wallet in Latin America and globally.
- Automation Anywhere: Enterprise RPA platform vendor and one of AutoMate's primary delivery platforms. Directly comparable as both an RPA tooling provider and increasingly as an automation services competitor with embedded AI capabilities.
- BotCity: Brazilian RPA platform and Python-based automation tooling company. Directly comparable as a Brazilian RPA/hyperautomation vendor targeting enterprise and developer audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AutoMate social profiles
Digital presenceAutoMate financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoMate leadership team
Management profileNumber of profiles
AutoMate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoMate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoMate
What does AutoMate do?
AutoMate builds and sells the SRS Cloud proprietary governance platform for managing and orchestrating automations across multiple RPA tools, and delivers professional services for process analysis, hyperautomation development (combining RPA with AI using UiPath, Automation Anywhere, Python), Center of Excellence setup, team training, and ongoing monitoring and support for enterprise clients in Brazil.
Is AutoMate a public or private company?
AutoMate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AutoMate founded?
AutoMate was founded in 2010. It employs 51 to 100 people.
Where is AutoMate based?
AutoMate is headquartered in São Paulo, Brazil, in the Latin America region.
How does AutoMate make money?
Two revenue lines are on record. RPA & Hyperautomação Consulting is the primary driver. The others are SRS Cloud Subscriptions.
Who are AutoMate's main competitors?
Broad incumbents on record are CI&T, TOTVS and Stefanini. Direct peers are UiPath, Pipefy, Bizagi, WorkFusion, Blue Prism, Automation Anywhere and BotCity.
Does AutoMate have an API?
No public API is recorded for AutoMate.
What industry is AutoMate in?
AutoMate's product category is Process Automation Software. Its primary akta.pro industry code is HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms, with a secondary code of BPAEAHAJ, Responsible AI, AI Governance & Compliance Services. Its NAICS code is 5132 and its SIC code is 7372.