What HOTZ Kommunikations does

HOTZ Kommunikations- und Datenservice GmbH (DBA: Hotz Dialogmarketing Agentur) is a family-owned German dialog marketing and BPO agency founded in 2003 in Breuberg and now headquartered in Michelstadt (Odenwald, SüdHessen). The company provides inbound and outbound telephone services, business process outsourcing (BPO), social media management, and specialized sub-services (address qualification, lead generation, needs analysis, customer reactivation) to German small and mid-sized businesses, with explicit focus on Mittelstand, service providers, medical practices, and tradespeople. Service delivery is hybrid: trained human staff handle voice and back-office workflows while an AI-powered telephone assistant enables 24/7 automated call handling; all operations are positioned as DSGVO-compliant with signed AVV and multi-redundant IT infrastructure.

Revenue is generated through managed-service contracts priced on volume, service hours, and client requirements, with consumption-based billing and multi-year contract cadence. GTM is sales-led with inbound marketing support: a Jimdo-hosted website drives Calendly consultation bookings, supported by SEO, content marketing (blog, three gated E-books), a podcast, organic social media (Facebook, Instagram, LinkedIn, YouTube, XING), email newsletter, conference attendance (CCW Berlin), and prominent customer testimonials. The company is led by Managing Director Stefan Hotz (with founder Rainer Hotz and Bettina Hotz in supporting roles), holds TEMP-Methode® licensing (April 2019), and operates with no external investors, no parent company, and no disclosed institutional ownership.

Name

HOTZ Kommunikations

Legal name

HOTZ Kommunikations- und Datenservice GmbH

Website

https://hotz-kommunikation.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

HOTZ Kommunikations is a family-owned German dialog marketing and BPO agency in Michelstadt, founded in 2003, providing inbound and outbound telephone services, BPO, social media management, and AI-assisted voice handling to SMB and mid-market clients across Germany.

Ownership category

akta.pro rank

Product category

Call Center and BPO Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Telephone Answering Services (561421)

SIC

Services-Advertising (7310), Services-Management Services (8741)

akta.pro primary industry

General Customer Service & Contact Center Operations (BPAAAAAA)

akta.pro secondary industries

Appointment Setting, Dispatch & Scheduling Centers (BPAAAAAD), Customer Win-back & Reactivation Calling (BPAAADAL)

Keywords

• Inbound call center
• Outbound telemarketing
• Business process outsourcing
• Lead generation services
• Social media management

Headquarters

HQ city

Michelstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Managed Telephone & BPO Services: HOTZ generates revenue primarily through managed service contracts where they handle inbound/outbound telephone services, BPO, and social media management on behalf of client companies. Services are priced based on volume, service hours, and specific requirements. The company offers transparent, individualized pricing models. Clients pay only for services actually consumed, with flexible and transparent cost structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels12 records

Core offering

HOTZ Kommunikations- und Datenservice GmbH is a German dialog marketing and call center company providing professional inbound and outbound telephone services, business process outsourcing (BPO), and social media management for businesses. The company handles customer calls, lead generation, appointment scheduling, needs analysis, address qualification, customer reactivation, and back-office tasks on behalf of client companies.

Product overview

HOTZ Kommunikations is a Dialogmarketing agency offering a unified service portfolio centered on telephone-based customer communication. The core offerings comprise four main service areas: Inbound-Telefonservice (incoming call handling), Outbound-Telefonservice und Akquise (outbound sales and lead generation), Business Process Outsourcing (complete process outsourcing), and Social Media Management. These are supported by specialized sub-services including Adressqualifizierung, Leadgenerierung, Bedarfsermittlung, and Kundenreaktivierung. The company operates since 2003 from Michelstadt, Germany, providing DSGVO-compliant services with a hybrid approach combining human agents with AI-powered telephone assistance for 24/7 availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Telefonservice

Quantifiable outcome

• Customers report improved reachability and elimination of missed calls — a craftsman client states 'Seit wir den Telefondienst von HOTZ nutzen, ist das kein Thema mehr' (Since we use HOTZ's telephone service, that's no longer an issue).
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• Industrievereinigung OdenwaldkreisminorStrategic or Co-development Partner · 1 January 2019Rainer Hotz, HOTZ Managing Director, supports the demands of the Industrievereinigung Odenwaldkreis (Industrial Association of Odenwald District) for rapid expansion of federal roads B45 and B38, and broadband fiber infrastructure in the Odenwald region. This represents advocacy and industry collaboration rather than a commercial product partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TTEC: Global customer-experience and BPO provider (formerly TeleTech) operating contact centers worldwide and serving mid-market and enterprise clients. Comparable on voice-based customer-service and sales outsourcing, with overlapping customer-acquisition and customer-care workflows.
• Concentrix: Global CX/BPO leader offering customer service, sales, and tech support across voice, chat, and digital channels. A broad incumbent operating in the same space as HOTZ with multilingual 24/7 capability and a multi-thousand-seat footprint that overlaps HOTZ's BPO and inbound/outbound offerings.
• Arvato (Bertelsmann): Bertelsmann-owned German-headquartered BPO serving customers across Europe with CRM, customer service, and supply-chain solutions. Direct comparable on BPO/back-office work, with the German footprint and European mid-market customer base overlapping HOTZ's positioning.
• Startek: Global customer-experience management company providing inbound/outbound voice, customer care, and BPO services across multiple industries and geographies. Comparable to HOTZ on telephone-based customer-service and sales-outsourcing services for enterprise and mid-market customers.
• Capita: UK-listed professional-services and outsourcing group with broad BPO and contact-center capabilities, including sales, customer service, and back-office processing. Comparable to HOTZ on BPO and inbound/outbound voice services for mid-market clients across European markets.
• Teleperformance: World's largest contact-center outsourcer offering customer-experience management, including inbound/outbound voice and BPO. Comparable on service model and customer segment overlap; competes with HOTZ for SMB and mid-market voice-outsourcing contracts as Teleperformance increases its German SMB focus.

Direct peers

• Foundever (formerly Sitel): Global CX/BPO provider offering multichannel customer service, sales, and technical support — directly comparable to HOTZ's outsourced telephone-services offering for SMB and mid-market clients, though at materially larger scale and broader geography.
• Transcom: European-headquartered customer-experience and BPO provider with multi-language customer-service operations across the EU. Direct comparable on voice-based customer-service outsourcing and BPO workflows, with similar target customer types in the SMB/mid-market tier.
• Competence Call Center (now TELUS International): Historically the leading German-speaking customer-care BPO, acquired by TELUS International in 2018. Comparable to HOTZ as a direct competitor in telephone-based inbound/outbound and BPO services for the German market, though operating at far larger scale across multiple geographies.

Regional players

• Boomerang Commerce / walter (Walter Services): German-headquartered contact-center and BPO service provider focused on customer-care, sales, and back-office support. Regional peer most comparable on SMB/Mittelstand German market exposure and DSGVO-relevant data-handling requirements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookde-de.facebook.com/Hotz.Kommunikation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTZ Kommunikations